Corporate Identity Manual 2023

CONTENTS Introduction ...................................................................................... 3 - 4 Logo ................................................................................................... 5 Spacing & Sizing ............................................................................... 6 - 7 Colour Palette ................................................................................... 8 Typography ....................................................................................... 9 Brand Language ............................................................................... 10 Applications ...................................................................................... 11 - 18

CONTENTS Introduction ...................................................................................... 3 - 4 Logo ................................................................................................... 5 Spacing & Sizing ............................................................................... 6 - 7 Colour Palette ................................................................................... 8 Typography ....................................................................................... 9 Brand Language ............................................................................... 10 Applications ...................................................................................... 11 - 18

Introduction I am thrilled to introduce the Suvai logo branding project, which is inspired by my mother’s passion for cooking and feeding people with her delectable South and North Indian food. With this project, I aim to capture the sense of community and love that goes into every homely meal, reflecting core values of food, hospitality, and family.This service, called “Suvai,” takes its name from the Tamil word for “taste”. My ultimate goal for this project is to create a brand that stands for quality and authenticity in Indian cuisine, resonating with those who share a deep love for food and family. At the heart of this mission lies the concept of creating a “home away from home” experience, especially for bachelors who crave comforting, homely food and the warmth of a welcoming host. By offering delicious and authentic cuisine in a hospitable environment, I hope to provide a sense of belonging and community to those seeking a taste of home, no matter where they are.

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Introduction I am thrilled to introduce the Suvai logo branding project, which is inspired by my mother’s passion for cooking and feeding people with her delectable South and North Indian food. With this project, I aim to capture the sense of community and love that goes into every homely meal, reflecting core values of food, hospitality, and family.This service, called “Suvai,” takes its name from the Tamil word for “taste”. My ultimate goal for this project is to create a brand that stands for quality and authenticity in Indian cuisine, resonating with those who share a deep love for food and family. At the heart of this mission lies the concept of creating a “home away from home” experience, especially for bachelors who crave comforting, homely food and the warmth of a welcoming host. By offering delicious and authentic cuisine in a hospitable environment, I hope to provide a sense of belonging and community to those seeking a taste of home, no matter where they are.

3

Logo

Spacing & Sizing

Sikku Kolam Sikku kolam is a traditional art form from South India. It involves creating intricate patterns using rice flour on the floor. It is both decorative and symbolic, and also a form of meditation. Passed down through generations, it is believed to bring beauty and positive energy into the home.The use of sikku kolam in the visual identity of a home-cooked meal service can connect with South Indian cultural traditions and convey warmth and hospitality. Rice powder is commonly used in most of the food iteams in Indai and and thus linking sikku kolam to this because sikki kolam is made using rice powder. This is the common link through which i came up with the logo.

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Logo

Spacing & Sizing

Sikku Kolam Sikku kolam is a traditional art form from South India. It involves creating intricate patterns using rice flour on the floor. It is both decorative and symbolic, and also a form of meditation. Passed down through generations, it is believed to bring beauty and positive energy into the home.The use of sikku kolam in the visual identity of a home-cooked meal service can connect with South Indian cultural traditions and convey warmth and hospitality. Rice powder is commonly used in most of the food iteams in Indai and and thus linking sikku kolam to this because sikki kolam is made using rice powder. This is the common link through which i came up with the logo.

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Colour Hex : #8c1912 RGB : 140,25,18 CMYK : 0,82,87,45

Hex: #ffffff RGB: (255,255,255) CMYK: (0,0,0,0)

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Colour Hex : #8c1912 RGB : 140,25,18 CMYK : 0,82,87,45

Hex: #ffffff RGB: (255,255,255) CMYK: (0,0,0,0)

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8

Typography

Brand Language

Maleah Regular, Bold ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz NOTE : The typeface used in the logo is hand written by me. 9

The brand Suvai is focused on providing delicious, homemade meals made with fresh, locally-sourced ingredients that are tailored to individual tastes and preferences. They understand that busy schedules can make it difficult to enjoy home-cooked meals, so their mission is to make healthy, tasty food accessible to everyone. Suvai is committed to sustainability and minimizing their environmental impact by using reusable containers and minimizing food waste. They also support their local communities by sourcing ingredients from nearby farms and markets. Suvai is a convenient, affordable, and trustworthy meal service that brings the taste of home to your doorstep.

Typography

Brand Language

Maleah Regular, Bold ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz NOTE : The typeface used in the logo is hand written by me. 9

The brand Suvai is focused on providing delicious, homemade meals made with fresh, locally-sourced ingredients that are tailored to individual tastes and preferences. They understand that busy schedules can make it difficult to enjoy home-cooked meals, so their mission is to make healthy, tasty food accessible to everyone. Suvai is committed to sustainability and minimizing their environmental impact by using reusable containers and minimizing food waste. They also support their local communities by sourcing ingredients from nearby farms and markets. Suvai is a convenient, affordable, and trustworthy meal service that brings the taste of home to your doorstep.

Application Applications Visiting Card

Letterhead

Application Applications Visiting Card

Letterhead

Continuation Sheet

Continuation Sheet

A1D, Wall Streeet, Ooty, Gudalur - 643212, Tamil Nadu