CONTENTS Meet Jalayne ................................................................ 4 My Selling Philosophy .......................................... 5 Step-by-Step Selling Process .................................. 6 Pre-Listing Presentation ............................................ 8 I Help You Prepare Your Property ..................... 9 Home Improvements ......................................... 10 Recommended Inspections .............................. 12 Pricing Strategy .......................................................... 14 Online Estimate Inaccuracies ........................... 15 Marketing .................................................................... 16 Break Down the Numbers ................................. 17 Internet Marketing ............................................... 18 Professional Photography ................................. 20 Print Marketing ..................................................... 21 Promotion ............................................................. 22 Prepare for Successful Showings ......................... 23 Global Reach ............................................................. 24 Other Ways I Can Help ............................................ 25 Why Keller Williams? ................................................ 26 Testimonials ............................................................... 28 My Promise ................................................................ 30

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JALAYNE FORRESTER With over 13 years of real estate marketing and sales experience, Jalayne understands real estate is more than a business; it is about building relationships and helping people realize their dreams while creating lifelong legacies. Offering the highest level of service and a strong work ethic, Jalayne is highly regarded with clients and in the real estate community for her credibility, commitment, and determination on behalf of her clients. She is an “all in” agent with extensive market knowledge, providing personal care while ensuring her client’s needs and goals are met. As a Top Producer, she is a member of the ALC (Agent Leadership Council/ Top 20%) in the Los Gatos office of Keller Williams. Jalayne has experienced many changes and cycles in Bay Area real estate market. She is quick to recognize trends and adapt innovations and strategies to maximize opportunities. She embraces new technology for improving communication and doing business more effectively, while holding steadfast to traditional service values with the ultimate goal of providing the highest quality client service experience. Jalayne & her team personally attend to every detail of each transaction. Jalayne and her family have lived in Santa Clara for over 30 years. It is her passion to give back to the community where she lives. She is an active volunteer and supports youth in the performing arts.

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Associations NAR National Association of Realtors® CAR California Association of Realtors® SILVAR Silicon Valley Association of Realtors® KWBAE Agent Leadership Council

Education Licensed Realtor® since 2007 BFA, University of Connecticut SRES - Senior Real Estate Specialist CNE - Certified Negotiation Expert

MY SELLING PHILOSOPHY Delivering Exceptional Service To My Clients The home-selling process can be complex and stressful if not managed properly. While each transaction is different, every homeowner wants the same thing - the best possible price with the least amount of hassle. I am committed exclusively to assisting homeowners through the entire home selling process before, during, and after, and marketing the property to achieve the highest possible price in the shortest period of time.

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STEP-BY-STEP SELLING PROCESS Home Evaluation

Listing Action Plan

I will visit your property to evaluate any needs and develop a plan to bring it into top showing condition.

I provide a multi-point pre-inspection checklist that focuses on issues ahead of the property inspections, so simple details can be addressed before the inspector arrives. Work involves taking care of last minute items, such as replacing light bulbs, fixing stuck windows, strapping water heaters, and checking or installing mandated smoke and carbon monoxide detectors.

Home Prep & Design Coordination The goal is to maximize your home’s value and make the sale go as smoothly as possible. I work directly with vendors on cost-effective improvements, ensuring the work is done beautifully, within budget, and on time. Staging Staging is a critical component of the sales process. The right decor will accentuate the positive features of a home that is being sold. To maximize the sale price of your home, I work with professional designers to present your home in its best light. I know the style and inventory of Silicon Valley’s best stagers and can select the stager that is best for your home. I will manage and oversee the entire staging process, start to finish. Disclosures Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer. Lack of disclosure is the source for most real estate litigation. I review all disclosures to ensure the package is complete.

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Property Inspection And Preparation I will oversee and manage all property inspections and preparation working with third-party vendors on your behalf. If the pre-sale inspections reveal potential issues, I will consult with you on the best course of action, all with the goal of ensuring you get top dollar for your property. Pricing Correctly pricing a home plays a huge part in getting the highest price possible. I research and provide data to help you make an informed and intelligent decision regarding a smart listing price.

Marketing

Close Of Escrow & Key Exchange

Marketing and promotion are extremely important for a successful sale. The main marketing objective is simple - to get buyers into your property. I work with a videographer and photographer to showcase your property on a custom website of your home, featuring a photo gallery, a video tour, property information, and property disclosures.

The sale of your house is official and has been recorded with the county. All keys will be provided to the buyers. Congratulations!

