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Y2K Y2K AS AS AA LIFESTYLE LIFESTYLE IN IN 2O22 2O22

Written by Zeckaniah Carcallas

Y2K. Does this word ring a bell? Yes! The iconic pop culture! But aside from the Y2K we've known, "Y2K" is a term used with the millennium bug, a predicted technological collapse at the turn of the millennium in the year of 2000s, but Tumblr says otherwise. Y2K is a famous fashion trend from the mid-90s to the early 2000s during the dot-com boom, as the internet becomes more popular. Think of flashy materials, chunky shoes, pleated skirts, baguette bags, and vibrant sunglasses when picturing this style, which is often extremely modern with a touch of vintage, but Y2K isn't limited to these types of fashion clothing.

Y2K didn't just rock the fashion world. It also rocked the architecture, design, music, and film industry. The 2000s was one of the iconic eras for K-pop and

Hollywood

Generation,

BoA,

stars

like

Girls

Destiny

Child,

Spice

Girls, Backstreet Boys, Jenifer Lopez, and Paris Hilton. Many 2000s films and series are inspired by Y2K fashion, like the Gossip Girls, Legally Blonde, and Mean Girls, which are major hits not only in the 2000s but also in today's generation. However, time changes as well fashion, music, design, and film industry. In 2005, Y2K slowly vanished and started to give way to other fashion trends.

Doja Cat via Instagram

But as the saying goes, " Everybody loves a good comeback!" In March 2020, the pandemic started, which led to lockdowns in different countries, followed by a sudden boom in social media platforms. Tiktok is one of the most used social media platforms by Gen Z.

This pandemic became an advantage for different trends, and this is where the re-discovery of Y2K began. Gen Z K-pop and Hollywood idols, celebrities, singers, influencers, and designers like Olivia Rodrigo, Itzy, Conan Gray, Charli D'Amelio, and TXT gave fuel to this Y2K revival, and Y2K slowly made its way back to the fashion, film, and music industry. After almost two decades, Y2K is back in the game. Nevertheless, fashion trends come and go. They are constantly impacted by previous patterns, nostalgia for bygone times, the economy, social media, and so much more, fashion trends are cyclical. But ultimately, the items they choose for their wardrobe should be a reflection of their personal preferences, favorite looks, and feelings of beauty.

Image by Warner Records

S T N E T CON

When, Where, Why, What, How Y2k ! The revival of the Y2K aesthetic brings back many things from the early 2000s: butterfly patterns, wide-flared pants, futuristic blobs, and metallic gradients. Y2K fashion quickly rose back to prominence, easily appealing to the millennials and Generation Z, and the elements of the era’s music slowly made a comeback too. Y2K’s resurgence shows how the aesthetics and music can withstand the test of time — but how does today’s Y2K differ from its origins? What is Y2k? It was about Optimism and Technoutopianism. What makes it a lifestyle? Y2K is a lifestyle because it guided or say controlled the entertainment, fashion, and TV, basically it had control over the entirety of media with a positive influence like romanticizing the new wave of technology, embracing the future, and looking forward to it, escapism, a variety of colors, shiny clothes, Vaporwave… its Vibrance personified. Y2K as a lifestyle in 2022? The return of Y2K has managed to give us a feeling of nostalgia, and that nostalgia comes with simpler, more carefree times. Wherein we find optimism in what’s to come.

A mix of worry, paranoia, rumor, planning, and satire pervaded the months before December 31, 1999. The major television network NBC decided to take advantage of the trend by creating and airing a made-for-TV film. A film that received harsh criticism for its unbelievable cliche of a premise, excessive scenery chewing, and trite storytelling. The movie made extensive use of fear-mongering. There is no such quote, according to a quick scan of the Times' newspaper archives.

