CAPITALIZE YOUR LEADERSHIP TO BE VICTORIOUS AND CRYSTALIZE YOUR BRAND TO VICTORY - DR KKJOHAN - 2

An ICON is one who lives a seless life, passionately devoted to his mission and stays true, not just till his goals are achieved but continues to inspire his people and successors to remain true to their cause. He remains focused to his objectives and takes it personally while never forgetting the eects of its success or failure will spill over to many. Tunku Abdul Rahman personied this principle from his early days of ghting for the independence of Malaya, followed by his role as the nation’s rst Prime Minister, and right until his passing, he continued to lead and inspire the leaders and people of Malaysia. Securing independence for the country was a mission close to his heart, just as it was to the rest of the nation and he took it upon himself to lead the mission to London to negotiate for Malaya’s independence, in the end fullling the promise of independence by August 1957. The years following our independence saw Malaya, and later, Malaysia, under Tunku’s leadership, attain great heights in civil administration, law enforcement and the judiciary, as well as produce outstanding scholars, professionals, diplomats and world class personalities in a wide range of industries. Tunku Abdul Rahman aspired to put the nation on the world map and he did that by bringing out the best of the most capable individuals in the country. The legacy of an ICON transcends beyond generations, continuously motivating, and stirring the spirits of people so they too can achieve greatness. The year 2013 marks Tunku’s birth centenary and the memories of his outstanding contributions to the founding and establishment of Malaysia continue to warm our hearts and spark ames of patriotism. As Tunku said so eloquently in his speech just before the proclamation of independence, “While we think of the past, we look forward in faith and hope to the future; from henceforth we are masters of our destiny, and the welfare of this beloved land is our own responsibility: Let no one think we have reached the end of the road”. His vision and dream of a successful nation continues on to the generation of today. Tunku Abdul Rahman and the ICONs we are honouring in this coee table book are valuable treasures and they truly deserve to be known, valued and remembered. ICON The Lasting Legacy of The Nation’s ICON The Father of Independence ALLAHYARHAM TUNKU ABDUL RAHMAN PUTRA AL-HAJ IBNI ALMARHUM SULTAN ABDUL HAMID HALIM SHAH An ICON is one who lives a selfless life, passionately devoted to his mission and stays true, not just till his goals are achieved but continues to inspire his people and successors to remain true to their cause. He remains focused to his objectives and takes it personally while never forgetting the effects of its success or failure will spill over to many. Tunku Abdul Rahman personified this principle from his early days of fighting for the independence of Malaya, followed by his role as the nation’s first Prime Minister, and right until his passing, he continued to lead and inspire the leaders and people of Malaysia. Securing independence for the country was a mission close to his heart, just as it was to the rest of the nation and he took it upon himself to lead the mission to London to negotiate for Malaya’s independence, in the end fulfilling the promise of independence by August 1957. The years following our independence saw Malaya, and later, Malaysia, under Tunku’s leadership, attain great heights in civil administration, law enforcement and the judiciary, as well as produce outstanding scholars, professionals, diplomats and world class personalities in a wide range of industries. Tunku Abdul Rahman aspired to put the nation on the world map and he did that by bringing out the best of the most capable individuals in the country. The legacy of an ICON transcends beyond generations, continuously motivating, and stirring the spirits of people so they too can achieve greatness. The year 2013 marks Tunku’s birth centenary and the memories of his outstanding contributions to the founding and establishment of Malaysia continue to warm our hearts and spark flames of patriotism. As Tunku said so eloquently in his speech just before the proclamation of independence, “While we think of the past, we look forward in faith and hope to the future; from henceforth we are masters of our destiny, and the welfare of this beloved land is our own responsibility: Let no one think we have reached the end of the road”. His vision and dream of a successful nation continues on to the generation of today. Tunku Abdul Rahman and the ICONs we are honouring in this book are valuable treasures and they truly deserve to be known, valued and remembered. 3

THE ASIA PACIFIC BRANDS FOUNDATION Brands are wealth creators, key drivers of growth and assets to organisations and countries. Branding is the lifeline of brands. Consumers’ buying preference are influenced and driven by brands that attract and engage them. Thus, it is important that organisations understand the importance of brands and branding. Similarly, consumers must also be educated and informed of what constitutes good brands and best practices. And this is where the APBF plans to make a difference. Established in 2005, the Asia Pacific Brands Foundation (APBF) is a not for profit organisation. It is led by its Patron, H.E. Tun Abdullah Ahmad Badawi, the Fifth Prime Minister of Malaysia and a Board of Governors that consists of Brand Icons and Captains of Industry. The APBF aspires to increase the level of branding awareness in Malaysia and the world, as well as identify and nurture outstanding Malaysian brands to be global brands. The APBF has been delivering on its mission to educate and disseminate the importance of branding with the aim that a branding culture aided by best practices will then position Malaysia amongst the world’s greatest nations. Since its inception, the APBF has launched many initiatives through The BrandLaureate to support its objectives. The BrandLaureate is the sobriquet for brand excellence. From the publication of branding articles in newspapers and the organisation of branding seminars to The BrandLaureate Awards, these initiatives have helped to increase the awareness of brands and branding in Malaysia and the world. The APBF has achieved milestones after milestones and the journey does not stop. We will continue to scale new horizons and we invite you to join us as we discover new insights and knowledge to build strong and sustainable brands. 4

4 6 7 8 9 23 27 41 61 71 About the Asia Pacific Brands Foundation Patron’s Message Chairman’s Message President’s Message CEO’s Message The Hall of Fame Lifetime Achievement Brand Icon The Most Eminent Brand Icon The Business Entrepreneur Brand Icon The celebrity icon The Industry Champion Brand Icon CONTENTS 5

Bravo to all the winners of The BrandLaureate ICON Award 2018! I have always admired the Asia Pacific Brands Foundation for its gusto. I would go as far as to say that we are all greatly blessed to be hosted by such an iconic foundation in this equally iconic event! My experience with the APBF extends to even my pre-Patron days and its impel to drive the importance of brands and branding to every individual, institution and corporate body out there comes across as magnanimous because it intends the greater good of everyone in this nation, region and the world at large. Be it in name, style or approach, the Foundation is the greatest practitioner of what it preaches. Branding is the very heart of its day-to-day business and from my own observation; even the in-house team resonates with the idea on a personal level. This I feel is key in the branding drive. The internalization of an idea solidifies a belief system greatly. Anchoring objectives on the inside the most sure way to stay on track and achieve milestones along the way. I believe the Theme, Capitalize Your Leadership to Crystallize Your Brand, applies to the APBF here as well. The leadership qualities of the Foundation are second to none in the awards industry of this nation; and its virtues are evergreen. It is not difficult to imagine the Foundation in a magnificent state of crystallization, glimmering as glorious light passes through it, splitting up into spectrums of untold magnificence. Being in the Patron’s seat has its privileges. The most memorable of them is the care and commitment that the Foundation pours out to anyone who savours the move of brands and branding and the passion and planning that goes out to make this ICON Award significant and memorable in the best of ways. And it is the greatest wish of the Foundation that all of you will continue on the journey of branding to elevate your brand to a higher position and leave legacies that will be remembered by all. PATRON’S MESSAGE Y.A.BHG TUN DATO’ SRI HAJI ABDULLAH AHMAD BADAWI Y.A.Bhg Tun Dato’ Sri Haji Abdullah Ahmad Badawi 6

