N O V E M B E R
2 0 2 2
Supported By:
IMPACT5X REPORT IMP ACT 5X REP 5X IMPACT REPORT 5X 5X IMPACT BIG PICTURE OVERVIEW Since 2005, Silver Lining has helped over 14,000
self-funded Small Business Owners in 65+ countries set and hit their financial goals through its proprietary
small business growth program, the Silver Lining Action
Plan - SLAP™. Small Business Owners who use SLAP™ have an 80% chance of hitting their financial goals.
Additionally, with the recent launch of Silver Lining Finance, Small Business Owners can access unsecured
term loans based 100% on their SLAP™ behavioral data;
not their credit scores, cash flow, or other traditional underwriting models.
Our mission at Silver Lining is to use the assets, influences, and resources we have to create a more just
world. As a part of this mission, we have created the Impact 5X Economic Justice Project.
Impact 5X combats systemic bias and inequality and helps more small businesses succeed by providing underserved business owners with access to the same
people, products, and services as their more privileged counterparts,
programming
exploring makes
when
sense
community-specific
and
reframing
the
entrepreneurial narrative to open hearts and minds,
combat prejudice, and activate all stakeholders to do their part.
01
IMPACT REPORT
Supported By:
MESSAGES
FROM OUR LEADERS
CATE COSTA
STACY CLINE
Despite the challenges that global
Being a small business owner takes courage,
entrepreneurs face daily, they have braved the
grit, and immense passion. At GoDaddy, we
changing landscape, innovated, and adapted.
recognize the importance of supporting small
And their resilience has provided strength to
business owners– we embed our mission of
their communities. We are proud to support
helping entrepreneurs in everything we do. We
Silver Lining’s Impact5X Economic Justice to
empower everyday entrepreneurs worldwide by
support small businesses, particularly those
providing all of the help and tools to succeed
underserved entrepreneurs around the world
online and our mission is to provide the tools,
who have been disproportionately impacted.
insights, and expertise to transform their ideas
Senior Director, Corporate Social Responsibility and Sustainability GoDaddy
VicePresident JPMorgan Chase & Co.
and personal initiative into success.
CARISSA REINIGER CEO and Founder Silver Lining
It is my strong belief that Small Business Owners from marginalized communities are as capable of success as anyone else. The gap in their success rates is not because of their abilities. The systems that we all operate in prevent them from getting access to the type of structure, support, and network they need. We can change those systems, and when we do that, they will succeed. We are so grateful to JPMorgan Chase and GoDaddy for sharing this belief and for contributing to help us do this important work.
02
IMPACT REPORT
Supported By:
TABLE
OF CONTENTS
04 08 16 39 50 54 58
03
IMPACT REPORT
Supported By:
PROGRAM MISSION 05 06 07
The Global Small Business Landscape Talent Is Equal, Access Is Not Program Hypothesis
PROGRAM DESIGN 09 10 14 15
Program Elements
SLAP™ and SLAPloans Innovation Projects
Public Engagement
SLAP™ STATS AND PROGRESS 17 20 23 37
Impact5X Demographics
Technical Assistance Hours Key Behaviors Results
INNOVATION PROJECTS 42 44 46 48 49
Closed Captioning Digital Divide
Diversity in SLAPcenter Connectivity
Global Payments
PUBLIC ENGAGEMENT 51 52 53
Artist Program: The Global Collection The Global Collection: Winners
The Global Collection: World-Premiere
WHAT’S NEXT 55 56 57
Short-Term Goals Long-Term Vision
How You Can Support
APPENDIX 59 60 61 62 64
About Silver Lining
About JPMorgan Chase About GoDaddy
About Impact5X Cohort Leaders Our Contributors
PROGRAM
MISSION
04
IMPACT REPORT
Supported By:
THE GLOBAL
SMALL BUSINESS LANDSCAPE Small Business Is BIG
90%
70%
70%
Of All Global Businesses Are SMBs
Of Global Employment Accounted For By SMBs
GDP Generated By SMBs In Developed Countries
Small Business Demographic: Age and gender disparity is widespread: 44% of small business owners are 39 to 54 years old and a majority of them are male. Gender
Age Range
Boomers, 41% Gen X, 46%
Male
66%
Female
31%
Self Describe
0%
Millenials, 13% Gen Z, 1%
According to the World Bank, access to capital is a key constraint to SMB growth and small businesses have an unmet financing need of around $5.2 trillion each year.
Global Finance Gap Volume Is Highest In These Regions:
05
East Asia and Pacific
46%
Latin American and The Caribbean
23%
Europe and Central Asia
15%
IMPACT REPORT
Supported By:
TALENT IS EQUAL,
ACCESS IS NOT Traditional methods of technical assistance and access to capital have not created real change for small businesses. They simply do not get the right support and structure that will help them succeed. But, the bigger issue we are addressing is that a staggering number of marginalized SMBs lack access to the right technical assistance and a fair way to access capital. If we remove the barriers to access for the underserved, they are given the opportunity to actualize their full potential, and the world can benefit from their experiences and diversity. The problem of widespread, global access inequality is sadly nothing new, and there are countless people who are doing what they can to find a solution. There are tech companies and startups who create disruptive solutions but are beholden to revenue goals, civil servants who are putting all their energy into doing the work to help small businesses but lack the ability to scale, and researchers who create reports to influence the general public into action. The problem is that these solutions alone have not been enough. A global, systematic issue requires a completely different and almost impossible, and incredibly audacious approach.
This is a longstanding problem that requires ongoing and relentless action, experimentation, and innovation. Instead of focusing on skills building, mentorship, and credit scores, we are looking at the full human, their complete business strategy, and applying a comprehensive approach that helps them build profitable and sustainable businesses. We believe that when it comes to talent and behavior, we are all equal. And it is our mission to level the playing field by removing all barriers to access. As a part of this mission, we have created the Impact5X Economic Justice Project. We have been working on this mission for over 17 years. 14,000+ SMBs from 65+ countries have reached their financial goals through the SLAP™ Program. Our data proves that when a small business owner from any background gets the right structure and support they can succeed and hit their goals.
06
IMPACT REPORT
Supported By:
PROGRAM HYPOTHESIS
ACCESS SHOULD BE BASED ON BEHAVIOR Our belief is that to make access truly equal, we need to remove all bias, account for individual realities, and do this at scale. The whole basis of our programs and innovations is our belief that one thing we all have equal control over is our behavior. Measuring Behavior The SLAP™ SaaS program is completely based on behavior change science and what we have seen is that the most successful SMBs who reach their financial goals are the ones with high SLAPscores– a number based on our algorithm that measures how engaged they are, how committed they are to achieving their sales goals, how much they access skills building tools, and so on. Behavior-Based Access Our goal is to create the conditions so that any SMB around the world can sign up for SLAP™ so they get equal access based on their behavior. To support a global and diverse group of SMBs, the Impact5X program was built with three guiding principles in mind: Create Equal Opportunity for Under-served Small Business Owners SMBs from diverse locations, economies, races, religions, gender associations, ages, and physical abilities will have the same access. Improve the Cultural Competency of Small Business Support With data and insight from SMBs, we identify opportunities to improve small business support products and services' cultural competency. Use Storytelling to Shift Perspectives We are using the stories of the participating small business owners to create multimedia installations and projects and reframe the story of entrepreneurship.
07
IMPACT REPORT
Supported By:
PROGRAM
DESIGN
08
IMPACT REPORT
Supported By:
PROGRAM
ELEMENTS Based on the real needs of Small Business Owners from marginalized communities across the globe, we have designed programs that leverage the experience and tech-enabled, data-driven behavior change products we already have while also focusing on innovation and ongoing development of tools, resources, and campaigns that will help small businesses succeed.
01
Access to Technical Assistance We will bring the Silver Lining Action Plan (SLAP™) to 500 Small Business
Owners from marginalized communities around the globe. In addition to SLAP™, we have added various program enhancements and access to additional resources with the goal of understanding which of these things have the biggest impact on all SMBs vs specific cohorts.
Cohort-Specific TA - the cohort leaders provide additional Technical Assistance to their members. This can be in the form of additional meetings, WhatsApp group chats, community-specific support, and so on.
Access to Digital Enablement - one of the biggest challenges SMBs face is the growing digital divide. In partnership with Empower by
GoDaddy, we are providing additional resources, tools, and support for marginalized SMBs to create an online presence.
Access to High-Level Connections - meaningful connections are
crucial to the success of a business. We ensure that the global SMBs in this cohort gain access to connections and introductions that will help them grow their business.
Access to a Global Community - as part of the Impact5X program, the SMBs become part of our global community made of Small
Business Owners, Partners, and Advocates who share resources and spaces to exchange knowledge and support.
02
Access to Capital Members of the cohort have optional access to SLAPloans where
qualification is based 100% on their behavior in the SLAP™ Program. SLAPloans require no credit check and no personal guarantees.
03
Innovation Projects We are running a series of Think Tanks which look at real SLAP™ data, the real experiences of the 500 participating Small Business Owners and the
cohort leader's feedback and perspective. Out of these Think Tanks we will identify short and long term Innovation Projects that we believe will have
the most meaningful impact on ensuring SLAP™ and SLAPloans meet the needs of SMBs from marginalized communities.
04
Storytelling
We believe that art and storytelling are powerful tools to spark discussion, change perceptions on social norms and bring about change. This is why we created the Silver Lining Artist Program and have commissioned
12 global artists who will create unique pieces that reflect the stories of diverse Small Business Owners from around the world.
