CYBERSECURITY PREDICTIONS 2023: MORE GLOBAL ATTACKS, GOVERNMENT REGULATION AND CONSOLIDATION December 2022 www.alltechmagazine.com DEVOPS TRENDS TO WATCH FOR IN 2023 Follow Us INSIGHTS FOR TECH EXECUTIVES DECEMBER 2022/ VOLUME 01 | ISSUE 03 Alltec maga h zine 2022 YEAR IN REVIEW AND A LOOK AHEAD BIG >[email protected] WWW.ALLTECHMAGAZINE.COM 05 8 TRENDS FOR STRATEGIZING AND MORE 25 REFLECTIONS OF 2022 AND TRENDS FOR HRS AND LEADERSHIP IN 2023 09 CYBERSECURITY PREDICTIONS 2023: MORE GLOBAL ATTACKS, GOVERNMENT REGULATION AND CONSOLIDATION 12 BIG >[email protected] Advertising [email protected] Editorial Arun Shah Editor-in-chief [email protected] Sanjana Vasu Sanjana Senior Editor [email protected] 21 A L L T E C H M A G A Z I N E | 0 4 Sales and Marketing Aurum Jha Senior Marketing Manager [email protected] Alisha Pandey Ass. Manager Marketing [email protected] Production Prakash [email protected] This special edition of our magazine is dedicated to looking at the year 2022 in review and providing a glimpse of what lies ahead. Our editorial team has worked tirelessly to provide readers with an insightful and comprehensive look at the events, trends, and issues that shaped the past year and will continue to do so in the future. We will review the highs and lows of 2022, explore the potential opportunities and challenges of 2023, and provide readers with the information they need to make informed decisions in the year ahead. We will also provide tips and advice to our readers on how to prepare for the future and make the best of the opportunities that await us in 2023. As a key part of our mission to keep our readers informed, we hope this edition will provide valuable insights and perspectives on the year that was and the one that is to come. As we look ahead to 2022, we can be sure that there will be more surprises and challenges, but also many opportunities for progress and growth. We are excited about what the new year will bring and invite our readers to join us on this journey. Thank you for reading our 2022 Year in Review and Look Ahead issue. We look forward to your feedback and continued engagement with our magazine.

Trends that will shape he coronavirus pandemic has disrupted supply chains, made procurement teams A L L T E C H M A G A Z I N E | 0 7 T By staying abreast of the latest advancements, organizations can create supply chain strategies that anticipate demand, optimize resources, and maximize profitability. To assist in this effort, this article will examine the key trends that are shaping the modern supply chain landscape and provide insight into how organizations can leverage them for success. Lets explore a few general trends that are likely to continue to impact supply chain strategy in the coming years and how you can utise the trends to better it: While the most fundamental elements of supply chain operations — people, processes and technologies — remain the bedrock of supply chain success, new opportunities have emerged within the supply chain arena, fueled by digitization, globalization, changing consumer expectations, volatility and customer demands, and disruptive new business models. more nimble, and highlighted the importance of supply chain strategy to a company’s bottom line. Companies that managed to transform their supply chains and navigate new obstacles emerged with a strong competitive advantage. With the supply chain industry rapidly evolving, organizations must continually assess their supply chain strategies to remain competitive. To do so, they must be proactive in anticipating market changes and developing innovative solutions to mitigate risk and seize opportunities. This requires an in-depth understanding of the industry’s current and emerging trends. A L L T E C H M A G A Z I N E | 0 5 The supply chain will be increasingly digitized and automated in 2023, as companies seek to wring the most out of their inventory. Technology trends such as digital supply chains, the Internet of Things, and automation are influencing how supply chains will be designed, managed, and optimized in 2023. Companies are teaming with third parties to develop technologies such as drones, autonomous vehicles, and warehouse robots. Digitalization and automation will speed up: The use of digital technologies is likely to continue to increase in the supply chain. These technologies can help companies automate processes, improve efficiency, and increase visibility and control. Digital technologies, such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT), can be used to optimize various aspects of the supply chain, such as demand forecasting, inventory management, transportation and logistics, and supplier relationship management. The adoption of digital technologies and automation is likely to be driven by a range of factors, including the increasing availability and affordability of these technologies, as well as the growing need for businesses to be more agile and responsive in an increasingly complex and rapidly changing business environment. The continued digitalization and automation of supply chain operations are likely to have a significant impact on the way businesses operate, and will require organizations to adapt and evolve in order to stay competitive and meet the needs of their customers. Supply Chain Strategy in 2023

ISSUE 1 ALLTECHEVENT.COM A L L T E C H M A G A Z I N E | 0 6 Reducing the use of single-use plastics and packaging materials Increasing the use of renewable energy sources in the supply chain Implementing eco-friendly transportation and logistics practices Supporting sustainability initiatives in the supply chain, such as sourcing materials from environmentally responsible suppliers Developing and promoting products and services that have a lower environmental impact As a result, sustainability is likely to become an increasingly important consideration in supply chain strategy in the coming years. This could involve a range of measures, such as: As automation technologies continue to advance, they are likely to have a significant impact on the workforce landscape in the coming years. While automation can bring many benefits, including increased efficiency and reduced costs, it can also lead to job displacement and the need for workers to acquire new skills. Sustainability will become a key driver of business decisions Automation will redefine the supply chain workforce landscape In the supply chain sector, automation is likely to redefine the roles and responsibilities of many workers, as certain tasks are automated and others become more complex and value-added. This will require workers to adapt and upskill, as well as for organizations to invest in training and development programs. At the same time, automation is likely to create new job opportunities in areas such as data analysis, AI development, and robot maintenance and repair. Resilience and supply risk management will become top priorities: The past years have highlighted the importance of having a resilient supply chain, as disruptions due to events such as the COVID-19 pandemic and natural disasters have had significant impacts on businesses. Across the globe, supply chain disruptions have transformed many supply chains into dynamic, highly responsive units. And suppliers are adapting. “Supply chain resilience” has quickly become a term to describe the ability of companies, and the supply chains they control, to adapt to a surge in demand and limit the effects of supply chain disruptions. Sustainability has been a growing concern for businesses in recent years, and this trend is likely to continue into 2023 and beyond. Companies are increasingly recognizing that their operations have a significant impact on the environment and that they have a responsibility to minimize their carbon footprint and reduce their environmental impact. Resilience and supply risk management are likely to become top priorities in supply chain strategy in 2023 and beyond, as businesses seek to protect themselves against disruptions and ensure the continuity of their operations. There are several factors that can contribute to supply chain disruptions, including natural disasters, pandemics, geopolitical tensions, and transportation and logistics issues. These disruptions can have significant impacts on businesses, including delays, cost increases, and damage to reputation. Digitalization and automation will revolutionize the supply chain industry, making it faster and more efficient than ever before. Automation will be a game changer for global logistics given existing cross-border flows. Companies will have to rethink their supply chains, for example, by deploying autonomous trucks on highways or over land bridges, or by using drones to deliver goods to remote areas. At the same time, companies will have to rethink their workforce—and training—to deal with the emerging "middleman" role. These developments have farreaching implications for the jobs performed by workers in the supply chain.

