Wednesday February 1, 2023

An independent publication not affiliated with any other organization

LendKey Technologies Home Improvement Loans

With Sprocketlock™, Handrails Bend to Your Whims

Paul Borghi — VP, point-of-sale lending at LendKey — spoke with Builders Industry News and answered some questions about the company and its products.

Article Courtesy of Promenaid Handrails

Q: Tell us about your company.

Now anyone can create custom handrail bends in seconds with nothing more than an Allen key.

A: We founded our company in 2009 after the Great Recession, during a difficult time for financial institutions facing the triple threat of high capital

For generations, builders have relied on specialists to provide elegant handrails. However, the bends, corners, and slope changes required by building codes are highly problematic. Promenaid’s ingenious,

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Where Are Long-Term Interest Rates Going, and What Does That Mean for My Business?

2nd EDITION Las Vegas • FREE

Küberit USA: Innovative Flooring and Wall Profiles for Every Project, Design, and Surface Karen Bellinger, executive director at Küberit USA, spoke with Builders Industry News about the company’s products and how U.S. customers are discovering this European leader. Q: What is your high-level, elevator speech for those just learning about Küberit? continued on page 42

Surfacing Solution — Flexible Wood Tambour Panels, Faux Tin-Style Ceilings, Acoustical Products

Article by Daniel Wallach, CEO, Shepherd’s Finance, LLC There’s a lot of discussion in the homebuilding industry about long-term interest and mortgage rates. As CEO of Shepherd’s Finance, and being in the industry for over 30 years, I’ve seen it all. Let me share my take on what’s happening and what you can do to prosper in Shepherd’s Finance, LLC these turbulent times.

Surfacing Solution has been in business for over 35 years, offering high-quality products, innovative styling, and exceptional customer service. Family owned and operated, they hold themselves to the highest standards! They’re constantly growing and putting young and old minds together to create relevant options for their clients.

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ACO — Creating the Future of Drainage Whether you are building or remodeling your unique dream bath or shower, or the next luxury spa and resort, ACO designer shower drains and point drains are worth a serious look. Transform your bathroom with ACO ShowerDrain Premium, and use the new Classic and Luxury finishes to open up opportunities to design the bathroom of your dreams. Premium finishes now include Polished Chrome, Brushed Stainless, Oil Rubbed Bronze, Matte Black, Rose continued on page 42

1 Drawer, 2 Functions With Summit Appliance’s Convertible Refrigerator/Warming Drawer

Award-Winning Voyage Select Pivot Door From Panda Windows & Doors

Summit Appliance brings innovation under the counter with a new 30-inch wide built-in drawer that can run as a refrigerator or convert to a dish warmer at the touch of a button. Stainless steel construction offers modern elegance and lasting durability, both inside and out. For those who prefer a more custom look, the drawer front is designed to accept an overlay panel to best match adjacent cabinetry.

Article Courtesy of Panda Windows & Doors

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Introducing the Voyage Select Pivot line — the 2022 Window + Door Award winner for Most Innovative Entry Door and inspired by exotic locations around the world — our line of Voyage Select custom contemporary pivot doors are the continued on page 42

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Lefroy Brooks — A Century of Classics Builders Industry News spoke with a representative from Lefroy Brooks, and they detailed the company’s portfolio of products and talked about the new brand associated with the owner of Lefroy Brooks USA. Q: Please tell us about Lefroy Brooks! What is the most important thing to know about the company? A: Known as the ‘Rolls Royce’ of plumb-

An independent publication not affiliated with any other organization

ing fixtures, Lefroy Brooks is recognized as one of the leading luxury bath brands among the world’s most discerning consumers. Our story spans the last century, from the tap’s domestic origins in the late Victorian era through to the beginning of a new millennium. From our archives, we have produced a historically referenced range of essential bathrooms. We begin in 1900, with our Edwardian turn-ofthe-century British range. Our 1930s Art

Get Fired Up With WPPO Article Courtesy of WPPO LLC The best of both worlds has officially been accomplished, the perfect hybrid outdoor oven! This Traditional 25-inch Oven With an Included Gas Attachment features either a red or black powder coat exterior finish that is excellent and durable. With a flaming hot temperature, this WPPO oven can give you a perfect meal in minutes. Cook your favorite meal outdoors with heat that keeps you warm on a chilly night with your friends and family. Need a place to set your oven?

Gary Cox Steve Cox Publishers Matt Crown John McQuaig Deb McQueen Andrew Oseman Senior Associate Publishers

Deco range follows. The 1940s range encompasses the mid-century modern pericontinued on page 49

Jessica Attoe Allison Honeycutt Shari Kether Jennifer Kinsman Damaris Mungaray John Pechota Kamraan Quddus Camille Reyes Grant Wadsworth Associate Publishers Carl F. Shifflette III Art Director Clinton Ellis Graphic Artist Brianna Ward Digital Marketing

Don’t fret! The Traditional 25-inch With an Included Gas Attachment oven comes with a black stand to easily move your oven and hold your LP tank. Whether you’re in the mood to get off your gas or get fired up, you’ll never run out of meals to make! Be sure to check out WPPO’s highquality accessories to pair with your outdoor oven. All of our accessories are durable and are made to last. We love to make cooking a simple and enjoyable experience, so that you are able to spend continued on page 54

Joshua Espinal Jordi Espinasa Samuel Rickert Editors Ashley Davis Content Coordinator Monique Carter Tiffany Webster Administration Builders Industry News - Kitchen & Bath is published by Source Group LLC ©2023. All rights reserved. Business License #45-4600703 Advertising Inquiries: 520-722-2000

635 N. Craycroft Rd. • Tucson, AZ 85711 Phone: (520) 722-2000 • www.sourceg.net

2nd Edition • Wednesday, February 1, 2023

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Social Grilling® — A Transformative Way to Entertain

New Laser Machine Lifts Home Personalization to a New Level

One summer afternoon in July 2014, Karim Pirani — along with his wife and daughter — discovered the Cole Henley table grill at the RHS Hampton Court Palace Garden Festival outside London, England, and purchased it for their London apartment. Their experience entertaining around the table was not just amazing, but also eye-opening. In 2015, they bought out the English company from its brilliant designer/owner, Anthony Groves; renamed it ibbq, Inc; and moved production to San Diego, California. After over two years of re-engineering the original design and countless iterations, in 2018, ibbq unveiled its luxury grill table, the Angara Maximus (Angara means “the fire within” in ancient Sanskrit), with the goal to change the way we throw barbecue parties. “The summer barbecue party has been an American tradition ever since President George Washington hosted one way back in the 1700s,” said Pirani, co-founder and CEO of ibbq, Inc. “However, we believe this tradition needs a makeover because it does not make sense for the party host to be stuck in a corner, sweating bullets behind the grill, unable to freely enjoy the party. But the guests always have a great time.” “The Koreans and the Japanese have

