Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
January Perfect Petals Sun Kissed Bouquet Martin Luther King Jr Day January 16th Chinese New Years January 22nd Perfect Petals
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
January Martin Luther King Jr Day January 16th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Chinese New Years January 22nd
February Perfect Petals Sun Kissed Bouquet Valentines Day February 14th Presidents Day February 20th Perfect Petals
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
February Valentine’s Day February 14th
Is a holiday that would be good to have arrangements with mixed bouquets we have display cases for them
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Presidents Day February 20th
March Sun Kissed Bouquet International Women's Day March 8th St Patrick's Day March 17th Benito Juarez Day March 21st (MEX) First of Ramadan March 22nd
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
March International Women's Day March 8th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
St Patrick's Day March 17th
March Benito Juarez ( MEX) March 21st
Regional opportunity Texas, California,
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
First Day of Ramadan March 22nd
April Passover April 5th Easter April 9th Sun Kissed Bouquet Perfect Petals Labor Day May 1st
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
April Passover April 5th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Easter April 9th
April Sun Kissed Bouquet
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Perfect Petals
May Cinco de Mayo May 5th National Teachers Day May 9th Mother’s Day/Mexican Mothers’ Day May 14th Sun Kissed Bouquet Memorial Day May 30th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
May National Teacher’s Day May 9th
Teachers Day and Mothers Day are good holidays that would be good to have arrangements with the mixed bouquets we have display cases for them
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Mother’s Day May 14th
May Mexican Mother’s Day (MEX) May 14th
Regional opportunity Texas, California,
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Memorial Day May 30th
June Perfect Petals Sun Kissed Bouquet Flag Day June 14th Father’s Day June 18th Sun Kissed Bouquet
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
June Flag Day June 14th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Father’s Day June 18th
July Independence Day July 4th 12 stem Rose bouquet assorted colors sale Sun Kissed Bouquet Perfect Petals
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
July Independence Day July 4th
12-stem Rose Bouquet assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
August Rose Alstroemeria Bouquet assorted colors sale 12 stem Rose bouquet assorted colors sale Sun Kissed Bouquet Perfect Petals
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
August Rose Alstroemeria Bouquet assorted colors sale
12-stem Rose Bouquet assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
September Hispanic Heritage Month Sept 15-Oct 15th Grandparents Day September 10th Remembrance Day 911 September 11th Rosh Hashanah September 15th Yom Kippur September 24th Rose Alstroemeria Bouquet assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
September Grandparents’ Day September 10th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Remembrance Day 911 September 11th
September Hispanic Heritage Month Sept 15-Oct 15th (MEX)
Regional opportunity Texas, California,
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Rosh Hashanah September 15th
September Yom Kippur September 24th
Rose Alstroemeria Bouquet of assorted colors
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
October Breast Cancer Awareness Month Oct 1st - Oct 31s Columbus Day October 9th Boss's day October 16th Sweetest Day October 21st Halloween October 31st 12 stem Rose bouquet assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
October Breast Cancer Awareness Month October 1st - Oct 31st
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Columbus Day October 9th
October Boss’s Day October 16th
Bosses Day is a good holiday to have arrangements with the mixed bouquets we have display cases for them
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Sweetest Day October 21st
Sweetest Day is an opportunity North East states it is a good holiday to have arrangements with the mixed bouquets we have display cases for them
October Halloween October 31st
12 stem Rose Bouquet assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