ISSUE 1 ALLTECHEVENT.COM A L L T E C H M A G A Z I N E | 0 7 Diversifying the sources of raw materials and components: By diversifying the sources of their raw materials and components, organizations can reduce the impact of disruptions at any single supplier and improve their agility. Implementing just-in-time (JIT) manufacturing processes: JIT manufacturing processes allow organizations to produce goods on an as-needed basis, rather than building up large inventories. This can help to reduce the risk of excess inventory and improve responsiveness to changes in demand. Building strong relationships with local suppliers: Developing strong relationships with local suppliers can help organizations quickly access the materials and components they need to meet changing demand. Implementing agile and flexible transportation and logistics systems: By adopting agile and flexible transportation and logistics systems, organizations can quickly adapt to changing circumstances and respond to new challenges and opportunities as they arise. There are several key factors that can help organizations to achieve an agile footprint with a regional focus: 1. 2. 3. 4. Diversifying the sources of their raw materials and components, to reduce the impact of disruptions at any single supplier Building up inventory buffers and implementing justin-time (JIT) manufacturing processes, to reduce the impact of delays Implementing robust contingency plans and emergency response protocols, to ensure that the business can continue operating during a disruption Collaborating with suppliers and partners to share information and resources, and to find mutually beneficial solutions to disruptions To address these risks, companies may focus on building more resilient supply chains that are better able to withstand disruptions and recover quickly when they do occur. This could involve measures such as: In an increasingly digital and rapidly changing business environment, it is important for organizations to have the ability to quickly adapt and transform their operations in order to stay competitive and meet the needs of their customers. As a result, nimble digital transformation is likely to be a key trend shaping supply chain strategy in 2023 and beyond. To achieve nimble digital transformation, organizations will need to focus on building digital capabilities that allow them to quickly respond to changes in the market and customer demand. This could involve measures such as: Supply chain visibility will extend to tier 1 and tier 2 suppliers. Supply chain visibility refers to the ability to track and monitor the movement of goods, materials, and information throughout the supply chain. It enables organizations to have a clear understanding of their supply chain operations, including the location and status of their goods, as well as any potential bottlenecks or disruptions. There are regulatory and compliance considerations that are driving the extension of supply chain visibility to tier 1 and tier 2 suppliers. Many countries have laws and regulations that require companies to disclose information about their supply chains, including the use of child labor, forced labor, and environmental impacts. Nimble digital transformation will be required to survive and thrive Investing in technologies such as artificial intelligence (AI), machine learning, and the Internet of Things (IoT), which can help organizations to analyze data and make informed decisions more quickly Implementing agile and flexible processes and systems, which allow organizations to quickly adapt to changing circumstances Building strong digital infrastructure, such as cloudbased platforms and networks, which can support the rapid deployment and integration of new technologies Cultivating a culture of innovation and continuous improvement, which encourages employees to actively seek out new ways of doing things and embrace change An agile footprint with a regional focus will become the norm In an increasingly dynamic and rapidly changing business environment, having an agile footprint with a regional focus is likely to be a key trend shaping supply chain strategy in 2023 In the coming years, it is likely that supply chain visibility will extend to tier 1 and tier 2 suppliers. This means that organizations will have visibility not just into their direct suppliers, but also into the suppliers of their suppliers. This is becoming increasingly important as supply chains become more complex and globalized, and as companies look for ways to mitigate risk and improve efficiency. companies will need to invest in technologies and systems that enable them to track and monitor the movement of goods and materials throughout the supply chain. This may include the use of sensors, RFID tags, and other tracking technologies, as well as the integration of supply chain data across different systems and platforms.

ISSUE 1 ALLTECHEVENT.COM A L L T E C H M A G A Z I N E | 0 8 In the current economic climate, cost containment strategies are becoming increasingly important for businesses as they seek to maintain profitability in the face of rising costs. Inflationary pressures are expected to continue to be a significant factor in the supply chain in 2023, as the global economy recovers from the impact of the COVID-19 pandemic and businesses look to rebuild their operations. Bottomline Supply chain strategy in 2023 and beyond will be shaped by a range of factors, including the continued rise of ecommerce, the impact of technology, the need for sustainability, the role of data and analytics, and the impact of inflationary pressures. Companies that are able to adapt to these trends and develop effective supply chain strategies will be well-positioned to succeed in a rapidly changing business environment. Cost containment strategies will need to account for inflationary pressures it is important to have a comprehensive and integrated strategy that takes into account these trends in order to remain competitive. As the business landscape continues to evolve, companies must stay ahead of the curve by developing and implementing strategies that meet the changing needs of their customers and the industry. With the right strategies in place, companies can thrive in the new landscape and emerge as the market leaders of tomorrow. To effectively manage inflationary pressures, companies will need to have a good understanding of the drivers of inflation, such as rising input costs, changes in demand, and monetary policy. They will also need to have robust systems in place to monitor and manage costs across the supply chain. Identifying and eliminating waste and inefficiencies in the supply chain Negotiating better terms with suppliers Leveraging economies of scale to reduce costs Outsourcing non-core activities to reduce costs Using technology to automate and streamline processes Companies will need to carefully consider their supply chain strategy and explore a range of cost containment strategies that can help them to manage rising costs and maintain competitiveness. Some potential options for businesses to consider include: Smart data analytics will replace big data as the decision-making tool of choice As the business world continues to evolve and become increasingly reliant on data-driven decision-making, it is unsurprising that smart data analytics is likely to replace big data as the preferred decision-making tool in the supply chain due to its focus on the quality of data rather than the quantity. An approach that emphasizes the quality of data over sheer quantity, smart data analytics enables companies to select and curate information that is both high-quality and relevant, leading to more accurate and actionable insights. The increasing complexity of the supply chain and the proliferation of data sources make it difficult for businesses to effectively manage and analyze large volumes of data using traditional approaches. In contrast, smart data analytics allows businesses to focus on the data that is most relevant and valuable, making it easier to extract useful insights and make informed decisions. The growing importance of data privacy and security concerns means that businesses are increasingly cautious about collecting and storing large amounts of data, and smart data analytics enables companies to work with smaller, more carefully selected datasets, reducing the risk of data breaches or violations of privacy regulations. The growth of e-commerce and online sales is likely to continue to shape supply chain strategy, as companies seek to meet the increasing demand for fast and convenient delivery options. This may involve investing in technology and infrastructure to support efficient and effective fulfillment and delivery. E-commerce and online sales will continue growing: E-commerce has had a significant impact on supply chain strategy in recent years. The growth of online sales has led to an increase in demand for fast and efficient delivery, as well as the need for flexible and agile supply chain processes. Increasing the use of automation and technology in their supply chain processes, such as using robots for fulfillment and transportation management systems for logistics. Focusing on last-mile delivery, which refers to the final leg of the delivery process from a transportation hub to the end customer. This often involves partnerships with local delivery companies or the use of innovative technologies like drones. Utilizing a range of transportation options, including traditional carriers, third-party logistics providers, and alternative modes such as rail and intermodal shipping. Implementing just-in-time (JIT) inventory management systems, which involve maintaining minimal inventory levels and replenishing them as needed to meet customer demand. This helps to reduce storage costs and improve efficiency. To meet these demands, many companies have adopted a range of strategies, including:

Reflections of 2022 and Trends for HRs and Leadership in 2023 A L L T E C H M A G A Z I N E | 0 9 s we reflect on the events of 2022, it is clear that the business world has continued to evolve and develop at a rapid rate. Faced with this need, it is necessary to reflect on the priorities in People Management in 2023. In this article, we will explore the trends that are emerging and highlight the top priorities in the area of People Management and Leadership as well as how organizations can work together to make the most of these changes. By focusing on the details that made the past year successful and the trends that will continue to shape the future, we can create meaningful, long-lasting impacts for our organizations. A This can be seen in the way that HR and leadership roles have shifted to meet the changing needs of the modern workplace. The leadership landscape of 2022 has seen a dramatic shift, particularly with the increased use of AI and automation. Companies are now relying more and more on technology to handle mundane tasks, freeing up the leadership teams to focus on more strategic roles. Teams have had to become increasingly agile, as well as mindful of the complex and fast-changing dynamics of the workforce. The year 2022 was a year of reflection and adjustments to practices based on what we have experienced in the last two years. Two important consequences for the corporate world were: The Great Resignation This year saw the biggest-ever wave in the ‘Great Resignation’ when more than 100 million people resigned across the world. The reasons were many, but for many, it was to try different career options, consulting, freelancing and start their own businesses or pursue new career goals. That rise was mirrored in the US, A whopping 64% of workers would consider quitting if asked to return to the office full-time in 2022, according to a report. Quiet quitting Quiet quitting, or doing the bare minimum of one’s required job, was on the rise. This can be attributed to the fact that companies are scrambling to redeploy people, leading to much being left undone. As a result, productivity and morale have both plummeted, and many workers feel undervalued. This is a concerning trend that can have negative consequences for both the individual employees and the overall organization. Providing clarity on the career advancement opportunities within the company is essential for employees to understand the path they can take professionally and the steps they need to take to achieve their goals. It is also important for the organization to have a clear succession plan in place for leadership positions that identify not only technically competent individuals but also those with the ability to develop and mentor others, including for the position they may eventually occupy. This helps to ensure a smooth transition and continued growth and development within the company. There is a growing recognition that leaders needed to do more to nurture and retain their workforce. When the economy was strong, executives were focused on filling openings in middle management. Now that businesses are rapidly scaling down, they are focused on expanding the ranks of high performers. Organizations are increasingly conscious of the “diversity gap,” as this strategic talent is more willing to stay in an economic downturn, which means fewer openings. Right people in the right places

