A W A K E N Y O U R C R E A T I V E E N E R G Y JAN 2023 E X P A N D Y O U R K N OWL E D G E I N T H E F I E L D O F C R E A T I V E C O M M U N I C A T E GAPHIIK D E S I G N E R G Y K & G

C O N T E N T S : T A B L E O F 1 G R A P H I C D E S I G N T H E O R Y F E A T U R E D A R T I S T F A C T S A B O U T G R A P H I C D E S I G H F E A T U R E A R TWO R K S E D I T O R I A L B O A R D T H E 7 T Y P E S O F G R A P H I C D E S I G N Y O U N E E D T O K N OW E D I T O R I A L N O T E S Pavlov Visuals Mike Perry Sam Larson Velvet Spectrum Lauren Hom Secretario Motion Affected Animated Layouts Fluid Designs, Duotones, and Seamless Gradients David Carson: Break the Rules. Stefan Sagmeister: Blend inspiring qualities Typography tips for graphic design students Principles of Design 10 Useful Techniques To Improve Your User Interface Designs Designing With GridBased Approach The 8 fundamental types of graphic design User interface graphic design Art and illustration for graphic design 2 3 4 5 10 7 13 14 1617 1 8

J A S H E N P E A R L D U N G O G EDITOR'S NOT E Graphic design is an essential aspect of visual communication, and it plays a crucial role in creating impactful and engaging content. Whether it's a logo, a brochure, or a website, good graphic design can help to convey a message clearly and effectively. It can also help to establish a brand's visual identity and create a consistent look and feel across all of its communications. However, it's important to remember that graphic design is not just about making things look pretty; it's also about solving problems and achieving specific goals. As an editor, it's my responsibility to ensure that the graphic design elements in our content are not only aesthetically pleasing but also serve a purpose and align with our overall messaging and goals. In this edition of our graphic design magazine, we wanted to focus on the theme of minimalism and its impact on modern design. Our featured designers have all created simple works that showcase the power of simplicity in design. We hope you enjoy reading about their techniques and inspirations, and that they inspire you to explore minimalism in your own work. "Design is the intermediary between information and understanding." Hans Hoffman, artist and teacher 2

E D IT O RIAL B O AR D BEN BARNHART A N N A G U E R R E R O M I R K O H U M B E R T MILA JONES CANN Writter Création de sites web Website Writter Website Writter Content Lead JASHEN PEARL DUNGOG 3

F Pavlov Visuals’ work ranges from creating icons to logos and packaging designs. Their modern works with vector graphics range from sophisticated typography to newspaper front pages and even their unique takes on movie posters. PAVLOV VISUALS Larson is a full-time freelance graphic designer. He uses carefully selected color palettes to create naturethemed designs that pop out from your feed. As mentioned earlier, you can see pretty clearly where his inspirations come from. Perry is known for his generous use of colors. You can see every single color combination in his amazing designs. Colors, and especially bold and bright colors, are the way Perry expresses himself in his works. With his hands in everything from animations to sculptures, graphic novels, books, MIKE PERRY SAM LARSON EATURED ARTIST What does graphic artist do? It's pretty simple. Designers, illustrators and typographers can all be called artists when they create visually and conceptually exciting image which sends a strong message using nothing but letters, illustration and an intelligent use of colors. Inspiration: it makes your eyes wide and your brain start ticking. Most importantly, it’s a powerful force to drive new ideas. A M O U S G R A P H I C D E S I G N E R S & A R T I S T S T O F O L L OW I N 2 0 2 3 4

E L V E T S P E C T R U M Velvet Spectrum design studio is based in Portland and is led by the duo Luke Choice and Morgan Reid Choice.This Australian graphic designer is known for his colorful creations that look like they will pop out of the screen at any minute. And that is the aim of this artist. He loves to create dreamlike environments that seem to invite you to a whole new dimension full of happiness and vibrant colors. Expressive typography is a visual identity for these artists since their graphic design style cannot be mistaken with anyone else. V Lauren Hom is a Detroitbased designer and hand lettering artist. She first started hand lettering as a hobby and then leveraged it into a thriving freelance business. L A U R E N H O M tIf you’re the type to get sucked into the deep end with your typography, then Neil Secretario is the right graphic designer to explore. As a freelance designer, she also likes to speak directly with her aspiring audience through her IGTV’s, giving mentorship-themed bytes on getting started in this field and her experience in the industry. Her motto is “Work hard, snack often.” In 2023 she plans to expand her creative skillset and explore how culinary arts and graphic arts intersect with one another. Lauren Hom is a Detroitbased L O T T A N I E M I N E N Lotta has been nominated for Forbes 30 Under 30 list and several other awards, including the Art Directors Club Young Guns award and Print magazine’s New Visual Artist. In almost all of her works, you can feel her Nordic roots influence. However, in her designs, she likes to play around with bright colors. Lotta Nieminen Studio creates visual solutions for clients across various disciplines. The studio also works as a creative partner, helping their clients with branding and bringing their unique visual identities to life. N E I L S E C R E T A R I O LHe is a left-handed lettering artist and graphic designer. Neil has created art for clients all over the world. He has drawn logos, custom letters, and type for Sony Pictures, YouTube Red, Conde Nast, GQ Germany, Intercom, Lionsgate, Mikimoto, Penguin Random House, and Schweppes Europen L E T A S O B I E R A J S K I New York-based artist Leta Sobierajski is known for her unique and quirky designs. She combines traditional graphic design elements with styling, art, and photographY. New York-based artist Leta Sobierajski is known for her unique and quirky designs. She combines traditional graphic design elements with styling, art, and photography, as we see on this example. Lotta Nieminen is a contemporary graphic designer, illustrator, and art director. Originally from Finland, Lotta founded her own studio in 2012 in New York. 5

