Brand Guidelines (1) (1) Flipbook PDF


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BRAND GUIDELINES

TABLE OF CONTENTS

TABLE OF CONTENTS

04 - 07 08 09 - 10 11 12 - 14 15 16 - 19

www.wrap.com

Logo Representation and Usage Typography Digital Colors Print Colors & Instructions Imagery & Usage Brand Subsidiaries Applications, Usage, and Work Examples

02

GUIDELINES FOR BRAND ADHERANCE

ABOUT THE BRAND

OUR PURPOSE Our purpose is to drive public safety towards progress and facilitate better policing outcomes by developing creative solutions to complex issues through forward-thinking, empathy and innovation. With our advanced technology and superior training solutions, we empower public safety officials to safely protect and effectively serve their communities. OUR VISION WRAP will be a global leader and influencer in twenty-first century policing and public safety. We are committed to developing and sustaining a portfolio of innovative technology and training solutions that enable public safety officials and the general public to experience a safer world and a more unified community.

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03

GUIDELINES FOR BRAND ADHERANCE

PRIMARY USAGE:

AUTHORIZED LOGO REPRESENTATION SECONARY USAGE:

Primary logo usage will be blue and yellow. When WRAP and a product are both displayed on the same page.

INCORRECT USAGE:

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04

GUIDELINES FOR BRAND ADHERANCE

ADDITIONAL LOGOS & USAGE

Here are the additional brands within the WRAP parent company. When a brand logo and WRAP logo are presented together, the parent company logo will become secondary and fall back to secondary color choices (see AUTHORIZED COLORS & HIERARCHY slide).

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05

GUIDELINES FOR BRAND ADHERANCE

LOGO USAGE & ADD-ONS

Add-ons to our logos help connect audiences to our brands. We created lockups to allow you to showcase a URL or tagline. Use lowercase Montserrat medium with 240pt letter-spacing. The font must not exceed the size of the descriptor located in the BolaWrap ® logo (i.e. REMOTE RESTRAINT). Add-ons are for larger, limited uses. The add-on font should not be any smaller than 8pt font while still maintaining proportionality.

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wrap.com

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GUIDELINES FOR BRAND ADHERANCE

LOGO USAGE & ADD-ONS CONT.

Here is an example of using both the parent company logo and one of the brand logos in the same design. Use the specified yellow for the brand logo to emphasize the brand. The parent company logo will will drop back into the corner in the specified blue so as not to draw as much attention.

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07

GUIDELINES FOR BRAND ADHERANCE

DIN Pro (REGULAR & BOLD)

AUTHORIZED FONTS / HIERARCHY & FORMATTING

AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz Example of Type Hierarchy:

THE GOLD STANDARD When formatting copy, these are the acceptable written representations of each brand at WRAP Technologies:

Example of proper use with regards to typography and format.

WRAP

WRAP

WRAP Technologies

WRAP Technologies

WRAP Training

WRAP Training

WRAP Reality

WRAP Reality

BolaWrap

BolaWrap

®

®

THE GOLD STANDARD Example of proper use with regards to typography and format. *Good for limited use

*Use regular ® in boldface

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08

GUIDELINES FOR BRAND ADHERANCE

PRIMARY, SECONDARY & TERTIARY USE COLORS MIDNIGHT BLUE 192B38

RGB: 25 | 43 | 56 CMYK: 87 | 71 | 54 | 58

AUTHORIZED DIGITAL COLORS & HIERARCHY

SAFETY YELLOW ffb505 RGB: 255 |181 |5 CMYK: 0 | 32 | 100 | 0

SKY BLUE E8EFF4

B/W

RGB: 232 | 239 | 244 CMYK: 7 | 3 | 2 | 0

*Skip to page 10 for printing instructions.