LANSING, Mich. — AP Lazer® introduces a new entry-level laser machine, the AP Lazer SN1812LR, featuring a lowrider carriage cart, allowing the machine to effortlessly move from its standard position to the floor with a simple press of a button. The new model can engrave any object without size and weight limitations, from shower doors and kitchen cabinets, to tiles and personalized gifts, such as wine bottles and glasses. With a patented open architecture design, the entry-level AP Lazer SN1812LR is armed with 30-watt, CO2 laser power and an 18-by-12-inch cutting and engraving area. While the customization market continues to grow in popularity, the new laser provides kitchen and bath designers, builders, retailers, and architects the ability to add a personal touch to any decor. Headquartered in Lansing, AP Lazer builds five open architecture machine models that engrave and cut wood, granite, brick, acrylic, glass, ceramic, marble, tile, cloth, leather, and other materials. “The AP Lazer SN1812LR can lead business owners to expand in the rapidly accelerating and profitable emotional marketplace,” said Tong Li, AP Lazer CEO and inventor of the machine. “Engraving

been dining around grill tables for centuries, and this social grilling trend has become very popular in the U.S. — especially with the Millennials and Gen Z — fueled by thousands of Korean and Japanese BBQ restaurants all around the country offering an immersive dining experience. ” Built-in marine-grade 316L stainless steel; exotic teak wood imported from Myanmar (Burma); electronic ignition and safety lock; LED lights; and myriad other features, the Angara Maximus was an instant hit. Forbes magazine, in its review, described it as “a must-have for upscale outdoor living,” and Robb Report called it, “the ultimate in outdoor entertaining.” continued on page 35

home products, such as furniture; decor; doors and windows; and floors and walls, adds meaningful designs to bring the house closer to the owner’s heart and increase the perceived market value of the home.” Light in weight, the laser can easily be transported to a job site. “Stepping into the emotional marketplace without size and weight limitations is both exciting and profitable,” said Li. “Engraving sentiments that evoke love, inspiration, or special memories, can directly satisfy a customer’s emotional need, and generate high continued on page 42

Product Evaluation Reports Completed ‘When Promised’ Uniform Evaluation Services’ (UES) entrance into this segment of the building products industry was due to manufacturers asking IAPMO if the expertise developed from decades of product compliance reviews could be extended to evaluation reports. The manufacturers knew that there had to be better options in gaining their products access to market. From that request, UES built a team of seasoned professional engineers with a sprinkling of new, adaptable graduates, as well. UES hasn’t looked back since. With

broad industry backing, UES has experienced significant year-over-year increases in the number of customers and reports continued on page 54

Atlantis Rail Adds a Top Rail to Their Spectrum Cable Railing System Cable railing manufacturer, Atlantis Rail Systems, has launched a new aluminum top rail for their popular Spectrum cable railing system. Previously, they supplied the cable, fittings, and posts for their Spectrum System and requested the customer supply their own hardwood top rail. Due to the popularity of this system and customer demand for an integrated top rail, Atlantis Rail has now created their new Spectrum Top Rail System. “When we introduced the Spectrum continued on page 49

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Creativity and Innovation Still Reign Arclin Applies Expertise to Enhancing Performance of Wood-Based Products The first wood veneers were introduced in ancient Egypt some 4,000 years ago, applied to the tombs of pharaohs for decorative flourish. Woodworkers and artisans took the practice to new heights during the European Renaissance, turning furniture into lavish works of art with carefully hand-cut and glued pieces of wood and stone. The Egyptians and Greeks can also be credited with the first introduction of

what we now call “plywood.” Initially crafted by layering thin slices of wood for cosmetic and economic purposes, it was quickly recognized for its performance attributes as a building material. Plywood, as we know it today, became a mainstay in the building industry after the mid-19th century invention of the rotary lathe and the industrialization of plywood manufacturing. Naturally, technological developments and innovation followed as the woodworking and building industries sought higher-performing, more versatile,

and economical products. Oriented strand board (OSB), medium-density fiberboard (MDF), and particleboard were introduced

Do Comfort Yourself With the DIY® Ceiling Cassette From MRCOOL® There are always many details to consider when building a new space or remodeling a home, and HVAC is one of the most important. It can also be one of the most costly, and MRCOOL® helps alleviate that burden by providing heating and cooling systems that a homeowner can install on their own. The DIY® Ductless Mini-Split is a heat pump solution that is designed specifically for amateur installation. This is

possible due to the use of patented precharged line sets and Quick Connect® fittings that firmly and securely fasten to the system’s fittings. Because of this, a professional installation is not required, as evacuating and charging the system is unnecessary. MRCOOL® prides themselves on customer satisfaction, and a part of that is providing products that customers ask for. Previously, the only indoor unit available

for the DIY® Ductless Mini-Split was a wall-mounted air handler. While it is sleek, efficient, and quiet, many custom-

at various times throughout the 20th century, all now serving a variety of functions. Advancements in adhesive chemistries for wood panels also continue to improve product performance and versatility. And wood veneers are now but one in a growing category of “surface enhancing overlays” that significantly expand the performance, versatility, and functionality of these panels. Leading the way in these advancements is Arclin, North America’s largest integrated producer of surface overlay technologies and adhesive chemistries for engineered wood products. The company’s innovative surface overlays fulfill a wide variety of functions, from decorative (e.g., continued on page 35

ers wished for a more discreet option that would take up less wall space. In response to these requests, MRCOOL® released a ceiling cassettestyle air handler compatible with their DIY® series in November 2022. The DIY® Ceiling Cassette is unobtrusively mounted in the ceiling, as the name suggests, and comes in three different Btu capacities: 9,000, 12,000, and 18,000 Btu. All three sizes are compatible with the multizone DIY® Ductless Mini-Split systems, so an entire home could potentially be heated and cooled with do-it-yourself comfort. The 18,000-Btu unit is also available in a single-zone configuration for those that need just one space covered. continued on page 54

How To Make A Trade Show Successful As An Attendee

As you prep your calendar for the year, you probably wonder whether adding the trade shows will be worth your time. As an attendee, it can sometimes be overwhelming, and you end up wandering aimlessly rather than taking the trade show by storm. Fortunately, it can be worth it to attend these events if you have the right approach. We've put together great tips to help you make the most of your trade show experience, from the moment you arrive to the final networking event.

