Real Estate Fundamentals - Sales Success Skills - Coaching for Performance Advanced Sales Training - Technology Training WEB MAX REALTY INC. Course Catalogue 2022 - 2023

About Web Max: Web Max was established in 2008. Servicing the GTA. In the last 6 months, the new Broker of Record has joined and is rejuvenating Web Max to become more of an industry service brokerage, without the extensive costs Find Out More about Web Max Training For the latest class schedules and detailed course description and to register, visit www.webmaxrealty.ca/ Contact Us Head Office: 1 Sparks Ave. Suite 11, Toronto, ON M2H 2W1 Office: (416)-495-3066 Contact Information: [email protected] www.webmaxrealty.ca www.facebook.com/WebmaxRealty Published by Web Max Realty Inc., Toronto, Ontario Web Max Production Team Brad Smith, Director of Education and Training; Nicki Castillo, Training Coordinator; & Stefan Scholz, Graphic Designer Copyright © 2023 Web Max Incorporation. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise. Disclaimer The information in this publication is intended to provide general information only and is not intended to provide legal or professional where appropriate. For general information on other products and services, please visit the website: www.webmaxrealty.ca Printed in Canada 2023 2

Web Max's Training Programs are designed to assist you in all career stages. Our instructor-led training curriculum will help you lay down a solid foundation for a career in real estate; help you adopt practices and policies, and teach you how to be a productive Real Estate Agent. We will also train you to network and collaborate with colleagues more efficiently, and help you learn to build your own business! Phase 1: Real Estate Fundamentals Trains new Real Estate Agents in the basics of real estate skills, including an overview of the Technical/Technological Skills, Listing and Buyer Skills, Agency, Advertising and Contact Management, and more! (Learn more on Page 5) Phase 2: Sales Success Skills The next phase of your training provides Sales Coaching, where you will work closely with a Coach to build a sustainable, consistent business. Your Coach will teach you to prospect for new leads and work better with Buyer and Seller Clients to build your sphere of influence in the marketplace. (Learn more on Page 10) Phase 3: Coaching for Performance The Coaching Program is designed to help new Agents piece together all the skills they learned in Level I and Level II to start doing transactions and build a great business. The Coaching Program focuses on building the skills, habits, and database required to build a six-figure income – in your first year. Coaching is an essential part of the Agent’s development as the classroom can only get you so far; only when you try something in the field and talk to your coach will your development accelerate. (Learn more on Page 12) Phase 4: Advanced Sales Training Once you have established yourself as a Real Estate Agent, this level focuses on specific areas of enhancement, and includes advanced courses such as the Service of Excellence Advanced Listing Course, the Buffini Program, and Richard Robins’ Master’s Edge Program. (Learn more on Page 14) Phase 5: Technology Training Technology training is offered to all Web Max agents and helps teach agents how to improve on their business through the use of a variety of technological tools. Agents can leverage these tools to gain an advantage within the market. (Learn more on Page 19) As you can see, there is a wealth of courses available to you at every level of training! I encourage you to review Web Max’s learning opportunities and register for a course today. Best regards, Brad Smith, Broker of Record Are you thinking about a career in real estate? are you looking for financial independence? What about the freedom and flexibility to be your own boss? Look no further! Web Max's Training Programs focus on ensuring you are more than prepared for a career in real estate, so that your transition from studying real estate to practicing real estate is an easy one. A Message from the Broker of Record: Brad Smith 3 Brad Smith

TABLE OF CONTENTS TABLE OF CONTENTS P h a s e 1 : R e al E s t a t e F u n d a m e n t als P h a s e 2 : S ale s S u c c e s s S kills P h a s e 3 : C o a c hin g fo r P e rfo r m a n c e P h a s e 4 : A d v a n c e d S ale s T r ainin g P h a s e 5 : T e c h n olo gy T r ainin g

Real Estate Fundamentals - Sales Success Skills - Coaching for Performance Advanced Sales Training - Technology Training Phase 1 5

Real Estate Fundamentals Learn how to create positive relationships Implement systems for keeping in touch Create referral sources by cultivating rewarding relationships Lead Generation: The Ninja Way Lead Generation: Open Houses Develop skills to host Open Houses and generate leads Practice and hone your communication skills Follow-up scripts and dialogues Understand the "Toronto MLS" Stratus System Learn how to conduct basic searches for consumers How to use it effectively in your business Realm Lead Generation: Online Ads with Kijiji/Zumper Develop ad writing skills to attract potential clients Develop communication skills to convert ad leads into clients Learn how to show properties and create value 6

