AN ATTITUDE TO LIFE

The first weekly high-end magazine in Spanish market.

MAGAZINE

EVENTS

YO DONA.COM

360 DEDICATED

º

TO FEMALE MODELS

MOBILE

DAILIES

SPECIALS

MAGAZINE

EVENTS

YO DONA.COM

360 DEDICATED

º

TO FEMALE MODELS

MOBILE

DAILIES

SPECIALS

EVENTS

Platforms Plataformas

Yo dona reader consumes contents in paper in an attentive and watchful way, but she also expands and deepens in these contents through the site (Desktop and Mobile) and enjoys sharing them in social networks.

Yo dona builds loyalty with its readers through different platforms.

5.303.719

IMPRESSIONS

Comscore MMX Multiplataforma September 2016. EGM 2º acc 2016. RRSS 24/10/2016

284.000 Readers in paper

EGM 2nd Acc. 2016

1.542.000 Unique users Desktop y Mobile

ComscoreMMX Multiplataforma September 2016

1.542.000 Unique users Desktop y Mobile

Likes

534.095

Followers

329.000

Followers

60.100

Displays Presence in google +

ComScore Multiplataforma September 2016. RRSS 24/10/2016

2.554.524

Target

284.000

The weekly high-end female magazine for the woman who wants to absorb the last in fashion, culture, events and current affairs. Yo dona has 10 years of experience and has become a reference in its sector because of its way of dealing with fashion, but also because of its topics about current issues, society and its cover personalities. The best publishing environment for inspiring and prescribe any kind of premium product and brand. It is distributed every Saturday with El Mundo and the rest of the week on newsstands. Source: EGM 2ºAcc. 2016/OJD (July 2015 - June 2016) El Mundo M-S

READERS

112.857 COPIES

Sections Secciones

Fashion

Beauty

Free time and culture

Social commitment

With a complete calendar with art, reading, cinema, tv, gourmet,…

Articles about important matters for women.

The last trends and the best looks.

The best advices to take care of yourself.

Accessories

Current news

VIP

Moreover,

The best selection of accessories.

We put the focus on the best looks of the most famous characters from different areas.

Conversations about the most current topics.

Yo dona is the female supplement with more pages about beauty.

Specials Especiales

January February March

April

6 - Lovers + Goyas 13 - Arco Fair + Cibeles 20 - Prêt-à-porter Italy 27 - Prêt-à-porter France

5 - Father’s Day + Easter Trips 12 - Father’s Day 19 - Kids

2 - Make up 9 - Teen 16 - Summer Fashion + Sun Creams 23 - Mother’s Day, Perfumes and Jewelry

July

August

16 - Catwalk 23 - Accessories 30 - Lingerie

May 7 - 11 th Anniversary 14 - Swimwear 21 - Fertility 28 - Decoration

September 10 - Kids 17 - Spanish Fashion 24 - Prêt-à-porter Italy

June 4 - Fitness and diets 11 - Watches, Jewelry and Perfumes 18 - International awards 25 - Summer Extra

13 - Fashion Show 20 - Accessories 27 - What’s new

October November 1 - Prêt-à-porter France 8 - Winter Fashion Extra + Accessories 15 - Pink Issue 22 - Decoration 29 - Beauty Awards

5 - Travelling 12 - Jewelry 19 - Female Power 26 - Christmas Extra + Gourmet

December 3 - Watches 10 - Luxury 17 - Last time presents 24 - Holidays Special 31 - Reyes Magos Special

Dailies Dailys

Daily fashion Yo dona, in its commitment to Spanish fashion, launches Daily Fashion during each edition of Mercedes Benz Madrid Fashion Week. Daily Fashion is a magazine to collect the last catwalks, trends and news of this fashion show of Madrid. Madrid edition with El Mundo newspaper.