Put Yourself Together

If your purpose is networking, then you'll want to make sure you're clean and well-dressed. Staying at a hotel close by can mean having more time in the morning to sleep in, so try to book nearby. Often trade shows will have a deal with lodging options in the same area, so do your research before you reserve a room. Make sure you wear comfortable shoes. Most people in the trade show booth won't notice your feet, and it's important to eliminate distractions like aching feet if you want to make a good impression.

Embrace Digital Trade Show Options

Sometimes a virtual trade show is a better option because it's more efficient. You save time and travel fees, and you can view the virtual trade show displays from your own office or living room. Schedule time in your calendar to attend the virtual trade show. If you try to fit it in around meetings and other obligations, you won't get as much out of it. Put a lot of thought into what you say in the chat windows with the vendors (remember, tone doesn't come across very well online).

Plan Ahead

Instead of searching "trade shows near me" when you're ready to go to a trade show, plan ahead which ones you will visit. Schedule them ahead of time, and then spend some time with the map researching the businesses who will be there. Once you know which businesses will attend, you can make your plan for how you will approach them. Decide which entrance you will go in and in what order you'll visit the booths. This will make your time spent at the trade show most efficient. Bring a bag to carry all the literature you pick up, and leave room in your suitcase to take it home. If it's an option, ask the vendors to mail the information to you, rather than having to carry it back yourself.

Network

Don't be afraid to introduce yourself to others. You came here to network, so put yourself out there! Bring plenty of business cards with you to hand out at trade show exhibits that seem like a good fit for your business. Attend any social gatherings the show sponsors, like after-hours networking groups, workshops, or happy hour. If the show has an app, ap you can often find these options there and register for them, if required.

Making Great Connections

Whether you find new clients from your experience at the trade show or you gain new vendors that will serve your business better, you have a lot to gain by attending. Even virtual trade shows can bring big benefits for you, so follow the tips above to make the most of your day.

We can help you plan for your next trade show event. Check out our other blog articles to get started!

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Proven Concrete Solutions from Euclid Chemical Article Courtesy of Euclid Chemical Founded in 1910 and headquartered in Cleveland, Ohio, Euclid Chemical has grown from a family business to a leading global manufacturer of specialty materials for the concrete and masonry construction industry. Euclid Chemical products for residential construction help create durable, sustainable structures from the foundation up and include concrete admixtures and fiber reinforcement; decorative concrete systems; integral concrete color; flooring products, including polishable concrete toppings and waterproofing coat-

IBBQ (continued from page 15)

A year later, the company introduced the Angara, a more modest companion to the Angara Maximus line. Then, in 2022, the company unveiled the affordable Angara Quadra, a completely re-designed grill table that, unlike the previous rectangular models, is square in shape. The Quadra grill table’s stunningly beautiful and modern design can comfortably seat eight people but has a 35% smaller footprint than a comparable Angara model — perfect for folks who love to entertain larger groups but have limited backyard space. With its convenient grill cover — that

LENDKEY (continued from page 1)

requirements, increased regulatory scrutiny, and nascent fintech companies focused on disrupting banks and credit unions. Today, we’re the end-to-end digital lending partner to hundreds of banks and credit unions, from delivering new customers and members to servicing throughout the life of a loan. Our innovative cloud technology matches consumers with community banks and credit unions to create the most transparent, accessible, and low-cost borrowing options in online lending. Q: Are you promoting a specific product or service? A: We are promoting our home improvement loans. We’ve curated a custom, nofee financing product geared to the home improvement industry with contractors in mind. Our no-fee product, coupled with flexible stage funding, allows contractors to protect and increase their margins with flexible payment options for their customers. Our access to low cost of capital and extended terms through our network of credit unions directly translates to the lowest rates for customers. Q: Why should contractors consider offering their customers a financing option?

ings and sealers. Every product is backed by our industry-leading support services, which include customer-focused research and development; live technical support; continuing education seminars; and project consultation services for contractors, architects, engineers, and owners. Euclid’s decorative product systems include polished concrete floor toppings, which have become desirable in contemporary metropolitan settings, especially for high-end residential floors. Recent trends in the overall concrete construction market favor polishable concrete toppings over full-depth polished concrete slabs. comes included — the versatile Quadra transforms into a perfect outdoor dining table for take-outs, evening cocktails, or an afterdinner board game with family and friends! Visit the Social Grilling® Central Hall Booth #C7748, and see how these luxurious grill tables are revolutionizing the way families entertain at home. You can also visit www.ibbq.com for more information about ibbq.

A: If you’re not currently offering financing to your customers, then you’re already losing customers to the competition. Whether it’s LendKey or some other lender, offering your customers a financing option will increase your closing rates by as much as 30%, and boil that invoice cost into monthly payments that fit more of your customers’ budgets. Q: Why should contractors partner with LendKey? A: There are no dealer fees, loan terms out to 20 years, loan amounts up to $125,000, and stage funding. There are plenty of financing choices out there in the market, but very few have a no-dealer fee program that beats the monthly payment your customer is getting from those expensive buy-down programs. LendKey looks to offer a program that doesn’t eat into your margins in tow with a rate/payment that is attractive to your customer, all delivered with a funding schedule that makes sense for all of your projects. Q: How can our readers learn more about your company and product? A: Stop by our Booth #SU1814 to learn more about LendKey and our home improvement loans. You can also email us at [email protected].