09
IMPACT REPORT
Supported By:
THE SILVER LINING ACTION PLAN (SLAP™)
METHODOLOGY
The SIlver Lining Action Plan (SLAP™) Methodology was originally built based on interviews with real Small Business Owners. From these interviews, we built a comprehensive methodology that takes the complexity of growing a small business and simplifies it into a clear, concise 13-month Action Plan. SLAP™ takes business owners through a 3-hour process to set their goals and build their 1-year Action Plan. For the next 12 months, they are given highly customized, proactive, and comprehensive support to ensure they don’t just set those goals, but they actually hit them. Leveraging technology, data, and process design, SLAP™ is scalable, affordable and over 80% of small businesses who use it hit their goals.
SLAPmindset State your values and priorities and take responsibility for being the best version of yourself so that you can build a strong business and make the biggest impact.
SLAPstatement Get clear on what you do, whom you do it for, and on what scale you want to grow.
Ideal Client Create a full profile of your best clients to set a laser-like focus for all growth activities.
1-Year-Financial Goal Evaluate expenses, income streams, profit margins and overall business model to set a clear 1-YEAR SALES GOAL. Set your IMPACT GOAL and contribute to a more just world as you grow your business.
Action Plan Identify quarterly Connecting Strategies and customize Connecting Campaigns to outline the exact ACTION ITEMS you will take to connect with your Ideal Client in order to hit your 1-Year Financial Goal.
Execute Live in a strong SLAPmindset and implement the 3 SLAPhabits, Take Action, Close Sales and Pause & Reflect. Say yes to the right things and no to everything that does not fit in your Time & Money Budget. Leverage the full support of SLAP to optimize your actions and hit your goals!
10
IMPACT REPORT
Supported By:
SLAP™ PROGRAM: TECHNICAL ASSISTANCE
SLAPTM + SCIENCE
Our SaaS Program has been conceptualized and developed with one goal in mind – to help small business owners create habits that result in long-term growth. The reason why SLAP™ works so well is that it is built for the specific needs of business owners. It provides SMBs with effective technical assistance plus comprehensive, 360° support and structure to help them achieve profitable and sustainable growth. SLAP™ Comprehensive Support Based in Behavior Change Science
Accountability team who
1:1 monthly strategy
are available 24/7 to help
calls with someone who
you stay on track and in
has built a multi-million
the right mindset.
dollar business. SLAPstrategist
SLAPexpert
Software to build your
Training, templates,
progress and manage
you do the right action to
SLAP™, track your
tools, and events to help
your SLAPexperience.
hit your goals. SLAPcenter
SLAPschool
SLAPschool SLAPworld
Friendly competition, connection to fellow SLAPsters, special offers and
opportunities to help you succeed!
SLAPsters get an average of 5 hours of Technical Assistance per month.
90% of the support that Small Business Owners receive is prompted by SLAPcenter algorithms
indicating when a business owner might need help. Fully virtual with the same level of support to any small business owner regardless of location or other demographic details.
11
IMPACT REPORT
Supported By:
SLAP™ PROGRAM: TECHNICAL ASSISTANCE
COHORT SPECIFIC SUPPORT
In addition to the core program elements these 4 Impact5X Cohort Leaders implemented simple but effective customized strategies to ensure their cohorts maximized their chance of success. As we do ongoing program evaluation we will continue to monitor if these, or other cohort customizations, have a lasting impact on Small Business Owner success and, if so, incorporate these elements further into the Impact5X strategy and the overall SLAP™ Program.
RESILIENT 75
ARKAI 20
Selen Ucak
Jonathan Miron & Philip Sheegog
Created a showcase event
Fully activated and customized all program elements
Impact5X is an applied
research study where we are
implementing SLAP™ to SMBs from
marginalized backgrounds, learning
what challenges they experience and
innovating how we serve them. The long term vision is to keep adding "0's" to the
number of marginalized SMBs that
-
-
-
.
SEA 15
Erwin Lizarondo
Became a SLAPstrategist
In partnership with artists, creatives, storytellers and filmmakers, we will use the stories of the participating Small Business Owners to create multimedia installations and projects that reframe the story of entrepreneurship and remind the world that SMBs from all backgrounds are
12
IMPACT REPORT
Supported By:
In order to create as much support as
possible for the Small Business Owners in this cohort, Selen produced a showcase
event and publicaion to help people learn about their businesses and invest in / buy from them., as well as hosted workshops with experts. Many of these cohort
members were also featured in Silver Lining community events.
VOCAL 20
Rebekah Borucki
Held regular group calls
By serving such a diverse and global group of SMBs through Impact5X we will consistently lean into the challenges that marginalized SMBs face as they access Technical Assistance and Capital. Through Innovation Projects we will continue to Listen, Design and Iterate
SLAP™ PROGRAM: TECHNICAL ASSISTANCE
CREATING ACCESS
In addition to SLAP™ and the cohort customizations, every Small Business Owner in Impact5X is getting access to digital tools, custom connections and a global community. The goal is to bridge divides and create access to the skills and networks that so many SMBs from marginalized communities do not have access to.
Access to Digital Enablement Every Small Business Owner in Impact5X is
receiving the Empower by GoDaddy training program along with unlimited support from GoDaddy experts and promo codes to
access GoDaddy tools for free or at heavily discounted rates.
Access to High-Level Connections Every Small Business Owner in Impact5X has the
deep support of the Impact Strategist community. Each Impact Strategist is a successful business
leader who has committed a small financial
contribution towards the Impact5X budget as well as a commitment to make strategic introductions
for the SMBs to help them hit their 1 Year Financial Goals.
Access to a Global Community
Every Small Business Owner in Impact5X is a full-fledged member of Silver Lining's Global
Community of fellow SLAPsters, Strategists and
Partners. They get unlimited access to training
events, special offers, opportunities and chances to get profiled through Silver Lining's public engagement work.
13
IMPACT REPORT
Supported By:
SLAPLOANS: ACCESS TO CAPITAL
BASED ON BEHAVIOR
Traditional small business financing has it all wrong. The story is that those small businesses are too high risk, so whether a larger company asks for a big loan or a smaller one asks for a smaller one, banks use the same process. SLAPloans was launched in 2021 with the goal of challenging the current underwriting model and finding a new way to assess if a business owner is creditworthy. Instead of charging high-interest rates to reduce, we reduce risk by offering robust technical assistance and basing approvals on behavior measured on our SaaS program.
NO CREDIT SCORES
NO COLLATERAL
Based on Behavior
Transparent
Not on credit score, cash flow, or collateral - all
Every decision we make for a small business first
building a business.
algorithm and agreement terms.
things we know are hard to keep perfect while
- including total transparency on our approval
Right Sized Loans
We Grow Together
Loan size is dependent on the size of the business
As we help SMBs grow their business and
so they don't take on too much debt.
14
NO FINANCIAL STATEMENTS
IMPACT REPORT
optimize their behavior and results, we both win and grow together.
Supported By:
INNOVATION
PROJECTS In our efforts to help Small Business Owners succeed we monitor the comprehensive data that we collect through our SaaS platform, survey our clients and ask what they need and listen deeply to our broader community. Our goal is to use our Design Process and Design Principles to consistently optimize how we deliver SLAP™ and SLAPloans to SMBs around the world. Closed Captioning
Empower by GoDaddy: Digital Divide
This Innovation Project is focused on
One of the main challenges
ensuring that the SLAPexperience is
marginalized SMBs face, is the
built to accommodate different
growing digital divide. In partnership
providing closed captioning and
integrating training, resources and
more easily in the SLAPexperience.
their business online.
learning styles and abilities. By
with Empower by GoDaddy, we are
transcriptions, SLAPsters can engage
tools to help SMBs grow build
01
02
THINK TANKS 03
05 Global Payments For many SMBs from marginalized communities getting access to a
Diversity in SLAPcenter
04
Representation matters as much as
access. Our goal is to make sure that
credit card and any tool that allows for
global SMB faces, voices, and points of
impossible. In the next phase, we will
SLAPexperience. We believe this is key
view are represented throughout their
global transactions is almost
to their ability to reach their goals.
run Innovation Project(s) to give our
SMBs a financial product that works.
Connectivity
Data and connectivity are issues that face many SMBs from marginalized communities. As part of the next phase of Impact5X we will run an Innovation Project to test solutions for this major challenge.
15
IMPACT REPORT
Supported By:
PUBLIC
ENGAGEMENT We operate with the firm belief that small business is BIG. Through Thank You Small Business and public engagement campaigns we celebrate and support Small Business Owners for all that they do for their families, teams, communities and the economy. Our goal is to activate media, government, local leaders and the general public to join us in thanking, celebrating and supporting SMBs.
The Global Collection 12 Artists From Around The World Have Been Commissioned To Create A Piece Of Art, In Their Own Medium, Exploring The Challenges That
Small Business Owners From Marginalized Communities Face. 5 Of These Artists Are US-Based And Have Specific Commissions To Do A Piece Of Art That Represents The 500 Small Business Owners From
Silver Lining’s Impact5X Economic Justice Project. The Other 7 Artists
Are International And Their Pieces Will Explore The Experiences Of Small Business Owners In The Parts Of The World Where They Live.
Ongoing Commitment With the growth of Impact5X we have the goal of commissioning and releasing new Artist Collections that will continue to tell the inspiring and important stories of Small Business Owners from marginalized communities.
16
IMPACT REPORT
Supported By:
SLAPSTATS
AND PROGRESS Data from January 2021 to August 2022
16
IMPACT REPORT
Supported By:
IMPACT5X
DEMOGRAPHICS
5
8
3
8
2
6
13
1
3
28.9%
1
1
26
75% 51.9%
50% 25%
Years in Business
He/ Him
2-5 Years 31.6%
75%
Coaches & Consultants
23.53%
Makers of Food, Fashion & Other
17.65%
Others
11.76%
25%
Professional Services
11.76%
0%
10%
20%
30%
40%
2.15%
23.53%
50%
Black
Self-care, Healt care, and Wellness
Prefer not to say
Gender Breakdown
0.43%
11.76%
They/ Them
She/ Her
100%
Authors, Artists, and Creatives
0%
2.0%
0%
23.7%
Industry Breakdown
23.2%
23.0%
Asian
6-10 Years
5
100%
Under 2 Years
15.8%
4
2
96.35%
10+ Years
20
1
2
21 24
2
1
Not disclosed
5
1 4 1 3
1
0.21%
1
12
2
Hispanic
1
1
0.21%
1
1
0.64%
3
1
European
290
2
White
13
Ethnicity Breakdown
17
IMPACT REPORT
Supported By:
SMALL BUSINESS
ENROLLMENT The Impact5X program of 2022 has the objective to provide best-in-class support to 500 underserved and diverse Small Business Owners and give them the structure, support, and access they deserve to increase their success. Our combined efforts have resulted in us achieving our objective of 500 SMBs in Impact5X 2022.