One of the main factors in the resurgence of the Y2K aesthetic is due to COVID-19, which occurred back in March 2020. While the coronavirus took over the world, people were in their homes; their main source of entertainment in those days was social media. People relied on social media for entertainment, mostly Gen Z. The digital platform called TikTok is quite popular with today's generation, a couple of trends passed by, and one of them is the rediscovery and revival of Y2K pop culture. People felt nostalgic after bringing back the said pop culture. The entertainment industry aided the nostalgia by remaking a couple of popular shows and films such as the Gossip Girl reboot and Legally Blonde 3. Online streaming platforms provided the original and reboot films for people to revisit. With the platforms making their service accessible to everyone, Gen Z was able to put it back on trend.





The trend of Y2K in different social media platforms has millions of fans, and a community solely dedicated to sharing songs, images, videos, and other types of shareable media that possess “Y2K”, and in those communities, positivity is being spread, not just with the whole acceptance and pride in who you are stuff, but also in nostalgia. Looking back at the music, the movies, the fashion… it brings out the inner child so to speak. Y2K’s colors and vibrance make everything brighter, and usually, whenever we express our feelings of happiness, we use vibrant and bright colors, thus meaning Y2K brightens up everything literally and metaphorically.

Y2K also has bad effects. The fact that the trend itself is getting as much criticism as love can also signify its quick and sudden downfall of itself. With a sudden downfall as such, the trend could be easily forgotten, and then, later on, revived again. Based on the interactions within the Y2K Trend, people don't want that to happen. They want Y2K to live on even if millions don’t follow the trend. They want to see Y2K grow and become something bigger than it already is, which is possible with lesser limitations and restrictions. So what can we do to help its growth and lengthen the trend? It's easy! Fashion, designs, layouts, art even.

claysa rings





https://www.instagram.com/claysa.ph/

Picture courtesy: SM Entertainment

From TWICE "Talk The Talk" M/V

a r e K 2 Y

GEN Z

Written by Callisterio, Carcallas

Paris Hilton image by Ray Mickshaw via Getty Images

Conan Gray image by Dillon Matthew

Bella Hadid image by Shutterstock

Devon Aoki image by Evan Agostini via ImageDirect

Iggy Azalea image by Thom Kerr

Kim Kardashian image by MEGA

Kourtney Kardashian image by Clint Brewer via BACKG

https://edhardyoriginals.com/

HIGH STREET ピンク

ICONIC POP CULTURE MOMENTS

written by Mabe Bocala

you want to slay? let's slay! oui!

Non!

https://int.bape.com/

GO REBOOT GIRL! written by Laline Capillan

Reboots and remakes are a neverending saga. And right now the craze is all about films and series from the year the 2000s or y2k. Gossip Girl, which I personally believe its creation is pivotal and life-changing for teen dramas, has gotten a reboot that aired last year and ended in December 2021. photo taken by The CW

Reboots and remakes are a neverending saga. And right now the craze is all about films and series from the year the 2000s or y2k. Gossip Girl, which I personally believe its creation is pivotal and life-changing for teen dramas, has gotten a reboot that aired last year and ended in December 2021. Although met with criticism, a lot of its viewers came to watch the show for its nostalgia factor. All over the place can be a phrase to use in describing it, but nothing can replace reliving a cult classic or taking another peek at a universe you thought already ended. Similar to y2k, The nostalgic effect, and emotion that comes to us while we consume media or even material things is what keeps remakes and reboots going. Though how about from a business standpoint?

photo by Ben Watts, Graffiti by Trevor Andrew

There could be a borderline between being tardy and being greedy in this scenario. Nevertheless, there are also studios that are dedicated to giving a good reboot or even a sequel, like the avatar studios that created the masterpiece Avatar the legend of Aang. Although seldom, there still are dedicated and great creatives that can really push and make remakes and reboots be as good as the original. Now going back to my main point; what makes y2k relevant in the topic of reboots and remakes? Nostalgia. That is what pushes y2k to the front and the same goes for remakes. As long as people feel like they are reliving their “youth” or the times they first consume a piece of media which is arguably one of the best feelings in the world! They would be willing to re-do activities, re-watch movies, series, or films, re-invent classics, and re-live a point in their life where everything is fine, and we are not worrying about the horror that is the near future.

Avatar: The Last Airbender from Nickelodeon Animation Studios

PURR!