Serving the Hospitality Community Wheeler Hospitality Collection 07-December-2021

San Diego / California u

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Population in California 39.51M, San Diego County 3.34M, San Diego 1.41M Tourism 35.1M visitors / 17.9M in overnight stay 64,151 Hotel rooms in San Diego County / 41,538 in San Diego – 564 Hotels

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Occupancy rate 76.7%

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Contribution of tourism to the regional GRP 13%

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Contribution of tourism to employment 12.5%

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Projected tourism growth 5.1% and 6.2% from 2023 and 2025

Source: San Diego Tourism Authority

Your Sustainability Opportunties Initial analysis based on website content from: L’Auberge del Mar San Diego Mission Bay Resort

Demand Factors (OTAs, RFPs, business & event buyers)

People Factors (customers, employees, community)

Risk Factors (government, investors, health & safety)

Ready to take sustainability to the next level? You're breaking through but need support to achieve truly transformational sustainability!

Energy Efficiency & Climate Action

Materials & Waste

Water Conservation

Community

Sustainability Issues & Initiatives

Food & Beverage

Natural & Cultural Resources

Energy Efficiency & Climate Action u

Current Activities Listed:

§ Offer complimentary bikes § Energy-efficient lighting and earth-friendly equipment § EV charging stations (assumed from Jaguar content) u

Opportunties:

§ State rebates and renewables programs § Building Management System, recommissioning, and other practices that lower energy consumption § Tools to measure, track and report carbon (increasingly an expectation of government and corporate buyers) § EPA Portfolio Manager § Join United Nations Climate Neutral Now Pledge

Water Conservation u

Current Activities Listed:

§ Reduced housekeeping program § Artificial grass u

Opportunities:

§ Ensure water conservation and drought awareness among landscaping staff § Low flow fixtures § Water smart kitchen and spa practices § Regular preventative maintenance

Food & Beverage u

Current Activities Listed: § Local and organic sourcing § Full ingredient utilization § Surfrider Designation

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Opportunities:

§ Food waste audits and further waste reduction § Leverage additional trends in plant-based diets, and health & wellness § Menu carbon footprints and low-carbon menu planning

Materials & Waste u

Current Activities Listed:

§ Paperless check-in/check-out and menus § 100% recycled vinyl/pvc flooring § Surfrider Designation mandatory criteria: • • • • • • •

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Only reusable foodware is used for onsite dining.* Paper straws are provided only upon request.** No expanded polystyrene use (aka Styrofoam). No plastic bags are used for takeout or to-go orders. Single-use utensils, straws, condiments, and other accessory items are provided only upon request. Beverages are not sold in plastic bottles. Proper recycling practices are followed.

Opportunities

§ Waste audit § Chemicals reductions § Circular Economy innovations

Community and Society u

Current Activities Listed: § § § §

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DEI programs Fuel the Frontline donations Staff engaged in sustainability Human trafficking reporting system

Opportunities:

§ Partner with additional organizations to address the face of hunger in San Diego (disproportionately impacts immigrant and minority communities) § Enhance supplier diversity § Further engage staff with active green teams, recognition, and certification

Natural and Cultural Resources u

Current Activities Listed: § Reef-friendly sunscreen § Beach cleanups

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Growing environmental and cultural awareness – for both visitors and residents – is an important source of competitive advantage Opportunities: § Further engage guests in natural resources respect and conservation § Further usage and protection of native species and habitats § Coastline protection initiatives

Sustainability Initiatives & Benefits Driving triple bottom line results in every category!

Energy Management

Water Conservation

Materials Management & Waste Reduction

Food & Beverage Sustainability

Housekeeping Initiatives

Sustainable Procurement

Stakeholder Management

Employee Engagement

Green Team

“Where do we start?”

“Where are we now?”

“Where are we headed?”

We give you clear steps to follow with confidence.

We assess your current practices based on industry standards.

We prioritize and organize your sustainability initiatives to keep you on the forefront of industry trends.

“How do we stay on track?” We help you build a business case, set goals, focus on metrics, and drive results.

We are your “Who will get us there?” accountability partner We equip and empower your staff and build a cross-functional green team.

We coach and guide you to higher levels of sustainability achievements.

We get you there

Why Accountability Matters

Intentions are high, action and results are low

Certification requires evidence

Traction ensures a healthy ROI

Sustainability is complex and multifaceted

Experts expedite and save you time

How we Guide You Certify Measure Implement Equip Plan Justify Assess

Survey staff, evaluate practices, and determine needs

Build a business case, establish metrics

Set goals and create a roadmap to meet them

Launch an engaged green team and train staff

Design and execute initiative plans in key area

Track and report results, gather evidence

You are prepared for the inspection and achieve certification

Certification Signals Success u

Promote your efforts to gain and retain more clients

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Enhance your brand

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Create unity and a sense of place

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Differentiate for discerning guests Be recognized and awarded Be found more easily in key channels Lead other in your region and industry

Represents best practices

Recognizes your achievements

Certification: Resource and Reward

Aligned with the Global Sustainable Tourism Council Integrated into distribution channels (e.g. OTAs, recognized by Lanyon) Strong and established relationships with multiple certifiers Our team has extensive experience with standards in hospitality, events, and travel

We get you there.