Building SLAP
15
Spots Available
0
500
Spots in Program
Qualifying and Onboatding
0
Fully Activated
485
False Start and Attrition Rates
4%
7%
89%
False Start Rate
Active SLAPsters
Understanding False Start
Understanding Attrition
The False Start Rate captures every SMB who
The Attrition Rate captures every SMB who signs
This is like the number of people who sign up for a
decides to cancel. Usually the cancellations
signed up for the program but never activated.
gym but never go. Any False Start rate under 10% is very good.
up for the program and fully activates but then happen because of personal emergencies or challenges with accepting the structure and
support of the program. Any Attrition Rate under 10% is very good.
18
Attrition Rate
IMPACT REPORT
Supported By:
SMALL BUSINESS
ENROLLMENT: PAY WHAT YOU CAN Our “Pay What You Can” policy ensures that SLAP is accessible to all, no matter their economic reality. This policy is available to all SLAPsters who enrol, and is based on their annuall goal. In our policy, it only matters that each person honestly identifies what they “can” pay and does that.
LATEAM -5
RIN-75
LGBTQAI -8
$30
$37
$35
$20
$12
$30
$38
$1
IWC-10
RISE -5
$14 $50
VOCAL -20
$16
FEARLESS -10
$7
SEA-15
$18
WE CREATE-10
$37
PALESTINIAN -2
$6
BOSS-10
$25
POWER-20
$19
AMP-100
USD
HORIZONS-20
4%
$51- $100 USD
Average Pay What You Can Amounts By Cohort
GLOBAL -120
$101- $300 USD
$1
$100
13%
$80 $60
Pay What You Can
$40 $20
$11- $50 USD
48%
Pay What You Can Average Over Time
Jan
Feb
Mar
Apr
Impact5X
19
IMPACT REPORT
May
Jun
Jul
ALL SLAPsters
Supported By:
Aug
FNE-40
ARKAI-20
$1- $10 USD
PWDA -10
35%
$0
TECHNICAL ASSISTANCE
HOURS
While we ultimately measure the success of the program through the success rates of small business owners, we measure several leading indicators to this success, and hours spent in Technical Assistance is one of these metrics. We track every hour we spend with each small business and have invested heavily in our SaaS platform so that we can provide effective and comprehensive technical assistance at scale.
32,500 TA Hours
10,701 Hours
21,799 Hours
TA Hours Delivered
TA Hours Scheduled
0 TA Hours Available
Other Calls Small Business Owners have unlimited access to additional calls with the SLAPexpert Team above and beyond their regular mindset calls.
These Calls include Stuck Calls (to get Unstuck), Hustle Calls (to hustle and hit upcoming goals), Feedback Calls (to help us get better) and
Issue Resolution Calls (to solve tech, payment or other logistics issues).
Proactive Outreach Instead of waiting for small
Other Calls Proactive Outreach
Mindset Calls
1%
Mindset Calls
20%
business owners to call us, our
30%
technology runs over 150
algorithms and checks what that they may not know or be comfortable asking for. Our
team spends significant time
SLAPschool & SLAPworld
reaching out to each SMB via text, phone, email and
20-minute one-on-one sessions
with our SLAPexpert team. In these calls, SLAPexperts help each SMB
Types of Technical Assistance
small business owner need
SMBs also get unlimited to
update their SLAPcenter account
with the most current information, focus on the actions that are
helping them hit their goals, and set their priorities for the days
10%
ahead.
WhatsApp to try to drive the actions that will help them
Strategy Calls
succeed.
39%
SLAPschool & SLAPworld
Strategy Calls
SLAPschool includes over 150 templated Connecting Campaigns that
Every business owner gets a 45-minute one-on-one Strategy Call each
clients. They can also attend any or all of 13 SLAPschool Lives where
business, are certified in SLAPmethodology and use the SLAP™ framework as
Silver Summits where we gather experts to train and teach on a
maximize opportunities and hit their goals.
business owners can activate into their SLAP™ to help them find new
month with a certified SLAPstrategist. Each SLAPstrategist has built a successful
subject matter experts are available for training and Q&A, as well as
well as their personal experiences to help small business owners strategize,
specific theme.
The more engaged a SLAPster is with the technical assistance available for support, the higher the chance of the SMB succeeding. This assistance includes monthly Mindset and Strategy calls, an unlimited number of additional support calls, and regularly scheduled SLAPschool skill-building and SLAPworld connecting events.
20
IMPACT REPORT
Supported By:
TECHNICAL ASSISTANCE
HOURS BY COHORT Hours Spent: Mindset Calls 800
366
470
62
28
41
260
11
99
38
78
35
43
4
52
122
34
0
20
Key Learnings: The larger cohorts have higher
600
number of hours spent on
400
participants in communities with
Mindset Calls. For some of the
unreliable internet connectivity,
200
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
94
62
42
8
74
111
36
0
FNE-40
POWER-20
56
IWC-10
PWDA -10
98
FEARLESS -10
ARKAI-20
17
VOCAL -20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
they are unable to make the best
553
512
94
44
28
363
here. To bridge this gap, we use additional phone calls, texts,
emails and tools like WhatsApp.
Hours Spent: Strategy Calls 800
use of the Technical Assistance
26
Key Learnings: There is a marked similarity in
600
the number of hours spent on
400
Mindset Calls. We have taken
Strategy Calls and on the
additional measures to support
200
SMBs in communities with poor FNE-40
IWC-10
FEARLESS -10
VOCAL -20
SEA-15
PALESTINIAN -2
WE CREATE-10
BOSS-10
POWER-20
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
internet connectivity by having
group Strategy Calls as a way to cater for the challenges of the community.
On average, we spent more time in other calls with SLAPsters in cohorts where they needed additional language support.
21
IMPACT REPORT
Supported By:
TECHNICAL ASSISTANCE
HOURS BY COHORT SLAPschool Hours 120
100
105
19
3
8
71
9
23
11
19
11
11
1
16
21
11
0
29
Key Learnings: SMBs from our global
90
community found the time to
60
hours. The extra assistance they
join our Live Events event at odd could get from speaking to an
30
VOCAL -20
FEARLESS -10
2
26
62
19
FNE-40
SEA-15
30
IWC-10
PALESTINIAN -2
43
WE CREATE-10
POWER-20
20
BOSS-10
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
expert in an area where they
Hours Spent: Other Calls 400
279
289
37
17
24
155
18
46
18
11
58
didn’t feel quite adequate was enough motivation to join the
calls very early or late at night.
Key Learnings: Our SLAPsters in the Global 120
300
cohort received the highest
200
because of the additional support
proactive outreach hours
required in this very diverse
100
FNE-40
IWC-10
FEARLESS -10
VOCAL -20
SEA-15
PALESTINIAN -2
WE CREATE-10
BOSS-10
POWER-20
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
group. Timezones varied greatly, GLOBAL -120
0
the general understanding and comfort with the use of
technology coupled with internet connectivity challenges meant
we had to allocate more hours to supporting these SLAPsters.
Our SLAPsters in cohorts with additional challenges like internet connectivity, also required extra calls to keep them on the ideal SLAPexperience.
22
IMPACT REPORT
Supported By:
KEY BEHAVIORS
DAYS IN BUILD When a Small Business Owner signs up for SLAP™, they go through a 3-4 hour guided process where they build their action plan. On average, it takes a small business owner between 1 and 60 days to complete their SLAP™ Build. Our data shows that the sooner they finish those 3-4 hours of guided work, their chance of hitting their 1 Year Sales Goal gets significantly higher. Impact 5X Program
24
All SLAPsters
29
VS Days in Build
Why Days In Build Matters
The number of Days in Build is a leading indicator of whether a Small Business Owner is committed to the program and is able and willing to get things done in a focused manner. There is a significant correlation between a low number of Days in Build and a high success rate in hitting their 1 Year Goal. It is Silver Lining's goal that every Small Business Owner completes their Build within 30 days. It is an absolute ideal state if small business owners complete their Build in less than 10 days.
We have seen that even with all these challenges, our Impact5X SLAPsters achieved completing their BUILD in less than 30 days and continue to have an amazing SLAPexperience. Our team did their best to support them in different ways and they were committed enough to finish in record time.
23
IMPACT REPORT
Supported By:
KEY BEHAVIORS
DAYS IN BUILD BY COHORT 24
31
2
36
27
37
29
23
19
14
13
57
37
19
26
12
23
AMP-100
HORIZONS-20
RISE -5
LATEAM -5
RIN-75
LGBTQAI -8
ARKAI-20
PWDA -10
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
80
22
GLOBAL -120
Days
60 40 20 0
The cohorts that have a higher composition of SLAPsters with better infrastructure spend fewer number of days in build. The cohorts comprised of SLAPsters from communities with less developed infrastructure usually spend longer days building their action plan as they grapple with poor internet connectivity leading to multiple calls to complete the Build phase of their action plan.
24
IMPACT REPORT
Supported By:
KEY BEHAVIORS
ACTION PLAN COMPLETION Every action plan is divided into four quarters. The action plan for each quarter is the Connecting Campaigns that will link implementing the right actions to get the right results by applying accurate money and time budget.