Real Estate Fundamentals Learn how to get to know your Buyer and assess if you want to work with them Understand what forms to use and when to use them Learn how to create value and earn an income with Buyers Buyer Documentation Working with Leases Understand the benefits of working with leases Review the basics of the Residential Tenancies Act Lease Agreements and how to prepare an Offer to Lease Learn about the Agent's responsibilities under FINTRAC Obtain a thorough understanding of FINTRAC legislation FINTRAC Legislation for Realtors® Webforms & Instanet Become a mobile Real Estate Agent Learn how to integrate Electronic Signatures and WEB-Forms Create an offer anywhere quickly with templates 7

Real Estate Fundamentals Identify various different Condominium types Discuss factors that affect pricing Learn techniques and strategies for pricing Condo properties How to Price a Condominium Condominium Offers Learn everything you need to know about Condos Learn how to prepare a perfect offer on a Condo Understand how to handle multiple offers on Condos Learn negotiation tactics for Condos Identify different Freehold types Understand the four factors that affect pricing Learn techniques/strategies for pricing freehold properties How to Price A Freehold Freehold Offers, Clauses & Presentation Learn everything you need to know about Freehold property offers Learn how to prepare a perfect offer on a Freehold property Understand negotiation tactics for freeholds 8

Real Estate Fundamentals Understand how to collect information to market a property Learn how to complete listing documentation Understand unique factors when listing a Condo Listing a Condo Seller Documentation Understand your Seller, their motivation and why you should you list their property Learn what forms to use and when to use them Learn how to create value and earn an income with Sellers Learn best practices to present an offer professionally Understand how to communicate the pros and cons of an offer to your client Develop ways to negotiate "Win/Win" deals The Art of Negotiation & Communication 9

Real Estate Fundamentals - Sales Success Skills - Coaching for Performance Advanced Sales Training - Technology Training 10 Phase 2

Sales Success Skills Learn the principles of budgeting for your business Create habits that lead to success Understand the need for a dynamic database Learn how to use the IXACT Contact CRM to keep clients engaged Understand Morris Marketing tools Understand Ninja Mindset and Mastery Learn how to use frequent interactions to stay visible to your database Set your goals, and focus on the activities required to achieve them Review your financial goals and implement your Wealth Creation Plan Discover personality profiles and how to deliver value for each type Explore the value of a pre-list interview Create a pre-listing package Learn and practice the 10-Step Buyer Process Master objection handling techniques Negotiating the gap between Buyer and Seller expectations Learn skills to keep you engaged as a Ninja Become a proficient and successful Ninja through skills groups and Ninja webinars Learn about the advantages of Real Estate over other traditional investments Understand which kinds of Real Estate offer the best rates of return Learn how to assess the investment potential for any property Review the different kinds of exclusive investment opportunities available in the market Understand the key components of your Real Estate investing team Learn about financing alternatives available to finance Real Estate purchases Explore the differences between fixed-rate financing, floating-rate financing, and home equity lines of credit Understand the complications when trying to finance pre-construction properties Examine strategies for working with your financial institution to generate more business Module 2: IXACT Contact CRM & Ninja Module 1: Building my Business Module 3: Ninja Mindset & Mission/FLOW Module 4: Your Business Plan/ Customer Centric Module 5: The Seller Process/ The Buyer Process Module 6: Negotiation Skills/ Staying the Path Module 7: Real Estate Investment Module 8: Real Estate Financing Alternatives 11

Real Estate Fundamentals - Sales Success Skills - Coaching for Performance Advanced Sales Training - Technology Training 12 Phase 3

Coaching for Performance Program Overview Rules of Engagement 6 Keys to Success in the business of Real Estate The benefits of being well scripted Key concepts when working with Buyers Overcoming common challenges when working with Buyers Lead generation techniques for Buyers Learn key concepts when working with Sellers Overcoming common challenges when working with Sellers Lead generation methods for Sellers Negotiating Commission Module 2: IXACT Contact CRM & Ninja Module 1: Building my Business Module 3: Ninja Mindset & Mission/FLOW Learn key concepts when working with Sellers Overcoming common challenges when working with Sellers Lead generation methods for Sellers Negotiating Commission Module 4: Internet 13

Real Estate Fundamentals - Sales Success Skills - Coaching for Performance Advanced Sales Training - Technology Training 14 Phase 4