Exclusive Daily

Dedicated to an only advertiser who would give us the contents: female health, summer, Christmas,…

Special Números numbers especiales

Nº TEEN

Nº ROSA

Nº ANIVERSARIO

Nº PODER FEMENINO

Yo dona dedicates a whole issue to the teenage universe. April 9 th

Nº TEEN

Nº PINK

Nº ANNIVERSARY

Nº FEMALE POWER

A really special issue, dedicated to the fight against breast cancer. October 15 th

Nº TEEN

Nº PINK

Nº ANNIVERSARY

Nº FEMALE POWER

Yo dona celebrates its eleventh anniversary with a really special issue. May 7 th

Nº TEEN

Nº PINK

Nº ANNIVERSARY

Nº FEMALE POWER

Yo dona defends female power with a special issue in which all the sections of the magazine will be marked by female entrepreneurial spirit. November 19 th

Nº TEEN

Nº PINK

Nº ANNIVERSARY

Nº FEMALE POWER

Advertising Números possibilities especiales

DOUBLE Nº BAGGING MEMOSTICK

A whole issue from two points of view: all sections about men and women..

DOUBLE Nº BAGGING MEMOSTICK

The magazine is delivered inside a bag customized with a different product.

DOUBLE Nº BAGGING MEMOSTICK

Memostick on the cover.

Special Acciones Actions especiales

I try On and off action. Several readers are selected after a call through the website. They try a specific product and tell about their experience and, later, a report about the event is published. Elizabeth Arden.

WEB

Elizabeth Arden

I try On and off action. Several readers are selected after a call through the website. They try a specific product and tell about their experience and, later, a report about the event is published. Special K.

WEB

Special K

10.000.000 8.000.000 PAGE VIE WS

With an exclusive audience profile, it is the ideal site for a sophisticated, caring and informed woman. The ideal web for elite brands directed to an upper class target with a high purchasing power.

1.542.000 UNIQUE USERS

Comscore Multiplataforma September 2016

A reader who wants to widen and enhance information with details as much as enjoy the best photographs of the most remarkable events.

Sections Secciones

5.141.564

806.765

647.951

411.799

1.666.484

1.131.297

640.457

446.980

Page views

Unique users

Page views

Unique users

Page views

Unique users

Page views

Unique users

Fashion Omniture September 2016

Beauty

Life style

Fitness

81.537 Page views

70.367

203.102

125.223

225.558

173.165

12.714

2.452

Unique users

Page views

Unique users

Page views

Unique users

Page views

Unique users

Couples Omniture September 2016

Blogs

Mothers

Contests

Patrocinio de Álbumes

Advertising possibilities

Samsung

Photo album sponsoring

Samsung

Ad-hoc actions

Vuitton

Sponsored specials

Vuitton

Advertorial

Ssang Yong

Advertorial

circular slide tray, spot in news and contests.

Responsive Diseño más limpio y actual acorde con las nuevas tendencias. Producto multipantalla para una mayor cobertura. Mejora de la experiencia del usuario y por tanto de los resultados de los formatos publicitarios.

Responsive A wider and newer design, in accordance with new trends. A multiscreen product for a larger coverage. It makes better the user experience and also the results of the advertising formats.

Social media

Data RRSS 03/10/2016

329.000

534.095 Likes on Facebook

Followers on Twitter

60.100 Followers on Instagram

2.554.524 Replays on YouTube

And presence in

google+ RRSS Data 24/10/2016

22.912

registrados en la BBDD de yodona.com

Manda un mensaje publicitario adecuado y muestra contenidos diferenciados. Los clientes pueden comprar registrados para realizar e-mailing y poder impactar al público más afín para cada campaña.

E-Mailing and y Newsletter

1.024

registrations in yodona.com Data Base This helps to send adequate advertising content and to show stand out content. Clients can buy registrations to carry out e-mailing actions and make an impact to the suitable public for each campaign.

Data October 2016

Advertising options: Leaderboard and Strip 728 x 90 MPU 300 x 300 Newsletter 18.442

Data October 2016

Branded content Branded content

Branded content

Relevant, entertaining and interesting content that does not look like advertising, generated to create audience and connect with it. The content communicates the values of the brand in an implied way.