Euclid Chemical is positioned to capitalize on these trends with Level Top PCAGG, a self-leveling polishable topping with high-flow and self-leveling properties, ensuring quick and simple placement. With fast strength gain, PC-Agg can be polished just 24 hours after installation and can be seeded with decorative aggregate or glass, giving it the look of terrazzo

PROMENAID HANDRAILS (continued from page 1)

hiding-in-plain-sight invention solved the challenge. With Sprocketlock, contractors create custom bends on the job site — quickly, without millwork, pipe bending, mitering, or welding. All they need is an Allen key. “Inspiration can strike at the most unexpected time in the most unexpected places,” says Kell Warshaw, founder of Promenaid Handrails. An industrial designer with 35 years of product development and manufacturing experience, Warshaw created Promenaid’s patented Channelgrip railing and bracket system. To comply with building codes, he needed a solution to easily connect handrails around any type of corner or slope change. “Our principle of design is style and simplicity,” Warshaw explains. “Whatever we came up with had to be sleek and elegant, but easy enough for anyone to assemble and install.” The “Aha” Moment A trip to his basement led to the “aha!” moment. “I was literally looking high and low for something when I noticed the dryer ductwork and realized the adjustable corners were almost exactly the solution to the bend conundrum,” said Warshaw. While the principle is the same as ductwork, the similarity ends there. Promenaid Sprocketlock™ die-cast zinc bends are an innovative disc and collar design, measuring zero, 5 (ramp slope), 14, 32 (standard stair slope), or 90 degrees — with all con-

ARCLIN (continued from page 20)

laminates for interior and exterior use) to industrial (e.g., concrete forming), functional (e.g., fire and weather protection) to protective (anti-bacterial; anti-fingerprint; and resistance to scratches, UV light, and more). Its award-winning resin systems provide greater panel performance and improve manufacturing efficiencies. Many of its surfacing and resin technologies also provide significant environmental benefits, from reduced waste, material, and

at a lower price. Euclid Chemical’s Technical Center in Cleveland is a state-of-the-art product development, chemical analysis, and concrete forensics facility. We regularly welcome customers to our laboratories, where we conduct physical testing, concrete mix design optimization, forensic analysis, and petrographic evaluations. The “open door” policy of our Technical Center — rare in our industry — provides opportunities for innovation and problem-solving to the benefit of our customers. Our engineers, geologists, and chemists also serve on influential construction industry committees, and their work with these organizations underscores the value we place on community, shared knowledge, and promoting best practices. These deep industry roots help guide us in consistently continued on page 42

nections hidden from view. Create Any Angle in Under a Minute Simple angles can be created with one or two bends of any size. If the desired angle can’t be achieved with two bends, “this is where it gets cool,” says Warshaw. “You can create the exact angle, in fact any angle, by combining and rotating three bends.” The assembly locks in place with an Allen key, producing an elegant, smooth bend with the exact same 1.6-inch diameter as the Promenaid handrail. The entire process can be done in less than a minute. “Lightning fast compared to custom bending or welding,” says Warshaw. “And it’s so easy. Thousands of our DIY customers have done it. You can even see how easy on our Promenaid YouTube channel.” Innovation Is Beautiful Sprocketlock™ bends are as beautiful as they are simple. Builders can choose from a selection of powder-coat finishes, including Satin Black, Silver, Architectural Bronze, and Antique Brass. Warshaw is justifiably proud of his patent pending invention. “I’ve lost track of how many times someone has said, ‘If only I had known about this six months ago.’” Well, we’re here now. Come see us at Booth #C2658. We guarantee you’ll be impressed. For additional information about Promenaid Handrails, please visit www.promenaid.com, email us at customerservice@ promenaid.com, or call 888-992-4943. energy usage, to the introduction of sustainable and alternative raw materials and chemistries that replace petroleum-based sources used in traditional plywood manufacturing. Engineered wood panels are nearly as old as civilization, itself. At Arclin, creativity and innovation still reign — adding performance and opportunity for the woodworking and building industries. Visit us at NAHB International Builders’ Show at Booth #C7125 and learn about our latest innovations. More information is available at www.arclin.com.

How Can Social Media Management Benefit Your Business? An active social media presence is vital to your business, especially since there has been a 66% increase in customers finding new products through social media. These numbers are only expected to rise in the next few years. That said, it isn't always easy to keep a handle on your social media accounts. That's where a social media management service comes in! Learn what a social media manager does and discover how they can benefit your business.

Learn About Your Customers

Social media marketing allows businesses of all sizes to interact with their customers and reach new ones, but how can you tell if your efforts are working? A social media management company uses specialized digital marketing tools to track and analyze data. For instance, you can learn more about customers, track the success of marketing campaigns, and change consumer behavior. While you may not know how to do this, a social media manager does. They take the time to collect this data and boost your business through marketing, so you don't have to. Doing so can also increase brand awareness and attract new customers.

Better SEO for Your Business

Search engine optimization does wonders for your business, but the best methods for SEO can change. You may not have the time to keep up with the best SEO tactics for social media. A social media management company knows all the latest news and advice for businesses. SEO and digital marketing go hand in hand, but many businesses don't realize the importance of having a social media manager on their team. They'll make sure to optimize your website and social media pages so you can make the most of your marketing efforts.

Generate More Leads

Our digital marketing solutions help your business reach new customers, boost consumer loyalty, drive traffic, and generate new leads. Your social media marketing team can create ads specifically designed to generate leads. People interested in your products or service simply have to click or tap to learn more! There's a lot that goes into social media management, but the right company uses results-driven methods to achieve your goals. Whatever those goals may be, a social media manager can help you out. They know how to target your audience and create ads and methods that will bring customers cu to you.

Humanize Your Company

Social media is one of the best places to connect with your customers and make your brand more human. Humanizing a brand helps keep your business from seeming too robotic and cold. Companies that are warm and human can help build more trust and a sense of authenticity. The right marketing efforts can humanize your brand and prove that you're embracing the values behind your business. Knowing what to say, what content to post, and how to engage with your customers can help you connect with your audience. The right digital marketing company will help your business tell the story behind your brand.

See the Advantages of Social Media Management

It takes a lot of time and effort to manage your social accounts, but the right social media management company will help! They'll use data-driven methods to collect data, create and optimize your marketing plans, and help you make the most of your social media.

Are you ready to get started and learn more? See our services to learn how Source Group can take your marketing to the next level.

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EUCLID (continued from page 35)

advancing the science of concrete building materials. Euclid Chemical has built its reputation on putting customers first. We recognize that our customers are vital partners in our shared success, and we strive to make doing business with us easy, uncomplicated, and with responsive and effective support. We pride ourselves on maintaining a “quick and nimble” corporate mindset while continuing to grow, and the whatever-it-takes collective spark of our employees enables us to adapt to the changing needs of our customers and the marketplace.