The Asia Pacific Brands Foundation remains grateful for your support in the development of brands and branding in this nation and region. Thanks to you, the Foundation has been able to keep its vision and mission going for over a decade now. This is a gathering that in essence is possible because of the profound outworking of the endeavour that the APBF planted and nurtured over the years. Indeed, the codependence of branding and the success of a brand or business most of the time remains unsaid. And because many are mum about it, there can be outcomes which are counterproductive to good business. For one, not realizing how vital sound branding is can lead to neglect of brand health. And the outcome of this obvious: as health declines, so does brand vitality. When the shine of a brand grows faint, it eventually wanes away and becomes not only forgettable, but forgotten altogether. Another scenario is not knowing the goodness of branding. This will result in the brand being left behind, particularly in a world that is growing more and more aware of the manifold benefits of branding than ever before. Where once brands started out on equal footing, they slowly fall away from the racecourse simply because they undervalue the succinctness of the fruits of branding. Not being aware of the role of branding can lead to misconceptions or worse, avoidance of it. If the right awareness on brands and branding is not created, other thoughts on the subject matter, which may even be destructive in nature, will rush in to fill the lacuna. Confusion may rise. And so may fear. Fear of the very notion of branding which will lead to refusal of it in the process. The result of this is no doubt disastrous to the brand as it is left in the dark in a place absolutely devoid of the light of branding. On the other side of the spectrum, thankfully, are those, like yourselves, who thrive in the medium of branding. In fact, you are akin to navigational lighthouses that guide sailors in the rough seas of branding equally during calm or rough times. To you, the words of this year’s Theme, Capitalize Your Leadership to Crystallize Your Brand, make perfect sense. This is why you are icons. An icon is not only a practitioner of healthy branding, but a master of it who propagates the knowledge of branding in season and out of season thereby encouraging and inspiring many. And for this, you have my heartfelt congratulations. Ybhg. Tan Sri Rainer Althoff CHAIRMAN ’S MESSAGE YBHG. TAN SRI RAINER ALTHOFF 7 7

Dr. KKJohan PRESIDENT ’S MESSAGE There is something about The BrandLaureate Brand ICON Awards that draw brands to vie for its coveted position and join its league of luminaries. The ICON Award is like a magnet drawing only the very best of leaders and brands and ever since we launch it, it becomes more iconic year after year. Brands must have the power to become iconic as they progress over the years and that must be the mission of all brand custodians. An iconic brand is one that has high mind recall and remembered for its positive attributes and value. It is also one that is sustainable and has strong legacy. Iconic brands can only take place if the leadership is strong and focused in achieving their vision. Anything less will result in the brand not achieving its goals. In this respect, brand leaders must be able to capitalize on their leadership to drive the brand through best branding practices to arrive at its desired destination. In the process of branding, the brand will develop a strong foundation and eventually be crystallized, resulting in its iconic status. In my observation, iconic brands are those that have their DNA crystallized through the years and it is this that enables the brand to sustain its position as market leaders and shines through whether in good or bad times. Iconic brands are like crystals, solid, strong and sturdy and that is why it is so important that you introduce strategic branding initiatives to create a gem out of your brand. Congratulations to the winners of The BrandLaureate Brand ICON Leadership Awards 2018. You have demonstrated what it takes to be the best in your industry and the APBF is proud of your brand success. DR KKJOHAN 8

Chew Bee Peng CEO’S MESSAGE It is interesting to note that the words, a diamond is a women’s best friend, is a profound example of branding at its best. These words, seemingly simple, convey the notion that a lady simply cannot do without the dazzling crystal that is the diamond. The implication of this, as we know, generated a greater global demand for the precious mineral and redefined it as a tasteful addition to any personal collection. Now with this in mind, imagine your brand is the diamond. Automatically, you get the sensing that something about how you once perceived your brand has changed. Like the diamond, it is cut to perfection, or more refined, so to speak. You can visualize the oohs and aahs coming from others around you as their eyes catch the shine of your brand. Admiration. Awe. Wonder. These are catch words which orbit your brand like the Moon does the Earth, in and out of sight, year in and year out. Heads will turn. Now that is leadership of the impactful kind which gyrates with the Theme of The BrandLaureate ICON Awards 2018, Capitalize Your Leadership To Crystalize Your Brand, So simple, yet so eloquent! This is what the APBF wishes for your already amazing brand. I wish you hearty congratulations for being an iconic brand. An iconic brand does all of the above. It is the great crystal – the definitive diamond of brands – and the leader of branding, one that outshines other brands. In the competitive world of branding, you have no choice but to shine above your competitors, less you be pushed aside and lose your market share. Yes, it is a tough world but as recipients of The BrandLaureate Brand ICON Leadership Award, you can rise above the occasion and take on any challenges that come your way. CHEW BEE PENG 9

Up close & personal with Icons 10

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GRAND PRIX D' EXCELLENCE AWARD 13