On the Market Once your home is on the market I follow up with all agents to obtain feedback. This allows me to quickly make adjustments if necessary.

After Close Service I desire to be your real estate resource for life. I will continue to work for you even after the sale of your home. My list of vendors will always be available to you, as well as any real estate coaching you may need.

Open House Normally, I organize broker and public open houses to attract the biggest audience. Currently, we do this virtually! Negotiations & Escrow My aim is to make this legal step as simple as possible. I will work with you through the negotiation process to make sure you achieve the highest possible price and the best terms. I will also guide you through escrow, and all the way to closing, keeping you apprised every step of the way.

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PRE-LISTING PREPARATION Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get the best price for your home, the process includes knowing what cost-effective or no-cost improvements to make in order to get the best return, recommending the right vendors, preparing the disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow. Not just anybody can master all of these tasks. You need a great Realtor®. To ease your burden, I have shifted much of the work relating to home improvement, marketing, negotiation, and escrow to myself. I have a team of specialists (i.e. transaction coordinator, interior designers, licensed contractors, handymen, graphic designers, copywriters, attorneys, a dedicated online and social media marketing specialist) all devoted exclusively to assisting you through each step of the home-selling process. It’s unlikely that another agent, no matter how good, can match my depth of resources or combined expertise.

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I HELP YOU PREPARE YOUR PROPERTY Curb Appeal

Remove Clutter

Curb appeal is crucial to a good first impression. We recommend your lawn to be mowed and your bushes pruned. Colorful flowers can make a big difference as well.

Edit personal belongings so buyers can envision their family living here. Minimizing furniture will make the room feel larger.

Clean the Exterior A dirty exterior gives buyers the impression you don’t maintain your home. Make Repairs or obtain contractor bids You want your property to be in the best condition possible. We should address any significant defects like broken windows, a leaky roof, or foundation issues that might scare away potential buyers. Make Every Surface Shine From ceiling fans to floors and everything in between, we want your home to sparkle. Paint Your Walls A neutral color will appeal to a wider range of buyers. Freshly painted rooms look clean.

Eliminate Bad Odors Remove or hide the litter box. Make sure there are no smoke or pet odors. Inspections You can sell for a higher price by providing professional inspections. This way buyers do not have to hold money in reserves for repairs. It also minimizes the chances of a second negotiation, if the buyer does their own inspections - with an inspector that may or may not be a professional. Disclosures Complete disclosures minimize the opportunity for a buyer to find that something wasn’t disclosed to them; lack of disclosure is the source for most real estate litigation.

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HOME IMPROVEMENTS Get your home prepped for sale without the hassle or any out-of-pocket costs.

Expertise We’re certified in determining which improvements will make the greatest impact on the sale of your home - more knowledge, less time. No Hassle We work with the Ready to Sell program and our trusted network of providers to coordinate repairs.

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Zero Up-front Costs We are empowered to remove the burden and hassle from you when needing to make the necessary improvements to sell the property for top dollar and as quickly as possible. Through the Ready to Sell program, you can apply for financing with 0% interest and no payments for 12 months*. Equity-based financing is also an option. Costs are repaid through the proceeds from the sale of your home.

HOME IMPROVEMENTS How it works 1. Connect with us to understand your options. We will be your trusted advisors throughout the process. 2. We will submit your property information through the Ready to Sell program. 3. Once your property goes through the approval process, vendors will be engaged to start the work. 4. Once you approve the bid, you will go through the approval process with our preferred lender, EnerBank. 5. Once the work has been completed, we will put your home on the market. 6. When the home is sold, your services will be paid back after closing.

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RECOMMENDED INSPECTIONS

Pest Inspection

$250-$500

Property Inspection

$400-$800

Chimney Inspection (if applicable)

$100-$300

Roof Inspection

$100-$250

Pool Inspection (if applicable)

$150-$500

Approximate Total

Prices will vary depending upon the size and type of property.

$1000-$2350

The Top 10 Advantages (and there are more) 1. You will be more likely to sell the property “AS-IS” because everybody is aware, on the date of purchase what “AS-IS” is. 2. You can choose to complete the corrective repairs prior to placing the house on the market and possibly reap back some of the expense by having your house sell for more. 3. The property is more saleable as the buyer knows more about what they are getting into. 4. Increases your negotiation power. 5. You, in completing all inspections prior to placing their house on the market now, have the ability to determine the NET at closing by the ability to clearly define the corrective liability. 6. The transaction is not in jeopardy of falling out of sale as a result of information discovered after the offer is made. 7. In the event you do elect to correct the items noted for repair, the seller can choose the replacement material. An example would be if the tile bathroom floor was called to be replaced at a cost of $1,500, you may choose to replace the tile with linoleum at a cost of $700 (a savings of $800). This can typically only be achieved if the inspections are completed prior to placing the home on the market. 8. Helps you understand any deferred maintenance that may be outstanding. 9. It will reduce stress and anxiety during escrow. 10. Saves you money.