ACO (continued from page 1)

Gold, Satin Brass, and Black Nickel. Pair your favorite finish with wateractivated, LED-emitting SplashLight for a truly unique shower or spa. ACO SplashLight contains two low-voltage, batteryoperated LED units that fit directly into the ACO ShowerDrain Premium channel grating. These units will illuminate once they come in contact with water and will come off approximately two minutes after the shower is turned off. In use in private homes, luxury resorts, and spas worldwide; ACO’s line of ADA-complaint linear/trench drains and square designer spa drains are the perfect complement to high-quality marble and tile flooring. ACO ShowerDrain bathroom drainage solutions inspire creative bathroom planning. Shower channels and ShowerPoint area drains are suitable for traditional curb shower design, and allow the elimination of physical barriers within the bathroom floor for a more contemporary look or to comply with universal design concepts. Linear drains can replace traditional curb barriers by intercepting water at a wet/dry boundary, or be positioned at the wall with a simple slope directing water away from the dry area. Removing curbs

KÜBERIT USA (continued from page 1)

A: Küberit designs and manufactures innovative floor and wall profiles with multiple finishes, functions, shapes, and installation methods, raising the aesthetic of every space with functional solutions. Organized within just seven categories, Küberit profiles are easily selected, addressing needs for every project, design, and surface. At Küberit, we say every profile tells a story, and we help fuel the storytelling. Q: Can the Küberit solution for any profile need be selected by answering just five questions? A: Absolutely. Part of Küberit’s innovation rests in the organization of our profile products. Builders, project organizers, designers, or anyone who needs a profile walk through five questions as they drill

Euclid’s field sales and business development teams are our “boots on the street,” fully engaged in supporting our valued customers where they most need it — on the job site. They assist in product selection and specification, and are handson experts in product installation and troubleshooting. Our field team frequently attends pre-design meetings, clarifying specifications and recommending product application best practices. Visit our website, www.euclidchemical.com, and follow us on LinkedIn, www. linkedin.com/company/the-euclid-chemical-company, to see our latest projects and new product releases: Also, be sure to visit our IBS Booth #SU1453 for more information! improves accessibility for walking aids and wheelchairs, while also removing trip hazards for all ages. Simple, single-direction flooring slopes also eliminate uneven floors caused by multidirectional slopes, required by point drains, making the use of seats and walking aids easier. Manufactured from superior materials to high standards held by U.S. craftsmen, ACO ShowerDrain products are designed to last. Quality is not limited to the design, materials, and finish; ease of handling and installation are also given the same attention to detail. Shower grates are pieces of art that can enhance the style of the floor and the overall bathroom design. Products are designed to provide a long and reliable service life. The stainless steel materials and smooth surfaces guarantee safe drainage and hygiene in bathrooms. Founded in 1946, the ACO Group manufactures products for the building and construction industry. ACO introduced the concept of linear surface drainage systems to North America over 25 years ago, and was established in Canada in 2006. Utilizing its 24 manufacturing facilities globally, ACO offers a range of products for storm water and wastewater drainage — both outside and within the building envelope. Learn more about ACO by going to www.acoshowerdrain.us or by visiting Booth #N1308. down to their needed profile. Five decisions regarding profile category, shape, height, finish, and installation method lead to the product answer. Our website guides the process, allowing product selections to be specified, and those results are shared with a URL generated by the site. It’s a streamlined process with help all along the way. Q: We heard Küberit added award-winning to its description. What was that all about? A: Küberit won the Silver Award in the Best of NeoCon competition for our Küberit Expansion Profile product. This is the first year we showed at NeoCon and our first time participating in the competition. We were delighted to see Küberit’s hard work and innovation recognized by the design community and the Best of NeoCon jury.

PANDA WINDOW (continued from page 1)

perfect mix of modern design and highly engineered durability. Designed to meet the increasing demand for large modern architectural art features, Voyage Select Pivot Doors offer 13 innovative designs that can be fabricated with over 100 different finish options. To fulfill consumer demands, Panda offers a perfect blend of modern design and highly engineered durability to enable a wider and taller opening with a sleek, single panel. State-of-the-art engineering with innovative frames and hardware enables pivots up to 9 feet wide and 18 feet high with a maximum weight of 750 pounds. Traditional hinged doors are hung on a frame that limits their size and weight, but Voyage Select pivot doors operate by turning around a spindle (acting as the “pivot” point). Pivot doors are a truly breathtaking addition to any project that can be customized with a variety of tracks, panel profiles, finishes, glass options, and hardware. Included in the already wide array of feature options to choose from is an LED recessed pull handle. LED lights can be combined with recessed door handles to provide a smooth, seamless design for an extra showstopping factor. This feature can be placed either horizontally or vertically. Included in each Voyage Select Pivot Door is a concealed, self-closing mechanism for ease of use, and a multipoint locking system for added security. As an option, a pivot drop seal that improves weatherability without causing drag can be added, and available

AP LAZER® (continued from page 15)

profit. In the emotional marketplace, all sentimental needs are satisfied with meaningful products — that’s a revolution.” About AP Lazer Founded in 2009, and headquartered in Lansing, AP Lazer is a privately owned manufacturer and distributor of patented, Q: What’s new with Küberit’s customer support initiatives? A: We want to provide every resource customers need as they plan projects and make profile decisions. Küberit recently partnered with MaterialBank.com and Swatchbox.com to make acquiring Küberit product samples fast and easy. Both platforms provide search capabilities and send Küberit profiles at no cost. Customers not familiar with those platforms can go to KuberitUSA.com to order samples directly from us. In addition to sample support, we completed our setup with BIMsmith.com, providing Revit and AutoCAD files for all Küberit profiles — as well as cut sheets, sketches, warranties, and product specs. Q: How does Küberit support projects using LVT floor coverings? A: LVT flooring use grows roughly 40%

