DIGITAL MARKETING STRATEGY CIAL - TERMINAL 1 INAUGURATION

Technology is evolving at a rapid speed. Rather than people searching for the information that they need, it has come to information reaching people even before they knew that they needed it. Digital Marketing is at its peak and will continue to evolve with platforms battling with each other to provide information to its users based on their age, interests, location etc.

CAMPAIGN PERIOD 25TH NOVEMBER - 12TH DECEMBER

PLATFORM ACTIVITIES GOOGLE MY BUSINESS LINKEDIN TWITTER

RECOMMENDED STRATEGIES 25TH NOVEMBER 2022- 12TH DECEMBER 202

FACEBOOK & INSTAGRAM ADS

Campaign Type: Reach Objective & Goal Through the reach campaign, our ads are shown to the maximum number of people. Ad Creative Posters with text or videos are used to reach campaigns Target Location All Kerala Hashtag / Keywords #cial #new #services #kochiairport #airindia #airportlife #pilot #aviationlovers #crewlife #cabincrew #cockpit #pilotsofinstagram #aviationlife #flightcrew #cochininternationalairport #flights #facilities #airportinformation #beforeyoufly #passenger #corporate #cargo BUDGET: INR 50,000 Estimated Reach: 174K-502K Target Audiences : Based On Demographics: Education, Financial, Life Events, Parents, work, Relationship status, Work Interests: Business and Industry, Entertainment, Family & Relationship, Fitness & Wellness, Food and Drink, Hobbies and activities, Shopping and fashion, Sports and outdoors, Technology Behaviors: Anniversary, Purchase Behaviours, Digital Activities, Mobile device Users, Travel

Campaign Type: Brand Awareness Objective & Goal In order to make a lasting impression on new customers Ad Creative Video can be used to showcase the ambiance of the property Target Location All Kerala Hashtag / Keywords #cial #new #services #kochiairport #airindia #airportlife #pilot #aviationlovers #crewlife #cabincrew #cockpit #pilotsofinstagram #aviationlife #flightcrew #cochininternationalairport #flights #facilities #airportinformation #beforeyoufly #passenger #corporate #cargo BUDGET: INR 50,000 Estimated Reach: 174K-502K Target Audiences : Based On Demographics: Education, Financial, Life Events, Parents, work, Relationship status, Work Interests: Business and Industry, Entertainment, Family & Relationship, Fitness & Wellness, Food and Drink, Hobbies and activities, Shopping and fashion, Sports and outdoors, Technology Behaviors: Anniversary, Purchase Behaviours, Digital Activities, Mobile device Users, Travel

Campaign Type: Sponsored Ad Objective & Goal Our ads are shown to the maximum number of people. Ad Creative Posters with text or videos are used to reach campaigns Target Location All Kerala Hashtag / Keywords #cial #new #services #kochiairport #airindia #airportlife #pilot #aviationlovers #crewlife #cabincrew #cockpit #pilotsofinstagram #aviationlife #flightcrew #cochininternationalairport #flights #facilities #airportinformation #beforeyoufly #passenger #corporate #cargo BUDGET: INR 50,000 Estimated Reach: 26K-76K Target Audiences : Based On Demographics: Education, Financial, Life Events, Parents, work, Relationship status, Work Interests: Business and Industry, Entertainment, Family & Relationship, Fitness & Wellness, Food and Drink, Hobbies and activities, Shopping and fashion, Sports and outdoors, Technology Behaviors: Anniversary, Purchase Behaviours, Digital Activities, Mobile device Users, Travel

GOOGLE ADS

Campaign Type: Search Ads Objective & Goal Will show our ads to people with specific interests Ad Creative Search ads using website URL, headline, description, and ad extension related to Objective and goal Target Location All Kerala BUDGET: INR 75,000 Estimated Reach: 10k - 100k Target Audiences : Based On Demographics: Parental status, Marital Status, Education, Homeownership Status, Employment Interests:Banking & finance, Beauty & Wellness, Food & Dining, Home & Garden, Lifestyles & Hobbies, Media & Entertainment, News & Politics, Shoppers, Sports & Fitness, Technology, Travel, Vehicles & Transportation

Campaign Type: Display Ads Objective & Goal Our goal is to show the articles, videos, or websites that customers browse. Ad Creative Banners, square images with text, animations – these are all forms of display ads Target Location All Kerala BUDGET: INR 75,000 Estimated Reach: 12k - 150k Target Audiences : Based On Demographics: Parental status, Marital Status, Education, Homeownership Status, Employment Interests: Banking & finance, Beauty & Wellness, Food & Dining, Home & Garden, Lifestyles & Hobbies, Media & Entertainment, News & Politics, Shoppers, Sports & Fitness, Technology, Travel, Vehicles & Transportation

YOUTUBE ADS

Campaign Type: Non-Skippable Objective & Goal Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. Ad Creative Video (will Change the video & audience according to our goal) Target Location All Kerala BUDGET: INR 2,00,000 Estimated Reach: 500k-1M Target Audiences : Based On Demographics: Parental status, Marital Status, Education, Homeownership Status, Employment Interests: Banking & finance, Beauty & Wellness, Food & Dining, Home & Garden, Lifestyles & Hobbies, Media & Entertainment, News & Politics, Shoppers, Sports & Fitness, Technology, Travel, Vehicles & Transportation

GST PAID PROMOTION SERVICE CHARGE : 15% of the Paid Promotion Budget

OTHER SERVICES WE DO • Videography/Photoshoot • Lift Branding • Newspaper/Magazine Article • Paper Insertion & Other Similar Prints • Radio Ads • In-store Branding (In and around Kochi) Note: All rates are as required/ actuals

If you have any queries please contact: [email protected] THANK YOU