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FACTS M O T I O N A F F E C T E D A N I M A T E D L A Y O U T S Animated elements are one of the trends that are expected to gain traction in 2022. Users’ attention is drawn to interactive development designs, which provide them with an immediate opportunity to interact.Typography, aesthetics, visual representations, physical items, noises, and motions can also be used to promote interactive development by adding movement to the design. Colorful patterns and innovative color combinations aren’t the only examples of creativity. In 2018, we predicted that duotones would be the most popular in 2020. These hues have given photography and design a fresh perspective. This will be the case in 2022 as well. Designers began experimenting with duotones in pictures and have since expanded their use to graphics and other mediums. F L U I D D E S I G N S , D U O T O N E S , A N D S E A M L E S S G R A D I E N T S A B O U T G R A P H IC DE S I G N 7

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EATURE FART W ORKS The field of graphic design has never looked better. Every day, artists worldwide are all bringing something new and unique to the table, enriching our collective design conscience with their work. Many legendary designers have made a lasting contribution to this industry. Sir Jonathan Ive, Rob Janoff (the Apple logo creator), and Massimo Vignelli (creator of NY Subway signage) are just From contemporary designers to typography designers, there is something for everyone, no matter which style of design you prefer. Without further ado, let’s dive right in! some of them. Between imagining the technology that’s pushing us into the future and challemikenging the boundaries of visual communication, designers are an integral part of a fastpaced world that’s changing all around us. We wanted to share with you our pick of awesome designers that inspire and excite us to keep our creative juices flowing. 9

WI L L IAM GOL DEN: LEAD AND PION EER William Golden Described by AIGA as “(a member of) a distinguished group of pioneers in the post-World War II era who gave shape to the emerging field of graphic design,” William Golden is an accomplished designer who changed the industry both stylistically through his bold, punchy work at CBS. PARMIN HOFMAN: BLEND MINIMALI SM WITH CONTEXT AND MEANING Hailed as a legend of Swiss design, Armin Hofmann was a designer who inspired designers past and present with his powerful, clean, designs and his consistent encouragement of designing with context and meaning. Appropriately dubbed ‘the Godfather of Grunge’, David Carson revolutionized the design industry by taking a unique, rule-breaking attitude toward design. STEFAN SAGMEISTER: BLEND INSPIRING QUALITIES Stefan Sagmeister is an accomplished contemporary designer with an impressive client list, ranging from The Rolling Stones and HBO to the Guggenheim. Paul Rand is a big name in the design world, credited with visually transforming America post WWII by developing radical new methods of approaching advertising, logo creation and design. Dubbed the British ‘father’ of graphic design, amongst producing inspiring designs himself, Alan Fletcher changed the way design was thought of. DAVID CARSON: BREAK THE RULES Muriel Cooper was a graphic designer at MIT who pioneered computerized graphic design. Over her career, Cooper was able to create visual depth, movement, size changes, shifts in focus, 3D type etc. Lissitzky was also a very influential player in the development of the Bauhaus, a school that would go on to produce some of the most revolutionary graphic designers and design trends. ALAN FLETCHER: BE EXPRESSIVE WITH TYPOGRAPHY PAUL RAND: MERGE COPY WITH DESIGN MURIEL COOPER: EXPERIMENT WITH 3D DESIGN PEL LISSITZKY: BLEND STYLIZED SHAPES COLORS 10