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PRICING STRATEGY It is very important to price your property at a competitive price right from the start; a stale listing will sell for a lower price and waste valuable time. The Importance of Pricing Correctly If you price your property at or slightly below market value, you are exposing it to a greater percentage of prospective buyers, thus increasing your opportunity for a sale and multiple offers, driving the price up.

Activity vs. Time Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest opportunity to sell when it is new on the market. If a home is overpriced it will sit on the market longer and interest will drop over time. Buyers and Sellers Determine Value The notion that a buyer will purchase your home at a price other than what the market will bear is simply incorrect. It has been proven time and time again; the value of your property is determined by what a BUYER is willing to pay and what a SELLER is willing to accept in today’s market based on comparing your property to others that are currently listed for sale and have recently sold in your area.

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PRICING STRATEGY The right price for your property is not determined by any one agent or seller - it’s determined by current market conditions. Pricing strategy is an art, not a science. Experience matters! I assess accurate, up-to-date MLS data to select active, pending, and sold properties that are the most comparable in features and amenities to your property. Combined with my in-depth local knowledge of our marketplace, this method allows me to price your property correctly, so it sells timely and for the highest possible price.

The first 30 days Critical Timing A property generates the most interest when it first hits the market. It is imperative to capture the attention of buyers and agents within the first month of listing.

Activity Level

1

2

3

4

5

6

7

8

9

Weeks On The Market 14

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11

12

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ONLINE ESTIMATE INACCURACIES Online value estimates tend to be less accurate than our own evaluations. This is due to their limited access to important information. As an example, see the chart below to see how Zillow displays their own inaccuracies.

Data Coverage and Zestimate® Accuracy The home data we have compiled to generate a Zestimate home valuation varies by location. Some counties provide all the data we could hope for, but others are lacking such key things as the number of bedrooms and bathrooms, or, in some cases, the square footage of the home. The more data we have, the more accurate the Zestimate. And, we’ve made it easier for our users to help us improve accuracy by incorporating edited home facts into our Zestimate calculations. In some areas, we might not be able to produce a Zestimate at all, but we do have some basic information on the homes. The tables below show you where we have Zestimates and other home information. To measure the accuracy of the Zestimates, we’ve gone back in time and compared the historic Zestimates with the actual transaction prices of homes that sold. The tables below also provide various measures of that accuracy. What’s a Zestimate? A Zestimate home valuation is Zillow’s estimated market value. It is not an appraisal. Use it as a starting point to determine a home’s value.

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MARKETING

When your home preparation is complete, I begin working to create marketing collateral to showcase your property. The right marketing plan can significantly increase the value of your home. I do more marketing for my properties than any other agent or team. Therefore, I have devised a strategic marketing plan with key aspects that have proven effective for my clients. I work closely with the best marketing team, with a background in luxury real estate locally and globally, to craft a message that highlights all of the best features of your home and the neighborhood. Unlike most other Realtors®, I do not outsource this important function to third-party providers of overused templates utilized nationwide. My collateral is custom, and unique to your home.

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BREAK DOWN THE NUMBERS

38% Where are the Buyers?

Internet

With an eye to exposing your home to the maximum potential buyers possible, my marketing plan is both cohesive & comprehensive, targeting as many outlets as are available.

24% Real Estate Agent

16% Yard Signs

10% 6%

Open House

Newspapers

6% Other

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INTERNET MARKETING Online/Social Media

Property Website

Digital advertising exposes your home to buyers who have expressed an interest in your neighborhood, town, or school district. Whether potential buyers live across the globe, country, or are neighborhood residents seeking to upgrade, my digital advertising will put your home in front of your target audience. In addition to all of the free online marketing utilized by most agents, I pay for Facebook and Instagram ads to bring even more attention to your property.

Each of my listings receives a custom website featuring a gallery of photos, detailed property description, floor plan, 3D virtual tour, and personalized web url. The web address is prominently displayed on all print and digital marketing materials so buyers can find it easily.