Impact5X Program
25%
All SLAPsters
29%
VS Action Plan Completion
Why Action Plan Completion Matters The percentage of action plan completed is an indicator of the commitment of the small
business to hitting their quarterly and annual goal via implemting the right actions.
Our SLAPexperts and SLAPstrategists use the
regular calls to ensure that every Small Business Owner incorporate only the connecting
campaigns that aligns with the time and money budget available.
Our experience shows that the more realistic the
business owner is to what happens in thier world
and the world of their ideal clients, the easier it is
to develop, complete more actions in their SLAP™ and close sales.
Most of our SMBs start out with lots of energy and are excited to take on their connecting campaigns. The SMBs are challenged to embrace the behaviour change necessary to be consistent in their drive to complete the actions that achieve their financial outcomes.
25
IMPACT REPORT
Supported By:
KEY BEHAVIORS
ACTION PLAN COMPLETION BY COHORT It is a universal fact that everyone believes they have a limited amount of time and money. Most of the SMBs get stuck in the phase of what we call "Cash Flow Capacity Catch 22", thinking they need more time to make more money and they need more money to have more time.
30
26
18
62
12
21
19
26
43
19
26
18
0
8
28
16
0
16
AMP-100
HORIZONS-20
RISE -5
LATEAM -5
RIN-75
LGBTQAI -8
ARKAI-20
PWDA -10
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
100
GLOBAL -120
% Completed
75 50 25 0
In our observation, the cohorts that sow significantly higher completion rate in their action plan as compared with the other cohorts, usually have an increased awareness and discipline with how they spend their time and money.
26
IMPACT REPORT
Supported By:
KEY BEHAVIORS
SKILLS BUILDING
Behavior Change Science is all about wrapping comprehensive support around an individual in order to optimize their actions to align them with the outcomes that they want. Skills building, in and of itself, does not drive action and results. However, when skills are being built in conjunction with other elements of structure and support, increased engagement in skills building opportunities is an important indicator of future success. Impact5X Program
27%
All SLAPsters
VS
22%
Attended a SLAPschool Live
23%
VS
46%
Completed 1 or more Connecting Campaigns
Top Connecting Campaigns
Top SLAPschool Lives
Create Content
SLAP™ Mindset
Build a Website Plan
Online Connecting
Set Up SEO
Media
Do The 100 Challenge
Loyalty
Alignment Audit
Partnerships
DIY Marketing Design
SLAP™ To The Max
Partner in Events
Hit List
Social Media Plan
Events
Cross Referrals
Connect Prep
SLAPpy Hours
Speak At Events
As the SMBs in the program complete their build and progress through their SLAPyear, we fully expect them to increase their engagement using the connecting campaigns they have set for each quarter, attending SLAPschool lives, and special training sessions that align with their action plans.
27
IMPACT REPORT
Supported By:
KEY BEHAVIORS
SKILLS BUILDING BY COHORT Attended a SLAPschool Live 800
684
499
60
34
40
256
9
71
110
213
64
23
25
2
286
22
0
Key Learnings:
0
SMBs from our global
600
community found the time to
400
hours. The extra assistance they
join our Live Events event at odd could get from speaking to an
200
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
expert in an area where they
28
18
8
0
6
56
6
0
0
Completed 1 or More Connecting Campaigns 100
75
94
10
11
7
55
0
28
37
didn’t feel quite adequate was enough motivation to join the
calls very early or late at night.
Key Learnings: Completing one or more than one
75
Connecting Campaign helps our
50
understand not only the
Small Business Owners to
importance of having a time and
25
FNE-40
IWC-10
FEARLESS -10
VOCAL -20
SEA-15
PALESTINIAN -2
WE CREATE-10
BOSS-10
POWER-20
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
money budget but following and GLOBAL -120
0
applying a process and
automatization to focus and prioritize the right actions.
On average, we spent more time in other calls with SLAPsters in cohorts where they needed additional language support. Our SLAPsters in cohorts with additional challenges like internet connectivity, also required extra calls to keep them on the ideal SLAPexperience.
28
IMPACT REPORT
Supported By:
KEY BEHAVIORS
PAUSE & REFLECT In the SLAP™ methodology, Pause & Reflect is one of the 3 SLAPhabits that makes for a sucessful small business owner. Scoring a high percentage in the 3 SLAPhabits is critical for a SLAPster wanting to experience behaviour change and have a strong positive correlation and causation to hitting their SLAP™ goals by the end of the year Impact5X Program
35%
All SLAPsters
33%
VS Pause & Reflect
Why Pause & Reflect Matters If an individual is constantly in action and
jumping from one thing to another, they will find it hard to succeed. Our belief is that a business's success depends on the owner's health and
well-being. If they are stressed, frazzled, tired, or burnt out, their work will be sacrificed and they tend to get stuck.
Pause and Reflect is one of our key SLAPhabits
that is a leading indicator for success. The Ideal cadence is SMBs pauses and reflects 15
minutes/week, 1 hour/month, and 2 hours/quarter to evaluate if the actions they are taking are
leading to the goals they have set. Individuals
who stay consistent with their Pause and Reflect practice have a higher probability of reaching their goals.
Our Impact5X SLAPSsters submit an average of one monthly P&R. It is an evolving process for the Impact5X members who are still developing the habits to do these scheduled reflections weekly instead of monthly.
31
IMPACT REPORT
Supported By:
KEY BEHAVIORS
PAUSE & REFLECT BY COHORT Our goal with this analysis is to see if Pause & Reflect is helpful across the different cohorts. Because Pause & Reflect is a key habit that leads to small businesses reach their goals, we want to see if this practice is equally beneficial across all groups.
18
12
13
67
15
11
10
21
24
18
21
12
4
10
26
12
0
4
AMP-100
HORIZONS-20
RISE -5
LATEAM -5
RIN-75
LGBTQAI -8
ARKAI-20
PWDA -10
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
100
GLOBAL -120
% P&R Completed
75 50 25 0
We observed a direct relationship between the percentage of P&R completed with the average SLAPscore achieved. SLAPsters that completed more P&R´s were able to increase their SLAPscore, indicating that spending extra 10 to 15 minutes weekly to review emotional stats and actions really increases the ability to close sales, show up to the regular support calls and take additional business growth activities.
32
IMPACT REPORT
Supported By:
RESULTS
SLAPSCORE
SLAPscore is the result of an algorithm designed to track overall small business success and progress. The higher the SLAPscore is, the better the business owner is doing at implementing the key behaviors that we know will lead to them hitting their goals. Impact5X Program
All SLAPsters
28
27
VS SLAPscore
SLAPscore Algorithm
Pause and Reflect
SLAPcenter Logins
Achieving maximum points in this category earns you 10 points
Achieving maximum points in this category earns you 10 points
out of the 100 SLAPscore points. We recommend you Pause &
points. Forget to login that week and 2.5 points will be deducted
of staying strategic and should be taken seriously! You must
out of the 100 SLAPscore points. Every weekly login equals 2.5
Reflect every single week. Pausing and reflecting is a crucial part
from your score.
submit a minimum of two Pause & Reflects a month in order to
earn a full 10 points. If you have not submitted a P&R in two weeks or more, 5 points will be deducted from your score.
Action Items
Achieving maximum points in this category earns you 20 points out of the 100 SLAPscore points. As you go through your current
Strategy and Mindset Calls
quarter, your score will be calculated based on the percentage of
Strategy and Mindset Calls: Achieving maximum points in this
50% of your Action Items, you get 10 points out of the 20 points
time you attend a Strategy or Mindset Call, your SLAPscore
Action Items you have completed. For example, if you complete available.
category earns you 20 pts out of the 100 SLAPscore pts. Every
increases by 5 points (up to a maximum of 10 points for Strategy Calls and 10 points for Mindset Calls). Every time you miss a call, your SLAPscore decreases by 5 points.
Sales Goals Quarter to Date (QTD)
Achieving maximum points in this category earns you 20 points out of the 100 SLAPscore points. As you go through your current
quarter, your score will be calculated based on the percentage of QTD Sales Goals you have completed. For example, if you
SLAPscores
complete 50% of your QTD Sales Goals, you get 10 points out of
SLAPcenter Login
the 20 points available.
Sales Goals Year to Date (YTD)
Achieving maximum points in this category earns you 20 points
out of the 100 SLAPscore points. As you go through the year, your score will be calculated based on the percentage of YTD Sales
Goals you have completed. For example, if you complete 50% of
82%
Action Item Sales Goals Pause & Reflect Strategy & Mindset Calls
your YTD Sales Goals, you get 10 points out of the 20 points available.
SLAPsters in Impact5x on average have more logins to the software, complete a higher percentage of their actions and tend to show up for their monthly scheduled calls. SLAPsters in our general population do more P&Rs and have an increased consciousness to track their revenues. These factors explain why the SLAPscores are similar across the general population and the Impact5x program participants.
33
IMPACT REPORT
Supported By:
RESULTS
SLAPSCORE BY COHORT SLAPscore is the result of an algorithm designed to track overall small business success and progress. The higher the SLAPscore is, the better the business owner is doing at implementing the key behaviors that we know will lead to them hitting their goals.
30
23
30
78
40
25
18
43
33
34
28
31
31
26
45
42
0
12
AMP-100
HORIZONS-20
RISE -5
LATEAM -5
RIN-75
LGBTQAI -8
ARKAI-20
PWDA -10
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
80
GLOBAL -120
Average SLAPscore per Impact Partner
60 40 20 0
In the cohorts where the cohort leaders were noted to engage in additional support and cohorts where the community is relatively small and close-knit, it was easier to achieve higher SLAPscores. Our observation supports the data that the more support the SLAPster engages in using all 5 fingers of SLAP™, the higher their SLAPscore and the increased probability of each hitting their quarterly and annual goals.