A L L T E C H M A G A Z I N E | 1 0 The influx of new technology, globalization and automation is expected to fundamentally transform the job market in 2023. Companies will have to shape their workforces, reinvent their HR priorities and focus on future-facing talent strategies. And it’s all happening while employees continue to demand more from their jobs. Reflecting on the events of 2022, it is clear that diversity, equity, and inclusion (DE&I) have become fundamental skills for leaders. While the importance of DE&I may seem self-evident, leaders often struggle to understand how it adds value to their organizations and impacts the long-term sustainability of their businesses. Some large companies dominated the debate, while many smaller ones were at a loss because their leaders lacked basic literacy on the topic, and were unable to articulate clear objectives. It’s the responsibility of HR and top management to demonstrate the positive effects of DE&I on the organization and its long-term success. In order to truly embed DE&I into the fabric of the company, talent management strategies such as promotions, recognition, and hiring must also prioritize DE&I. Employee Experience will be More Important Than Ever In the past few years, the concept of employee experience had become increasingly important for businesses of all sizes. As the economy continued to recover from the impacts of the COVID-19 pandemic, companies were striving to create positive and supportive work environments in order to attract and retain top talent. New programs, from workplace wellness to flexible work arrangements, are being offered freely, even to staff in traditionally hard-hit industries, as companies try to maintain morale and limit absenteeism. Meanwhile, employees’ reliance on technology means the human touch is more important than ever. The 2022 trend towards younger, more diverse workplaces and a more collaborative approach to leadership will continue to change the way organizations look at recruitment and retention. As more millennials enter the workforce, organizations will have to find new ways of engaging them. Organizations that continue to ignore these shifts will begin to fall behind. Diversity, Equity and Inclusion – a fundamental skill for leaders The leadership landscape in 2023 will look vastly different from the one facing executives in 2021-22. Over the past decade, leaders have been focused on growth and profit, with employee experience often falling by the wayside. Much like the C-suite, HR leaders will be moving their focus from managing employers to managing employees. Leaders who understand the human side of change are wellpositioned to lead their organizations toward a sustainable future. Talent Shortage: Preparing for the Future of Work New technologies are forcing companies to rethink how they attract, develop and retain talent, and to devise alternative practices for managing labor. Many employers have concluded that it will be critical to restructuring their entire workforces to address the new circumstances. HR leaders will be tasked with discovering what skills workerswill need in the future and how to maintain a diverse workforce amid rapid technological change. The productivity gains of automation and artificial intelligence are giving many employers pause. Workers will need to keep their skills sharp and retrain, or look for new career opportunities, to remain employed. The key for HR leaders will be to stay attuned to the changing needs of the organization and its employees, and to develop strategies that help the organization adapt and thrive in the face of these changes. Diversity, equity and inclusion are not goals, but rather a journey in which all leaders must actively participate.

A L L T E C H M A G A Z I N E | 1 1 In the coming year, the HR sector will focus even more on cultivating the leaders within their ranks. As companies implement “lean management” and “agile working,” managers will increasingly serve as catalysts for change, rather than tellers who translate plans into actions. This shift calls for a new type of leader—one who can lead through crisis, and who can rally teams to achieve new goals. The impact of artificial intelligence, data and analytics, machine learning, and robotics is also being felt, employers are moving away from static human resources models to one that emphasizes adaptable, flexible human capital solutions. Whether that means taking on greater responsibility for overseeing the implementation of new technology or developing strategies to harness new technologies, HR leaders must stay vigilant as they navigate an evolving work environment. As the world of work continues to rapidly evolve, it is essential for HRs and leaders to stay ahead of the curve by understanding the trends of the future. From remote work and talent shortages to diversity and employee experience, HRs and leaders need to assess the landscape and ensure their teams are equipped for success. Bottomline As remote work has become an industry standard, it’s more important than ever to make sure employees are on the same page since it’s not always easy to keep employees engaged and motivated. As companies race to virtualize their workforces, it’s more difficult to keep tabs on employees’ progress and hold them accountable. To thrive in the current remote work environment, organizations must prioritize building a culture of trust, transparency, and collaboration. This involves actively communicating with employees, setting clear expectations, and providing the necessary resources and support for them to succeed. It also involves being open and transparent about the company’s goals, challenges, and decision-making processes, and creating a space for employees to share their thoughts and ideas. By fostering a sense of connection and support among remote team members, leaders can help ensure that employees feel engaged, motivated, and valued, which is crucial for the overall success of the company. Keeping Employees Engaged– Remotely The future belongs to companies that can keep their employees engaged and motivated remotely. Those who fail to adapt to this new trend will be left behind. Servant leadership and emotional intelligence The goal of a servant leader is to empower and develop team members so that they can reach their full potential and contribute to the success of the organization. This approach to leadership is based on the idea that the leader's primary role is to serve and support their team, rather than simply giving orders and expecting them to be followed. There has also been a focus on emotional intelligence and the ability to effectively manage and communicate with people.. Emotionally intelligent leaders are able to build strong relationships with team members, communicate effectively, and create a positive and inclusive work environment. Both servant leadership and emotional intelligence are important for effective leadership in today's workplace. By prioritizing the needs of their team and possessing strong emotional intelligence, leaders can create a positive and productive work culture that leads to success for the organization.

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CyberSecurity Predictions 2023: A L L T E C H M A G A Z I N E | 1 3 n the third quarter of 2022, the number of cyberattacks across all industries increased by 28% year-over-year, and Check Point predicts further dramatic growth worldwide. I This is due to an increase in the number of exploits with ransom demands and hacktivism mobilized by the state . At the same time, organizations' security teams will face increasing pressure as the global cyber workforce shortage of 3.4 million workers widens even further. At the same time, governments are expected to introduce new cyber regulations to protect citizens from breaches. In 2022, cybercriminals and state-linked threat actors continued to use hybrid methods of operation, and the growth of such attacks shows no signs of slowing. Organizations need to consolidate and automate their security infrastructure to be able to better monitor and manage their attack targets and prevent all types of threats with less complexity and less demand on human resources. No respite from ransomware It was a major threat to organizations in the first half of this year, and the ransomware ecosystem will continue to evolve and grow with smaller, more nimble criminal groups forming to evade law enforcement. Over the past year, hacktivism has evolved from social groups with shifting agendas (such as Anonymous) to state-sponsored groups that are more organized, structured, and sophisticated. Such groups have recently attacked targets in the US, Germany, Italy, Norway, Finland, Poland and Japan, and these ideological attacks will continue to increase in 2023. Hacktivism mobilized by the state Compromise of collaboration tools While phishing attacks on business and personal email inboxes are an everyday threat, in 2023 criminals will expand their reach by targeting collaboration tools such as Slack, Teams, OneDrive, and Google Drive with phishing exploits . They are a rich source of sensitive data as employees in most organizations continue to work remotely frequently. As more employees continue to work remotely on a frequent basis, the use of collaboration tools is likely to increase, which may make them an even more attractive target for attackers. One trend that we may see in 2023 is an increase in the use of spearphishing attacks against collaboration tools. Spearphishing is a type of targeted phishing attack that is designed to trick specific individuals into divulging sensitive information or credentials. These attacks may be more difficult to detect than traditional phishing attacks, as they are tailored to the specific interests and characteristics of the intended victim. Hacktivist groups may see ransomware attacks as a way to generate attention and publicity for their cause, as well as a means of raising funds These attacks can have far-reaching consequences, as they may affect not just the targeted organization but also its customers, suppliers, and other stakeholders. One trend that has been observed in the ransomware ecosystem is the emergence of smaller, more nimble criminal groups. These groups may be more agile and able to evade law enforcement more effectively than larger, more established groups. In addition, they may be more adaptable and able to quickly shift their tactics and techniques in response to changes in the threat landscape. This can make it more challenging for organizations to defend against ransomware attacks, as they may not have the same level of resources and expertise as larger, more sophisticated groups. More Global Attacks, Government Regulation and Consolidation