Eventos Events

Running night

A night for sports, fun and challenges in an ideal scene, the La Zarzuela’s racetrack. It has two routes of 5 and 10 kilometers, in a unique circuit that blends with nature.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

International Awards

A first-rate social event because of the quality of the awarded, the level of the guests and its media coverage. Due to its international nature, these awards -that take place in June- give recognition to women that represent humanitarian values and professional excellence anywhere in the world. The magazine gives you the possibility of sponsoring the most important Yo dona event at an international level.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

MBMFW opening party Yo dona celebrates each year the Mercedes Benz Madrid Fashion Week opening party. This is the most relevant event of Madrid fashion week, with the presence of the greatest personalities in the Spanish fashion world: designers, celebrities, top models… It will take place in September and in February.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

Pink issue

The pink issue is presented in October in a charity dinner against breast cancer, with the presence of relevant people from the spheres of culture, art and politics.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

Beauty Awards

An event featured by the best beauty products and treatments of the year. It takes place in October and it is a great opportunity for positioning your brand.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

Female power

Yo Dona defends female power in an event celebrated in November in Madrid Stock Exchange building, with the attendance of a great number of politics, journalists, judges, newscasters, scientists and models.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

Afterwork

Yo dona suggests an impressive event, where the advertiser is the protagonist. We will pamper you and focus in your enjoyment of the moment. The trendiest Afterworks in the trendiest places.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

Fitness event Yo dona has in its program an event related to Fitness, the perfect occasion to be partners.

RUNNING NIGHT

INTERNATIONAL AWARDS

MBMFW OPENING PARTY

PINK ISSUE

BEAUTY AWARDS

FEMALE POWER

AFTERWORK

FITNESS

60.196 Suscriptores de Orbyt

Orbyt

17.935 Orbyt subscribers

Data ORBYT september 2016 (El Mundo S)

Prensa / Yo Dona

MEDIDAS CAJA (mm)

MEDIDAS SANGRE (mm)

EUROS ANCHO

ALTO

ANCHO

ALTO

GENERAL - color Página

32.000

184

239

211

273

Doble página

61.100

398

239

422

273

1/2 página horizontal

20.100

184

122

211

137

1/2 página vertical

20.100

88

239

100

273

Faldón

12.900

178

87

211

97

Pie de página

7.000

58

270

-

-

Interior de contraportada

51.500

184

239

211

273

1ª doble

39.000

184

239

211

273

2ª doble

74.200

398

239

422

273

1ª página impar

70.900

398

239

422

273

43.900

184

239

211

273

42.200

184

239

211

273

1ª página par

40.700

184

239

211

273

2ª página par

42.200

184

239

211

273

Página primera mitad

38.900

184

239

211

273

Pág. frente apertura de moda

34.500

184

239

211

273

34.500

184

239

211

273

Doble página de publirreportaje

36.100

184

239

211

273

Doble media página horizontal

69.000

398

239

422

273

Página + media página vertical de staff

45.000

398

122

422

137

Ventana centrada

62.200

-

-

316

273

25.400

82,5

108

-

-

E S P E S PAC I O S P R E F E R E N T E S Contraportada

2ª página impar 3ª página impar

Rates Tarifas

F O R M ATO S E S P E C I A L E S Página de publirreportaje

M E M O S T I C K : C o n s u l t a r t a r i f a s R e c a r g o d e m e d i a m i t a d 1 0 % O R B Y T: A n i m a r e n p a p e l ( v í d e o / l i n k / b a n n e r ) 1 0 % d e i n c r e m e n t o s o b r e p a p e l



Press / Yo Dona

BOX MEASURES (mm)

BLEED MEASURES (mm)