Listing Feeds All of my listings are fed through the most highly trafficked real estate search engine websites, amplifying your home’s exposure across dozens of platforms with millions of daily viewers.

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3D Virtual Tours and Floor Plans 3D Virtual Tours and floor plans allow potential buyers to view the property as though they are in the home itself. This allows greater access to outof-town and international buyers in the market for a Silicon Valley home.

INTERNET MARKETING Extended Market Reach When you list with me, you’ll have access to my company’s exclusive listing system. This proprietary, exclusive system ensures your property is syndicated through hundreds of the most popular websites and are available 24/7 to buyers.

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PROFESSIONAL PHOTOGRAPHY Bringing Out the Best in Your Home All of my listings are photographed by professional photographers who specialize in residential photography. The photographers I use are far more experienced, and therefore more expensive than other options on the market. Based on my experience, the quality of the photography has a profound impact on the quality of the rest of the marketing material that I run for each home. As with all marketing, I bear the entire cost of the photography.

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PRINT MARKETING Brochures/Flyers

Direct Mail, Postcards

My property brochures and flyers are customized for your home. Beautifully designed to showcase your home’s most impressive features through high-quality professional photography, property descriptions, and floor plans. The brochure will certainly make buyers remember your property, which is important since many buyers say that homes blend together after looking at six or more in a day.

Because your neighbors are frequently a great resource for selling a home, I create a direct mail campaign that showcases your home’s beautiful photography.

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PROMOTION Open Houses/Broker Tours I aggressively promote your open houses through email, social media campaigns, traditional postcard mailers, and ads. I find that the large attendance I get at the open houses creates a level of excitement and often contributes to the high number of offers that come in. Busy open houses make potential buyers feel like the home is more desirable. This contributes directly to our strong sales statistics.

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PREPARE FOR SUCCESSFUL SHOWINGS •

Open the draperies, pull up the shades, and let in the sunlight.

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Replace or remove any damaged wallpaper.

•

Eliminate all smoke and pet odors.

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Turn on all the lights.

•

Clean kitchen and bathrooms thoroughly.

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Keep your home dusted and vacuumed.

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Put toilet seats down.

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Remove unnecessary furniture.

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Paint interior walls a neutral color.

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GLOBAL REACH Proxio’s real estate platform provides global marketing and networking services that empower real estate professionals to market themselves and their listings worldwide.

What It Does:

Proxio By The Numbers ›

Services 19 languages

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Supports 30 currencies

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Accessed by over 500,000 agents

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Includes over 2.8 million listings

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Promotes homes in more than 100 countries

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Translates listings and marketing materials into searchers native language

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Builds business networks

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Searches for properties that meet client’s criteria – across geographic and cultural borders

OTHER WAYS I CAN HELP I enjoy strategic partnerships with pre-screened vendors which I trust to provide my clients with the highest level of service. These include: › Experienced Inspectors › Hauling Companies › Cleaning Services › Short & Long Term Luxury Housing

› Insurance Agents › Lenders › Dog Walking & Grooming › Pool Cleaning › Home Theatre Technicians › Wine Cellar Installation › Contractor, Painter

› Catering › Staging

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WHY KELLER WILLIAMS? Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: › Largest independent real estate franchise › A network of over 180,000 real estate consultants with a projected growth of 300,000 › 940+ offices worldwide

› Excellence in cutting-edge real estate training, real estate coaching and real estate education › Most Innovative Real Estate Company — Inman News

Global Reach Offering comprehensive services to investors, property owners, tenants, and developers around the world, Keller Williams Realty has an established network and a proven model that sets a framework for profitability in any market across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe. With more than 170,000 real estate agents worldwide, operating in more than 940 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the world.

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Gain International Exposure KW has a global reach that allows your property to be showcased to interested buyers all around the world. The global real estate market continues to grow every year and serves as a significant opportunity to those who are selling highly desirable properties. According to the National Association of REALTORS®, international buyers: ›

Purchased 214,885 residential properties totaling $102.6 billion in volume in the last year

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Paid a 79 percent higher average purchase price

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Paid cash 50 percent of the time

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Bought 2.8 percent more residential properties than this same time last year

My global network of connections allows me to strategically market your property to the largest audience possible. I will: ›

Ensure your listing will reach 100+ countries

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Translate your listing into more than 28 languages if needed

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Syndicate your listing to more than 80 international portals including China’s Fang.com, which hosts more than 3 million unique visitors per day

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Directly access a wide network of Keller Williams associates in over 24 countries around the world who can assist in connecting your property with the right buyers

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TESTIMONIALS “Jalayne recently helped me with the estate sale of my mother‘s home in Saratoga. She made the whole process of getting the house ready to sell, to signing at close, seem so easy. She handled everything in an expedious manner and we ended up getting an amazing price for the house that far exceeded my expectation. I highly recommend Jalayne as an agent that is both friendly and competent.”