:in October 2022, a profound hoax about US President Joe Biden singing "Baby Shark" instead of the national anthem was widely circulated. Was it a joke or an attempt to influence important US midterm elections? Deepfake technology will increasingly be used to manipulate public opinion or trick employees into giving up access credentials. In the coming year, it is likely that we will see an increase in the use of deepfake technology for spreading misinfotion and other malicious purposes. It is important for individuals and organizations to be aware of this risk and to take steps to protect themselves. A L L T E C H M A G A Z I N E | 1 4 ALLTECHMAGAZINET.COM Use of deep fakes New national cybercrime taskforces More governments will follow Singapore's lead in creating cross-departmental anti-ransomware and cybercrime taskforces, bringing together business, government departments and law enforcement agencies to tackle the growing threat to commerce and consumers. These efforts are partly the result of doubts about whether the cyber insurance sector can be relied upon as a safety net against cyber incidents. Deep fakes are like a double-edged sword: they can be used to create powerful and compelling stories, but they can also be used to manipulate and deceive New data breach laws A data breach at Australian telco Optus has prompted the country's government to introduce new data breach rules that other telcos must follow to protect customers from further fraud. In 2023, we will see other national governments follow suit in addition to already existingmeasures such as GDPR. Default security and privacy The automotive industry has already moved to implement measures to protect the data of vehicle owners. This example will be followed in other areas of consumer products that store and process data, making manufacturers liable for vulnerabilities in their products. Reducing complexity to reduce risk The global cyber skills gap will increase by more than 25% in 2022. However, due to the pandemic, organizations have more complex, distributed networks and cloud deployments than ever before. Security teams must consolidate their IT and security infrastructures to improve protection and reduce workload to stay ahead of threats. More than two-thirds of CIOs said that working with solutions from fewer vendors would improve the security of their companies. As the use of connected devices continues to grow, there is an increasing need to ensure that these devices are secure and that the data they collect is protected. This is particularly important in the case of devices that are used in sensitive applications, such as those used in healthcare or financial transactions. It is likely that we will see an increase in the number of governments that create cross-departmental taskforces to tackle cybercrime and ransomware threats in the coming year. These types of taskforces can be effective at bringing together the resources and expertise of different stakeholders, including businesses, government departments, and law enforcement agencies, to address the growing threat to commerce and consumers. The creation of these taskforces may be partly motivated by concerns about the ability of the cyber insurance sector to provide a sufficient safety net against cyber incidents. Cyber insurance can be an important tool for organizations to manage their risk of cyber attacks, but it is not a complete solution. Organizations may still incur significant costs and disruption as a result of a cyber attack, even if they have insurance coverage.

BIG DATA AND ANALYTICS efore we begin, I want to highlight a phrase from BShabbir ahmed, the CEO of Omnisys solution, This is so because data is the new value to be managed by organizations of all kinds. Companies are looking for capabilities in terms of data capture, storage and processing, and those that achieve it will have achieved an advantage over their competition, which is called the Analytical Advantage . Those companies that achieve the long-awaited analytical advantages will be able to say, then yes, that they are true Data Driven companies, companies focused on the value of data. Another key word when we talk about technological advances is AI , which is making it possible to be faster and more precise when making strategic decisions in many business sectors. What we will certainly see is how the rise of digital technologies, lower-cost data storage, high-performance hardware, and embedded software will spur change in businesses large and small alike. to understand the magnitude of value that Big Data has: “ Data is 'the new oil' , it is becoming a key part of society and the economy . The data strategy integrated into the growth strategy of companies If until now the data strategy was formulated independently by the IT or Data teams within the organizations, and created to add to the global strategy of the companies, the course seems to have changed, and companies are already introducing data projects. data in its primary strategies forming part of the core business. Therefore, in 2023 and beyond we will see the strategic plans of many organizations include clear elements of Data Strategy. In fact, we have to add that the vast majority of companies' digital transformation strategies are based on a data strategy. One more sign that it is one of the key trends of Big Data. Artificial intelligence will be key to decision making Companies that adopt artificial intelligence as part of their business processes will be more and more. It is logical, since the advantages offered by this technology are many at different levels, such as, for example, at the level of processes, the creation of new business models, interaction with the client, and even interaction between the people of a company. organization. Data as a service and Cloud Data as a Service uses cloud technology to give users and applications access to information on demand without depending on where the users or applications may be. It is one of the current Big Data trends. In-memory computing is data being stored in a new level of memory that is situated between NAND flash memory and dynamic random access memory. This provides much faster memory that can support high-performance workloads for advanced data analytics in enterprises. TRENDS 2023 Artificial intelligence is enabling companies to leverage previously untapped sources of data to inform their businesses in smarter ways than ever before A L L T E C H M A G A Z I N E | 1 5

Companies' data platforms cannot remain isolated from other organizations within the sector's own value chain. or the industry. Democratization of data One of the most important trends of 2023 in relation to Big Data will be the empowerment of all the human capital of the company, in relation to data analysis and its management, not only by Data Scientists or Big Data experts. In addition, new data-based intelligent tools and applications are emerging to make data management more accessible and for any employee to do their job efficiently. Connected data platforms The trend is towards the interconnection of data platforms within an ecosystem that allows adding greater value to the customer experience as a whole, and not in isolation», he adds. This trend, which already existed in previous years, is expected to be strengthened by 2023 thanks to the use of Cloud Computing. This will allow the development of advanced analytical actions with lower costs. Big tech companies like Amazon, Google and Microsoft are investing heavily in their cloud platforms to enable this type of advanced computing on data. Big Data and climate change Climate change may not be a new topic for scientists, but harnessing big data to combat it may be mainstream by 2023 . In fact, it is believed that the use of Big Data can help us to know the current state of carbon dioxide emissions. Not only that, but even data from meteorological research , earth sciences, ocean research, and even nuclear research facilities are stipulated to help us understand climate change and other environmental conditions related to the planet. Active intelligence In fact, a study by McKinsey found that companies that make their data accessible to their entire team are 40 times more likely to make the right decisions regarding company revenue. Data Lakehouse: Beyond the Data Lake We continue with more Big Data Trends! Currently, many of the large companies have one or more Data Lakes and one or more Data Warehouses. Probably most also separate use cases into AI (Artificial Intelligence) or Data Science cases from Business Intelligence cases . The most common is that for the former the Data Lakes are used and for the latter the Datawarehouses are used. Until a few years ago, this was normal. The degree of maturity of the technologies did not allow the degree of synergies between the two worlds to be great, tells us José Luis Sánchez, an expert in the field. BI: The questions are known by those of us who model the data to get answers to those questions . Big Data: We don't know the questions so we analyze the data looking for that gold nugget Unfortunately, the worlds of BI and Big Data are still separate. Mainly, because the way to answer business questions are different: Fortunately, the industry is moving to more holistic models. Specifically, data architectures are coming together in platforms that can extract the best of both worlds, favoring synergies between BI and Big Data. Natural language processing (NLP) and conversational analysis Just as search interfaces like Google made the Internet accessible to everyday consumers, NLP provides an easier way to ask questions about data and get more accurate information. Conversation analytics takes the concept of NLP a step further by allowing such questions to be asked and answered verbally rather than via text. Another Big Data trend by 2023 will reportedly be NLP and conversational analytics driving analytics and business intelligence adoption from 35% of employees to over 50% , including new classes of users. Voice seems set to establish itself as the main channel of interaction between machines and people , and in a way it makes perfect sense. Technology must be transparent to people in its use, and therefore, it must be natural. What is more natural than using the voice to communicate? This technology is in very immature phases but it is only a matter of time. Another trend in Big Data is Active Intelligence. The current processes that companies have to migrate data from their different sources to the catalog continues to be a great challenge for organizations Companies that aim to be Data Driven , and that have gone through the first phases of data collection and transformation, must continue their evolution towards Active Intelligence processes . In other words, the trend is towards the automation of the data path, from its source to Data Lake. A L L T E C H M A G A Z I N E | 1 6