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THE CORPORATE ICON : TRANSFORMATIONAL CORPORATE LEADER BRAND ICON LEADERSHIP AWARDS 2016 YBhg Dato’ Mohd Shukrie Mohd Salleh Group Chief Executive Officer POS Malaysia Berhad YBhg Professor Dato’ Dr. Mazliham Mohd Su’ud President / Chief Executive Officer Universiti Kuala Lumpur YBhg Dato’ Sharifah Mohd Ismail President Institute of Marketing Malaysia YBhg Datuk Torstein Dale Sjotveit Chief Executive Officer Sarawak Energy Berhad Mr Antony Lee Chief Executive Officer AIG Malaysia Insurance Berhad Mr Joseph Tan Huang Kew Managing Director Chek Hup Sdn Bhd THE BUSINESS ICON : GREAT ENTREPRENEUR BRAND ICON LEADERSHIP AWARDS 2016 YBhg Datuk Gan Sem Yam Managing Director V.S. Industry Berhad YBhg Datuk Seri Dr. Yew Kien Cheong Chief Executive Officer Biotech Stemcell Bhd Sir Dr. Erwin AC Ng Motivational Thought Speaker Mr Law King Hui Managing Director Sasbadi Holdings Berhad Mr Francis Lau Managing Director LCY Development Sdn Bhd THE INDUSTRY ICON : BEST CHOICE INDUSTRY ICON BRAND ICON LEADERSHIP AWARDS 2016 YBhg Dato’ Dr. Ang Bon Beng Executive Director Edaran Tan Chong Motor Sdn Bhd - Automotive Industry YBhg Dato Koh Yaw Hui Director and CEO Great Eastern Life Assurance (Malaysia) Berhad - Life Insurance Industry Mr Cheng Chee Chung Managing Director Panasonic Malaysia Sdn Bhd - Consumer Electronics Industry Mr Aaron Soo Chief Executive Officer Sunway Lagoon Sdn Bhd - Theme Park & Attractions Industry DR KKJOHAN TOP TEN ICONIC BRANDS INDUSTRY CHAMPION BRAND ICON LEADERSHIP AWARDS 2016 Braun Büffel Fashion – Leather and Accessories F&N FMCG – Soft Drinks and Dairies Volvo Car Malaysia Automotive Engineering and Innovation Great Eastern Life Assurance LHDNM Income Tax Mardi Research & Development – Agrofood PNB Asset Management Philips Lighting Consumer – Lighting Solutions Public Mutual Financial Management & Wealth Planning – Unit Trust Public Bank Banking THE VISIONARY ICON : MOST EMINENT BRAND ICON LEADERSHIP AWARDS 2016 YBhg Tan Sri Rainer Althoff Chairman The BrandLaureate YBhg Professor Tan Sri Zakri Abdul Hamid Science Advisor to the Prime Minister of Malaysia YBhg Tan Sri Dato’ Dr. Salleh bin Haji Mohd Nor Pro-Chancellor Universiti Teknologi Malaysia YBhg Tan Sri Dato’ Denis C. Latimer Managing Director Latimer Corporation Sdn Bhd YBhg Tan Sri Dato’ Sri Muhammad Ikmal Opat bin Abdullah Founder & Group Executive Chairman of Widad Business Group YBhg Datuk P. Kasi Chairman Co-Founder & Director MK Land Holdings Bhd THE CELEBRITY ICON : GRAND MASTER BRAND ICON LEADERSHIP AWARDS 2016 Mr Alain Robert World Renowned Solo Rock Climber YBhg Datuk Vincent Sim Founder/Chairman Art Expo Malaysia YBhg Dato’ Seri Langat Diraja (Dr) Lam Peng Chong President Spastic Children´s Association of Selangor & Federal Territory Jaclyn Victor Singer YBhg Dato’ Bernard Chandran International Fashion Designer WWW.THEBRANDLAUREATE.COM ROYAL QUINTESSENTIAL BRAND ICON LEADERSHIP AWARD 2016 Yang Teramat Mulia Dato’ Seri DiRaja Tan Sri Tunku Puteri Intan Safinaz binti Tuanku Abdul Halim Mu’adzam Shah HALL OF FAME – LIFETIME ACHIEVEMENT BRAND ICON LEADERSHIP AWARD 2016 YBhg Tan Sri Hamad Kama Piah Che Othman HALL OF FAME – LIFETIME ACHIEVEMENT BRAND ICON LEADERSHIP AWARD 2016 YBhg Kolonel (K) Tan Sri Datuk Wira Dr. Hj. Mohd Shukor bin Hj. Mahfar GRAND PRIX D’EXCELLENCE BRAND ICON LEADERSHIP AWARD 2016 YB Tan Sri Datuk Seri Panglima Joseph Pairin Kitingan ICON OF ICONS BRAND ICON LEADERSHIP AWARD 2016 - THE KING OF BRANDING YBhg Professor Emeritus Tan Sri Dato’ Sri Paduka Dr. Lim Kok Wing THE LEGENDARY ICON : 15

A LIFE OF SIGNIFICANCE DR KKJOHAN WWW.THEBRANDLAUREATE.COM THE BRANDLAUREATE QUINTESSENTIAL BRAND ICON LEADERSHIP AWARD 2017 YABhg Tun Jeanne Abdullah THE BRANDLAUREATE NATION BUILDING BRAND ICON LEADERSHIP AWARD 2017 - UNITY & HARMONY ICON YBhg Professor Emeritus Tan Sri Dato’ Sri Paduka Dr. Lim Kok Wing THE BRANDLAUREATE NATION BUILDING BRAND ICON LEADERSHIP AWARD 2017 - GAME CHANGER ICON YAB Dato’ Seri DiRaja Dr. Zambry Abd Kadir THE BRANDLAUREATE HALL OF FAME LIFETIME ACHIEVEMENT BRAND ICON LEADERSHIP AWARD 2017 YABhg Toh Puan Dato’ Seri Dr. Aishah Ong THE BRANDLAUREATE NATION BUILDING BRAND ICON LEADERSHIP AWARD 2017 - BRAND INFLUENCER ICON YB Datuk Seri Hishammuddin Tun Hussein THE CLASSIC ICONS : PREMIER BRAND ICON LEADERSHIP AWARDS 2017 YBhg Tan Sri Robert Tan Hua Choon Chairman & Non-Executive Director Marco Holdings Berhad YBhg Tan Sri Datuk Seri Tan Kean Soon Executive Deputy Chairman T7 Global Berhad YBhg Tan Sri Dato’ Dr R Palan Chairman SMRT Holdings Berhad YBhg Dato’ Lim Kuang Sia Managing Director & Chief Executive Officer Kossan Rubber Industries Berhad YBhg Datuk Andrew T.K. Lim Managing Director SOGO (K.L.) Department Store Sdn Bhd YBhg Dato’ Sri Ir. Kunasingam A/L V. Sittampalam Co-Founder & Executive Director HSS Engineers Berhad INTERNATIONAL BRAND PERSONALITY AWARD 2017 Anggun Singer and Songwriter THE BUSINESS ICONS : BUSINESS ENTREPRENEUR BRAND ICON LEADERSHIP AWARDS 2017 YBhg Dato’ Teh Kean Ming Managing Director JKG Land Berhad YBhg Dato’ Ong Theng Soon Executive Director Binastra Land Sdn Bhd YBhg Dato’ Sri Princess Dr. Becky M. Leogardo Founder BML, Alexa & Gluta Products Cher Ng Managing Director Zouk Kuala Lumpur & Co-Founder TREC Kuala Lumpur Tee Chee Seng President cum Techno Adviser Nano Silver Manufacturing Sdn Bhd THE VISIONARY ICONS : MOST EMINENT BRAND ICON LEADERSHIP AWARDS 2017 YBhg Dato’ Seri Jamil Bidin Chief Executive Officer Halal Industry Development Corporation (HDC) YBhg Tan Sri Dato’ Seri Dr. Hj Yahaya Ibrahim Executive Chairman Yahaya Ibrahim Educational Services Sdn Bhd YBhg Datuk Badlisham Bin Ghazali Managing Director Malaysia Airport Holdings Berhad YBhg Datuk (Dr) Aminar Rashid Bin Salleh President & Chief Executive Officer Perusahaan Otomobil Kedua Sdn Bhd YBhg Dato’ Dr. Abd Latif Mohmod Director General Forest Research Institute Malaysia YBhg Dato’ Izham bin Yusoff Group Managing Director Bina Darulaman Berhad Puan Puteri Mariana Abdul Majid Chief Executive Officer Mutiara Teknologi (M) Sdn Bhd THE BRANDLAUREATE PREMIER AWARD 2017 The King Charles Troupe Famous basketball unicyclists ICONIC BRANDS : INDUSTRY CHAMPION BRAND ICON LEADERSHIP AWARDS 2017 Brunsfield Integrated Real Estate Solutions Kossan Manufacturing – Gloves Malaysia Airport Holdings Global Airport Management Public Bank Banking SCS Dairy Butter & Cheese Chow Tai Fook Jewellery Limkokwing University of Creative Technology Globalising Malaysian Education MARDI R&D – Agrofood Public Mutual Financial & Wealth Planning – Unit Trust Sothys Beauty Care Toyochem Printing Ink & Solutions Great Eastern Life Assurance Mah Sing Property – Premium Lifestyle Developer Philips Consumer Lighting Solutions Sarawak Convention Bureau MICE & Destination Branding THE LEGENDARY ICONS THE CELEBRITY ICONS : GRAND MASTER BRAND ICON LEADERSHIP AWARDS 2017 Dayang Nurfaizah Diva Khairul Hafiz Jantan Athlete YBhg Professor Dato’ Wah Idris Composer, Musician & Producer Cheong Jun Hoong Diver YBhg Datuk Marina Chin Chef De Mission, Malaysian Contingent, SEA Games 2017, Majlis Sukan Negara Malaysia Shila Amzah Singer and Songwriter YBhg Dato’ Kee Hua Chee Writer & Blogger Dr. Joanne Yeoh Violinist Joseph Schooling Swimmer National, Asian and Olympic Champion Shalin Zulkifli Ten Pin Bowler THE SPORTS ICONS : GRAND MASTER BRAND ICON LEADERSHIP AWARDS 2017 16