The Bottom Line: Through HSR’s accountability and empowerment approach, you will…

SAVE TIME AND MONEY

ACHIEVE CERTIFICATION AND GAIN NATIONAL & GLOBAL RECOGNITION

ENHANCE AND DIFFERENTIATE YOUR BRAND, INCREASE CLIENTELE

IMPROVE COMMUNITY AND STAKEHOLDER RELATIONS

ATTRACT AND RETAIN TOP TALENT

Our credentials u u

Doctorate in Business Administration in Social Impact Management Masters in Science in Sustainability Management from Columbia University

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Destination Management Certified Professional (DMCP)

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Certified Meeting Professional (CMP)

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Certified Incentive Travel Professional (CITP)

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GSTC Professional Certificate in Sustainable Tourism (STTP)

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Climate Reality Leadership Corps (The Climate Reality Project)

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Sustainable Event Professional Certificate (Events Industry Council)

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LEED Green Associate

Our industry contributions u u

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International speakers on Sustainability and Social Impact (250+ appearances over the last 5 years) Professors of Hospitality at Florida International University’s Chaplin School of Hospitality Management, University of Southern California MS in Hospitality and Tourism Program, and Laureate University’s global hospitality portfolio (Glion and Les Roches hospitality programs) Director in the SITE International Board of Directors President of the SITE Florida & Caribbean Chapter Event Committee Member for IRF Sustainability Committee for SITE Sustainability Committee for EIC Task Force to Redesign and Rewrite EIC’s Sustainable Event Standards Global Sustainable Tourism Business Travel Working Group Global Business Travel Association Sustainability Committee Hotel Association of NYC Sustainability Committee Great Miami and the Beaches Hotel Association United Nations Climate Neutral Now Pledge

Our hospitality sustainability experience u

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Wyndham Hotels & Resorts § Corporate Learning and Development § Sustainability and Innovation Grand Hyatt New York Sustainable and Social Responsibility Management Trained more than 300 convention center staff in food waste reduction Helped launch more than 120 green teams Led World Wildlife Fund Hotel Kitchen program expansion (stakeholder engagement project) Sustainability Certification § Consulting and Training for Green Seal Hotel Program § Consulting for EIC Sustainable Events Standards Sustainable Event Professional Certificate course: § Trained more than 150 event professionals in live sessions § Developed the online version of the SEPC course

Our awards u

Eventex The 100 Most Influential People in the Event Industry for 2021

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ADMEI Best Corporate Social Responsibility

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Host Global Alliance Heart

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Host Global Alliance H-Factor Excellence in Hospitality

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IMEX Commitment to Community (Green Award)

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SITE Global Member of the Year

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SITE Excellence Award Sustainability

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SITE Excellence Award Education

HSR Engagement Phases Phase 1 (2-3 months) • Assessment aligned with sustainability certification • Staff awareness and readiness assessment • Launch a green team • Recommend initiative priorities and strategy • Set goals • Establish a plan to achieve certification and reach key goals across departments

Phase 2 (3-12 months)

Phase 3 (maintenance)

• Globalist • Inventory and create • Green team and executive sustainability policies check-ins • Dashboard and metrics • Ongoing training process for key areas • Sales/RFP support • Expand green team, • Biannual strategic updates accountability sessions • Project planning • Department training for F&B, • Support partnerships Housekeeping, Marketing, • And more! Procurement, general • Explorist sustainability awareness for all • Green team check-ins • Track goals and report initiative • Ongoing training status and results • High level planning • Achieve certification • Metrics, reporting support • Annual strategic update • Discoverist • Ongoing training • Annual strategy update

HSR Phase 3 Sales & Marketing Opportunities Discoverist

Explorist

• Inclusion and recognition into HSR and certifier’s website • Wording for sustainability accomplishments into property’s website • Introduction to the United Nations Carbon Neutral Now initiative • 1 Social Media campaigns per year trough our social medias channels

• Inclusion and recognition into HSR and certifier’s website • Wording for sustainability accomplishments into property’s website • Introduction to the United Nations Carbon Neutral Now initiative • 2 Social Media campaigns per year trough our social medias channels • International recognition in 2 of the major international industry activities and tradeshows (FITs, MICE or GBTA).

Globalist • Inclusion and recognition into HSR and certifier’s website • Wording for sustainability accomplishments into property’s website • Adoption of the United Nations Carbon Neutral Now Pledge and recognition • 3 Social Media campaigns per year trough our social medias channels • International recognition in 3 of the major international industry activities and tradeshows for (FITs, MICE and GBTA) • 1 media advertorials on sustainability citing list of who has been trained ( Successful Meetings , Prevue, Smart Meetings or MPI magazine )

HSR Rates Phase 1 (2-3 months)

Phase 2 (3-12 months)

Rates • US$ 7,500 per property single property

Rates • US$ 12,000 per property single property

• US$ 5,500 per property - up to 5 properties per region

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• US$ 4,000 per property - 6 properties & more per region

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Additional days onsite US$ 750 per day per Consultant

Additional days onsite US$ 750 per day per Consultant

Phase 3 (maintenance, sales & marketing)

• Discoverist o US$ 4,500 pp single property o US$ 3,500 pp up to 5 properties per region US$ 9,000 - per property up to o US$ 2,500 pp 6 properties & more per region 5 properties per region

US$ 7,000 per property - 6 properties & more per region

• Explorist o US$ 9,000 pp single property o US$ 7,000 pp up to 5 properties per region o US$ 5,000 pp 6 properties & more per region • Globalist o US$ 16,000 pp single property o US$ 12,000 pp up to 5 properties per region o US$ 8,000 pp 6 properties & more per region

Start your journey now!