ADA-compliant thresholds are available upon request. Panda Windows & Doors was established in 1991 in Las Vegas, Nevada, with the goal of creating beautiful pieces of functional glass that perform as well as they look. The company designed, manufactured, and delivered its first aluminumframed folding door to a remodeled custom home located in Downtown Las Vegas. As design trends evolved and architects became interested in designing large moveable openings, Panda Windows & Doors found its niche market and began designing and engineering state-of-the-art custom glass wall systems that cater to the needs of both residential and commercial markets. Today, Panda offers more than 50 high-quality systems, including folding; lift and slide; horizontal sliding wall; pivot and French; multislide; retractable screens; Panda-Select line; TS.X0; Voyage Select Pivot line; and architectural windows. Our systems have been installed in scenic destinations around the world! Over 30 years later, Panda’s presence continues to grow through its field representatives and distributors. With more than 70 employees and 30 regional agents throughout the United States, Mexico, Canada, and the Caribbean, this small family business has grown to become a powerhouse in the building and design community. Each door is handcrafted in the USA with quality hardware, steel pin spindles, and Panda’s unique 6063-T6 aluminum extrusions. For more information, be sure to visit our website: www.panda-windows. com, call 888-246-1651, or drop by our Booth #C8510. open-architecture CNC laser machines. AP Lazer provides 24/7 tech support 365 days a year. Its customers are located throughout the U.S. and on six continents. AP LAZER® CO2 laser machines are manufactured in Canada by AP Lazer Canada MFG. Inc, located in Windsor, Ontario. For more information, visit www. aplazer.com, www.facebook.com/lasers, stop by KBIS Booth #W5159, or call 800585-8617. per year, now making up 20% of all flooring sales. It’s a huge category that, until Küberit, did not have the profiles and trims to support it. We have all the profiles needed with gauges or heights working with LVT coverings. Need to transition from carpet tile to LVT; ramp from LVT to no floor covering; bridge saw cuts; or expansion joints with LVT on either side? Küberit has profiles for these LVT needs and more. Q: What are some of your goals for the KBIS and IBS shows? A: We need to meet building, design, and architecture professionals. Each time we introduce Küberit to these pros, we hear the question, where have you been? The answer is Europe since 1863, but in the U.S. since 2020. We invite everyone to see us at the KBIS and IBS show in Las Vegas at Booth #C8939!

Why an Email Marketing Strategy Works There's a reason why email marketing is so popular: 4.3 billion people use email. This number is expected to grow to 4.48 billion people in 2024. Email marketing is a highly effective digital marketing strategy and should be a vital part of your trade show planning process. In fact, you should have an email marketing strategy for before, during, and after the show. When contacting attendees throughout the trade show marketing cycle, it's essential to keep an open line of communication. You should also reinforce engagement through multiple touch-points. It's not enough to make the connection with attendees and prospects, you must keep in touch to nurture the relationships you've built. Email marketing allows you to do this almost effortlessly. mar Keep reading to learn just how email marketing can take your trade show marketing efforts to the next level.

Before the Trade Show

The weeks leading up to a trade show are essential for motivating potential attendees to check out your booth. You want visitors to anticipate connecting with you to learn more about your products and services long before the show opens, and email marketing can help you achieve just that. Give attendees a reason to visit your booth at the trade show by including: Contests and giveaways Exclusive product launches Unique booth elements Discounts and exclusive offers When writing pre-show emails, you should include your location and booth number so attendees can find you more easily. Also, share resources, blog posts, and social media profiles to highlight your brand. The more they recognize you when they get there, the higher the chances are that they'll convert.

During the Trade Show

Yes, you should send marketing emails during the show, no matter how many you sent leading up to it. Your in-event email should serve the purpose of driving traffic to your booth. In your emails, remind attendees which incentives they'll receive at your booth. Plus, any emails they receive from you keeps your brand on their mind.

After the Trade Show

Once it's time for everyone to go home, it's not time to stop sending emails. It's time to use email marketing software to follow up with attendees who engaged with you at the show. Strategically tailor your emails to nurture leads based on buyer personas and their specific interests. The key to capturing your audience's attention is personalizing the emails you send. Many email marketing mar tools allow you to automate personalization, so it's only one extra step when setting up your email. This extra step can boost the likelihood that the prospect will convert. Finally, include messaging to those who expressed interest in your company before the show but couldn't make it.

Let Us Help You Craft the Perfect Email Marketing Strategy and More

We're in tune with every aspect of the trade show marketing industry, including emerging trends, technological innovations, product launches, and which industry advancements will hit the market next year.

If you're ready to take your trade show email marketing strategy, brand strategy, campaign road map, and more to the next level, partner with us today.

2nd Edition • Wednesday, February 1, 2023

LEFROY BROOKS (continued from page 6)

od. Our definitive minimalist 2000 range and the 2010 ‘soft-contemporary’ collection completes the portfolio. These classic products still stand the test of time. They were beautifully made, beautifully practical, and they remain beautiful today. Q: What is the company’s ethos? A: A true classic stands the test of time. That’s why Lefroy Brooks products feature designs that were popular in their day, and are still in demand today for their functionality and beauty. Beautiful products, beautifully made with the highest of craftsmanship. Q: Who designs your products? Where and by whom is it manufactured?

ATLANTIS RAIL SYSTEMS (continued from page 15)

System, it quickly became one of our top-selling cable railing systems. The logical next step was to offer a metal top rail for this system as an alternative to hardwood. Now, we can provide customers with the complete package without any additional material sourcing,” said Seth Porter, product manager, Atlantis Rail. After working through different styles and design situations, Atlantis Rail came up with a rectangular top rail and a small assortment of adaptive fittings to handle most layouts. The Spectrum Top Rail System consists of a square, 1 1/2-by-1 1/2-inch stainless steel, powder-coated posts that can be fascia or surface mounted, and an extruded aluminum 1 5/8-by-3 1/2-inch top rail. The top rail is offered in standard lengths of 4, 6, and 8 feet. The simple design of the top rail system allows installers to handle a variety of rail transitions using a small set of components

SHEPHERD’S FINANCE (continued from page 1)

Where Are Rates Going? Long-term interest rates are lower than short-term rates. This is called an inverted yield curve. It doesn’t happen often, and when it does happen, it usually doesn’t last long. Assuming it doesn’t last long, either short-term rates are coming down or long-term rates are going up. How Does the Federal Reserve Control Long-Term Rates? Many people think the Fed only controls short-term rates and that long-term rates are more market-driven. That is a misconception. The Fed buys and sells mortgage securities (home loan mortgages) and currently owns trillions of dollars of them. They buy a bunch of securities when they want to lower interest rates on long-term securities. That increase in demand for these mortgages raises the price, which

A: Every Lefroy Brooks piece is designed by Christo Lefroy Brooks, offering unique, uniform, single-designer attention to design and detail. Christo has painstakingly researched historical bath fixtures and fittings through the ages to preserve design authenticity. The products are now manufactured in state-of-the art factories in Asia, and now meet U.S. plumbing codes and standards. Q: What would you say differentiates your company from other companies in the market? A: About 10 years ago, Lefroy Brooks started its commercial division. Since then, our products have been specified by numerous prestigious properties worldwide, such as Mandarin Oriental, The Peninsula, Ritz Carton, and St. Regis, just to mention a few examples. We can easily compete with prices from comparable