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ICONS are brand leaders capitalizing on their leadership to achieve their vision and in the process, build and crystallize their brands. Leaders with the ability to capitalize on its leadership are strong and firm and have deep maturity of mind to guide them through. There is definitely deep gratification in seeing a brand come into full circle, using hard-sought wisdom and authority to guide fresh and bright ideas. The Asia Pacific Brands Foundation (APBF) in launching The BrandLaureate Brand ICON Leadership Awards 2018 is fully aware of the importance of leadership as the cornerstone of one’s business and brand’s success. Hence, the theme of the Awards, Capitalize Your Leadership to Crystallize Your Brand. Strong leadership determines the level of success of a brand and the best leaders leave no stone unturned as they go all lengths to exhaust all available resources to maximize the potential of their brands and crystallize what it represents. Some of the most captivating and inspiring success stories are achieved when these leaders are able to capitalize on their leadership to give them the winning edge. The strategies they adopt, the innovation that they bring forth differentiates good and great leaders. Great leaders often innovate to crystallize the brand and they understand that the very notion of innovation distinguishes between a leader and a follower. 18

Innovative brands are often the crystals among the rest, it is not how they look and feel like but it is how they work. And to see it through, great leaders are always great simplifiers, who can cut through the most pressing of issues, obstacles and doubts to offer the best solution in the toughest of situations where everybody understands. Leaders who capitalizes on their leadership are not only able to take people where they want to go but also take the brand where they don’t necessarily want to go, but ought to be. Great leaders are those that drive their brands, personal and corporate to break barriers and borders. They are adrenalin charged and by being able to capitalize on their leadership and crystallizing their brands, they stamp their mark as ICONS that are respected and admired. And most of all, they inspire! Your Leadership Defines Your Brand Capitalize on Your Leadership to Dominate, Crystallize on Your Brand to be Dominant Leave a Lasting Legacy for Life 19 Jeff Bezos Cristiano Ronaldo Sir Richard Branson Dr. KKJohan Dr Ben Shalom Bernanke Serena Williams

ICONS ARE LEADERS WHO WILL KEEP WORKING ON THEIR BRANDS UNTIL IT IS CRYSTALLIZED - DR KKJOHAN - 20

THE BRANDLAUREATE brand icon categories THE BRANDLAUREATE HALL OF FAME LIFETIME ACHIEVEMENT BRAND ICON LEADERSHIP AWARD THE BRANDLAUREATE MOST EMINENT BRAND ICON LEADERSHIP AWARD THE BRANDLAUREATE BUSINESS ENTREPRENEUR BRAND ICON LEADERSHIP AWARD THE BRANDLAUREATE CELEBRITY ICON THE BRANDLAUREATE INDUSTRY CHAMPION BRAND ICON LEADERSHIP AWARD 21

EVERY ICON HAS A STORY TO TELL BUT ONLY THE BEST WILL LEAVE A LASTING LEGACY. - DR KKJOHAN - 22

The BrandLaureate Hall of Fame Lifetime Achievement Brand Icon Leadership Award 23

The BrandLaureate Hall of Fame Lifetime Achievement Brand Icon Leadership Award YBhg Tan Sri Abu Zahar Ujang (Chairman of Percetakan Nasional Berhad / Chancellor of Binary University, Kuala Lumpur / Former President of dewan Negara (Senate), Parliament of Malaysia A Man of the Law “It is important that we have peace in the country. Without peace, people will not be able to live, work and grow,” says Tan Sri Abu Zahar Ujang. Wise words from a man whose career is closely linked to the law - whether as an enforcer, legal practitioner or legislator. He embarked on a career in law enforcement when he joined the Royal Malaysian Police Force and in 1964 and rose through the ranks to be appointed Acting Deputy Superintendent in 1979. He then retired from the police force to practice law (he had been admitted as barrister-at-law at Lincoln’s Inn, London two years earlier). He was in fact, the first police officer in the country to be then allowed to pursue further studies without having to resign from the police force. Tan Sri Abu Zahar made his foray into politics when he was elected as Member of Parliament or Kuala Pilah, Negeri Sembilan and appointed as State Assembly member and also the State Exco member. Stamp of Integrity In 2010, he was appointed as President of the Senate, Parliament of Malaysia for two terms before retiring in 2016. He is only one of two candidates to have completed the maximum six-year tenure for this position. During his tenure as the President, Tan Sri Abu Zahar stamped his mark with his firm leadership and inculcated positive values of integrity, responsibility and fairness among members. These has gained him the respect and admiration of the members of the Senate and all Malaysians. Strong Leadership Qualities Tan Sri Abu Zahar is Chairman to many organisations and associations and this is reflective of his strong leadership, where he has been able to crystallize it to effectively lead these bodies to greater heights of success. He is currently the Chairman of Indah Water Konsortium Sdn Bhd, a position he has held since 2016. Apart from serving as the Chairman of Lembaga Pertubuhan Peladang and Rubber Industry Smallholders Development Authority (Risda), he has also led several non-governmental organisations (NGOs). He was also the President of Malaysian Ex-Police Association, Muslim Lawyers Association Malaysia and Council of Former Elected Representatives (Mubarak), the statement said. Tan Sri Abu Zahar is also well known for his anti-corruption stance and this is highlighted by the fact that he has served as Chairman of Jawatankuasa Khas Mengenai Rasuah Malaysia (JKMR), Chairman of South East Parliamentarians Against Corruption (Seapac) and as a board member of the Global Organisation of Parliamentarians Against Corruption (Gopac). More recently, Tan Sri Abu Zahar had spoken out about the effects on corruption and abuse of power as the main reasons for the dwindling size of Malay Reserve Land in the country. He has made Malaysia proud with his achievements and contributions to society and country. 24