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T O L E A R N G R A P H I C D E S I G N T H E O R Y 6 GREAT ARTICLES TYPOGRAPHY TIPS FOR GRAPHIC DESIGN STUDENTS Being a designer, you might have gone through designing several creative designs in Photoshop and sliced them with CSS styles but have you ever wondered the design theory behind what you create? Well here are 21 great articles that will teach you graphic design theory. Have a 1 look at these articles below! “Designer Ben Terrett of Noisy Decent Graphics asked his readers what typographic advice they’d give a third year design student. Here are a few of the most useful answers from the comment thread. 2 “Don't underestimate its importance. The best ideas, the most beautiful imagery, the most harmonious colour combinations will be blighted by inferior typography. So work at it, study it. “Look at all those great names in graphic design history; Tschichold, Schleger, Rand, Fletcher, Aicher, Muller-Brockmann; and look at their beautiful type. They understood the need to understand it.” — Richard Weston of Ace Jet 170 “Look at historical design masters, don't dismiss them because they are old or because you have seen it all before. Richard Hollis' book on Swiss Graphic Design is great because it covers so many masters and shows you so many examples of work. “I second the suggestion of getting a boring book about rules. The details are what I look at. If you haven't got them down then they will stand out, but that's just me: a dusty old fogey. If I see an en dash used properly I appreciate it. Robert Bringhurt's book, The Elements of Typographic Style, is great for this.” — Jaypeg PRINCIPLES OF DESIGN The first part of this Five Simple Steps series is taking some of the points discussed in the preface and putting it to practice. Ratios are at the core of any well designed grid system. Sometimes those ratios are rational, such as 1:2 or 2:3, others are irrational such as the 1:1.414 (the proportion of A4). This first part is about how to combine those ratios to create simple, balanced grids which in turn will help you create harmonious compositions. It’s always easier in these kinds of tutorials to put the example in context, in some kind of real world scenario. So, this is it. You’ve got to design a programme for a gallery exhibition. You know you want the size to be A4. You also know that there are going to be photographs and text, and the photographs will be of varying size. There you have it - your blank canvas. Starting with a blank canvas Mark Boulton / Journal / 2005 / July 04 1 3

COLOR PSY 3CHOLOGY IIn our highly visual world, color is everywhere; in the arts, in marketing and design. It shouldn't be a surprise, then, that the impact of color on people can be pretty immense. The use of colors in everyday life can have different psychological effects. The right color choice can make you feel less hungry, or raise your blood pressure. That's why color schemes are very important to companies as part of their brand personality-- McDonald's and other fast food chains are closely linked to the color red. At the farthest end, since color affects people's mental health, there's a growing trend of color therapy to help with mood. Now, it's important to note that the psychology of color isn't universal. Different cultures associate things differently, so people's color preferences can change a lot. In fact, cultural differences can change the very colors we see--usually, different exposure is responsible for differences in color perception. For example, if someone doesn't learn the different varieties of the color pink, they will actually see them as the same color, where someone else might see them as different. CAL L TO A4CTION BUTTONS Prioritizing tasks Some tasks on your website are more important than others. A good designer will try to understand the objectives of the website and understand which tasks are really important. The routes to completing these tasks should be given priority by the designer. With these priority tasks, you need to remove any friction that slows the user’s progress. Call-to-action buttons can be a good way of doing this. They look great, but the reason you’re using them is to grab the user’s attention. Essentially, both analogies make the point that the majority of your site’s value is provided by a small number of tasks. Choosing your words carefully Think about what your user would say if you asked him what he was trying to do. If he would say, ”I want to compare the price” then ‘Compare the price’ is what you write on the button. These are what Jared Spool calls ‘trigger words’. Using the right words reduces the friction of your key tasks. The most common wording problems are caused when organizations use different words than their customers. 5 10 USEFUL TECHNIQUES TO IMPROVE YOUR USER INTERFACE DESIGNS The main idea behind grid-based designs is a solid visual and structural balance of web-sites you can create with them. Sophisticated layout structures offer more flexibility and enhance the visual experience of visitors. In fact, users can easier follow the consistency of the page, while developers can update the layout in a well thought-out, consistent way. However, it’s quite hard to find your way through all the theory behind grid systems: it isn’t easy at all. Some important notions and related key-facts can help to learn basics and keep essential techniques in mind. DESIGNING WITH GRIDBASED APPROACH 6 Web design consists, for the most part, of interface design. There are many techniques involved in crafting beautiful and functional interfaces. Here’s my collection of 10 that I think you’ll find useful in your work. They’re not related to any particular theme, but are rather a collection of techniques I use in my own projects. Without further ado, let’s get. Web design consists, for the most part, of interface design. There are many techniques involved in crafting beautiful and functional interfaces. Here’s my collection of 10 that I think you’ll find useful in your work. They’re not related to any particular theme, but are rather a collection of techniques I use in my own projects. Without further ado, let’s get started. started. 1 4

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THE 7 TYP E S O F G RAPHI C D E S I G N Y O U NE E D T O KN O W Before we dive into the 8 types of graphic design, let’s start with the basics: What is graphic design? Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization. Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers. Whether you are an aspiring designer or seeking design services for your business, understanding the 8 types of graphic design will help you find the right skills for the job. "Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color and form". The 8 fundamental types of graphic design Visual identity graphic design A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color. By lepro 1 1 6

Marketing & advertising graphic design When most people think of graphic design, they think of designs created for marketing and advertising. Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an inhouse or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising. User interface graphic design A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a userfriendly experience. A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality. 2 3 1 7

Packaging graphic design Packaging designers create concepts, develop mockups and create the printready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product Environmental graphic design Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design. Art and illustration for graphic design Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing. Publication graphic design 6 5 7 4 for 1 8

- ADAM JUDGE, AUTHOR "The alternative to good design is always bad design. There is no such thing as no design."