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CREATING ANIME

ANIMATION ART STYLE

A N I M E tions

JANUARY 2023

HOWL JENKINS PENDRAGON

VARIOUS ANIME FILMS

MAGAZINE

THE WORLD OF ANIMATIONS

e MEET THE...

ditorial's Boar

d

NOVE MAE ARCILLA

HAECHAN LEE Editorial Director

JENO LEE Web Editor

Editor-in-chief

JAEMIN NA

NING YI ZHUO

LUCAS WONG

Layout and Design

Section Editor

NAKAMOTO YUTA Copyeditor

ANIMETION MAGAZINE

Associate Editor

KARINA YU Guest Editor

editor' editor' ote NNote

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nime is a multifaceted art form with unique production techniques that have evolved in response to new technologies. It combines graphic design, character development, cinematic techniques, and other creative and unique methods. The art forms, animation strategies, production methods, and overall process of anime set it apart from other forms of animation. Anime artworks display a wide range of artistic styles that vary according to the creators, artists, and studios. The objective of this magazine is to inform the reader about the world of anime. Readers will see various anime films from one of the most world famous animation studios in the world as readers peruse this magazine.

Arcilla

NOVE MAE ARCILLA Editor in chief

ANIMETION MAGAZINE

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CONTEN

WHAT IS ANIME?

Anime is Japanese animation that is both hand-drawn and computergenerated. It specifically alludes to Japanese-made animation. The term "anime" is a shortened version of the English word "animation."

CREATING ANIME In terms of formality, anime is the same as animation created in Western culture. However, a lot of time and effort must be spent on it. It is necessary to have written, storyboarded, workshopped, animated, voiced, and animated stories. The

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TRI FOLD BROCURE

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Known as the letter fold, a tri folded brochure is presented in the same style as a letter in an envelope (hence the name). It's folded in two places and the brochure is divided into three, even rectangular sections

FEATURED ARTIST Hayao MiyazakIi co-founder of Studio Ghibli and has won praise from all over the world for his work as a masterful storyteller and producer of Japanese animated feature films.

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FEATURED ARTWORKS Artworks/anime film produced by Hayao MiyazakIi in Studio Ghibli.

COURSE ADVERTISING The Advertising course is an in-depth study of concepts, designing, marketing, communication, strategies, planning of advertising marketing.

NTS

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Techniques revolutionize the film industry. Studio Ghibli successfully embodies the rich tradition of animated storytelling by using techniques that are emotional, nostalgic and intriguing

A resume customized for a job listing that clearly shows why you are an ideal candidate may improve your chances for an interview. By customizing your resume, you have the chance to highlight your specific strengths, skills and experience to show employers why you may be a great fit

ANIMETIONS ANIMETION MAGAZINE

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ANIMATION ART SYLE

PERSONALIZE RESUME ADVERSITING

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PRODUCT ADVERTISING

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Product advertising attempts to create a demand for a product. This includes promoting consumer awareness that a specific product exists and fostering their interest in the product. Product advertising also strives to encourage consumers to make purchase decisions quickly based on seeing a product.

A Studio Ghibli animated fantasy film written

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and directed by Hayao Miyazak.

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“It’s… you’re scaring me. I have this weird feeling you’re going to leave. Howl, tell me what’s going on! Please. I don’t care if you’re a monster.” -Sophie

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NIME...? nime is Japanese animation that is both hand-drawn and computer-generated. It specifically alludes to Japanese-made animation. The term "anime" is a shortened version of the English word "animation." nime is distributed theatrically, through television broadcasts, directly to home media, and over the Internet. In addition to original works, anime are

often adaptations of Japanese comics (manga), light novels, or video games. It is classified into numerous genres targeting various broad and niche audience Anime is a diverse medium with distinctive production methods that have adapted in response to emergent technologies. It combines graphic art, characterization, cinematography, and other forms of imaginative and individualistic techniques. Compared to Western animation, anime production generally focuses less on movement, and more on the detail of settings and use of "camera effects", such as panning, zooming, and angle shots. Diverse art styles are used, and character proportions and features can be quite varied, with a common characteristic feature being large and emotive eyes.

CHARACTERS The body proportions of human anime characters tend to accurately reflect the proportions of the human body in reality. The height of the head is considered by the artist as the base unit of proportion. Head heights can vary, but most anime characters are about seven to eight heads tall. Common anime character design convention is exaggerated eye size. The animation of characters with large eyes in anime can be traced back to Osamu Tezuka, who was deeply influenced by such early animation characters as Betty Boop, who was drawn with disproportionately large eyes.