Companies' data platforms cannot remain isolated from other organizations within the sector's own value chain. or the industry. Metaverse and data analytics The metaverse could not be missing from the list of Big Data trends. The commitment of Meta, formerly Facebook, to the creation of a metaverse as a digital space for human interaction creates a world of new opportunities for data analytics. If until now the geolocation of a person can only be done with the authorization of a judge, in the metaverse there would be no such restriction. This opens a new line of analysis of geolocated data in metaverses. Connected data platforms The trend is towards the interconnection of data platforms within an ecosystem that allows adding greater value to the customer experience as a whole, and not in isolation», he adds. This trend, which already existed in previous years, is expected to be strengthened by 2023 thanks to the use of Cloud Computing. This will allow the development of advanced analytical actions with lower costs. Big tech companies like Amazon, Google and Microsoft are investing heavily in their cloud platforms to enable this type of advanced computing on data. Evolution of augmented analytics Many experts agree that 2023 will be the year in which Big Data will achieve considerable technological evolution, but we still have a long way to go to see all that Big Data can do for us. Without a doubt, it will be a change of economic and social context. Active intelligence The negative part of this new opportunity for behavioral analysis will once again be who will be able to carry out these types of actions. Doubts also arise about the objectives and whether the user could refuse to have their browsing data used in the metaverse. Real-time data Real-time data is becoming the most valuable source for large companies. These require more detailed data analysis techniques and tools, but the benefit is being able to act faster and take advantage of the competition. Just as search interfaces like Google made the Internet accessible to everyday consumers, NLP provides an easier way to ask questions about data and get more accurate information. Conversation analytics takes the concept of NLP a step further by allowing such questions to be asked and answered verbally rather than via text. Another Big Data trend by 2023 will reportedly be NLP and conversational analytics driving analytics and business intelligence adoption from 35% of employees to over 50% , including new classes of users. Voice seems set to establish itself as the main channel of interaction between machines and people , and in a way it makes perfect sense. Technology must be transparent to people in its use, and therefore, it must be natural. What is more natural than using the voice to communicate? This technology is in very immature phases but it is only a matter of time. Another trend in Big Data is Active Intelligence. The current processes that companies have to migrate data from their different sources to the catalog continues to be a great challenge for organizations Companies that aim to be Data Driven , and that have gone through the first phases of data collection and transformation, must continue their evolution towards Active Intelligence processes . In other words, the trend is towards the automation of the data path, from its source to Data Lake. If we make decisions in real time, we will optimize our resources and our bottom line will be greater. With augmented analytics we will see the emergence of more important knowledge or changes that will help businesses optimize decision making. For all this, another of the Big Data trends is augmented analytics . Augmented analytics uses machine learning and artificial intelligence to improve data analysis by finding a new way to create, develop, and share data analytics. Many enterprise customers prefer augmented analytics over traditional analytics to reduce errors and human bias. By 2023, augmented analytics will be a dominant driver of new technological tools that make the data analytics process itself simple and accessible to a large part of an organization's profiles. These tools will try to democratize data science and machine learning to an entire organization. NLP and conversational analytics Augmented reality is going to be the next major force in how people access data and understand information A L L T E C H M A G A Z I N E | 1 7

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ECOFLOW TO SHOWCASE FOUR NEW INNOVATIONS AT CES 2023 EcoFlow, a company known for its portable power and eco-friendly energy solutions, has announced that it will showcase four new home and outdoor innovations at CES 2023. Two of these innovations have even been recognized as CES Innovation Award Honorees. According to Bruce Wang, CEO of EcoFlow, these new innovations reflect the company’s commitment to making accessing power easier than ever. “EcoFlow keeps pushing the boundaries as an energy solutions company in these times of energy insecurity,” he said. “To truly empower individuals and families, we need to make power not only accessible but also easy to use at home, outdoors and in mobile spaces, and we are doing just that with our new innovations at CES 2023.” Featured News This news is especially relevant in today’s world, where access to reliable and sustainable energy sources is more important than ever. As the global population continues to grow and the demand for energy increases, it’s crucial that we find ways to use energy more efficiently and reduce our impact on the environment. As the world continues to face energy insecurity, these new innovations from EcoFlow are sure to be welcome news. They will provide smarter and more energy-efficient methods of power consumption, helping to tackle the global energy crisis. The CES Innovation Awards program is an annual competition that honors outstanding design and engineering in consumer technology products. This year saw a record 2,100 submissions, with EcoFlow joining other honorees from 28 categories in the competition for the prestigious Best of Innovation award. The winner of this award will be announced during the CES 2023 event. It’s clear that EcoFlow is at the forefront of these efforts, and the new innovations they are presenting at CES 2023 have the potential to make a significant impact on the way we consume and generate power. It will be interesting to see how these innovations are received and what kind of impact they have in the future. It is an honor to be recognized by the Consumer Technology Association alongside some of the most spectacular innovations in the world. We will take it as an inspiration moving forward as we continue to make life better through meaningful innovation,” Wang said A L L T E C H M A G A Z I N E | 1 9

INDUSTRY NEWS viation analytics market has seen significant growth in recent years, reaching a value of $2.95 billion in 2021. All Tech Magazine | 20 KASA™, the leading developer of AI for healthcare operations, recently conducted a survey with YouGov to AKASAMEDICALBILLING UNCERTAINTY SURVEY:NEARLY 40%OFAMERICANSARE CONFUSEDBYMEDICALBILLS A AVIATIONANALYTICS MARKETTOREACH USD8.03BILLIONIN 2030 e global cyber security market size experienced impressive growth in 2021, reaching USD 184.93 billion. It is expected to grow steadily over the next decade, with a CAGR of 12% and reach USD 500.7 billion by 2030. The surge in demand can be attributed to the distribution of cloud solutions, increased use of smart devices, and ecommerce websites as more businesses and consumers move online. Besides, the surge in IoT-infused technological devices is likely to increase cyber threats due to which the implementation of cyber security solutions assists in overcoming security issues. T CYBERSECURITYMARKETTOBEWORTH$500.7 BILLIONBY 2030 The services segment accounted for the largest revenue share of 50% in 2021 owing to the increasing demand for upgradation, consultation, and management services for SMEs.. Asia Pacific is projected to reveal a CAGR of 15% during the forecast period due to the expansion in the adoption of cloud technology, IoT devices, endpoint devices, and data center constructions. 11% found medical bills not confusing at all 14% leaned toward medical bills not being confusing 37% said they were neutral on the confusion of medical bills 19% found medical bills somewhat confusing 19% said medical bills were extremely confusing More than 2,000 Americans were asked: “On a scale from 1-5 (1 being not confusing at all, 5 being extremely confusing), how confusing are medical bills to understand?” According to a new analysis by Emergen Research, this growth is expected to continue, with a projected compound annual growth rate (CAGR) of 12% over the next few years. The survey revealed that the most frustrating aspects of the financial experience after seeking medical care were being able to understand what they were being billed for and uncertainty about whether they could pay the bill. These two factors seemed to drive the most confusion and frustration among patients. One of the key drivers of this growth is the increasing focus of the aviation industry on competitive intelligence and analytical solutions. As airlines and other industry players look to boost profitability, they are turning to aviation analytics solutions to help lower costs, improve maintenance and performance, and increase revenue. These solutions are being used in a variety of business verticals, including operations, finance, sales and marketing, and maintenance and repair. Another factor contributing to the growth of the aviation analytics market is the increasing volume of data being generated within the industry. With a rise in airline passenger traffic, there is a greater need for analysis and management of this data, which is driving demand for these technologies. A better understand the challenges and frustrations patients face when it comes to medical billing. The results were alarming, as more than half of the 2,000 Americans surveyed found medical bills at least somewhat confusing. These results show that medical billing is still a black box to patients,” said Raymond, VP of revenue cycle operations at AKASA. It’s clear from the survey that there is a significant need for better communication and transparency when it comes to medical billing. The managed services segment is expected to reveal a 10% growth rate in the forecast period owing to the rising demand for outsourcing IT services to monitor, and maintain security solutions.