THE BIRTH OF AN IDEA IS THE BEGINNING OF ALL SUCCESS. - DR KKJOHAN - 26

The BrandLaureate Most Eminent Brand Icon Leadership Award 27

The BrandLaureate Most Eminent Brand Icon Leadership Award YBhg Tan Sri Abdul Majid Khan Executive Chairman - Jaycorp Berhad Eastern Influence Tan Sri Abdul Majid Khan is an established businessman and well-known entrepreneur, with vast experience in banking, corporate sectors, politics and public service. He served as Political Secretary to the late Tun Fuad Stephens from 1964 to 1965 an was the Information Chief of Party Berjaya Sabah from 1979 to 1985. He was also a member of the Sabah State Legislative Assembly. In the business and industry sectors, he was the Chairman of the Sabah Timber Assoiation from 1978 to 1985. He was also the Founder, Director of Sabah Bank Berhad and Chairman of Sabah Finance Berhad. He was appointed to the Board of Directors of Malaysian Airline System Berhad from 1980 to 1985. As the Executive Chairman of Jaycorp Berhad Tan Sri Abdul Majid Khan has played a pivotal role in transforming the brand to become a multi-business entity with footprints in manufacturing, engineering, bio-mass and trading. Local Expertise Utilising his know how of Sabah’s business and political landscape, Tan Sri Abdul Majid Khan has successfully expanded Jaycorp’s business activities. Noting the state’s increasing lure as a travel destination meant there was a greater demand for hotel rooms and other infrastructure for the tourism industry. “We see tremendous potential in the construction industry in Sabah,” he said, adding that Jaycorp intends to pursue aggressively to tender for massive public projects, as well as projects in the private sector. It is this local knowledge and expertise that informs Jaycorp’s many decisions such as its investment in 400 acres of land in Bongawan, Sabah, which has been zoned for integrated tourism development. Its expansion into the construction industry (via its subsidiary Jaycor Engineering and Construction Sdn Bhd) is further illustrated with its successful tender to build the Azman Hashim Gallery and Auditorium at Universiti Malaysian Sabah (USM) in Kota Kinabalu. Though Jaycorp is making considerable headway in the construction and property segments, it is as a manufacturer and exporter of fine furniture that defines Jaycorp. Under Tan Sri Abdul Majid Khan’s astute leadership, the furniture division still provides for the bulk of Jaycorp’s very healthy revenue streams (in 2016, its furniture division contributed 81.9% or RM237.14mil to the group’s total FY2016 revenue of RM289.46mil). Astute Leadership Tan Sri Abdul Majid Khan’s business acumen was put to test when the Ringgit depreciated in value a few years back. He improved operational efficiency along with stringent cost control which led to the improved earnings from the furniture division. He was also quick to recognise that any devaluation in the Malaysian Ringgit would further boost its price competitiveness. Tan Sri Abdul Majid has also made China the main focus for Jaycorp’s furniture export activities, believing that its current number one market will grow even more and that Jaycorp is well positioned to further enlarge its market share. His success in steering Jaycorp sees Tan Sri Abdul Majid Khan receive the BrandLaureate Most Eminent Brand Icon Leadership Award. 28

The BrandLaureate Most Eminent Brand Icon Leadership Award YBhg Tan Sri Dato’ Seri Haji Megat Najmuddin bin Datuk Seri Dr Haji Megat Khas Chairman - Asian PAC Holdings Berhad and SEG International Berhad An Elder Statesman An elder statesman and UMNO stalwart, Tan Sri Dato’ Seri Haji Megat Najmuddin bin Datuk Seri Dr Haji Megat Khas has spoken openly about the need for greater communication among races to preserve national harmony. He has also spoken out against the money culture that has so overtaken politics in the country. Strong words from a strong personality - one which has been shaped by a long and distinguished career in both public and private spheres. Legal Eagle Tan Sri Megat obtained his Honours degree in Law from the University of Singapore in 1970. His first job after graduating was with First National City Bank now Citibank) for two years and went into law practice with a leading law firm in Kuala Lumpur for another two years, after which he started his own firm. In 1986, he retired from law practice and went headlong into politics, ultimately becoming UMNO Chief of Petaling Jaya. He was State Assemblyman for Kelana Jaya for two terms (1986 till 1995 and Municipal Councilor in Majlis Perbandaran Petaling Jaya and Majlis Perbandaran Subang Jaya for 20 years. He had a stint as the Chairman of the Public Accounts Committee of the Selangor State Assembly and a director of PKS (elangor Agricultural Development and a director of PKPS (Selangor Agricultural Development Corporation) and SIC (Selangor Industrial Corporation). Upon his retirement from politics in 1986, he was appointed a member of the National Economic Consultative Council 2 (NECC 2) by the Prime Minister, where he was involved in Human Resource Development. He was also appointed to the Capital Market Strategic Committee by the Finance Minister and in August 2001 was appointed as a member of the Corporate Debt Restructuring (CDRC)of Bank Negara. He was elected Executive Committee Member of the Federation of Public Listed Companies Berhad (FPLC) in August 1994 and was elected as the President in October 1997. He represented the organisation to the High Level Finance Committee of the Ministry of Finance until 2000. In 2007, he was conferred the honour of Adjunct Professor at Faculty of Law, University Utara Malaysia. He sits on Bank Negara Malaysia’s Financial Directors’ Education Steering Committee (FIDE). Currently, Tan Sri Megat is also the Chairman of Asian Pac Holdings Berhad, Formis Resources Berhad, SEG International Bhd and MajuPerak Holdings Berhad. He also serves as a Non-Executive Independent Director of PETRONAS. He is current President of Persatuan Darul Ridzuan in Wilayah Persekutuan and Selangor (a welfare organization). He has been President of Kelab Golf Negara Subang for 6 years. He is trustee of Tan Sri Muhyiddin Charity Golf; MyKasih (Charity) Foundation and the Vijayaratnam Foundation. Sportsman at Heart Tan Sri Megat was President of the Combined Old Boys’ Rugby Association (COBRA) for 5 years. He also served as President of Selangor Rugby Union for 4 years. Additionally, he was a one time Deputy President of Malaysian Rugby Union (MRU). He retired from playing rugby in 1976. A passionate sailor in the 80s, his sailing team won the first King of Thailand Cup in the Royal Phuket Regatta 1987 on “Impiana”. 30