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TECHNIQUE Modern anime follows a typical animation production process, involving storyboarding, voice acting, character design, and cel production. Since the 1990s, animators have increasingly used computer animation to improve the efficiency of the production process. Early anime works were experimental, and consisted of images drawn on blackboards, stop motion animation of paper cutouts, and silhouette animation. Japanese animation studios were pioneers of many limited animation techniques, and have given anime a distinct set of conventions. Unlike Disney animation, where the emphasis is on the movement, anime emphasizes the art quality and let limited animation techniques make up for the lack of time spent on movement. Such techniques are often used not only to meet deadlines but also as artistic devices. Anime scenes place emphasis on achieving three-dimensional views, and backgrounds are instrumental in creating the atmosphere of the work. The backgrounds are not always invented and are occasionally based on real locations, as exemplified in Howl's Moving Castle and The Melancholy of Haruhi Suzumiya.

L E T ' S

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CREATIN

anime

ATTRIBUTES Anime differs from other forms of animation by its art styles, methods of animation, its production, and its process. Visually, anime works exhibit a wide variety of art styles, differing between creators, artists, and studios. While no single art style predominates anime as a whole, they do share some similar attributes in terms of animation technique and character design. Anime is fundamentally characterized by the use of limited animation, flat expression, the suspension of time, its thematic range, the presence of historical figures, its complex narrative line and, above all, a peculiar drawing style, with characters characterized by large and oval eyes, with very defined lines, bright colors and reduced movement of the lips ANIMETION MAGAZINE

The first step is to write the episode scripts. Following the episodes synopsis/plans, the full scripts are written, by either one person for the whole series or by several different writers based on the outlines from the overall script supervisor (staff credit: series composition). The scripts are reviewed by the director, producers, and potentially the author of the original work before being finalized (after 3 or 4 drafts, often). The episode director, supervised by the overall director then takes this backbone of the episode and must plan out how it will actually look on screen. While the director has the final say and is involved at production meetings, the episode director has the most hands-on involvement in developing the episode. This stage is expressed as a storyboard (a visual script), and the storyboard marks the beginning of actual animation production.

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In terms of formality, anime is the same as animation created in Western culture. However, a lot of time and effort must be spent on it. It is necessary to have written, storyboarded, workshopped, animated, voiced, and animated stories. The length of this laborious process can range from months to years. These projects are carried out by a group of artists, who are typically directed.

The storyboard is created by the director, this means an episode is truly the vision of that director. But usually, mainly in TV-anime, separate story boarders are used to actually draw them. This is because storyboards usually take around 3 weeks to do for a normal length TV-anime episode. Art meetings and production meetings are held with the episode director, series director and other staff about the episode should look. Storyboards are drawn on A-4 paper and contain most of the vital building blocks of an anime – the cut numbers, actor movements, camera movements such as zooming or panning, the dialogue and the length of each shot in terms of seconds and frames. Because the number of drawings available for an episode is often fixed for the sake of budget management, the number of frames is also carefully considered in the storyboards. The storyboards are roughlydrawn and are really the core stage of deciding how an anime will play out. Cuts refer to a single shot of the camera and an average TVanime episode will usually contain around 300 cuts. More cuts don’t necessarily imply a better quality episode, but it will generally mean more work for the director/storyboarder.

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M M Y A Z A K M III Y YA AZ ZA AK K III

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Figure 1

Studio Ghibli Anime

ayao Miyazaki is a Japanese manga artist, animator, director, producer, screenwriter, and author.He is widely regarded as one of the most accomplished filmmakers in the istory of animation. e is a co-founder of Studio Ghibli and has won praise from all over the world for his work as a masterful storyteller and producer of Japanese animated feature films. Miyazaki co-founded Studio Ghibli in 1985. He directed numerous films with Ghibli, including

Castle in the Sky (1986), My Neighbor Totoro (1988), Kiki's Delivery Service (1989), and Porco Rosso (1992).

The films were met with critical and commercial success in Japan. Miyazaki's film Princess Mononoke was the first animated film ever to win the Japan Academy Prize for Picture of the Year, and briefly became the highest-grossing film in Japan following its release in 1997;[a] its distribution to the Western world greatly increased Ghibli's popularity and influence outside Japan. His s 2001 film Spirited Away became the highest-grossing film in Japanese history winning the Academy Award for Best Animated Feature at the 75th Academy Awards, and is frequently ranked among the greatest films of the 2000s. Miyazaki's later films— Howl's Moving Castle (2004), Ponyo (2008), and The Wind Rises (2013)—also enjoyed critical and commercial success. Following the release of The Wind Rises,

Figure 2

My Neighbor Totoro/Kiki's Delivery Service/Miyazaki

Figure 3

Kiki's Delivery Service 1989 ‧ Adventure/Family

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A devastating meditation on the human cost of war, this animated tale follows Seita (Tsutomu Tatsumi), a teenager charged with the care of his younger sister, Setsuko (Ayano Shiraishi), after an American firebombing during World War II separates the two children from their parents. Their tale of survival is as heartbreaking as it is true to life. The siblings rely completely on each other and struggle against all odds to stay together and stay alive.

