New Hire Training Day 1 Workbook

INSTRUCTIONS FOR USE

Type oF Restaurants Dineout Website & Application Dineout Pay , Benefits for Diners & Restaurants Reservations and Booking Types Instant Discount, Benefits for Diners & Restaurants Dineout Passport, Benefits for Diners & Restaurants Events

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Types Of Restaurants

Types of restaurants and its operations

C

C

CAFE Cafés are informal eateries offering a range of hot meals and made-to-order sandwiches or rolls. Cafés are not full restaurants, because they primarily serve hot drinks. For example:

CASUAL DINING A casual dining restaurant (or sit down restaurant) is a restaurant that serves moderately priced food in a casual atmosphere. For example: TGI Fridays, Sandoz, and Chili's

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The ticket size of such restaurants are moderate to high. Have limited capacity to seat customers. People sit here for longer hours hence such restaurants do not give much offers & discounts. No Table service Outdoor seating is a trademark

Unique Decor The ticket size of such restaurants are moderate. Usually has one-two owners however they are approachable. Discounts and Offers can be made available More opportunities to sell B2C and B2B products.

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Types of restaurants and its operations

QUICK SERVICE RESTAURANT

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B

QSRs emphasize on speed of service. Food is ordered not from the table, but from a front counter. Drive-through and take-out service may also be available. For example:

BAR, PUBS & CLUBS Bar & Pubs are primarily drinking establishments with food in a secondary position. Modern bars & pubs are known for high-quality fine-dining style pub food with high prices. A place where one can have music and dance floors. For example: Barshala, Blues, the Junkyard cafe.

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The ticket size of such restaurants are relatively low. Buy one and get one offers are more popular in such restaurants. Usually a chain Table reservations are not accepted Opportunities to sell both B2C and B2B products.

The ticket size of such restaurants are often on the higher side. Usually has cover charges Happy hours offers are most popular. opportunity to sell B2B and B2C products.

Types of restaurants and its operations FINE DINING RESTAURANT

F

D

Fine dining restaurants are full-service restaurants with specific dedicated meal courses. Décor of such restaurants features higher-quality materials and staff follows a code of conduct. For example: Indian Accent, Delhi Peshwari, Mumbai.

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DARK KITCHEN

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Dark Kitchens are also called as Ghost Kitchen.Food gets prepared at a separate premises rather than a restaurant. Orders are usually placed online without having any option for public to enter. For example: Kurali, sweet truth, burger in my box etc

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The ticket size of such restaurants are relatively high. Accepts table reservations High opportunities to sell B2C and B2B products. Such restaurants accepts exclusively membership programs.

The ticket size of such restaurants are low moderate. Such restaurants do not have physical outlets, these are home delivery only. Have strong tie ups with third party aggregators such as Swiggy,Zomato etc. High opportunity to sell marketing solutions as they usually have strong presence on social media and websites. These are great prospects for POS & SCM.

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Dineout Website & Application

Basic Concepts The restaurants listed on the website and App are of 2 categories: Discovery Restaurants : Listed on Dineout App but no Dineout B2C products are live on the page Fulfillment Restaurants : Listed on Dineout App and reservations/Dineout Pay/DP are live Dineout Website - Can be used by diners/customers to view the restaurants and make reservations only. Dineout Mobile website can be used by diner/customers to view restaurants, make reservations as well as pay via Dineout Pay. (Diner must login into his account to use do pay) Dineout Mobile Application can be used by diner/customers to view restaurants, make reservations as well as pay via Dineout Pay. (Diner must login into his account to use do pay)

Basic Concepts Dineout is an organic App as the restaurants are listed based on the popularity algorithm:

Recency of the restaurant (when it was added)

Number of bookings in last 7 days

Number of bookings in last 90 days

Dineout-pay GMV

Restaurant rating

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Dineout Pay , Benefits for Diners & Restaurants

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Process Flow

The waiter can give the bill amount to the Diner offline and the Diner will enter the same amount in the Dineout app and pay via DO pay

On making a successful payment, the diner can see a payment successful screen on his Dineout App as well as receive a SMS instantly.

The restaurant staff will also get an instant confirmation of the payment on SMS & E-Mail

Settlement Cycle

Payment made at the restaurant via Dineout Pay by the Diner

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Payment 1st comes to Dineout. We deduct the commission & settle the remaining amount in the client’s bank account.

Payment is settled twice a week i.e. Monday & Thursday

For any transaction taking place between Monday to Wednesday, Dineout initiates the Payment on Thursday For any transaction taking place between Thursday to Sunday, Dineout initiates the Payment on Monday In case there is any problem regarding the payments, the Account Manager/Sales Representative is informed by finance team, who further informs the restaurant account.

Why should a Restaurant Opt for DO Pay? ●

Dineout will be charging a nominal commission varying from 8% - 20% of the transaction to enable this service.

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Dineout has integration with the biggest wallets in the country including PayTM, GPay and Amazon Pay

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Dineout run exclusive cashback campaigns to drive traffic to DOP enabled Restaurants.

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Dineout pay increases the ticket size of the bill. When the customer has an option of cashback and has existing earnings in his/her wallet the they tend to spend more and increase the bill amount gradually.

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Helps in acquisition of new customers by giving cashback. Customer is drawn to cashbacks and offers hence this encourages the number of users to increase.

Why should a Restaurant Opt for DO Pay? ●

Helps to increase loyal customers, since the users & restaurant partners stick on Dineout, due to the benefits.

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The cashback credited to app users which is borne completely by dineout. This means that the restaurants do not shell out or lose money for cashbacks as this is completely borne by Dineout which encourages restaurants to stay onboard and renew long term partnership.