The BrandLaureate Most Eminent Brand Icon Leadership Award YBhg Tan Sri Dato’ Lim Kang Yew Deputy Chairman - TSR Capital Berhad Dive Tan Sri Lim Kang Yew is a businessman with over 40 years of experience, speacilizing in construction and property development as well as plantation agriculture. His career started off with a construction company mainly engaging in civil engineering, building works and manufacturing of precast concrete products. Tan Sri Lim’s involvement in property development has been invaluable to the group. Notably, he has major contributions in the development of the headquarters of TSR Capital Berhad and its flagship development, PD Waterfront in Port Dickson, Malaysia. His active participation in PD Waterfront development has also successfully improved the hospitality and tourism in Malaysia. In the plantation business, he is involved with the management and operations of oil palm plantation, rubber plantation, forest plantation, logging, sawmilling and chipping, as well as other downstream manufacturing. Tan Sri Lim believes that good leadership and teamwork are key to success and this has led to his success in growing the business. He is grateful to have been given the opportunity to play a role in building the nation. He is a strong advocate of a greater Malaysia and is committed to further contributions to the country’s growth. Diversification is Key Tan Sri Lim is also the Managing Director of PLS Plantations Berhad and recently oversaw the the organisation move into the durian plantation business, with the acquisition of Dulai Fruits Enterprise Sdn Bhd. Dulai is licensed to export durians to China and PLS envisions that durian plantation can be Malaysia’s new revenue stream via exports in the long term. Tan Sri Lim believes that diversification is a synergistic and logical business expansion from PLS’ existing core businesses in forest and oil palm plantation. PLS Plantations Bhd’s joint venture with Shanghai-based Greenland Group has sealed deals with four China-based fruits distributors to ship more durian products from Malaysia to China, allowing for more efficient distribution of the product in China. Huge Growth Potential In August 2018, Malaysia’s Agriculture and Agro-based Industry Ministry had signed an export protocol with China’s General Administration of Customs for frozen whole fruit durians. With the new protocol, on top of the frozen durian paste, the export of whole fruits into China is also permitted. At the moment, the export of frozen whole fruit durians is still pending approvals by the Chinese authorities. PLS Plantations previously had signed a strategic partnership agreement with Greenland to form Greenland-PLS joint venture to sell and market its durian products. Since then, the Greenland-PLS joint venture had imported popular durian species from Malaysia, including D197 Musang King and D24 Sultan King in the form of frozen products. According to the trade data compiled by United Nations, durian exports to China had increased by 35 per cent on average a year. The exports were valued at US$1.1 billion in 2017, significantly higher than the US$243 million recorded a decade ago. All this augur well for PLS Plantations’ move into the durian business and with a seasoned entrepreneur such as Tan Sri Lim at the helm, the venture looks bound to succeed. 32

The BrandLaureate Most Eminent Brand Icon Leadership Award YBhg Tan Sri Lee Kim Yew Scaling New Heights A patriot and a visionary. Those are two words commonly associated with Tan Sri Lee Kim Yew. The billionaire property magnate is extremely proud of the contributions he has made towards the nation’s economic growth. He has famously urged Malaysians to place their loyalty to the nation first instead of self-interest and bore the brunt of those remarks. Tan Sri Lee’s reputation as a visionary businessman can be traced to the fact that he is responsible for introducing medical tourism to these shores. He also first mooted the idea of opening Malaysia as a second home to wealthy foreigners. Tan Sri Lee hail from humble beginnings and held a number of different jobs, from hawking Chinese medicines to working as a translator, he slowly accumulated enough capital to invest in the booming property market across the Causeway in the 1970s and 80s. By 1985, he had amassed enough capital to plunge into the local property market.The first project was developing Tan Sri Azman Hashim’s rubber estate, in which the concept of country living made him famous. Award Winning Projects Tan Sri Lee Kim Yew is the founder of Country Heights Holding Berhad, a property conglomerate that is essentially known for developing luxury residential projects. With over three decades of experience, he is an industry icon known for his foresight in transforming the world’s largest open cast tin mine into The Mines Resort City, with breathtaking landmarks such as the Palace of the Golden Horses, Palace Beach & Spa, Mines Shopping Fair, Mines Waterfront Business Park and Malaysia International Exhibition and Convention Centre. The Mines Resort City earned then National Creativity & Innovation Award 2004 by the Malaysian Design Technology Centre and Country Heights earned the Group the Best Residential Property Development Award by FIABCI in 1992. Spirit of Innovation Driven by a strong spirit of innovation, he has diversified and broadened Country Heights into areas of health, hospitalty and education and is utilising blockchain technology to launch Country Heights cryptocurrency. Tan Sri Lee sees the cryptocurrency concept as a speedy method of raising cash for Country Heights Holding Berhad. When launched, the currency (called the ‘Horse’) will mainly be used as a utility token, a reward token and royalty program with the businesses, products and services. This includes stays at the group’s Palace of the Golden Horses, restaurants, golf memberships, private jet trips, Car City Centre, medical treatments and checks at the Golden Horses health sanctuary. Country Heights is also looking at allowing the Horse currency to be used as “legal tender” in purchasing and leasing the group’s properties. Tan Sri Lee is the Founder and Patron of the World Chinese Economic Forum and Chairman of the World Chinese Entrepreneurs and Intellectuals Club. The forum provides the right platform for Chinese from all parts of the world to converge, share ideas and experiences and solve issues that affects the global community. Executive Chairman - Country Heights Holding Berhad 34

The BrandLaureate Most Eminent Brand Icon Leadership Award YBhg Tan Sri Datuk David Chu Sui Kong Executive Chairman - Jesselton Waterfront Holdings Sdn Bhd A Real Passion for Property “I use only the best construction materials. I have traveled the entire world to find the best supplies to ensure that an international standard is maintained. I have also sought advice from experts who specialize in high rise buildings. Plus, I personally handpicked everything in the building, right down to the water taps in the bathrooms,” says Tan Sri Datuk David Chu Sui Kong, reflecting his attention to detail and deep passion about the property industry. Starting his career in automotive sales, he had already set his eyes on being a property developer during his younger days. When the time came, he wasted no time and delved into it wholeheartedly and developed Kota Kinabalu’s major property landmark, the Jesselton Residences, three blocks consisting of 28 storeys with luxury penthouses on th upper floors. Pioneering Concepts During the inception of Jesselton Residences, Datuk Chu sought advice from friends who were in the industry. It took him two years to figure out the double-wall cofferdam system to address the ‘no- sea-reclamation’ condition requested by the local authorities as part of the environment conservations. Double-wall cofferdam is famous in off-shore construction but is one of the first in building construction in Malaysia. This was the first attempt in Kota Kinabalu by a private developer. The Jesselton Twin Towers is the first of its kind in Sabah. This 56-storey tall building will be the highest in Borneo. It consists more than 700 units with floor sizes ranging from 700 square feet to 2,600 square feet, plus four penthouses with over 8,000 square feet. The tower will also be the first in Sabah to be equipped with 11 lifts inclusive of private lifts which will take residents directly to their apartments. Other key features include six sky gardens, sky bar, fitness centre, yoga pavilion, spa & wellness centre, garden pavilion, gourmet dining suites and many more. A Landmark Project He has big plans for the future and one day aims to venture into the property market in Kuala Lumpur and build a high rise building there. He said, “Great cities are defined by great buildings. Everyone wants to see the Empire State Building in New York and everyone who goes to KL wants to visit the Petronas Twin Towers. I like to build icons that make a statement and I hope that one day it will be of that magnitude.” Under his leadership, the group has made its mark as a developer of luxury condominiums and shopping malls in Kota Kinabalu, Sabah, with GDV value of more than 600 million. He is also the owner of Kudat Golf and Marina Resort Hotel (KGMR) which is located at the northern tip of Borneo and has worked with Sabah Tourism to promote Kudat, famous for its tranquility and unspoilt country charm. Tan Sri Datuk David Chu is actively involved in community work and was instrumental in the setting up of Persatuan Hemodialisis Kinabalu, Sabah, a dialysis centre. He also serves on the Boards of various associations and NGOs in Sabah. 36