34
IMPACT REPORT
Supported By:
RESULTS
SALES GOALS Ultimately, all of the SMB Enrollments, Technical Assistance Hours and Key Behavior metrics only matter if they add up to Results. We measure our success based on the number of Small Business Owners who accomplish their Sales Goals, build more profitable and sustainable businesses.
Average Progress
Towards Quarterly Sales Goals
54%
Impact5X Program
59%
SLAP™ General Population
Average Progress Towards Annual Sales Goals
32%
Impact5X Program
38%
SLAP™ General Population
Small Business Revenue, Profitability & Sustainability Our primary mission is that Small Business Owners build profitable and sustainable
businesses by generating healthy revenue. Every SMB goes through a guided process to
understand their expenses, pricing and profit
margins and our software creates an exciting but realistic 1 Year Sales Goal. Each Small Business Owner gets comprehensive support to ensure
they have the best chance of hitting their goals.
The Impact5X participants are performing at an almost equal level to the SLAPster general population. Even with the challenges highlighted earlier such as poor internet infrastructure or issues in attending support calls, the additional support and features of the Impact5X program led to their accomplishments.
35
IMPACT REPORT
Supported By:
RESULTS
SALES GOALS BY COHORT
Ultimately, progress towards quarterly and annual sales goals is our basis for success. In the beginning of their Build, SLAPsters go through setting realistic 1 Year Sales Goals and create their action plan against it. These results are driven by all the key behaviors that are measured in SLAPcenter.
Average Progress Towards Quarterly Sales Goals 120
55
38
25
39
28
54
61
62
118
51
49
49
0
17
84
51
0
68
Key Learnings: Having the courage to set the
right quarterly goal comes from
90
understanding everything that
60
happens which can impact you
30
the SLAP™ quarters. A quarter
and your ideal client in each of
goes quickly! It is only 12 weeks. BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
POWER-20
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
31
5
0
10
32
16
11
7
Average Progress Towards Annual Sales Goals 120
24
49
22
16
18
45
27
56
39
9
The goal must be right, not too daunting.
Key Learnings: Based on understanding how
much money you need to make to
90
cover all of your expenses and hit
60
your profit goals and calculating
30
how much money you make
that against what you sell and
when you sell it, this is your 1 Year FNE-40
IWC-10
FEARLESS -10
VOCAL -20
SEA-15
PALESTINIAN -2
WE CREATE-10
BOSS-10
POWER-20
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
Goal. These are the number of
sales you have to make of each
your Revenue Streams in order to hit your goals.
Across all the cohorts, we observed higher progress towards the initial quarterly sales goals influenced by vision clarity and willingness to embrace the tenets of behaviour change. As SLAPsters progress towards their annual sales goals, we help them focus on the quarterly goals, identify where they are STUCK, and how to get them UNSTUCK so they can hit their annual goal.
36
IMPACT REPORT
Supported By:
RESULTS
ACCESS TO CAPITAL SLAPloans are based 100% on the Small Business Owners' behavioral data in the SLAP™ Program. Most loans require a minimum of 90 days in the program and are 3-5% of the business owner's annual Sales Goal.
Loan Repayment
Loans Issues
Written Off Extra SLAP™ support
0%
Good Standing
22%
$133,348 Issued
33%
39 Qualified 18 Applied 18 Activated
At Risk
11% Fully Repaid
34%
15
Transparent Approval and Loan Tracking Every Small Business Owner can see what SLAPloans are available to them, what
qualification criteria they must meet and what their current progress towards the criteria is.
Once an SMB is qualified for a SLAPloan they can apply in clear process that takes less than 10 minutes and are issued the loan without any
credit checks, requests for financial details or the need for collateral or a personal guarantee.
Making repayments easier for underserved small businesses has been identified as an innovation project that we will do in the next phase of the Impact5X program. For the short amount of time that the program has been active, the repayment rate is encouraging, and as we further solve the problems that the small businesses face in making repayments, we are sure that they will be able to keep up to date with their loans.
37
IMPACT REPORT
Supported By:
RESULTS
ACCESS TO CAPITAL BY COHORT Number of SMBs Qualified 12
11
4
2
3
1
6
1
1
2
3
2
0
0
0
3
1
0
0
Key Learnings: As one of the qualifying criteria to
9
receive a loan is being active in SLAP™
6
are still Impact5X SLAPsters in build
for at least 3 months, and since there or that have not yet hit this criterion,
3
the numbers are lower than what we ARKAI-20
PWDA -10
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
IWC-10
FNE-40
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
0
1
1
0
0
0
0
2
0
0
0
Number of SMBs with Active Loans 8
3
2
1
1
0
0
0
see in other programs. This number
would naturally rise as they progress in their SLAP™ year.
Key Learnings: The high ratio from qualification to
6
receiving a loan further highlights
4
transparent qualification criteria
Silver Lining Finance’s clear and
leading to loans being issued if the
2
small business needs it. LGBTQAI -8
ARKAI-20
PWDA -10
POWER-20
BOSS-10
WE CREATE-10
PALESTINIAN -2
SEA-15
VOCAL -20
FEARLESS -10
0
0
0
0
0
0
0
0
0
0
0
FNE-40
RIN-75
0
IWC-10
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
Number of Loans Repaid 4
2
0
0
0
0
0
As mentioned previously,
3
making loan repayments is an
2
businesses, and we aim to
issue for underserved small
improve this in the next phase of
1
the Impact5X program so that
IMPACT REPORT
Supported By:
FNE-40
IWC-10
FEARLESS -10
VOCAL -20
SEA-15
PALESTINIAN -2
WE CREATE-10
BOSS-10
POWER-20
PWDA -10
ARKAI-20
LGBTQAI -8
RIN-75
LATEAM -5
RISE -5
HORIZONS-20
AMP-100
GLOBAL -120
0
38
Key Learnings:
those in developing countries
have easier and more diverse ways to make repayments.
INNOVATION
PROJECTS
39
IMPACT REPORT
Supported By:
SILVER LINING
DESIGN PRINCIPLES Silver Lining has been committed to using cutting-edge technology, the best in behavior change science, and a modern team to build the best possible solutions that meet the real needs of today’s Small Business Owners. Every single thing we design, whether it be a new product, a new program, or a simple feature, is checked against our company’s commitment to being.
SMALL BUSINESS FIRST
Tech-Enabled In order to help Small Business Owners at scale and at an affordable rate, we use technology to automate any system or process that we can. This allows for more time in high quality human engagement.
Data-Driven
Based in Behavior Chance Science
By understanding the behaviors of the Small
Instead of thinking about small business support
Business Owners we work with we can understand
as education or mentorship, we apply science to
what business owners really need and provide
create comprehensive support that drives
customized support to each individual at scale.
real outcomes.
Built by Business Owners
Focused on Results
Unless you have built a small business you do not know what it is like. Any new initiative, feature or priority is created, designed and implemented based on the feedback and directive of our SMB community.
We are committed to economic justice and to ensuring that any small business owner, regardless of their location, race, religion, gender association, age, and physical ability can access our support.
IMPACT REPORT
matter, we ultimately measure our success on the number of SLAPsters who hit their 1 Year Sales Goal. Everything we design is with that mission.
Celebrates Small
Accessible for All
40
While customer satisfaction and profit margins
Supported By:
The economy is better when many people grow a small amount rather than a few growing a lot. Culture says Bigger is Better, but we know Small (Business) is Big. Sustained small actions have a bigger long term impact than quick fixes or big changes.
SMALL BUSINESS FIRST
DESIGN PROCESS Leveraging real SLAP™ data along with SLAPster, Partner, SLAPstrategist and SLAPexpert feedback, we use Think Tanks and collaborative design to not only decide what needs to be innovated but how we innovate it. Design Innovation Challenges that
SLAP™ data and find any and all ways that we can improve SLAP™ and SLAPloans to help more SMBs
DE
SMB FIRST DESIGN
succeed.
GN SI
Listen to SMBs, review
LIST EN
incorporate surveys, interviews, research and live SMB and stakeholder feedback to ensure we create solutions that will actually help.
RATE ITE Take action and implement features, strategies, campaigns and ideas that were designed and test their practical use and effectiveness.
Listen
Design
Iterate
We think of Impact5X as a
Out of the data and Think Tank
3 of the Innovation Projects are
research experiment and have
feedback we identified 5 primary
in live iteration with ongoing
spent significant time reviewing
issues that were affecting the
listening and optimization to
the data and real experiences of
500 SMBs in Impact5X at a much
ensure that they meet the
the 500 SMBs in the program.
higher rate than the general
needs of the SMBs that they
We also hosted a series of
SLAP™ population. These turned
were designed to help. As we
bi-monthly Think Tanks with the
into the 5 Innovation Projects for
move into phase 2 we will
cohort leaders to hear their
Impact5X that are in various
continue to iterate on these 3
feedback and opinions on the
stages of development.
Innovation Projects and move
unique challenges and needs of
the other 2 into development.
the SMBs that they represent.
41
IMPACT REPORT
Supported By:
INNOVATION PROJECT
CLOSED CAPTIONING Innovation Challenge
Events
SLAP™ is focused on creating deep connection and
SLAPbuild Videos
100%
change. The comprehensive program includes a lot of
100% SLAPschool Videos
content to absorb, events to participate in and calls to attend. Engagement with these experiences is challenging
100%
if you are neuro-divergent, have any hearing limitations or
SLAP™ Calls
if you have a visual learning style (as opposed to auditory).
100%
Based on feedback from our community we are focused on ensuring that Closed Captioning is incorporated into all auditory elements of the SLAPexperience.
DESIGN PRINCIPLES APPLIED
100% of SLAP™ content, events and calls are available with closed caption
Built by Business Owners
In a live event a SLAPster with a hearing disability asked for Closed Captioning. Inspired by her and feedback from others SLAPsters, we built these features.