EUROS WIDTH

HEIGHT

WIDTH

HEIGHT

GENERAL - color Page

32.000

184

239

211

273

Double page

61.100

398

239

422

273

½ page horizontal

20.100

184

122

211

137

½ page vertical

20.100

88

239

100

273

1/3 page vertical

12.900

-

-

92

273

Strip

12.900

178

87

211

97

Footer

7.000

58

270

-

-

Back cover

51.500

184

239

211

273

Inside back cover

39.000

184

239

211

273

1st double page

74.200

398

239

422

273

2nd double page

70.900

398

239

422

273

1st right hand page

43.900

184

239

211

273

2nd right hand page

42.200

184

239

211

273

3rd right hand page

40.700

184

239

211

273

1st left hand page

42.200

184

239

211

273

2nd left hand page

38.900

184

239

211

273

Page in first half

34.500

184

239

211

273

Page facing fashion opening page

34.500

184

239

211

273

Advertorial page

36.100

184

239

211

273

Double advertorial page

69.000

398

239

422

273

Double half page horizontal

45.000

398

122

422

137

Page + half staff page vertical

62.200

-

-

316

273

Central window

25.400

82,5

108

-

-

P R E M I U M S PAC E S

S P E C I A L F O R M AT S

M E M O S T I C K : C o n s u l t r a t e s . ½ half surcharge 10% O R B Y T: E n l i v e n i n p a p e r ( v i d e o / l i n k / b a n n e r ) 1 0 % s u r c h a r g e o n p a p e r



Press / Yo Dona

EUROS

N AT I O N A L I N S E R T ( p r i c e p e r u n i t ) Stapled more than 100,001

0,16

Stapled less than 100,000

0,18

Loose insert more than 100,001

0,19

Loose insert less than 100,000

0,22

Blistered more than 100,001

0,22

Blistered less than 100,000

0,24

S A C H E T T E S (price per unit) Automático

0,14

Manual

0,21

M E M O S T I C K : C o n s u l t r a t e s . ½ half surcharge 10% O R B Y T: E n l i v e n i n p a p e r ( v i d e o / l i n k / b a n n e r ) 1 0 % s u r c h a r g e o n p a p e r

Internet / yodona.com

PORTADA

ROTACIÓN GENERAL

SECCIONES

EUROS / CPM

EUROS / CPM

EUROS / CPM

F O R M AT O S C O N V E N C I O N A L E S Megabanner 980x90 / 990x90

60,00 €

55,00 €

60,00 €

Cinta 980x30

105,00 €

100,00 €

105,00 €

Cinta desplegable 980x400

125,00 €

120,00 €

125,00 €

Robapáginas 300 x 300

70,00 €

65,00 €

70,00 €

Robapáginas 300 x 600

80,00 €

70,00 €

80,00 €

Botón 300 x 100

55,00 €

50,00 €

55,00 €

Cortinilla + Megabanner

90,00 €

85,00 €

90,00 €

Cortinilla + Robapáginas

95,00 €

90,00 €

95,00 €

Sky lateral

35,00 €

30,00 €

35,00 €

Layer + Megabanner

130,00 €

125,00 €

130,00 €

Layer + Robapáginas

130,00 €

125,00 €

130,00 €

Careta + Megabanner (980 x 90 - 1000 x 1000)

125,00 €

120,00 €

125,00 €

-

150,00 €

-

110,00 €

-

120,00 €

125,00 €

Pre-Roll 20” Spot in news Billboard 980 x 250

Tarifas Rates 125,00 € -

F O R M AT O S E S P E C I A L E S ( A U D I O , V I D E O . . . ) Newsletter

-

210,00 €

-

Optin

-

300,00 €

-

* P e r s o n a l i z a c i ó n P r e m i u m : Ta k e o v e r e n H o m e y S e c c i ó n a f í n c o n r o b a p á g i n a s f i j o .

Internet / yodona.com

COVER

GENERAL ROTATION

SECTIONS

EUROS / CPM

EUROS / CPM

EUROS / CPM

C O N V E N T I O N A L F O R M AT S Leaderboard 980x90 / 990x90

60,00 €

55,00 €

60,00 €

Strip 980x30

105,00 €

100,00 €

105,00 €

Pull-down strip 980x400

125,00 €

120,00 €

125,00 €

MPU 300 x 300

70,00 €

65,00 €

70,00 €

MPU 300 x 600

80,00 €

70,00 €

80,00 €

Button 300 x 100

55,00 €

50,00 €

55,00 €

Interstitial + Leaderboard

90,00 €

85,00 €

90,00 €

Interstitial + MPU

95,00 €

90,00 €

95,00 €

Lateral sky

35,00 €

30,00 €

35,00 €

Layer + Leaderboard

130,00 €

125,00 €

130,00 €

Layer + MPU

130,00 €

125,00 €

130,00 €

Panel + Leaderboard (980x90 - 1000x1000)