49 high-end brands while offering the quality and prestige of Lefroy Brooks. We can accommodate most developer budgets on mid- to luxury-level projects. The approach of partnering with developers to bring luxury marketing to a project while staying within realistic budgets is the exclusive domain of Lefroy Brooks. Lefroy Brooks is looking forward to partnering with designers, architects, and developers to bring their unique formula to hospitality projects. Q: Is sustainability an important factor for your studio? A: Yes, sustainability — especially water conservation — is very important to us. All hospitality shower products are LEED compatible, so LEED compliance is not an issue. That being said, they can be produced without flow suppressors if greater flow rates are specified.

and common installation tools. The top rail and associated fittings are made of aluminum and powder coated in standard and special Spectrum colors. The Spectrum Top Rail System accommodates stair angles of 33 to 38 degrees using stock material. Special posts are required for angles under 33 degrees and over 38 degrees. This top rail is designed for use with Spectrum posts only. A gate can also be added using the new top rail system. Atlantis Rail Systems is a leading manufacturer of premium stainless steel and aluminum cable and glass railing systems. Their systems are ideal for commercial and residential, indoor and outdoor applications, and are available through a network of authorized dealers located throughout the country. Please contact an Atlantis Rail sales representative to request a quote for the new Spectrum Top Rail Cable Railing System. To learn more about Atlantis Rail’s products and services, please visit www.atlantisrail.com or call 508-732-9191. Come by Booth #C8542 to learn more about their products.

SUMMIT

decreases the rate. When they want to raise interest rates on long-term securities, they sell a bunch of them. The increase in supply for these mortgages lowers the price, which raises the rate. Several years ago, they were buying a large number of securities, and now they are not doing much of anything. That is why rates were really low — artificially low — and now rates are higher.

Where Should We Be on 30 Rates? I think where we are today, between six and seven for 30-year rates, is in the normal range — probably more on the high end. Rates below three are not realistic and only existed because of government interference.

Will the Fed Raise the Long-Term Rate? The Fed could raise those rates but, for whatever reason, has chosen not to. That could be because they don’t want to destroy the homebuilding market and residential resale market. It could be that the government doesn’t want the rate to go up too much because they also pay interest, and might not want to pay more. But whatever the reason, they choose to raise short-term rates and not impact long-term ones.

(continued from page 1)

Model SPHC30 is designed for use in residential kitchens looking to enhance under-counter and island spaces with more functionality. Chill beverages and snacks for easily accessible treats when using the compressor-powered refrigeration mode with a temperature range of 36 to 43 F. Hosting a dinner party? Keep your cooked meals close to the ideal serving temperature with the 80 to 200 F heating mode. The touch controls feature indicator lights to clearly show which mode has been activated, and a child lock helps to prevent unnecessary changes. Since 1969, Summit Appliance has been manufacturing unique space-saving solutions for the modern kitchen. The SPHC30 is the latest step forward. Recent

What’s Going on With the Entry-Level Market? Entry-level homeowners still find it cheaper to buy, but many don’t qualify. Investors are purchasing entry-level homes to rent back to would-be homeowners. What’s Going on With the Move-Up Market? The normal move-up market into midlevel homes is not very active. Few people want to double their payment (going from 3% to 6.5%) to add a bedroom. Many upper-end markets are normal, but these homes are not funded with large

Q: Any plans to expand into other product types? A: The Owner of Lefroy Brooks USA, Warren Pearl, has founded a new luxury bath brand called Cooper & Graham, which encompasses the exploration of 21st century design vocabulary for the modern luxury bathroom and kitchen and door hardware. Until now, 21st century design has been a vocabulary waiting to be discovered. The innovative designs making up the Cooper & Graham bath collections will excite the hospitality industry and set new standards of excellence for bathroom fixtures and door hardware. Be sure to check out Lefroy Brooks and Cooper & Graham at KBIS Booth #N1471 or visit usa.lefroybrooks.com for more information! product introductions include a full series of under-counter, shallow-depth refrigerators (18 inches deep), ADA-compliant drawer refrigerator-freezers, 115-volt wall ovens, drawer microwave ovens, BeautiFridge cosmetics refrigerators, and

the industry’s largest selection of allin-one kitchenettes. The convertible refrigerator/warming drawer will be available later this year, with additional single-drawer refrigerators currently available in 21- and 24-inch widths. Visit www.summitappliance.com to learn more, or stop by Booth #W3872 to see this model in action. mortgages typically. Generally, everywhere, homes are sitting longer. My Solutions for You •If you are in the entry-level market, find investors to buy homes. •Consider owning some homes yourself for rental purposes. This allows you to build, make money at the building company, and set up something for retirement. While rates aren’t great today, you can get a five-year ARM and refinance out in three years if rates allow. If not, you can sell the property at some point. •Cut costs by lowering what you are paying subs and build smaller, less complex units. •List houses for sale earlier. To discuss these solutions and more for your specific situation, talk to me at Shepherd’s Finance Booth #W1473. I look forward to meeting you.

2nd Edition • Wednesday, February 1, 2023

54

WPPO (continued from page 6)

less time cooking your meals and more quality time with those who matter most. Our accessories include products, such as pizza crust mix, oven covers, wooden peels, aluminum peels, pizza cutters, steel tongs, ash vacuums, and so much more! Our ovens and accessories help customers easily create high-quality meals that will leave you longing for more! Woodfired cooking is a fun new niche that truly

MRCOOL® (continued from page 20)

The DIY® Ceiling Cassette is ideal for any home, as it can accommodate new construction or be retrofitted in an existing space. Designed to be recessed between standard ceiling joists or I-joists on a 16-inch center, it can essentially be installed anywhere — as long as the ceiling is flat. Since this unit is a part of the DIY® series by MRCOOL®, it supports the use of a pre-charged Quick Connect® line set, which makes installation a literal snap. Outfitted with a number of features, from a mode that saves energy at night to a setting that actively washes away dust, the DIY® Ceiling Cassette is a great

SURFACING SOLUTION (continued from page 1)