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PONYO During a forbidden excursion to see the surface world, a goldfish princess encounters a human boy named Sosuke, who gives her the name Ponyo. Ponyo longs to become human, and as her friendship with Sosuke grows, she becomes more humanlike. Ponyo's father brings her back to their ocean kingdom, but so strong is Ponyo's wish to live on the surface that she breaks free, and in the process, spills a collection of magical elixirs that endanger Sosuke's village.

2008 ‧ Fantasy/Adventure

Secret World of Arriety Arrietty, a tiny teenager, lives with her parents in the recesses of a suburban home, unbeknown to the homeowner and housekeeper. Like others of her kind, Arrietty remains hidden from her human hosts, but occasionally ventures forth from beneath the floorboards to borrow sugar cubes and other supplies. A secret friendship forms when 12-year-old Shawn meets Arrietty, but their relationship could spell danger for Arrietty's family. 2010 ‧ Fantasy/Adventure

Princess Mononoke In the 14th century, the harmony that humans, animals and gods have enjoyed begins to crumble. The protagonist, young Ashitaka - infected by an animal attack, seeks a cure from the deer-like god Shishigami. In his travels, he sees humans ravaging the earth, bringing down the wrath of wolf god Moro and his human companion Princess Mononoke. Hiskattempts to broker peace between her and the humans brings only conflict.

1997 ‧ Fantasy/Adventure

Spirited Away In this animated feature by noted Japanese director Hayao Miyazaki, 10-year-old Chihiro (Rumi Hiiragi) and her parents (Takashi Naitô, Yasuko Sawaguchi) stumble upon a seemingly abandoned amusement park. After her mother and father are turned into giant pigs, Chihiro meets the mysterious Haku (Miyu Irino), who explains that the park is a resort for supernatural beings who need a break from their time spent in the earthly realm, and that she must work there to free herself and her parents. 2001 ‧ Fantasy/Adventure

My Neighbor Totoro This acclaimed animated tale by director Hayao Miyazaki follows schoolgirl Satsuke and her younger sister, Mei, as they settle into an old country house with their father and wait for their mother to recover from an illness in an area hospital. As the sisters explore their new home, they encounter and befriend playful spirits in their house and the nearby forest, most notably the massive cuddly creature known as Totoro.

1988 ‧ Fantasy/Animation

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L E T ' S

The character design in Studio Ghibli films show strong character development. The emotions and traits of the characters are conveyed through attention to even the tiniest of details. Even the background characters are full of details which can be seen in their clothing and who they are with and where they are headed, which makes them seem like they have a purpose beyond filling up the background. Miyazaki’s movies approach animated art radically in a sense that they don’t focus on a good character overpowering an evil one. His inspirational mindset focuses on solving problems and not creating them. He conveys this message subtly, for example by giving the lead to strong and empowered women.

STUDIO GHIBLI ANIMATION STYLE Studio Ghibli influences the industry by making films that are creative, original and new. Different recurring pacifism, environmentalism and coming-of-age themes are what Studio Ghibli excels in compared to the rest of the film industry. To do that they must start off at the base and build up different aspects of the films, which are different elements of animation. These elements often include world building, movement, and character design.

In all of the Ghibli films, Miyazaki brings the viewers into the world that he’s created through masterful animation and attention to detail. Studio Ghibli crafts immersive and unique stories that strike a balance between reality and fantasy. No matter how far-fetched or imaginary the story is, the world of a Ghibli film constantly feels tangible and realistic. Studio Ghibli often incorporates seemingly unimportant actions and elements, such as the characters sharing a meal or doing chores, or simply just sitting there, but they actually play an important role in relating to the audience and bringing them into the world where the movie takes place.

"Simplicity: the key to the heart."t

Studio Ghibli successfully embodies the rich tradition of animated storytelling by using techniques that are emotional, nostalgic and intriguing. Through animation, artistic style and storytelling, Studio Ghibli was able to inspire, influence, and impact the film and anime industry in a revolutionary way.

"Creating raw, relatable characters is magical." ANIMETION MAGAZINE

A B O U T . . .

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techniques revolutionize the film industry

"Hard work for succeeding and for fulfilling dreams."

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