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User gets 5% additional money when he/she adds money into the dineout pay.

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Dineout is India’s largest table reservation platform, it also provides free reservation along with listings for Dineout pay.

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Dineout carries out full fledged social media promotions and also carries out “Below the line promotions”. Dineout promotes the usage of the app by advertising on fb, instagram, etc. and also gives out BTL like table tent cards, stickers etc to create awareness.

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Reservations , Booking Types

Online Reservations What is Online Reservation? It allows the diners to reserve the table on the Dineout platform i.e website and application.

53745+ Restaurants on Dineout

Reservation enabled at over 11,624+ outlets

Benefits for the restaurants ● ● ● ● ●

Reduce the risk of human error Keep hosts focus on the task at hand. Optimize staffing Improve cancellations notification Capture customer information.

Diners Seated 2.6 Million+

Benefits for the Diners ● ● ●

Provides great convenience for the diners. Discover new restaurant, get genuine reviews. Get amazing offers and discounts

Normal Booking flow Manual Booking Method Restaurants to action booking on Pseudo(inresto web dashboard/App)

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Booking Accepted / rejected

Booking actioned or not?

NO

Restaurant responded

Booking actioned

Concierge desk calls restaurants to confirm the booking Restaurant didn’t respond

Concierge agent puts the booking info on CRM whatsapp group and tags the concern poc

Sales POC should contact restaurant for booking confirmation

Dineout: Booking Types Booking Type

Auto booking

Feature of auto booking: Auto-booking is when the booking gets auto confirmed without any manual intervention intervention. Auto booking SMS (sent to Diner): The plan is on! Your booking (Booking ID: [disp_id]) has been confirmed by the restaurant. Click here for booking details: [booking_detail_link] \n\nTeam Dineout

Instant booking Feature of instant booking: The offer is accepted but the table is not confirmed. Instant Booking SMS ( Sent to Diner): The plan is on! We've shared your booking request with [rest_name] for [dining_date], [dining_time]. Your table will be allotted as per availability. Enjoy amazing savings when you settle the bill via Dineout Pay.\n- Team Dineout

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Instant Discount , Benefits for Diners & Restaurants

Instant Discount -

Instant discount is a new model and approach by us wherein Dineout users will get a discount at a restaurant only when they opt to pay via Dineout Pay.

Partner restaurants will offer a flat instant discount %

Users will avail the discount only while paying via Dineout Pay (no more existing offers on reservation required)

The restaurant doesn’t have to reduce the discount % on the physical copy of the bill. There will be a dashboard given to reconcile payments made against ID. As such, the reconciliation remains the same as the existing process for DO pay.

Benefits of Instant Discount Discount for exclusive users = Higher savings for restaurant -

Discount effective only for users paying via Dineout Pay On an avg. only 34% of the Dineout Reservation users make their payment via Dineout Pay

Access to premium users -

Dining out frequency is 80% higher for Dineout Pay users Average bill size of Dineout Pay users is INR 1840. This is 4x higher than the average bill size of online orders

Increased brand visibility = More business opportunities -

Tapping into 10M+ Dineout user base will generate more business for restaurants Dineout provides extra discounts/cashbacks to its users for spending at Instant Discount restaurants (these additional discounts are borne entirely by Dineout)

Better user experience = Increased loyalty & retention of restaurant diners -

Hassle free system driven calculation for discounts & commission Users’ prefer restaurants with standardised and simplified discounts

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Dineout Passport , Benefits for Diners & Restaurants

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Dineout Passport What is DP?

Dineout Passport is a premium dining membership program on Dineout that offers unmatched value with: 1. Minimum 25% off at 2000+ restaurants across 20 cities in India, including restaurant chain outlets and 500+ 5-star hotel restaurants 2. Access to 1+1 on Buffet offer at 200+ top restaurants 3. Zero Convenience Fee on bill payment via Dineout Pay 4. Access to premium events

Benefits of Dineout Passport Discount for exclusive users = Higher savings for restaurant -

Discount effective only for users paying via Dineout Paassport

Access to premium users -

Dining out frequency is 80% higher for Dineout Pay users Average bill size of Dineout Pay users is INR 1840. This is 4x higher than the average bill size of online orders

Increased brand visibility = More business opportunities -

Tapping into 10M+ Dineout user base will generate more business for restaurants Dineout provides extra discounts/cashbacks to its users for spending at Instant Discount restaurants (these additional discounts are borne entirely by Dineout)

Better user experience = Increased loyalty & retention of restaurant diners -

Hassle free system driven calculation for discounts & commission Users’ prefer restaurants with standardised and simplified discounts

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Events

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A humble pub crawl from 8 years ago grew into India’s largest and most diverse outdoor events curator. Food festivals, flea markets, music concerts, camping festivals, open-air movies, comedy nights, sneakinOut, PettinOut, Carnivals

we do it all!

Types of Events

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Paid Event by steppinout

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Paid event by the restaurant partners

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Free event by the restaurant partners

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Assignment

Assignment

Prepare a presentation (with attached screenshots of app and corresponding SMS received) based on the following actions: 1.

What do you understand about Instant Discount , Dineout Pay and Dineout Passport? List features, advantages for diner and benefits for restaurant partners of each of these products

2. 3. 4. 5. 6.

Explain the different type of booking methods for the restaurants? Make a reservation at any of your favourite restaurant on Dineout and share stepwise screenshots Share the screenshots where you explain the diners flow of how to make payment at an ID restaurant and a DP restaurant. Explain different categories of events with examples. Share 2 examples of each type of restaurants in your city.