November All Saints Day November 1st Day of the Dead November 2nd Election Day November 7th Veterans Day November 11th Sun Kissed Bouquet Thanksgiving November 23rd Big Bunch Alstroemeria Bqt assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
November All Saints Day November 1st
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Day of the Dead November 2nd
Regional opportunity Texas, California,
November Election Day November 7th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Veterans Day November 11th
November Thanksgiving November 23rd
Thanksgiving is a good holiday to have arrangements with mixed bouquets we have display cases for them
Big Bunch Alstroemeria Bouquet assorted colors sale
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
December Hanukkah December 7th Virgin of Guadalupe December 12th Sun Kissed Bouquet Christmas December 25th Kwanzaa December 26th New Years Eve December 31st
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
December Hanukkah December 7th
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Virgen of Guadalupe December 12th
December Christmas December 25th
Thanksgiving is a good holiday to have arrangements with mixed bouquets we have display cases for them
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Kwanzaa December 26th
December New Years Eve December 31st
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Develop a planner like an example below to tie in Cut flowers with Potted Plants and Produce promotional items to help drive sales Week Effective Dates
Holiday/Themes
1
1/4 - 1/10
2
1/11 - 1/17
3
1/18 - 1/24
4
1/25 - 1/31
5
2/1 - 2/7
Black History Month
6
2/8 - 2/14
Super Bowl 2/12 & St Valentine's Day 2/14
7
2/15 - 2/21
8
2/22 - 2/28
9
3/1 - 3/7
10
3/8 - 3/14
11
3/15 - 3/21
12
3/22 - 3/28
13
3/29 - 4/4
Potted plant items
Produce items
1st Quarter Cut flower items
Lent Begins
St Patrick's Day 3/17
Example: Potted plant items Sunflower Plants
Produce items
Cut flower items Sunflower bouquet
Potted plant items
Produce items
Cut flower items
Strawberries
Strawberry Shortcake Bqt
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Develop a planner like an example below to tie in Cut flowers with Potted Plants and Produce promotional items to help drive sales Week Effective Dates
Holiday/Themes
14
4/5 - 4/11
15
4/12 - 4/18
16
4/19 - 4/25
17
4/26 - 5/2
18
5/3 - 5/9
Cinco de Mayo 5/5
19
5/10 - 5/16
Mother's Day 5/14
20
5/17 - 5/23
21
5/24 - 5/30
Memorial Day
22
5/31 - 6/6
Pride Month (June)
23
6/7 - 6/13
24
6/14 - 6/20
25
6/21 - 6/27
26
6/28 - 7/4
Potted plant items
Produce items
Easter 4/9 Earth Day
Father's Day 6/18 Independence Day 7/4
Example: Potted plant items
Produce items
Cut flower items
Blueberries
Singing the Blues bouquet
These items can be shipped in display boxes and merchandised next to each Example: Style size and cost would be determined by Aldi with Falcon Farms’ othersuggestions to drive multiple sales
2nd Quarter Cut flower items
Develop a planner like an example below to tie in Cut flowers with Potted Plants and Produce promotional items to help drive sales
Week Effective Dates 27
7/5 - 7/11
28
7/12 - 7/18
29
7/19 - 7/25
30
7/26 - 8/1
31
8/2 – 8/8
32
8/9 - 8/15
33
8/16 - 8/22
34
8/23 - 8/29
35
8/30 - 9/5
36
9/6 - 9/12
37
9/13 - 9/19
38
9/20 - 9/26
39
9/27 - 10/03
Holiday/Themes
Potted plant items
Rosh Hashanah
Labor Day Hispanic Heritage Month 9/15-10/15
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Produce items
3rd Quarter
Cut flower items
Develop a planner like an example below to tie in Cut flowers with Potted Plants and Produce promotional items to help drive sales
Week Effective Dates
Holiday/Themes
40
10/4 - 10/10
41
10/11 - 10/17
42
10/18 - 10/24
43
10/25 - 10/31
44
11/1 - 11/7
45
11/8 - 11/14
Veteran's Day 11/11
46
11/15 - 11/21
Thanksgiving Day 11/24
47
11/22 - 11/28
Thanksgiving Day 11/24
48
11/29 - 12/5
49
12/6 - 12/12
50
12/13 - 12/19
51
12/20 - 12/26
Christmas 12/26
52
12/27 - 1/3
New Year’s Day 1/1
Potted plant items
Women's Small Business (October)
Halloween 10/31
Hanukkah 12/7-12/15
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Produce items
4th Quarter
Cut flower items
Shelf-ready programs to help Merchandise at the Store level
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Shelf-ready programs to help Merchandise at the Store level
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Shelf-ready programs to help Merchandise at the Store level
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions
Displays Pictures
Example: Style size and cost would be determined by Aldi with Falcon Farms’ suggestions