ata collected from smartphones and other wearable D devices could be used to estimate an individual's risk ANEWALGORITHMUSESMOTION SENSORDATAFROMWALKINGTO PREDICTTHERISKOFDEATH INNOVATION A EVBATTERYRECYCLING:NEW RESEARCHREVEALSU.S. CONSUMERS’MISCONCEPTIONS GREEN TECH of dying in the next five to six years, according to a new study published in the journal PLOS DIGITAL HEALTH. Participants in that study wore wrist devices with accelerometers for a week. Over the course of the next five years, about 2% of the participants passed away and this data was used for the study. The UK Biobank cohort is demographically representative of the UK population and the dataset represents the largest available sensor record of its kind. new study has found that 47% of Americans believe that EV batteries cannot be recycled. The study, commissioned by engineered battery materials company Ascend Elements, also revealed that 37% of Americans don’t understand that recycled lithium-ion battery materials can be used to make new EV batteries, and only 39% of Americans understand that the critical materials in lithium-ion EV batteries can be recycled over and over without performance loss. The survey of 1,004 US consumers also revealed that 53% say their attitude towards EVs is more positive than it was three years ago, and 46% say electric vehicles will outsell petrol-powered cars in their lifetime. INDUSTRY NEWS The researchers ran motion sensor and death data on about one-tenth of participants through a machine learning model, which developed an algorithm that estimated five-year mortality risk using acceleration during a 6-minute walk. The study conducted by the researchers at the University of Illinois Urbana–Champaign found that data from just six minutes of walking, collected via wearable motion sensors devices such as Fitness watches can predict an individual’s risk of death from any cause with up to 70 % accuracy. Most people have smartphones with similar sensors, but calculating mortality risk from the data they collect is difficult because people do not usually carry their phones all day, says Bruce Schatz, author of the study and a university member. To find a measurable alternative to cell phones, Schatz and his colleagues analyzed data from 100,655 participants in the UK Biobank study, which collects information on the health of middle-aged and older adults who have lived in the UK for over 15 years. This is significant because it shows that the use of smartphone sensors for predictive health monitoring is possible and could potentially be used for large-scale population screening. 46% say electric vehicles will outsell gasoline-powered cars in their lifetime. 59% say electric vehicles (EVs) are better for the environment than gas-powered cars. 59% say electric vehicles will save them money over the lifetime of the vehicle. “We’ve encountered many myths and misconceptions about electric vehicles and, in particular, EV battery recycling,” said Roger Lin, VP of Marketing & Government Relations at Ascend Elements. The study also found that many myths and misconceptions remain about EVs, including potentially dangerous misunderstandings. For example, 33% of Americans mistakenly believe that lithium-ion batteries can be recycled in the household recycling bin, and 27% think it is acceptable to put used lithium-ion batteries in the household trash. For the record, lithium-ion batteries should never be put in the trash or the household recycling bin, but these survey responses help explain why we sometimes see fires and explosions in waste management facilities and recycling centers,” Lin said. “Used batteries should be dropped off at authorized collection points, many of which can be found at the big box hardware stores. Lin said the survey points to an industry-wide need for improved consumer education and outreach about lithium-ion batteries and EV battery recycling best practices. An executive summary of the survey results is available for download. A L L T E C H M A G A Z I N E | 2 1

Now more than ever, organizations are recognizing the value of DevOps and its power to optimize development and operations. As we move through 2022 and into 2023, it’s important to stay ahead of the curve and understand the trends that will be driving DevOps in the years to come. 2022 was an exciting year for DevOps technology, as organizations increasingly recognized the importance of automation and collaboration to achieve success. Companies that took an agile approach to DevOps saw considerable improvements in efficiency and productivity. This was underpinned by the continued adoption of cloud computing and the rise of containerization. Furthermore, the increasing popularity of DevOps-as-aService (DaaS) solutions meant that organizations of all sizes were able to benefit from DevOps practices without the need for a dedicated DevOps team. DEVOPS TRENDS TO WATCH FOR IN 2023 As technology advances, so do the trends associated with it. DevOps is no exception. Increase in Kubernetes adoption and deployments At the same time, DevOps teams also began to focus on improving their collaboration and communication allowing teams to move faster and be more responsive to customer needs and feedback. 2022 saw a significant increase in the adoption of Kubernetes, making it the de facto container orchestration platform. This is due to its flexibility and scalability, allowing organizations to quickly spin up and tear down applications in the cloud. Furthermore, the rise of DevOps has allowed the platform to become a key component of the cloud infrastructure. Serverless Computing Will Become Widespread Serverless computing has emerged as a major trend in the tech industry and is expected to become even more popular in 2023. This approach to computing allows organizations to develop and run services and applications without the need to manage servers, making it a highly innovative and efficient method of software deployment. According to Gartner, by 2025, over 85% of organizations will be using a cloud computing strategy, with 95% of new digital workloads taking place on cloud platforms. This means that any organization that does not adopt serverless computing may struggle to keep up with the competition. The serverless market is projected to reach $30 billion by 2030, and already, more than 50% of enterprises with cloud-based courses have integrated serverless computing into their systems. The DevOps process has particularly benefited from this trend, as it has helped bridge the gap between development and operations and streamline the code for the DevOps pipeline. One example of the successful implementation of serverless computing is Autodesk, a company that specializes in designing software for architecture, engineering, construction, and manufacturing. By expanding its AWS footprint and implementing AWS Dynamodb and AWS Lambda, Autodesk was able to significantly reduce the time required for account creation from two weeks to just ten minutes. Cloud-native architectures, serverless computing, and containers were widely adopted, with more organizations embracing them as the way of the future. This allowed teams to quickly deploy, scale, and manage applications in an agile and efficient manner. AI/ML tools became a staple in the DevOps toolbox, allowing teams to more quickly and efficiently deliver software updates and features and to detect anomalies in code, making it easier to identify potential problems before they become serious issues. Security continued to be a major priority, with organizations investing heavily in the latest technologies and best practices to ensure their systems were secure and reliable. We have seen a lot of exciting developments in the DevOps space in the past year, but what do the trends in 2023 have in store? Let’s take a look at the major trends that we can expect to see in the DevOps space this year. The popularity of Kubernetes has been further bolstered by its integration with the cloud-native stack. It supports a variety of applications, including microservices, serverless, and databases, making it a go-to choice for organizations looking to leverage the cloud. As a result, the number of Kubernetes deployments increased dramatically in 2022. This trend is expected to continue into 2023, with more companies adopting Kubernetes for their cloud-native solutions. It is expected that Kubernetes will soon dominate the market, with every organization turning to this platform for deployment. The level of support from the community and the impressive growth rate of the platform shows no sign of slowing down, allowing Kubernetes to remain the go-to choice for deployment needs. Serverless computing offers numerous benefits to engineers, including the ability to reduce workload by eliminating server management, lower costs by only paying for server space as needed, and easily scale and deploy while decreasing latency. As such, it’s a trend worth paying attention to in A L L T E C H M A G A Z 2023. I N E | 2 2

Microservices architecture is an increasingly popular structure for designing, building and managing applications. This approach helps DevOps professionals develop applications that are more modular, decoupled from other components, and easier to maintain and scale. By separating a complex application into smaller, more manageable services, DevOps professionals have more control over individual parts of the application. This makes it easier to update and troubleshoot bugs. Additionally, microservices allow DevOps professionals to quickly respond to customer requirements by creating new services or updating existing ones. Security automation involves automating security processes and tasks to ensure the security and protection of applications and systems from potential threats. In 2023, DevOps professionals should keep an eye on the growth of security automation and the adoption of the security-as-code methodology. Security-as-code solutions, on the other hand, integrate security testing into the CI/CD pipeline, allowing organizations to enforce security policies throughout the development process. This helps to ensure that security is considered at every stage of the development process, rather than being an afterthought. Both security automation and security-as-code solutions can save valuable engineering time and reduce overall cloud costs while maintaining a high level of security. In 2023, security automation will gain even more momentum as organizations look to streamline and automate their security processes. Security automation tools will become increasingly sophisticated, with features such as automated security testing, vulnerability scans, and continuous security monitoring. This will allow organizations to quickly and efficiently identify and address security risks before they become major issues. The ability to develop and deploy services in a way that offers scalability, flexibility, and agility is a major reason why DevOps professionals have come to embrace microservices. In an ever-evolving IT landscape, companies need to be able to quickly and easily adapt to changes in the industry. Microservices are a great way to do this, as they allow for the development and deployment of services in small, easily manageable pieces. As such, DevOps professionals should be keeping an eye out for the continued development of microservices in the coming years. Microservices architecture adoption will continue to grow An increase in chaos engineering experiments: Chaos engineering is a relatively new field that has gained popularity in recent years, and it is expected to continue growing in the coming years. Despite initial assumptions that Docker would be rendered obsolete when Kubernetes deprecated its support, this is not the case. It is important to note that Docker was not designed with Kubernetes in mind from the outset. Docker has managed to maintain its popularity due to the large community of developers that use it and the ease of use it offers. Docker will continue to enhance the developer experience Docker is a popular tool among developers that simplifies the development lifecycle by allowing them to quickly build, package and deploy applications in the cloud. The appeal of Docker is its simplicity and the way it quickly brings containerized apps into the production environment. A DevOps trend to watch for in 2023 is the continued enhancement of the developer experience by Docker. The company is already developing new tools and features to make the deployment process simpler, faster, and more efficient. Its focus is on streamlining operations while also providing an intuitive user experience. As such, companies that adopt Docker can expect to experience a greater level of agility and scalability. GitOps will gain more trust In GitOps, developers store their code in a Git repository and then deploy it to a Kubernetes cluster. The advantage of this approach is that developers can keep their code in source control and not have to worry about managing the Kubernetes cluster. In the past few years, GitOps has gained significant traction among DevOps professionals as a way to increase the speed, reliability, and security of software delivery. In 2023, we expect to see GitOps gain even more trust and adoption among organizations looking to improve their software delivery processes. There are several reasons why we believe GitOps will continue to grow in popularity in 2023. First, GitOps enables organizations to adopt a more declarative approach to managing their applications and infrastructure. This means that rather than manually configuring and deploying resources, developers can simply commit their desired state to Git and let automation tools handle the rest. This can help reduce the risk of errors and improve the speed and reliability of software delivery. Security automation will gain momentum Chaos engineering is a strategic approach that involves testing the resilience and reliability of products, services, and systems by subjecting them to extreme conditions. This helps organizations to understand the behavior of their systems and applications under such conditions and ensure that they are able to withstand them. The goal of chaos engineering is to identify “imperfections” in the deployment process, such as long cycle times, and prevent failures. Rather than trying to eliminate failures, chaos engineers aim to mitigate them, by pinpointing where imperfections occur and automating fixes. We believe that the use of chaos engineering and chaos principles will become more widespread in 2023 as organizations recognize the importance of ensuring the high availability and resilience of their products and services. As the adoption of chaos engineering grows, it is also likely that new tools and best practices will be developed to help organizations better understand and manage the complexity of their systems. The community surrounding Docker is impressive and unparalleled, its wide adoption and strong community support make it a reliable choice for developers looking to streamline their workflow and increase productivity. As a result, Docker is expected to remain a key player in the DevOps space in the coming years fueling a trend toward more collaborative development workflows. A L L T E C H M A G A Z I N E | 2 3

