REBECCA KOH REBECCA KOH REBECCA KOH REBECCA KOH PORTFOLIO
2023
+65 9182 6925
[email protected] www.linkedin.com/in/reb ecca-koh-803878173/ @beccakkx
ABOUT ME
A positive, innovative & eager to learn individual. I believe design provokes emotions, creates memories & tells a story. Always seeking opportunities to grow and challenge myself. I aim to become a visual designer who conveys positive messages to my audience and take pride in my work as a designer.
01
EDUCATION • Singapore Institute of Technology (SIT)
2021 - Present
Bachelor of Science with Honors in Digital Communications & Integrated Media
2017-2020
• Temasek Polytehnic Diploma in Business Specialized in International Business & Entrepreneurship
WORK EXPERIENCE 2022 - Present
• SIT / LDR Technology Research and Design Assistant
Liaised and collaborated with different stakeholders such as South West Community Development Council, LDR Technology, SG Digital Office to create a community AR trail. Conducted user experience research and developed user flows and solutions to problem statements discovered. Designed an intuitive logo for the project and received commendation from the respective stakeholders.
2019-2020
• Shopee Business Development Intern
Developed growth strategies for brands with data and statistical analysis Curated content for Shopee's campaigns & livestreams, and led a team to deliver 'Style By Shopee' over the span of 8 weeks. Improved on site visibility and aesthetics of Style By Shopee, increasing click-through rate and site views.
SKILLS Hard Skills
Soft Skills
Creativity
Figma
Teamwork
Data Analytics
Problem Solving
Illustrator
Design Thinking
Content Marketing
INTERESTS • Travelling
• Photography
• Visual Design
• Pilates
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“Your energy is your greatest currency.”
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CONTENT
Project 1: Aurora
5-8
Project 2: Locomole AR Trail
9-10
Project 3: Style By Shopee
11-13
Project 4: 3CE Web Design
14-16
Project 5: Brand Innovation for Rich & Good
17-18
Project 6: Nom Nom Business Design & Plan
19-20
04
04
PROJECT
01
Aurora — A Wellness Application Project Timeline
1.
Empathize
Problem: People struggle to maintain a healthy lifestyle despite the vast availability of wellness applications Solution: Develop an application that allows users to form healthy habits
2.
Define
From my two personas developed through qualitative interviews, I developed the following How Might We (HMW) Statement: HMW help busy people with high intent for conscious personal self-management to have one place for wellness practices, and stimulate mindful habit-forming?
05 04
PROJECT
01
Aurora — A Wellness Application 3.
Ideate
Site Map of Aurora
4.
Design
06 04
PROJECT
01
Aurora — A Wellness Application 4.
Design
Low-Fidelity Wireframes for Aurora
Style Guide for Aurora
07 04
PROJECT
01
Aurora — A Wellness Application 5. Test
Feedback from users from testing the Prototype
High-Fidelity Wireframes for Aurora 04
// 2022 Mobile App Development for Aurora
08
PROJECT
02
Locomole — Augmented Reality (AR) Community Trail Brand : Locomole under LDR Technology Project: Heartland Gems @ South West AR Trail Role: Development of the UX concept, storyboard, logo and digital content for the trail
Logo for Heartland Gems Project
Concept Testing of QR codes
15 community landmarks can be discovered by scanning displayed QR codes 09 04
PROJECT
02
Locomole — Augmented Reality (AR) Community Trail The trail was conceived to support the Digital for Life (DfL) movement, which was started last year to encourage Singaporeans to embrace digitalisation and build a digitally inclusive society together.
// 2022 South West AR Trail for LDR Technology
04
10
PROJECT
03
Style By Shopee For Her
Themed posters will be featured on homepage banner to gain traction and exposure
Specially curated pieces featuring Shopee's key fashion brands for different monthly theme
11 04
Themed photoshoots with Shopee's models for production of campaigns
Linked featured products to provide customers a seamless shopping experience
Style By Shopee For Him
12
STYLE BY SHOPEE FEED HOMEPAGE VOUCHERS & DISCOUNTS
WEEKLY POSTS
MONTHLY GIVEAWAYS
// 2019-2020 Campaign Production for Shopee
13
PROJECT
04
WEB DESIGN FOR
3CE
14
2021 SPRING MOOD FOR BLOSSOM
#makeup
#spring
purchase order > 80 USD
10% discount
purchase order > 40 USD
SHOP NOW
EN.STYLENANDA.COM
20% discount
mood palette
2021 spring
NEW NEW NEW
#new arrival EN.STYLENANDA.COM
#new arrival
PROJECT
05
Brand : Rich & Good Cake Shop Project: Increase customer engagement and brand visibility Feedback from customers: Lack of production information & an interactive customer experience Solution: Informational TV Screen & Interactive Game
17
Prototype for Interactive Game
RICH FOR IT!
//2019 Brand Development & Innovation for Rich & Good
18
PROJECT
06
WEBSITE
19
INSTAGRAM
FACEBOOK
// 2019 Business Collateral Plan & Design for Nom Nom
20