“Jalayne was recommended to us and we are so grateful she was. She was honest, direct, experienced, and she guided us through our sale and purchase of our new home. She communicated clearly and was very responsive to our questions. (I am not sure she ever sleeps, but her dedication helped us immensely!). A true professional. We loved working with her.” -Desiree T., San Jose

-Phil R., Saratoga

“Jalayne was recommended by a friend who used her services to sell three of their homes. We had a difficult and complicated situation where we had to move quickly with the sale while we were already located in Southern California. I must say, we were extremely pleased with Jalayne. She has all the traits of an outstanding realtor. She has local knowledge, was extremely responsive, and went above and beyond with whatever it took to get the home sold. Jalayne was very easy to work with. She demonstrated very high integrity, so we could trust her with all aspects of the sale. And we were very happy with the results as she was able to sell the home at a higher price than we listed and anticipated. We highly recommend Jalayne!” -Jay T., San Clemente

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“We recently needed assistance with selling a home in the San Jose Rose Garden area. Jalayne Forrester was recommended to us and proved to be a great resource. Jalayne is a very knowledgeable, personable, conscientious and professional real estate agent. She was able to effectively work with us on the timing and scheduling of prep work, listing and staging. After only one Open House, we had multiple (over bid) offers and the sale transaction was made without any issue whatsoever. We enjoyed and appreciated all of Jalayne’s hard work in helping us sell the house and would definitely work with her again. We strongly recommend Jalayne Forrester, for sure!” -Brian Y. , San Jose

“I have worked with Jalayne with several properties. She has been great with finding new properties to buy and walking through all the details from start to finish! She also has been great at selling my properties and making the deals flow easily. I highly recommend Jalayne and will be using her services to buy future properties.” -Marilyn R., Los Gatos

“We were so impressed with the way Jalayne marketed our home she listened to what was important to us and executed a great plan to sell our home of 20 years in a changing market in two weeks! Very good at setting expectations and communicating results from open houses and interested parties. Walked us through the entire process making it a smooth as possible.” -Lee Ann & Tom K., Campbell

“We just closed on a home in Los Gatos and Jalayne was our agent (we found her using Yelp). Jalayne did a fabulous job in understanding our needs and tailoring a search accordingly. She has great knowledge of the Los Gatos area. Her professionalism, dedication, and hard work are great attributes....particularly in a tight market as with the LG geography. I would recommend (and will to many friends) her services to all.”

“We are so appreciative of all the work Jalayne put in for us! When we made the decision to sell our condo, we met a few agents and decided Jalayne was the agent for us. She created a beautiful video to highlight our home as well as hosted open houses every weekend. We sold our condo and began our search for our new home. After looking at tons of listings, we found one that was a probate sale. We were very unsure of this process but Jalayne walked us through what was needed and required for this deal. Because she was so attentive to details, crossed our t’s and dotted our i’s, we got the home even though our offer wasn’t the highest. We really enjoyed working with Jalayne and would recommend her to others who are looking to sell or buy!” -Katie C., San Jose

“Jalayne made our home selling experience easy and stress-free...seriously! She walked us through the process step-by-step. Her crew of recommended painters, flooring guys, landscapers, and handy-man were ALL such a pleasure to work with. They were reliable, accessible, friendly, and did fantastic work. Our house sold in one week. Jalayne knows the market and she knows what buyers are looking for. I trust her and highly recommend her.” -Jill K., San Jose

-Chris & Lori A., Los Gatos

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MY PROMISE To serve the community as a leader in the real estate industry and as a friend and neighbor. To always do the right thing, even if it isn’t what is easiest. To take care of your needs at the highest level through unparalleled professionalism and attention to detail. No request is too small. To serve as a trusted local expert and adviser. To consistently and clearly communicate with you in the manner and frequency that you prefer. To treat you and your family with straightforwardness, integrity and respect at all times. To answer your questions, ease your concerns, reduce your stress, and expertly handle the entire real estate transaction from listing to closing and beyond.

16780 Lark Ave, Los Gatos, CA 95032 jalaynesellshomes.com | 408.799.5175 | [email protected] | DRE# 01820835