GitOps promotes collaboration and transparency within development teams. By using Git as the central source of truth, everyone on the team can see the changes that are being made and the current state of the system. This can help reduce conflicts and improve communication among team members. GitOps can help organizations improve the security of their software delivery process. By using Git as the single source of truth and automating the deployment process, organizations can reduce the risk of unauthorized changes and ensure that only approved changes are deployed to production. As GitOps continues to gain traction in the DevOps world, it is expected that it will only continue to grow in the coming years. This is due to its ability to simplify the DevOps process and make it easier for developers to deploy their code. As a result, GitOps is sure to become one of the leading DevOps trends to watch for in 2023. Specifically, trust in GitOps will continue to increase as developers become more aware of its benefits. GitOps gains even more trust as more organizations adopt it and it becomes a standard part of the DevOps process. AIOps will become prominent In 2023, AIOps is expected to continue to grow in popularity as organizations seek to increase their IT performance and reduce the manual labor involved in managing complex digital systems. MLOps and AIOps are two of the most prominent DevOps tools that are expected to become a major players in the industry, with a projected value of $40.91 billion by 2026. These tools are essential for optimizing DevOps operations and enabling high-quality, quick releases. MLOps helps to strengthen the development system of machine learning, while AIOps automates IT processes and operations. Internal developer platforms will become more important As IT organizations implement DevOps initiatives, they will undoubtedly face a number of challenges that will test their ability to manage change, collaborate across teams and work effectively under constant pressure. Most IT organizations will realize it’s necessary to engage all stakeholders in DevOps, including the business, so they all understand the reasoning behind the approaches being implemented. In 2023, DevOps teams will continue to advance their adoption rate as their buy-in from business executives increases. DevOps teams will continue their focus on automation, migrating applications to cloud platforms, rolling out Docker containers, and building container orchestration tools, as well as extending their focus to security. more companies will embed DevOps into the fabric of their operations. This development will entail major changes to the way organizations develop, deploy, and run applications, as well as to the ways they support their teams. In addition to adopting DevOps practices, organizations will adapt digital practices to achieve greater value and quality from the software they develop and deploy and manage the digital transformation of their enterprises. By 2022, the DevOps trend that upended how companies built software has evolved into a software delivery approach that links development and operations by breaking down silos. An internal developer platform is a set of tools and services that are specifically designed for use by an organization’s developers and are typically hosted within the organization’s own infrastructure. DevOps’ philosophy involves breaking down the walls between software developers and development operations teams and allowing them to collaborate on building, testing and deploying software. As more organizations pursue agile development, they also are raising barriers between developers and systems. Organizations such as Amazon, Google and Stripe all rely on DevOps collaboration to foster speed and innovation. Collaborative work is changing, and executives are using new software tools to help them monitor workflows. DevOps teams using tools from Slack, Microsoft Teams, GitHub and Atlassian have greater visibility into their workflows. In the next two years, DevOps leadership will continue to see DevOps collaboration go mainstream and new ways to manage it will emerge. AIOps is a powerful tool that can automate complex DevOps processes and enable teams to quickly detect and address any potential issues. It can also provide insight into the performance of DevOps processes and identify any potential issues before they can cause any disruption. AIOps is often used as part of the DevOps toolchain to monitor and manage these systems in real-time, providing automated feedback to integrated tools and DevOps engineers. AIOps can also be used to automate certain tasks, such as application testing and deployment, which can significantly reduce the time and effort needed to complete DevOps tasks. Internal developer platforms provide engineering teams with a centralized hub to collaborate and share resources. This can help with the learning and development of inhouse developers, enabling them to increase their technical knowledge, and allowing them to easily work on projects with other engineering teams. Such platforms can also help to reduce errors and improve code quality, as resources are shared and reviewed more easily. In 2023, we expect to see a trend toward increased adoption of internal developer platforms within organizations. DevOps Collaboration will go mainstream Bottomline The underlying technologies are mature and the benefits are clear, so adoption will accelerate as developers need less hand-holding and more support from their IT organizations. It's not a matter of if companies will adopt DevOps practices but when

society". By itself, creativity in ideas and brands will take off with the same probability as betting on sports; anything related to ML/AI. Especially for businesses that "play" big games, on a large scale. The value will increase with: The second cause is the global COVID-19 crisis which is disrupting trends. The consequence of both causes is that we are increasingly unable to extrapolate historical data and patterns, and use old models.

A L L T E C H M A G A Z I N E | 2 6 ALLTECHMAGAZINE.COM It appears that company growth in India is thriving, yet internationalization is lagging behind. What can be done to improve the situation? Let us consider a seemingly ambitious idea. I hypothesize that in rapidly expanding companies, 60% of the primary team's time will be devoted to projects. It is futile to attempt to accurately predict what the future holds, even for a year. The concept is globally designed as a focus, a great dream, and iterations are made to refine and develop it. The product, as the consumer need, is also constantly changing. Digital reality is gaining momentum and "taking away the profits" from players with traditional business models and processes. Technology companies and "traditional" companies will need to make serious and bold decisions to stay ahead and stay relevant. Platform business models , the creation of network effects become the basic approach in scaling and the exit to competitive profitability of both the marketplace and the dairy. Accuracy will be of the utmost importance. This indicates that the search for any strategic decision will become an operational process rather than a single project. Moreover, the process in which implementation occurs in parallel to the development of the solution itself. Endless insights, hypotheses, testing, processing, thrill and drive. Entrepreneurs are facing the challenge of short-termism as they navigate their businesses. The media-manipulated idea that "long-term planning is not possible in a super dynamic world" encourages people to take short-term decisions and steps. We are thus focused on the "here and now", essentially selling what is already available, preferably more and faster. The results and consequences of this approach are well-known. Innovative companies with big long-term ideas are leading markets and redefining their borders, new technologies and business models are springing up, talents are being attracted, “norms in multipliers” are being challenged, and the unit economy is not forgotten. They actively implement the principle of idea and implementation methods evolving, combining solutions and actions across three horizons: today, tomorrow, and the day after tomorrow. Meanwhile, millions of others are perishing... Special attention should be paid to movement, ensuring maximum engagement. Decarbonization of the economy and thinking Clean energy and clean technology, as well as lofty goals, will become increasingly important to entrepreneurs and capital markets. As a response to the great value of the new generation of people, your consumers, partners, and colleagues about the future of the world. The market for freedom and self-realization is growing. Platform nature and ecosystem Transforming a business into a platform or ecosystem means enabling a multi-faceted business model and competitiveness in both value creation and financial performance. Companies that have not learned the new rules of the platform strategy will lose in productivity and unit economics, and will struggle for survival. The community, the network and the experiments of its participants will become strategic assets of the new era for progressive teams. Radical, but it becomes like this: "strive to create a platform strategy, or plan your exit..." 2023 can be decisive for the future of companies. Why not make it one of the most innovative and effective? It's time. Short-termism is driving the entrepreneurship sector towards a vicious cycle with companies buckling under the strain of delivering value, and SMEs becoming increasingly unable to meet expectations – resulting in them ceasing to exist.