Advanced Sales Training Become a Peak Producer Generate leads Overcome peaks and valleys in your income Identify the 7 types of negotiators and how to win Get every Buyer off the fence Navigate price reductions Lead Generation: Geographical Farming Choose the right market to invest in Perform Cash Flow and Investment Analysis Calculate Cap Rates for target properties Avoid common Investing mistakes Real Estate – better than an RRSP Advanced Real Estate Investing Understand the Service Excellence Program In this Program, learn: The Listing Presentation using ‘Service Excellence’ How to retain clients & teach them how to send you referrals How to retain your commissions and show your worth How to handle any objection that will come your way How to use the tools offered by Web Max Leave This Course With the Confidence to Get Every Listing at Full Commission Learn about the preconstruction sales cycle Navigate the worksheet and allocation process Understand TARION Warranty and what it covers Understand Development Levies and closing costs Learn how to evaluate floor plans Selling New Condos 15

Real Estate Fundamentals - Sales Success Skills - Coaching for Performance Advanced Sales Training - Technology Training 16 Phase 5

Technology Training Choose the right domain Make your website stand out and attract visitors Understand how to use different layouts and color schemes to maximize results Create an enjoyable interface experience for site visitors Website Customization Learn SEO success factors Understand how to build links & improve rankings Learn the basics of HTML Code and SEO Search Engine Optimization (SEO) Learn to use the CRM to record/store F.O.R.D. information Understand how to build deep relationships with your clients Develop a system to be in FLOW with your contacts Implement Activity Plans and Keep-In-Touch Plans IXACT Contact (CRM) Learn to use the power of Gmail Stay connected through Google Apps Learn many troubleshooting tips Google Suites for Business Learn about Google Web Sites and Blogger Understand how Hangouts help you stay connected Experience Picasa: Find, Edit and Share photos Advanced Google Apps Create a social media strategy relevant to your Real Estate business Focuses on developing engagement with your followers Build and deepen relationships while expanding your sphere of influence Social Marketer Designation 17

Technology Training Reconnect with your existing professional network Generate leads and referrals with recommendations and testimonials LinkedIn Bring your marketing efforts to life with videos Learn how to create a YouTube business page Use YouTube to bring content to other social media platforms Video Tools and Apps 18 Review of all critical social media platforms Increase your production and connect to clients Overview of Social Media Platforms Learn about the importance of a business page and how to set it up Create ads on Facebook Learn how to attract Buyers Generate more exposure for your Listings Facebook Understand how Instagram is about being visual Learn how to connect with your network visually Learn how to build and post as a business Instagram

1) At Web Max, Individual Realtors© pay only $79.95 per month and $275 per transaction. Web Max offers the best value plan in the industry with no added catch. At Web Max, all members succeed. 2) You keep 100% of the commission on every transaction. Use this to your advantage and grow your business even further. 3) No unnecessary meetings, no quotas, no catch. Web Max allows you to govern your business in your own way. 4) Eleven modern branches (5 TRREB, 6 non-TRREB) across Ontario immediately grant members access to a referral network spanning many markets. (North York, Thornhill, Mississauga, Bloor, Eglinton, Whitby, Westway, Downtown Toronto) 5) These fully equipped branches provide members with the advanced technology required to conduct business within the modern-day industry. Virtual training, High-Speed Wi-fi, copiers, charging stations, and more. 6) Quick and direct deposit of the commission you make, placed directly into your bank account upon completion of your transaction. 7) Structured transaction processing and professional administrative support allow you to focus on building your business. 8) Most comprehensive training, skills development, and profit coaching programs in the industry. Web Max members can attend in-office sessions and access an advanced e-learning platform at no extra cost. Learn whenever and wherever you like with Web Max. 9) Full-time professional, non-competing managers in all branches. Managers are highly knowledgeable Real Estate Brokers available to assist you whenever necessary. 10) Unique partnerships with mortgage providers. 11) VIP access to new developments from builders. 12) An enormous, complete scope of services partnered with the best technology tools in the industry. 12 Reasons to Begin Your Career with Web Max 19

© 2023 Web Max Corporation. All rights reserved Office Locations 1 Sparks Avenue, Suite 11 - Head Office 10 Yonge Street South - Toronto 95 Queen Street South - Mississauga 8165 Yonge Street - Thornhill 3000 Garden Street, Unit 101A - Whitby