Jeramey Fistrovich, CEO and coowner, provided some information on how they’ve managed to stay relevant through the years. Q: Which of your products are the most popular? A: The birth of Surfacing Solution started with tambour (fluted wood panels). While its popularity died down for many years, it’s now starting to come back with a vengeance in many of the new boutique-style hotels and restaurants that are popping up. For those that don’t know, tambour is used for wallcovering, kitchen islands, accent walls, wainscot, column and pole wraps, bar fronts, and even ceilings. This flexible wood wall paneling allows a convex or concave radius to be covered with a warm and elegant appearance. In addition, they can be easily glued up to most solid substrates. Whether you are looking for solid wood, veneered wood, metallic, or vinyl, we have many options. While white oak and walnut are our most popular, we offer many different species and profile shapes. Q: Why are your fluted wood panels ‘different’? A: We’re consistently working towards perfection (and continue to raise our own bar once we ‘get there’) for our clients. We strive to offer the highest quality natural wood panels. This starts with sourcing only from a select number of mills we’ve vetted over the years and follows through with some of the newest and best equipment we

opens up a world of new flavors. Whether you’re looking for a small and portable wood-fired oven or a large commercial oven, we have you covered. Our variety of pizza ovens will never disappoint. Build your own outdoor oasis with our Do It Yourself (DIY) oven, or take a portable oven with you on your next camping trip. Visit us at Booth #W3457, visit our website www.wppollc.com, or give us a call at 815-745-1021. We hope to get fired up with you! choice for ensuring customized comfort all year long. The unit can gently lower and raise the air intake grille for easy filter replacement. This ensures clean air with no great effort made to maintain the unit. On top of these features, the Ceiling Cassette is also eligible for the best warranty in the industry. Upon registration and subscription to MRCOOL®’s new Care Kit program, this system is entitled to a limited lifetime compressor warranty, a seven-year compressor replacement warranty, and a standard five-year parts warranty. This ensures comfort and peace of mind for an entire lifetime. For more information on MRCOOL® and the DIY® Ceiling Cassette, visit www.mrcool.com, call at 270-366-0457, or stop by Booth #SU1648. can get our hands on for milling. Ultimately, our hand (yes — slat by slat) assembly process helps prevent color issues outside of normal species scope and defects (knots, chips, cracks, etc.) that an automated line may otherwise miss. It’s certainly a labor of love! The easy glue-up installation allows you to add a natural wood texture that’s easy to work with and install on anything, from a curved kitchen island accent to a fireplace accent wall shown here. Stop by to see what else we’re innovating! Q: How have you been in business for over 35 years? A: While we’ve certainly had struggles, in addition to tambour, we had to create and bring other unique products to the market to stay relevant! This includes our unique and attractive solution for faux tin ceiling tiles for commercial and residential use, and solving sound issues with our staff’s 60-plus years of combined acoustical knowledge. Adding new designs and products has helped us keep up with, and stay ahead of, the industry curve — giving designers something new to work with, year after year! Ultimately, our quality products wouldn’t be around if it weren’t for our outstanding customer service. Every client is important to us, and we will always do our absolute best to help you find a solution to your problem! Q: How can our readers find out more about your company? A: We’re always here to help! Either call 952-448-6566, visit www.surfacingsolution.com, or stop by at Booth #W2417 during IBS 2023. We’d love to work with you!

Innovation in Mortarless Stone Siding Silvermine Stone Company started from a single idea, “to improve an existing process and create an alternative product.” The inventor, a mason, wanted to simplify the process of adding beautiful stone siding or accents to a home or business. As a trained and experienced mason, the inventor knew that laying bricks one by one, using mortar was a tedious and time-consuming process, and it required a skilled mason to do it right. Stone siding and accents were becoming much more popular in the construction and home building industry, yet it was taking a long time and a lot of money to install. This presented an opportunity for Silvermine Stone Company, and they launched Belterra Stone Veneer Siding. The product of cultured stone in a mortarless form makes it easy enough for do-it-yourselfers to install, and the real, natural stone look also appeals to custom homeowners, contractors, and interior designers. Today, Silvermine Stone Company manufactures Belterra Stone Veneer Siding for commercial and residential projects throughout the United States and Canada. The company’s headquarters are located in Eau Claire, Wisconsin. Stunning Real Stone Aesthetic — The

UNIFORM EVALUATION SERVICES (continued from page 15)

generated. Customers know that UES’s review of its products, documentation, and product test reports is thorough but not unnecessarily onerous. It is one thing to make sure a product meets the standards, but quite another to knowingly delay a report in an attempt to increase the fee. The manufacturers’ product development teams know the value forfeited each day a product is not launched. The lost jobs and reputation are magnified if a critical launch date, such as a major trade show, is missed. UES does not have to recruit staff professionals to work with this team because this business respects integrity. They take pride in looking customers in the eye when shaking their hand, and commit to delivering on every promise made. As an ISO/I EC 17065-accredited certification body, UES wants customers to know they receive great value for the services provided. Its investment provides significant return with access to the market through recognition by the building departments. But UES didn’t stop with evaluation reports; its customers told of gaps and opportunities in building product testing that augments existing labs’ capabilities. Backed by more than 20 years of test-

Best Water Protection Silvermine’s patented and intuitive installation and flashing system provide a safe and professional finish trusted by the pros. Other systems may provide labor savings, but fall short when it comes to water penetration. Silvermine provides the attractive look of real stone at a fraction of the cost. In fact, stone veneer was ranked the No. 1 best home improvement investment according to Remodeling Magazine’s “Cost vs Value” report for 2020! How Does it Work? It starts with our 8-inch aluminum flashing, securely cast into each flat stone. This creates a “shingle” effect on your wall and won’t allow water penetration. Our unique corner system seamlessly works through inside/outside corners. Using the same stone for both, saving time; money; and provides a foolproof water barrier. Finally, the system is capped off with our 3-foot sill pieces. The fastening hem is tucked underneath existing siding or counter-flashed against masonry. New construction or renovation can be overwhelming. Visualizing what your property will look like with Belterra stone is not. Start the process today at www.silverminestone.com, or Booth #P4. ing, codes, and standards experience, the IAPMO Institute of Building Technology (IBT) is a trusted name for independent testing, research, and technical services in the construction products industry. IBT can test a variety of products, as well as provide research and development services; failure analysis; competitive comparative testing; and witness/field testing. IBT offers one-stop testing services at competitive rates and in a timely manner. By approaching problems with a grounded, practical, and functional approach, IBT is an excellent partner for rapid prototyping and R&D services during the product development cycle. This has led to a stream of version 1.0 and 2.0 products flowing to the lab, followed by their design efforts. IBT’s experienced staff are recognized for their involvement in the research and development of building materials, well before the final products come to market. IBT is accredited to ISO/IEC 17025 by ANSI-ASQ National Accreditation Board, which is a signatory to the International Accreditation Forum and International Laboratory Accreditation Cooperation multilateral recognition arrangements. This gives IBT international recognition an important consideration in today’s global business environment. For more information, visit www.iapmoes.org or stop by IBS Booth #C8839.