INNOVATION IS THE DNA OF BRAND CREATION FOR BRAND SUCCESS. - DR KKJOHAN - 40

The BrandLaureate Business Entrepreneur Brand Icon Leadership Award 41

The BrandLaureate Business Entrepreneur Brand Icon Leadership Award YBhg Dato’ Seri Mohamed Azahari Mohamed Kamil Managing Director - QSR Brands (M) Holdings Berhad Doyen of Fast Food Industry Dato’ Seri Mohamed Azahari is a chartered banker with an illustrious career spanning more rhan three decades in the corporate,finance and education sectors. He has held top positions in corporations such as Malaysian Industrial Development Finance Bhd, Permodalan Nasional Berhad, Amanah Raya-JMF Asset Management, Asian Finance Bank Berhad, Segi University & Colleges, and now, as the Managing Director of QSR Brands. Market Leader He graduated from the Institut Teknoogi Mara (UiTM) in Shah Alam with a Diploma in Banking in 1980 and subsequently obtained his BBA in Finance from the Western Michigan University in 1982; he obtained his MBA inFinance from the Central Michigan University in the US in 1984. He is a Chartered Banker of the Asia Institute of Chartered Bankers as well as a Chartered Professional in Islamic Finance since 2015. He is a Board Member of Universiti Sains Islam Malaysia (USIM) and Universiti Teknologi MARA (UiTM) . He is also appointed by the Ministry of Higher Education on the CEO Faculty Program Adjunct Professor and Distinguished Fellow for Public Universities. As the Managing Director of QSR Brands, the largest quick service restarant brand in the country, he guides and steers the brand to create growth with his leadership. In the competitive food indusy, the challenges are never ending but Dato’ Seri Azahari is unfazed by it and confident that QSR will maintain its leadership position. Big Expansion Plans QSR Brands is the operator of 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia. It also operates more than 470 Pizza Hut restaurants in Malaysia and Singapore. Dato’ Seri Mohamed Azahari said the company aims to open an additional 24 KFC restaurants in the country by year-end. Within the next three years, QSR plans to add 67 KFC and 60 Pizza Hut outlets across its four markets. Currently, QSR operates 467 Pizza Hut outlets in these markets. Some 698 of its KFC outlets are located in Malaysia, 85 in Singapore, 16 in Cambodia and 11 in Brunei, while the group operates 388 Pizza Hut outlets in Malaysia with the remaining 79 in Singapore. QSR has embarked on a new business model that will shave off a lot of its capital expenditure requirements — by getting the developers of integrated townships to pay for the construction of its outlets. According to Azahari, QSR will form a business partnership with the developers to build drive-through outlets in the latter’s integrated townships. The developers will pay for the construction cost of the building, substations and other support infrastructure while QSR will contribute the kitchen machinery and appliances. The ownership of the building stays with the developer. In turn, QSR will sign a long-term lease of 25 to 30 years with the developer to operate the drive-through outlet. The lease will be renewable every three years at an attractive rate to the developers. Such innovative developments coupled with Dato’ Seri Mohamed Azahari’s astute leadersip has seen QSR return to the Bursa Malaysia. 42

Dato’ Seri Mohamed Azahari was represented by Adi Wira Razak, CEO of Upstream Division.

YBhg Datuk Seri Garry Chua Founder & Group Executive Chairman (Rotol Group of Companies) Painting a Positive Picture Datuk Seri Garry Chua is a successful business leader who is constantly keeping abreast of new innovations to keep his company - ROTOL Group - ahead of the competition. ROTOL is a leading name in the building industry from construction, refurbishments, interior design to specilaist facade maintanence. It is also involved in the food business with the popular Chakri Palace, Rainfores and Sanook restaurants under its subsidiary - ROTOL Food Chain. Paint Professional Datuk Seri Garry Chua’spast experience was in the paint industry with ICI and JOTUN, and, as such, he naturally started a business focussing on what he knew – the building industry with paints and special texture coatings and as applicator and service provider. He embarked on a joint venture with an American partner, Joseph Weiinraub, in facade maintenance and restoration technology and, they secured a major contract with the Petronas Twin Towers. Later, Datuk Seri Garry Chua bought out his partner, who was getting on in age by then. ROTOL Group is the brand selected to undertake nchallenging facade restoration work for such prestigious buildings such as the Petronas Twin Towers, Mandarin Oriental Kuala Lumpur, Shangri-la Hotel Kuala Lumpur, the Grand Hyatt Kuala Lumpur, the Dayabumi Complex, the New Calvary Church, KLCC Suria, The Weld and Wisma Goldhill. Datuk Seri Garry Chua is constantly keeping abreast of new technologies and developments in the industry that are taking place in advanced economies like the US, Europe, Japan and, now, China. He plans to introduce innovations to his existing Rotol US technology through the use of neutral chemical products, and highly trained and skilled craftsmen, as well as introducing robotic technology to maintain entire facade envelopes. Touch of Bond Datuk Seri Garry Chua recommends that CEOs inject a touch of 007 into their daily lives, allowing them to be inspired and to come up with innovative solutions to im possible missions. He is the President of Malaysa Retail Chain Association (MRCA) from 2016 to 2020. Under his stewardship, MRCA branding has gone many notches higher with various initiatives launched to promote the brand as a platform to assist retailers to network and build their businesses. He is also at the forefront engaging the various regulator bodies and agencies to ensure a better business environment for all retailers. He has called on the government for more business-friendly policies as well as greater efforts to woo Chinese tourists who are the biggest spenders in the global tourism industry. For his tireless efforts as President of MRCA and for his innovative approach to business, Datuk Seri Garry Chua earns the BrandLaureate Business Entrepreneur Brand Icon Leadership Award. The BrandLaureate Business Entrepreneur Brand Icon Leadership Award 44