Tech-Enabled
Focused on Results
Closed Captioning will be activated in our
We want people with all learning styles and
Zoom integration and all videos embedded
differing abilities to be able to access SLAP™
into SLAPcenter will be Closed Captioned.
with ease so that they can get put all of their energy into hitting their Sales Goals.
Data-Driven
Accessible for All
options to understand the percentage of
diverse community by taking into account
We will track usage of the Closed Captioned our customers who engage with this
disabilities, language challenges and
feature.
learning preference.
Based in Behavior Change Science
Celebrates Small
The science says that change can only happen when you are getting outside coaching and peer support. The CC feature will allow for those elements to be more easily accessible.
42
CC will make SLAP™ more accessible to our
IMPACT REPORT
Supported By:
Turning closed captioning on for all videos, events and calls is a relatively small investment in exchange for the significant impact that it will have for our community.
CLOSED CAPTIONING
PROGRESS
January 2022
November 2021
All videos in the SLAPbuild section of SLAPcenter are closed captioned and embedded into the software for use.
September 2022
SLAPschool Live, Silver Summits and all community events with more than 2 people have full closed caption functionality enabled.
PRIMARY SLAP™ VIDEOS CC
SLAPSCHOOL CC ENABLED
LIVE EVENTS CC ENABLED
Communication to community celebrating all learning styles and abilities and explaining the closed caption features and functionality in detail.
LIVE TRANSCRIPTION SLAPSTRATEGIST
CELEBRATION
September 2022
December 2021
Zoom integration fully activated so that the thousands of SLAP™ Strategy and SLAP™ Mindset Calls that happen each month have full closed caption functionality.
The 120+ Connecting Campaigns and training modules available in SLAPschool are re-launched with all videos closed captioned.
Updates & Learnings This innovation project was sparked during a live event when a SLAPster with a hearing impairment asked if there was any way to have closed captioning at future events. That
triggered a number of other SLAPsters asking for the same thing. It was a
beautiful moment of our community telling us what they need to make SLAP™ work for them.
While Closed Captioning is not a
difficult thing to activate in Zoom, the primary tool we use, we have
discovered that video transcription process timing is longer than
anticipated and the costs are higher
than planned. In order to sustain this being available to all SLAPsters for all interactions we need to continue to find the best long term sustainable strategy.
Input from the lived experiences of SLAPexperts:
Adding closed captions to 200+ videos in SLAPcenter was quite
expensive and took a significant
amount of time. This is something that we want to encourage all
businesses to do but recognize
that the time and cost it takes is prohibitive to many.
43
IMPACT REPORT
Supported By:
INNOVATION PROJECT
DIGITAL DIVIDE Innovation Challenge
December 31, 2021 13%
June 31, 2022
The Empower by GoDaddy program makes their training and
40%
tools widely available to SMBs from marginalized communities. As founding partners of Silver Lining's Impact5X Initiative, GoDaddy is contributing Empower to all of the SMBs in Impact5X and the broader Silver Lining community.
December 31, 2022
As SMBs struggle with the growing digital divide our goal is to
March 31, 2023
find the most scalable and effective way to leverage GoDaddy's resources to help SMBs build websites and an online presence that actually helps them succeed.
DESIGN PRINCIPLES APPLIED
EmpowerXSLAP Delivers 2500 Real Support Experiences for SMBs
Built by Business Owners
The deeper integration of Empower
throughout SLAP™ is being led by the feedback and needs of the participating SMBs.
Tech-Enabled
Focused on Results
As part of GoDaddy's efforts to scale the
The goal of this work is not to distribute
Empower program, we will integrate all of
information more widely, but rather, to
their offerings into SLAP™.
ensure SMBs can apply the training and tools and actually increase their digital presence.
Data-Driven
Accessible for All
customize the use of GoDaddy training and
Initiative as a Founding Partner with the goal
Based on SLAP™ data, we will help SMBs tools that will have the biggest impact on
of bringing Empower to the 500 global SMBs
their success.
from marginalized communities.
Based in Behavior Change Science
Celebrates Small
By integrating Empower into the SLAPexperience, we shift the program from an educational and mentorship model to a one that has comprehensive support.
44
GoDaddy joined Silver Lining's Impact5X
IMPACT REPORT
As the digital divide is growing, we recognize that small gains matter and are focused on helping each SMB do a few digital projects well instead of trying to do everything.
Supported By:
DIGITAL DIVIDE
PROGRESS February 2021
January 2022
GoDaddy Team is featured as the official experts on all things digital in the Silver Lining community and start monthly live Q&As.
SLAPSCHOOL LIVES START
FEATURED AT SILVER SUMMIT
CONNECTING CAMPAINGS LAUNCHED
May 2021 - ongoing
WEBSITE MAKEOVER CAMPAIGN
A robust campaign to get SMBs from the Silver Lining community to rebuild their websites and implement GoDaddy Tools.
Updates & Learnings Since January of 2021 GoDaddy Experts have been doing monthly SLAPschool
Live (Office Hours) with the Silver Lining Community. Over 350 SLAPsters have attended with rave reviews.
GoDaddy has been featured in multiple community events and publications
released by Silver Lining with an estimated exposure of 5M impressions.
The GoDaddy Special SLAPschool Series,
recorded in August of 2021 with GoDaddy's CMO remains the highest viewed and downloaded resource on our public resource page.
Empower by GoDaddy Connecting
Campaigns have been auto-loaded into
the 500 Impact5X SLAPster's Action Plans and, with the help of our data, we are learning a lot and optimizing how to
make these helpful and effective for SMBs at scale.
SLAPsters are overwhelmed by trying to build new websites. A group bootcamp
experience is being planned in an effort to help them use the GoDaddy Website Builder and get their websites done.
SLAPsters are asking for help identifying
what their digital priorities should be. Our goal is to collaborate with GoDaddy to
create a digital assessment tool that would help them build a digital strategy and
know which Empower trainings and tools would be most helpful to them.
IMPACT REPORT
Inspired by the Impact5X Think Tank, a simple digital assessment will be created to help SMBs understand how to use GoDaddy tools to build their digital presence.
Dec 2022 - Jan 2023
Empower by GoDaddy promoted at Silver Lining events - including Silver Summits with 200+ attendance.
45
April 2023
Taking the Empower content, 8 SLAP™ Connecting Campaigns were created and made available to all SMBs in the SLAP™ Program.
Supported By:
DIGITAL ASSESMENT LAUNCHED
INNOVATION PROJECT
DIVERSITY IN SLAPCENTER Innovation Challenge
June 30, 2022 5%
The Silver Lining community is incredibly diverse and has representation from over 65 countries and multiple races, religions, gender associations, sexual orientations, ages, physical and neuro abilities. As we have built Silver Lining, there is significant diversity in our team, amongst our SLAPexperts and in the SLAPschool and SLAPworld experiences. We intend to further this commitment to representation and belonging by ensuring there are at least 100 diverse voices amongst our SLAPstrategists and embedded in SLAPcenter.
DESIGN PRINCIPLES APPLIED
January 31, 2023 February 28, 2023
There are 100 Diverse Voices Represented in SLAPcenter and SLAPstrategists
Built by Business Owners
We are literally adding the perspectives of real small business owners throughout SLAPcenter so that their experiences help other SMBs grow.
Tech-Enabled
Focused on Results
By adding a "How I Did This" button into
We believe that with increased diversity and
SLAPcenter, we are ensuring that our entire
belonging, more small business owners will
software platform is re-designed to
fully access the SLAP structure and support,
incorporate diverse perspectives.
leading to increased results.
Data-Driven
Accessible for All
SLAPstrategists and "How I Did This" voices
diverse Strategists and SLAPsters we
Based on SLAP data, we will continue to add
Representation matters and by showcasing
to meet the real needs of SLAPsters.
demonstrate that success is
Based in Behavior Change Science
Celebrates Small
Our goal is that as SMBs from all back-
grounds see themselves in all elements of the program, their confidence and self-efficacy will increase.
46
December 31, 2022
IMPACT REPORT
accessible for all.
We believe that every story matters and by giving a number of diverse SLAPsters the chance to share their success, it will have a big impact on all future SLAPsters.
Supported By:
DIVERSITY IN SLAPCENTER
PROGRESS
December 2022
Jan - Dec 2022
As part of Impact5X each cohort leader is paid to recruit Strategists from their communities, instantly adding diversity and representation to our SLAPstrategists.
January 2023
In collaboration with diverse SLAPsters from all backgrounds, host a series of content days to capture video of each of their "How I Did This".
IMPACT5X STRATEGIST RECRUITING
HOW I DID THIS UX
CONTENT GATHERED
November 2022
Tell the stories and build the profile of our most diverse SLAPstrategists to celebrate their success and create inspiration for diverse SLAPsters.
FEATURE LAUNCHED
January 2023
A How I Did This button will be incorporated onto every page of SLAPcenter with videos from diverse SMBs telling how they localized and personalized SLAP™ for their context.
Deploy How I Did This Button and content with a marketing campaign celebrating the stories of the featured SMBs.
Updates & Learnings How I Did This button design is in
process with UX/UI experts and our development team.
A list of Impact5X Cohort Leaders, high
performing SLAPsters and the SLAPsters
who are a part of our SASS Program has been created and that group will
participate in content days scheduled for November and December 2022 to gather their content for the How I Did This feature in a simple way.