PERMITTED BG GRADIENTS GOLD fd9d28

NIGHTTIME 111d29

f9bb2e

1f456c

RGB: 253 | 157 | 40 CMYK: 0 | 45 | 93 | 0

RGB: 249 | 187 | 46 CMYK: 2 | 28 | 93 | 0

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RGB: 17 |29 | 41 CMYK: 86 | 73 | 56 | 69

RGB: 31 | 69 | 108 CMYK: 95 | 75 | 34 | 20

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GUIDELINES FOR BRAND ADHERANCE

USING GRADIENTS

PERMITTED USAGE Gradients are permitted to be used at a 0°—angle allowing the darkest portion to lay on the left side for both gradient choices. The golden gradient is used to draw attention to headers, sectional backgrounds, and CTAs when needed. The blue gradient will be for banners with full bleed backgrounds and footers for digital content.

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10

GUIDELINES FOR BRAND ADHERANCE

PRIMARY, SECONDARY & TERTIARY USE COLORS

*AUTHORIZED PRINT COLORS & INSTRUCTIONS

MIDNIGHT BLUE CMYK: 90 | 70 | 51 | 49

SKY BLUE CMYK: 7 | 3 | 2 | 0

On this page, you will find CMYK for various colors that fit our brand. Based on our local printer, these colors best represent what we look to achieve in print collateral. *No digital colors will be present on this page. Take note: gradients have been unsuccessful with the local printer. Please avoid using “Gold” and replace it with “safety yellow.”

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SAFETY YELLOW CMYK: 5 | 24 | 99 | 0

B/W

PERMITTED BG GRADIENTS GOLD CMYK: 0 | 45 | 93 | 0 CMYK: 2 | 28 | 93 | 0

NIGHTIME CMYK: 86 | 73 | 56 | 69 CMYK: 95 | 75 | 34 | 20

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GUIDELINES FOR BRAND ADHERANCE

GRAPHIC TREATMENT

BG COLOR 09131f

GUIDELINES TO TREATING IMAGES

GRAPHIC TRANSPARENCY desaturated / overlay 40%

GUIDELINES TO TREATING IMAGES

BG TREATMENT BG COLOR 09131f GRAPHIC TRANSPARENCY white / soft light 50%

BG COLOR e8eff4 GRAPHIC TRANSPARENCY white / 60%

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GUIDELINES FOR BRAND ADHERANCE

AUTHORIZED IMAGERY & VIDEOGRAPHY

Overhead product shots are ideal. When additional shots are needed, you may change up the layout with additional angles of products. Products tucked underneath action shots and visuals are encouraged.

 *Display of the BolaWrap ® device imagery in colors other than its original yellow may only be used in the context of sales collateral and shall not be forward facing.

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13

GUIDELINES FOR BRAND ADHERANCE

AUTHORIZED IMAGERY & VIDEOGRAPHY

Photography and videography visuals for the BolaWrap ® brand are focused on capturing the device in action. Over the shoulder, zoomed in, and shallow depth of field give the shots the candid feel we want representing our brand.

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14

GUIDELINES FOR BRAND ADHERANCE

SUBSIDIARY BRAND APPROACH

WRAP REALITY Use transparency to your advantage. Create opaque glass-like panels and brackets to form HUD-like graphics. You may also incorporate “blue highlighter” up to 5% of your layout with Reality (seen below).

BLUE HIGHLIGHTER 29abe2 Each branch beyond BolaWrap ® will be represented in a unique way to create identities while still maintain foundational coloring. Here are a few examples of how the brands diverge.

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RGB: 41 | 171 | 226 CMYK: 70 | 15 | 0 | 0

15

GUIDELINES FOR BRAND ADHERANCE

APPLICATIONS & EXAMPLES

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GUIDELINES FOR BRAND ADHERANCE

WORK EXAMPLES

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17

GUIDELINES FOR BRAND ADHERANCE

SOCIAL MEDIA EXAMPLES

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We bring attention to the brand via the specified yellow colors in the profile image. Throughout profile pages, maintain continuous use of the dark blue and yellow to ensure consistency. Use the yellow and golden gradient to draw attention when necessary and/or beneficial.

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Judah Meiteles Senior Director, Marketing [email protected] 800-583-2652 | 845-659-5619 1817 W 4th St. | Tempe, AZ 85281

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