YBhg Datuk Seri Subramaniam Pillai Sankaran Pillai Executive Director - Dhaya Maju Infrastruktur (Asia) Sdn Bhd Building on the Right Principles Dedication, meticulous, innovation and action. These are the four motivating principles that Datuk Seri Subramanian Pillai uses to propel his business forward. He was born in Sungai Petani, Kedah and is an engineer by profession. Upon his graduation, he worked with a construction company and after gainng enough experience, set up Dhaya Maju Infrastructure (Asia) Sdn Bhd (DMIA). DMIA’s first contract was the construction and completion of an access road to Ebor tollplaza at Batu Tiga, under the elite expressway package 1A. This was the catalyst needed to propel the company further to make its mark in the construction industry. Once the company was fully operational, he decided to undertake his Masters in Marseille, France where he obtained a Masters in Business Admnistration. Vision to be Listed Expanding the company into the railway sector further highlighted Datuk Seri Subramaniam’s vision of being one of a leading construction company in Malaysia. In 2015 DMIA won the contract for the Phase 1 of Klang Valley Double Track. This highlights his constant strive for success and his adventurous nature. The growth of DMIA Group was consistent with Datuk Seri Subramaniam behind the wheel which saw him and the company overcome several obstacles to cement its foundation to what the DMIA Group is today. His vision is to see a modernized nation where high-quality growth is sustained with accelerated development. Moreover, his direct mission is to be an eminent construction company by delivering world class projects with foresight, integrity and professionalism. Datuk Seri Subramaniam Pillai is looking forward to the prospect of DMIA Group to be listed on the KLSE, as well as widening his roots into the South-East Asia region, aiming to be a dominant force in the competitive construction industry. Lifelong Learner Behind the closed doors of DMIA, Datuk Seri Subramaniam Pillai applies his strong command of business and management principles as they pertain to construction, development, resource allocation, planning methods, and leading others. His effectiveness in communication and high motivation leverages assets in teammates to reach organizational goals. Being a lifelong learner, he is committed to staying on top of the best, current and emerging business practices, especially in the international context. Possessing the necessary skills, Datuk Seri Subramaniam is not afraid to face different challenges and overcome obstacles to satisfy the client. After almost a quarter of century of injecting his knowledge, management and skills, Datuk Subramaniam is able to see his childhood dream turned into reality. His relentlessness, determination, belief and execution has led to the growth of the company from just five employees to 650 today. Constantly striving for success, Datuk Subramaniam decided to expand his operations into India in 2001. In more recent developments, DHAYA Maju LTAT Sdn Bhd, a joint venture between privately held DMIA and Lembaga Tabung Angkatan Tentera (LTAT), has submitted a new proposal to the government in a bid to win back the Klang Valley Double Track Phase 2 (KVDT2) contract. The BrandLaureate Business Entrepreneur Brand Icon Leadership Award 46

YBhg Dato’ dr. jessie tang Group chief Executive officer east west horizon plantation berhad The BrandLaureate Business Entrepreneur Brand Icon Leadership Award Kedah born, Dato’ Dr. Jessie Tang is a medical doctor by profession but gave up her career as a doctor to become an entrepreneur and venture into the oil palm industry. With little knowledge of what to expect,she has been able to go through the tough times with her grit and determination, to the extent of camping in the plantation to oversee matters. In 2004, she established East West One Consortium Group as she saw great promise in the oil palm industry. Oil palm cultivation, harvesting and trading are the core business of the Group. It introduced the concept of oil palm plantation interest scheme operator and manager in Malaysia which was well received by investors. Under her leadership, East West One Group’s business has expanded into Indonesia and acquired rights to operate significant landbank for oil palm cultivation. The Group has also expanded into quarry management, mining operations of natural stone quarries as well as international marketing and trading of natural stones in the form of block, slabs and tiles. In Papua Province of Indonesia, the Group holds timber operations with significant potential for conversion into valuable plantation land. As an industry leader, she is a Council Member of the Malaysian Estate Owners’ Association and has been recognized by various media and publications in Malaysia and internationally as a successful woman entrepreneur in the palm oil industry and been invited to speak at forums on issues relating to palm oil and its development. Dato Dr. Jessie is also a strong advocate of holistic wellness and firmly believes in taking goodcare of one’s health. She has established holistic wellness centers that integrate a myriad of multidisciplinary diagnostics. In addition, she owns a biological laboratory for the distribution of regenerative medicine solutions through partnership with an Australian based medical research company. On a regional scope, she presently serves as a founding member to Thailand’s prominent Nation Building Institute International (NBII), an independent think tank and educator on governance and socio-economic development issues on local, regional and international context. A very passionate community leader, Dato’ Dr. Jessie has on her personal basis hosted numerous workshops on women empowerment and sponsored various functions for disadvantaged women, senior citizens, terminally ill children and workshops for the rural communities. Dato’ Dr. Jessie is also an active sports person and is a martial artist, serving as Chairman and Patron of Kobe Osaka International Karate Association . Apart from that, she is also a sharp shooter. 48

YBhg Dato’ Dr Azman Ching Eu Boon CEO - Cannis App Sdn Bhd Enterprising Spirit Dato’ Dr Azman Ching is an entrepreneur involved in multi faceted businesses. He started his career with CNI Enterprise, a Multi Level Marketing enterprise and his preserverance and commitment led him to become one of the top ranked CNI distrbutors at the age of 30 and earned the title of Million Diamond Agency Manager. His achevements at CNI have been inspiring stories for all CNI distributors strivng to make a career in the MLM industry. A Hot App Dato Dr Azman Ching enterprising spirit led him on to other business ventures and his latest involvement is in the digital global market with the launch of a comprehensive 7-in-1 App by his company - Cannis App And Bhd. This App comprises elements such as Live e-commerce, creative videos, discount shopping, live broadast, social media, Cannis Pay and games. The App offers an integrated platform for users to leverage beyond social aspects. The users are now able to use a single App to manage daily buisness and personal practices more efficiently. The App has 4 key areas: E-Commerce Cannis Mall is a mobile online e-commerce platform that focuses on healthcare, lifestyle and fashion in China, Malaysia, Indonesia, Korea, Vietnam and Thailand. Cannis Power Cannis will set up 1500 machines with 9 charging station for use. Each charging station has three “interfaces” (Micro USB, USB Type-C, Lighting interface), so that no matter what type of mobile phone you are available. Cannis Pay It can be used in more than 140 countries in the world and there are 14 countries in southeast Asia now. Payments can now easily be done using CANNIS Pay. Foray into Politics Dato’ Dr Azman Ching is also an active member of the Malaysian Chinese Association (MCA), Selangot branch. Being Klang born and bred, Dato’ Dr Azman Ching was very proud to have been the Youth Chief of the Klang branch from 2008 till 2013. He participated as an electoral candidate in the 13th and 14th General Elections of Malaysia. His involvement in the education sector incudes being a lecturer of Universiti Teknoloji Malaysia, advisor to Shenzhen University, China, and Honorary Fellow of Hong Kong Business Adminstrators amongst others. Dato’ Dr Azman Ching is deeply passionate about languages and its written form and is a skilled caligrapher. He is also able sto write in Jawi, Khat and Ancient Chinese texts, reflecting his scholarly side. He is also the dean of the Asia Big Data Business School, a visiting scholar and an honorary doctor. He has won the Selangor Outstanding Young Leaders Award, the Malaysian Top Ten Outstanding Youth Award and the Asian Outstanding Entrepreneurship Award. His latest achievement is being honoured with the BrandLaureate Business Entrepreneur Brand Icon Leadership Award. The BrandLaureate Business Entrepreneur Brand Icon Leadership Award 50