Our SLAPstrategists have all built multi million dollar businesses and are in a
COMING
position where they want to share their experience and wisdom with small
SOON
business owners a few steps behind them. Most of our SLAPstrategist
recruitment efforts have been focused
on recruiting diverse SLAPstrategists and the current pipeline shows over 60% of
the candidates in alignment with this goal. As we focus on representation there is a growing conversation at Silver Lining
about how to truly honor the contributions and experiences of everyone. Because of
how beautifully diverse our community is it is more complicated to hold space for
everyone and what might work for one group might not feel good for another. The idea of creating an ally program
where everyone in our community can
contribute a small training on how to be
an ally to them and the community they represent has growing momentum
47
IMPACT REPORT
Supported By:
STRATEGIST PROFILE CAMPAIGN
INNOVATION PROJECT
CONNECTIVITY Innovation Challenge
As we work with Small Business Owners in over 65 countries
June 30, 2023
many of them have limited access to strong wifi and enough data to fully utilize all elements of the SLAPxperience. The
December 31, 2023
ideal systemic solutions are to ensure wifi infrastructure
June 30, 2024
and affordable data plans are available to everyone. In absence of that ideal, we are focused on creating easy and
December 31, 2024
low bandwith ways that allow SLAPsters with these technical limitations to still fully engage with SLAPcenter, our team and the broader Silver Lining community.
DESIGN PRINCIPLES APPLIED
100% of SLAPsters can Access All Elements of SLAP with Limited WiFi and Data
Built by Business Owners
A Design Committee of Small Business Owners who are affected by these issues will lead the innovation and we will build solutions that they recommend.
Tech-Enabled
Focused on Results
We will design a low bandwith app for data
We will continue innovating until we see that
entry and integrate with more low bandwidth
the ability to use SLAP™ is seamless enough
tools for calls and interactions.
that their progress towards their Sales Goals at least matches those of the general population.
Data-Driven
Accessible for All
developments by closely monitoring all
ensuring that SLAP™ is truly accessible for
We will measure the impact of these tech SLAP™ data to see if engagement and
This will be a meaningful step forward in all - regardless of the wifi and data access
usage increase.
that their location provides them.
Based in Behavior Change Science
Celebrates Small
As we build an app we will test different prompts to see if the use of mobile
notifications can increase good behavior.
While we cannot control the deep systemic infrastructure issues around wifi and data access, we can make a small change to our tech stack that will make a big difference.
48
IMPACT REPORT
Supported By:
INNOVATION PROJECT
GLOBAL PAYMENTS Innovation Challenge With the beauty of a diverse, global community of Small Business Owners comes the complications of global transactions payments for SLAP™, SLAPloans processing and repayments and challenges for the SMBs to buy from each other.
June 30, 2023 December 31, 2023 June 30, 2024
Our mission is to design and implement a set of financial solutions, to enable a feasible and sound financial environment within the SLAP™ community and beyond.
December 31, 2024
100% of SLAPsters have Accessed to Viable and Affordable Global Payment Solutions
DESIGN PRINCIPLES APPLIED
Built by Business Owners
A Design Committee will be formed, made up of small business owners from around the world, to design exactly what they need.
Tech-Enabled
The goal of this project is that more SMBs
will be centralized through SLAPcenter
have the ability to do business transactions
giving SMBs a one stop solution to think
which will result in them increasing their
about their business and their money.
progress towards their Sales Goals.
Data-Driven
Accessible for All
released will be approved based on SLAP™
opportunity for the majority of
Any payment tools or financial products data as opposed to industry standard
This will increase the dignity and under-served small business owners who
criteria.
cannot get approved for a credit card.
Based in Behavior Change Science
Celebrates Small
A significant component of behavior design is making things easier to do. When we simplify payments and create easy access it opens up opportunity for real change.
49
Focused on Results
Payment tools, capital and management
IMPACT REPORT
Supported By:
More small business owners being able to do more small transactions literally results in higher confidence, more business success and a stronger global economy.
PUBLIC
ENGAGEMENT
50
IMPACT REPORT
Supported By:
ARTIST PROGRAM
THE GLOBAL COLLECTION Silver Lining’s Small Business Artist Program was created with the mission to use the universal language of art to share the stories and experiences of diverse Small Business Owners. The program actively commissions up-and-coming artists, who are Small Business Owners themselves, and releases art in all forms to spark conversations that combat the bias, prejudice and discrimination that affects Small Business Owners from marginalized communities.
The Global Collection 12 Artists From Around The World Have Been Commissioned To Create A Piece Of Art, In Their Own Medium, Exploring The
Challenges That Small Business Owners From Marginalized
Communities Face. 5 Of These Artists Are US-Based And Have
Specific Commissions To Do A Piece Of Art That Represents The 500 Small Business Owners From Silver Lining’s Impact5X
Economic Justice Project. The Other 7 Artists Are International
And Their Pieces Will Explore The Experiences Of Small Business Owners In The Parts Of The World Where They Live.
Thank you to JP Morgan Chase & GoDaddy for supporting this Artist Collection.
April 2022
CALL FOR ARTISTS
WINNERS CHOSEN
WINNERS ANNOUNCED
ARTWORK COMPLETED
September 2022
All submissions reviewed and voted on. 12 Winners chosen, contracts signed, 50% deposit made and project plans in place.
IMPACT REPORT
The world premiere of the art happens at a large-scale virtual event marketed heavily through social, email and PR.
Public announcement of the 12 winning artists made through email, social media and with a press release.
July 2022
51
October 2022
August 2022
Open call made to the Silver Lining community for artists to submit proposals to receive a $2,000 commission to create a unique piece of art, in their medium, telling the stories of diverse SMBs.
The 12 artists each submit their work for final review and approval. Upon approval final payment for the commission issued to each artist.
Supported By:
WORLD PREMIERE
THE GLOBAL COLLECTION
WINNERS
We are so proud to announce these 12 incredible artists who have been chosen to tell the stories of Small Business Owners from their communities.
Chau Nguyen Vietnam
Short film exploring the realities of marginalized small business owners in Southeast Asia.
Nourhan Sandouk Syria & Barcelona
Izabela Ersahin
Kumar Anurag
Turkey
India
Fiber Art Installation exploring the entrepreneurial journey and amazing resiliencie of artisan women.
Stacy Osanjo
Illustration and animation about queer women business owners in the Middle East.
Canada
A series of audio stories of 5 small businesses in her community in Nairobi, Kenya.
Brazil
A digital illustration exploring the hardships and rewards of owning a small business.
Tamara Goddard & David Fierro
Kenya
Machado Leão
10 NFTs and 1 physical hand drum weaving digital spaces with Canadian Indigenous physical places, tradition, and culture.
Surrealist-realistic digital collage and NFT art created with a smartphone.
Jonathan Miron & Philip Sheegog USA
ARKAI, an award-winning string duo, is our first Artist Program awardee. They composed a song inspired by the 500 Small Business who are part of our Impact5X program. Their song, Aclas, is now live on Spotify and Youtube.
The New York-Based Artists Below Were Chosen to Tell the Stories 10 NFTs and 1 physical hand drum weaving digital spaces with Canadian Indigenous physical places, tradition, and culture.
of the Collective Experiences of the Impact5X Small Business
Alexandra Jamieson USA
Mixed Media Collage with real faces of the small business owners in Impact5X.
52
IMPACT REPORT
Katie Rose McLaughlin USA
Jessica Chen USA
A choreographed dance piece exploring the isolation and loneliness experienced by Impact5X small businesses.
Supported By:
A choreopoem created based on real words submitted by the Impact5X small businesses.
Wen-Ting Wu USA
An original composition that fuses spoken word and improvisation that channels the spirit of the Impact5X small businesses.
THE GLOBAL COLLECTION
WORLD-PREMIERE
View The Collection in the
Metaverse
View
Listen To Atlas, Performed By ARKAI Jonathan Miron and Philip Sheegog, the duo that make up ARKAI, were the inaugural Global Collection Winners and wrote a theme song for Impact5X inspired by the 500 amazing Small Business Owners in the program. Listen to Atlas and be inspired by the energy and resilience of the participating SMBs that this song so beautifully portrays.
53
IMPACT REPORT
Supported By:
LOOKING AHEAD
WHAT’S NEXT?
54
IMPACT REPORT
Supported By:
SHORT-TERM
GOALS
In the short term, we have key priorities for each of the Impact5x Program Elements. Our team will use our values of Justice, Global, Integrated, Audacious and Others Oriented to deliver on these goals over the coming months.
01
SLAP™ Program: Technical Assistance Support the 500 Small Business Owners who are fully enrolled in
SLAP™ and leverage all of the extra access and support that has been designed to help them hit their goals.
We are seeing a higher false start rate for SMBs from
marginalized communities in Impact5X than the standard rate in our general population. Based on that, give the Impact5X
SMBs extra structure and support and also enroll to 75 additional SMBs to the program to account for expected attrition.
Collaborate with GoDaddy to optimize the existing Empower by GoDaddy Connecting Campaigns in SLAPcenter and run a Website Building Bootcamp for Impact5X SLAPsters.
02
SLAP™ Loans: Access to Capital Support Impact5X SMBs with the goal of having their
approval rates at least equal the approval and repayment rates of the SLAP™ general population.
03
Innovation Monitor engagement with all Closed Captioning and do
ongoing iterations to ensure it supports the needs of the SMBs. Work with Empower by GoDaddy Team to take the
learnings from Phase 2 and design the Empower by GoDaddy integration for Phase 3.
Launch the How I Did This Button with diverse voices and perspectives throughout SLAPcenter.
Identify the funding partner and put the Global Payments Innovation Project into development.
Identity the funding partner and put the Connectivity Innovation Project into development.
04
Public Engagement Promote the Global Collection in the metaverse and drive
ongoing engagement with each of the pieces of art and the SMB stories they tell.
55
IMPACT REPORT
Supported By:
LONG-TERM
VISION
Our vision is that the Impact5x Program spans for multiple years and that we consistently increase the amount of Technical Assistance and Access to Capital that we provide to Small Business Owners from marginalized communities.