125,00 €

120,00 €

125,00 €

Pre roll 20’’

-

150,00 €

-

Spot in news

-

110,00 €

-

125,00 €

120,00 €

125,00 €

Newsletter

-

Optin

210,00 €

-

-

300,00 €

-

Billboard 980x250 S P E C I A L F O R M AT S ( A U D I O , V I D E O … )

* P r e m i u m c u s t o m i z a t i o n : Ta k e o v e r i n H o m e a n d s i m i l a r S e c t i o n w i t h a f i x e d M P U

Internet / yodona.com

INCREASE IN EUROS

SURCHARGES Videos/Expandable/Rich Media

12,00 €

Ip

5,00 €

Frequency

5,00 €

EUROS

EXTRA SECTION

EXTRA DAY

Premium take over personalization/ day*

13.000,00 €

6.000,00 €

-

Premium take over personalization/ week*

63.000,00 €

9.000,00 €

10.000,00 €

Main photo/ day

13.000,00 €

-

-

Highlight + Advertorial/ week

9.000,00 €

Contest/ week

12.000,00 €

C O V E R A G E F O R M AT S

-

EUROS

M AT E R I A L S D E V E L O P M E N T Microsite

21.000,00 €

Banners

1.200,00 €

Advertorial

6.000,00 €

COST / WEEK

SPECIAL CONTENTS Special and exclusive editorial sponsorship

* P r e m i u m c u s t o m i z a t i o n : Ta k e o v e r i n H o m e a n d s i m i l a r S e c t i o n w i t h a f i x e d M P U

40.000,00 €

-

Commercial Departamento department comercial

DIRECTOR GENERAL DE PUBLICIDAD Jesús Zaballa DIRECTORA DE MARKETING PUBLICITARIO Mar González - [email protected] DIRECTORA DE ADMINISTRACIÓN DE VENTAS Ma Carmen Martín San Juan - [email protected] DIRECTOR DE PROYECTOS TRANSVERSALES/INTERNACIONAL José Luis Sánchez Crespo - 91 443 55 68 - [email protected] DIRECTORA DE PUBLICIDAD ÁREA DELEGACIONES,SALUD E INTERNACIONAL Mar de Vicente - 91 443 56 29 - [email protected] DIRECTOR DE INTERNACIONAL Juan Jordán - 91 443 55 23 - [email protected] DIRECTOR DE PUBLICIDAD ÁREA SUPLEMENTOS Iñigo de Nogales-Delicado Rosal - 91 443 54 06 / 696 685 152 [email protected] DIRECTORA DE PUBLICIDAD Natalia García Jimeno - 91 443 55 82 / 609 136 454 - [email protected] JEFES DE PUBLICIDAD María Gómez-Reino - 91 443 56 15 / 606 438 451 - [email protected] María José Gordon Vergara - 91 443 55 74 / 659 948 258 - [email protected] Teresa Valenciaga Oyarzabal - 91 443 51 74 / 606 301 798 - [email protected] Isabel Valcárcel - 91 443 69 47 / 609 31 06 76 - [email protected] MARKETING PUBLICITARIO Paloma Hernández - 91 443 54 61 - [email protected] COORDINACIÓN Cristina Lucas (YO DONA) - 91 443 54 47 - [email protected] Susana Iribas (yodona.com) - 91 443 52 70 - [email protected] DELEGACIONES COMERCIALES: Andalucía y Extremadura 954 99 07 21 / Baleares 97 176 76 30 / Cataluña 93 496 24 07 / Levante 96 337 93 27 / Zona Norte 94 473 91 57

Unidad Editorial Publicidad