WHAT ARE THE TOP MARKETING TRENDS FOR 2023? A L L T E C H M A G A Z I N E | 2 7

ALLTECH MAGAZINE // NOV 2022 The marketing industry is constantly evolving and adapting to new technologies and trends. As we move into 2023, it is important for businesses to stay informed and up-todate on the latest developments in order to stay competitive and engage their audience effectively. From the rise of artificial intelligence and the increasing importance of customer experience to the continued shift towards digital channels and the emergence of new technologies, it’s set to be an exciting year for marketers. So, if you want to stay ahead of the game and position your business for success in the coming year, keep reading to learn more about the top marketing trends to look out for in 2023. ARTIFICIAL INTELLIGENCE Artificial intelligence is the next wave of disruption in marketing. AI’s impact on marketing has been far-reaching so far, empowering digital marketers to create personalized, relevant ads and content targeted at the preferences of specific audiences. The deepening of personalization and AI’s ability to identify and target audiences are only getting marketers more excited. to their shopping experiences, while marketers expect that the algorithms will help them reach their customers more effectively. Companies are also using AI to develop product recommendations, automate processes, and improve marketing tactics by analyzing data from past campaigns and identifying patterns and trends that can be used to inform future marketing efforts. The marketing industry is expected to invest $20 billion in AI in 2023. In 2023, the confluence of technology, social media, and artificial intelligence will reshape marketing expectations, tactics, and customers’ expectations. The proliferation of new channels will force brands to rethink how they serve customers, and artificial intelligence will power these transformations. As AI infiltrates every corner of the marketing landscape, businesses will need to differentiate their offerings from their competitors. In the future, marketing will be less about the promotion of products and services and more about selling experiences. To stay ahead of competitors, companies will need to invest in technologies that can empower their customers with the tools and experiences they need. Marketers and customers alike have high expectations for AI. Consumers expect that AI will take a personalized approach

ALLTECH MAGAZINE // NOV 2022 With the rise of voice assistants, consumers are beginning to rely less on the keyboard and mouse or even the touch screen. Voice-activated search is gaining traction, in fact, eMarketer found 40.2 percent of the U.S. population use voice search features. 71 percent of consumers prefer to conduct queries by voice instead of typing. In 2022, Google processed 8.6 billion searches per day of which more than 65% percent came from smartphones. Voice search will dominate many of these searches as people increasingly use devices like smart speakers and chatbots to conduct research. Google’s voice assistant alone will process 8 billion searches a month in 2023. As these queries grow, businesses will have to adapt their SEO strategies. As new voice-activated devices hit the market and the familiar smartphone continues to offer voice-activation functionality, brands will need to optimize their content for voice search. Although marketers previously had focused on connecting with consumers through search, voice search optimization requires a more nuanced strategy. VOICE SEARCH OPTIMIZATION: Marketers must adapt their strategies to the way users ask questions and make sense of information. Video marketing has become an integral part of the digital marketing landscape in recent years, as businesses recognize the limitations of written content and the increasing popularity of video among consumers. The rise of streaming services, short video platforms, and the proliferation of mobile devices has made video content more accessible than ever before. In 2023, the emergence of 5G technology will further facilitate faster streaming and loading times, making video content even more accessible to a wider audience. Video content marketing is expected to continue to grow in popularity in 2023. As more businesses recognize its effectiveness for reaching and engaging their target audience, the demand for high-quality video content will only increase. To capitalize on this trend, businesses will need to invest in creating compelling video content that resonates with their audience. Whether it’s through social media A L L T E C H M A G A Z I N E | 2 9 VIDEO CONTENT MARKETING

ALLTECH MAGAZINE // NOV 2022 campaigns instructional videos, or other types of content, video content marketing is expected to remain a key marketing trend in 2023. As customers continue to seek out personalized experiences, brands will rely more heavily on automated personalization to deliver customercentric content that is tailored to individual preferences and behaviors. Automation will help marketers quickly identify customer needs and deliver more relevant experiences in real-time. In 2023, brands working to deliver more personalized customer experiences will do so through artificial intelligence Intelligent Web platforms, for example, will enable brands to personalize customer journeys using advanced visualization and AI tools, including natural language and sentiment analysis. This move will help brands further isolate their customers, delivering highly specific user experiences tailored to their interests and needs. A L L T E C H M A G A Z I N E | 3 0 AUTOMATED PERSONALIZATION This trend is driven by the increasing amount of data available about individual consumers and the rise of AI and machine learning technologies that allow marketers to analyze and use this data to create more targeted and personalized experiences. By creating content that is tailored to the specific interests and needs of their audience, businesses can increase engagement, build stronger relationships, and drive conversions. HELPFUL CONTENT In 2023, it will be essential for businesses to ensure that their content is relevant, informative, qualitative, authoritative, and experiential in order to be successful in search engines and engage their audience. Google recently updated its quality raters guidelines and helpful content system, which is a machine learning algorithm that is trained based on search result datasets. This update is a sitewide signal, meaning that if too many pages on a domain are low quality, it could negatively impact the domain’s organic search performance. To create helpful content, brands should consider all types of content, including videos, product review information, FAQs, relevant images, PDFs, and expert advice.

Customers are empowered through choice, which can provide a competitive advantage for businesses that invest in their online presence and consistently deliver quality experiences across all touchpoints, both online and instore. ALLTECH MAGAZINE // NOV 2022 They should also map their current content across the customer journey touchpoints and strive to fill any content gaps. Sharing high-quality and informative content can help enhance online visibility and establish a brand as an authority in its industry. In addition to providing a seamless experience across channels, it will also be important for businesses to focus on discovery of content, good website user experience, and site health in 2023. By prioritizing these factors, businesses can create an omnichannel experience that is both effective and engaging for their audience. OMNICHANNEL MARKETING: In the digital age, most consumers shift between various devices and channels, making it important for businesses to provide a consistent and unified experience across all touchpoints. This is where omnichannel marketing comes in, as it involves centralizing critical information about the business and distributing it across all marketing channels to create a seamless experience for the customer. With market research and data gathering more important than ever, marketers are using omnichannel strategies to reach their customers. Sellers and buyers are communicating across a multitude of devices and through a variety of media. As marketers become savvier, they’ll look to align themselves with their customers’ needs. A L L T E C H M A G A Z I N E | 3 1

ALLTECH MAGAZINE // NOV 2022 2023 is shaping up to be an exciting and challenging year for marketers, with the continued evolution of technology and strategies driving new trends and opportunities. Brands will need to carefully consider their messaging and align with creators and influencers that share their values in order to engage their audiences. A L L T E C H M A G A Z I N E | 3 2 2023 MARKETING TRENDS WRAP-UP The pandemic has accelerated the shift toward digital channels, and this is set to continue in 2023. CIOs should focus on modernizing their marketing technology stack and investing in digital infrastructure to keep up with the changing landscape. We can expect to see the emergence of new technologies that will shape the future of marketing hence CMOs should keep an eye on emerging technologies such as virtual and augmented reality, and consider how they can be leveraged in marketing efforts. As we move into 2023, it is important for marketers to think carefully about which trends matter to them and how they can take advantage of them. Whether it’s through personalized, interactive content, an omnichannel experience, or the use of artificial intelligence, there are many opportunities for brands to stay ahead of the curve and engage their audience in new and innovative ways. These developments highlight the constant evolution of marketing and the importance of staying up-to-date on the latest trends. FIRST-PARTY DATA PRIORITY In recent years, there has been a trend towards prioritizing the use of first-party data in marketing efforts, as it allows companies to get a more complete and nuanced understanding of their customers and tailor their marketing messages accordingly. This can be particularly useful in the development of personalized and targeted campaigns, as well as in the optimization of ad targeting. Some best practices for utilizing first-party data include regularly collecting and updating customer data, implementing strict data governance and security measures, and seeking customer consent for data collection and usage.