1. About 2. Brand Heart 3. USP’S 4. Brand Personality 5. New Identity 6. Logo Construction 7. Logo Size 8. Logo Construction 9. Logo Size 10. Logo Variations 11. Clear Space 12. Colour Scheme 13. Typography 14. Incorrect logo use 15. Visual Guidelines 16. Photography 17. Logo Usage 18. Mock ups
The Bihar State Milk Co-Operative Federation Ltd. (COMFED)was established in 1983 as the implementing agency of Operational Flood (OF) programme of dairy development on “Anand” pattern in Bihar. All the operations of erstwhile Bihar State Dairy Corporation were handed over to COMFED. Till the end of OF programme in March 1997, there were five district level Milk Producers' Cooperative Unions covering eighteen districts of Bihar. The dairy development work continued and at present there are eight district level milk unions covering thirty three districts of Bihar. Comfed develops the districts first in terms of dairy development coupled with capacity development of milk producers to shoulder broader responsibilities and then hands over the entire operations to the representatives democratically elected by the milk producers. Comfed is serving the consumers of Jharkhand also and there are three dairies at Jamshedpur, Ranchi and Bokaro. These dairies are serving a good number of towns and cities of Jharkhand in Ranchi, East & West Singhbhoom, Hazaribagh, Gumla, Khunti, Palamu, Lohardaga, Bokaro, Dhanbad, Giridih etc. Sudha Milk and some products are now available in Delhi/NCR region and Uttarakhand also apart from a number of towns and cities of U.P and West Bengal.
To procure milk from the member milk unions at remunerative rates and distribute the same to the consumers at reasonable rates.
To enhance the image and position of milk and dairy products in higher segmentation of the market.
To sustain market leadership in the production and marketing of a variety of liquid milk and milk products with assured quality at an affordable price, covering all market segments and to maintain the growth, prosperity and unity of all our internal and external customers.
Covers all market segments and to maintain the growth, prosperity and unity of all our internal and external customers. Products are available at affordable prices.
It has targeted lower, lower middle and middle-class section of society as it’s primary target audience.
As Bihar’s own dairy, producing good quality, unadulterated milk and milk products.
Changing of logo colours or colour of any element is incorrect.
Changing the font of the logo is incorrect.
SUDHA Rotating the logo or any element of logo is incorrect.
Changing the ratio of any of logo's element is incorrect.
S DHA Changing the combination of the logo in any way is incorrect.
The address, website, email address, phone number may change in accordance to the area unit but placements with layouting remains same. On a plain background like carry bag always give the identity in the center of the background so as logo can get more space to stand out which would further increase the visibility and be more recognisable to people.
Majorly on corporate stationeries where other write ups are included, the logo should be placed at left top corner. Tagline can be included on displays and packaging.
S DHA
S DHA
A transparent logo should be avoided.
S DHA
S DHA
Logo should be avoided on any element of the layout.