01
SLAP™ Program:
SLAP™ Loans:
Impact5X is an applied
The behavior based lending
Technical Assistance research study where we are
algorithm of SLAPloans is based on
implementing SLAP™ to SMBs from
the belief that when we lend based on
marginalized backgrounds, learning
behavior instead of credit scores and
what challenges they experience and
biased financial information we can
innovating how we serve them. The long
increase the diversity, approval and
term vision is to keep adding "0's" to the
repayment rates on loans. We are
number of marginalized SMBs that
Impact5X serves and our next step is to -
global, diverse SLAPsters.
-
-
committed to seeing the SMBs in
Impact5X meet or exceed SLAPloans
-
grow the program from 500 to 5000
-
-
-
-
-
.
Public Engagement
04
56
In partnership with artists, creatives, storytellers and filmmakers, we will use the stories of the participating Small Business Owners to create multimedia installations and projects that reframe the story of entrepreneurship and remind the world that SMBs from all backgrounds are compelling and critical parts of our communities and the global economy.
IMPACT REPORT
Access to Capital
02
Supported By:
-
-
qualification performance to prove -
our belief.
Innovation
By serving such a diverse and global group of SMBs through Impact5X we will consistently lean into the challenges that marginalized SMBs face as they access Technical Assistance and Capital. Through Innovation Projects we will continue to Listen, Design and Iterate solutions that will create the features and support to help all SMBs succeed.
03
HOW CAN YOU
SUPPORT
We welcome all who are interested in seeing Small Business Owners from marginalized communities around the world succeed! This program has unlimited potential to make a significant impact and if there are more people who take part in the mission, the better it will be.
HOW YOU CAN
Become a Funding Partner
Be an Impact Partner
Be an Impact Strategist
Fund a cohort or contribute
Lead a cohort and be
Join our mission by sharing
help SMBs.
Tanks.
connections.
organizational resources to
SMB Application
part of our Think
Let’s Talk
Share the Impact Share our data and findings to your community, local leaders, or any other connections you have that can benefit from our research.
57
IMPACT REPORT
Supported By:
your resources, time, and
Join Us
APPENDIX
58
IMPACT REPORT
Supported By:
ABOUT
SILVER LINING We believe every business owner can make money doing what they love and it is our mission to help business owners achieve their goals and create a positive impact on their families,
CHANGING THE ECONOMY, ONE SMALL BUSINESS AT A TIME.
communities, and the economy as a whole.
Silver Lining is a Global Movement that brings together Small Business Owners, Partners, and Advocates who share resources and spaces to exchange knowledge and support. All of us are united by our mission to change the economy, one small business at a time.
Since 2005, we have been helping Small Businesses Owners worldwide build more profitable and sustainable businesses through our
tech-enabled and data-driven small business growth program SLAPTM - the Silver Lining Action Plan.
Our proven behavior change science methodology is the new modern approach to the age-old problem of growing a small business. Silver
Lining has worked with over 14,ooo small businesses in 65+ countries over the last 17 years and have helped them build profitable and
sustainable businesses. SLAPTM helps small businesses set goals, build a plan to hit those goals, and then gives them 12 months of
robust coaching, accountability, training, connections, and support to ensure that they actually hit the goals they set.
We do all of these things because we believe in the power of the
collective. We believe we are stronger together. We believe that Small Business is BIG.
Additional information may be found at
www.smallbizsilverlining.com | LinkedIn: Small Biz Silver Lining
59
IMPACT REPORT
Supported By:
ABOUT
JPMorgan Chase JPMorgan Chase is building on its history of strengthening communities in an exciting new way: combining a problem-solving mindset, business expertise, and philanthropy to help solve
WE AIM TO BE THE MOST RESPECTED FINANCIAL SERVICES FIRM IN THE WORLD, SERVING CORPORATIONS AND INDIVIDUALS IN MORE THAN 100 COUNTRIES
complex societal problems.
J.P. Morgan is a global leader in financial services, offering solutions to the world's most important corporations, governments and
institutions in more than 100 countries. As announced in early 2018, JPMorgan Chase will deploy $1.75 billion in philanthropic capital
around the world by 2023. We also lead volunteer service activities for employees in local communities by utilizing our many resources,
including those that stem from access to capital, economies of scale, global reach and expertise.
JPMorgan Chase & Co. (NYSE: JPM) is a leading financial services firm based in the United States of America (“U.S.”), with operations
worldwide. JPMorgan Chase had $3.8 trillion in assets and $286.1
billion in stockholders’ equity as of June 30, 2022. The Firm is a leader in investment banking, financial services for consumers and small
businesses, commercial banking, financial transaction processing
and asset management. Under the J.P. Morgan and Chase brands, the Firm serves millions of customers in the U.S., and many of the world’s most prominent corporate, institutional and government clients globally.
Additional information may be found at www.jpmorganchase.com
60
IMPACT REPORT
Supported By:
ABOUT
GoDaddy GoDaddy is the world’s largest services platform for entrepreneurs around the globe. We’re on a mission to empower our worldwide community of 20+ million customers — and
EQUIPPING ENTREPRENEURS, FULFILLING LIVES.
entrepreneurs everywhere — by giving them all the help and tools they need to grow online.
61
IMPACT REPORT
Empower by GoDaddy is GoDaddy’s global community and
philanthropic program equipping entrepreneurs with training, tools and peer networks to accelerate their journeys. GoDaddy has given more than $23 million to nonprofits and CDFIs around the globe. GoDaddy is empowering everyday entrepreneurs worldwide by
providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website,
attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and the people to transform their ideas and personal initiative into success. Additional information may be found at
www.godaddy.com/godaddy-for-good/empower
Supported By:
ABOUT
IMPACT5X COHORT LEADERS The Impact5X Cohort Leaders have been chosen because they are incredible business owners and leaders who work with and represent business owners from marginalized communities.
GLOBAL 120
Edward Meda, Kyah Parrot & Carissa Reiniger
Bringing together business owners who represent global diversity in age, race, religion, location, gender association, and physical ability.
RISE 5
MSME HORIZONS 20 Dorothy Otieno
Driving business and creative momentum Increasing the connection, skills, and for entrepreneurs in majority Black global profile of female business owners in communities. the manufacturing industry in Africa.
Tamara Goddard & Ted Reiniger
Diego Palma & Denisse Melgarejo
LATEAM 5
RESILIENT 75
Creating support and strong economies for Indigenous business owners in Canada.
Creating support and opportunity for Latin American business owners throughout South America.
Increasing success and investor readiness for refugee-led and refugee-supporting small businesses globally.
LGBTQAI 8
62
AMPLIFIER 100
William Hayden & Daniel Taylor
ARKAI 20
Selen Ucak
PWDA 10
Frederick Schjang
Jonathan Miron & Philip Sheegog
Christine Ann Morse
Creating community, resources, profile, and support to oppose the challenges faced by LGBTQIA small business owners.
Bolstering financial sustainability and entrepreneurial mindsets for artists from around the world.
Creating opportunities and access for small business owners with different abilities.
IMPACT REPORT
Supported By:
ABOUT
IMPACT5X COHORT LEADERS Their voices and leadership will shape the overall Impact5X program and strategy and they will provide additional leadership and custom program elements to the cohort that they lead.
POWER 20 Elayne Fluker
Jules Brooke & Mia Maze
BOSS 10
WE CREATE 10
Connecting female black business owners who represent cities and experiences from around the world.
Making female founders and women doing extraordinary things in business more visible globally. It's time to change the conversation.
A group of amazing female identifying artists who are creating economic success through their art.
PALESTINIAN 2
VOCAL 20
Raffoul Saadeh
Erwin Lizarondo
Rebekah Borucki
Celebrating and supporting Palestinian women and youth small businesses owners.
Addressing the unique challenges faced by Asian business owners throughout Southeast Asia.
Raising The Volume On Voices That Matter™ by giving diverse and emerging authors business support.
Eduardo Placer
Bianca Stawiarski
FNE 40
INSPIRED WOMEN 10
Creating Fearless Communicators who share their stories and amplify their voice with authentic POWER!
Celebrating and Elevating First Nation Businesses owners, on a national and global level.
Celebrate, elevate and expanding the footprint of Africa owned small businesses.
FEARLESS 10
63
SEA 15
Alexandra Jamieson
IMPACT REPORT
Supported By:
Likeleli Monyamane
OUR
CONTRIBUTORS The American Small Business Growth Program is a significant effort made possible by many dedicated people, each playing a key role. This Impact Report and all of the work done to create this powerful program is thanks to these committed people.
Silver Lining’s Technical Assistance & Access To Capital Team
Bilal Rizwan
Jaime Atienza
SLAPexpert
SLAPexpert
Olajide Adejuyigbe Piyasha Mahanta SLAP Operations Manager
SLAPexpert
Joseph Nzau Senior SLAP Success Coordinator
Renata Aguilar Senior SLAPexpert
Joshua Omiye Nurudeen Abokede Senior SLAP Success Coordinator
SLAPexperience Manager
Sashanee Stone
Steffany Mumbi
Director, Customers Operations
SLAPexpert
Silver Lining’s Innovation & Public Engagement Team
Gian Salay
Gil Erez
Guerric Lim
Missy Galang
Parixita Sakhiya
Pieter Korff
Ryan Tomlay
Developer
Chief of Staff
Nitika Semwal Customer Team Project Manager
Developer
Developer
Director, Strategy
GoDaddy Team
Emily Wheeler
Senior Manager, Corporate Responsibility
64
Ebony Luensman
IMPACT REPORT
Corporate Sustainability Senior Specialist
Supported By:
Chief Brand Officer
Product Manager
Moe Escario Senior Social & PR Coordinator
Sebastian Ferreyra Graphic Designer
Ted Reiniger
Chief Customer Officer
Supported By:
Program Enquiries Pieter Korff Director, Strategy
[email protected]
Media Enquiries Missy Galang
Chief Brand Officer
[email protected]