2023

MEGA LAUNCH The Mega Birthday b y

c h r o m a e s t h e t i c s

Collection

GRWM Cosmetics' most extensive collection in celebration of its 2nd Anniversary. It's about finding the right balance between being bold and subtle. Finding the right shade and products that work for you and let you make a statement and make beauty on your own terms.

What started as a vision now turned into reality. Join us as we unveil our biggest collection, with 127 unique products that were carefully curated and meticulously handpicked. This collection hopes to unravel a new makeup experience for all goal-getters.

about GRWM

B

eauty on your own terms, GRWM, at its core, has always believed in making a difference. From bridging the gaps in the local beauty scene by offering a wider variety of shades, being inclusive in all our campaigns, and making it a point that everyone will be represented to educating consumers on product development and taking our goal-getters with us as we go behind the scenes for every product launch. We pride ourselves on being a beauty brand that doesn't just provide products but also listens to what consumers want and need. Established in 2021 during the pandemic, it has been a leap of faith for us. Despite the situation, we continued and flourished in the beauty community. Our President and CEO, Ms. Mae Layug, has always loved the "getting ready" event, the art of preparing for an occasion, big or small, to which our brand name has been inspired. We want everyone to feel empowered, confident, comfortable, and ready to take on the day. Hence, here we are, with you two years into continuously improving, making waves and now ready to revolutionize the Filipino beauty scene.

The Markutings We believe all animals deserve love, kindness, and compassion and will continue to be committed to this principle. We're proud to say that GRWM Cosmetics is cruelty-free, vegan and will continue to be one forever.

2 Years of Growth and Success! In just two years, GRWM Cosmetics has grown and set the bar high for the local Philippine beauty industry with products that are more than just makeup. Now, we kick off this year on a journey to revolutionize the beauty scene here and abroad.

In jus launc Tint!

When CEO Mae Layug went on vacation to Korea, she started the planning process for GRWM Cosmetics. She envisioned her company as a local brand made by Filipinos for Filipinos that would define "beauty on your own terms." She knew it would be a game-changer if she could make this happen.

MAY 15, 2021 After a year of planning and formulating dozens of samples, our flagship product, the Milk Tint Volume 1, was officially launched.

2019

MARCH 1, 2023 We started 2023 strong with the launch of our 25-piece collection, the Summer Collection, which includes the Browlift, the Glow Tint and Lip Booze.

JUNE 19, 2023 To celebrate GRWM Cosmetics' second year, we aim to revolutionize the beauty scene as we unveil our biggest collection. A 127-piece collection boasts not just in numbers but in the available shades and varieties that are a first in the local market.

Continuing with the back-to-back launch, GRWM Cosmetics launched its first bullet product with the Lip Speak True Matte lipstick and introduced the three new PINK shades of the Milk Tint.

NOVEMBER 10, 2021 In November, GRWM Cosmetics' first base product was the Radiance Tint, a multi-use base that comes in 12 shades. In early 2023, we expanded it to 27 shades, including four peach correctors, two green correctors, a flat white shade and two new contour shades.

SEPTEMBER 28, 2021

st a few months, GRWM Cosmetics ched its second product, the Aqua

JUNE 6, 2022 We gave the Milk Tint a fresh new look and a shade expansion! The popular multi-use creamy tint was re-launched with fifteen gorgeous shades in the collection.

AUGUST 5, 2022 NOVEMBER 10, 2022 A month with a back-to-back launch with the Quad Goals Ultimate Face Palette and On The Glow Skin Booster.

DECEMBER 12, 2022

The Powder Rush Velvet Setting Powder was launched. GRWM Cosmetics' first powder product and the second collection in the All About That Base line.

OCTOBER 15, 2022

The Life-Proof Fixing Spray matte variant was launched as the first fixing spray in the local market.

table of contents

1

3

prep 01

2

Primer: Prep Squad

finishing

base

03 Radiant Skin: Luminous Foundation

04 Radiance Tint: Multi-use Base

05 The Brush Collection

06 Powder Rush: Loose

Translucent Baking Powder

06 Powder Rush: Pressed Translucent Powder

06 Powder Rush: Velvet Setting Powder

07 Quad Goals: Build Your Own

4

Palette

08 Life-Proof Radiant Fixing Spray

shade finder 09 Radiant Skin: Luminous Foundation

09 Radiance Tint: Multi-use Concealer

MEET THE MARKETING

b y

c h r o m a e s t h e t i c s

Mae Layug - Madriñan

Katrina D. Erandio

CEO/Head Of Marketing

Mary Ann G. Velasco Marketing Specialist

Ella Mae B. Jalbuna

Claire V. Llenes | Rem Manuel Senior Multimedia Artists

Brand Manager

Brand Associate

Jasmine Balete

PR and Social Media Associate

Mary Chris P. Molina | Sydney A. Joson Junior Multimedia Artists

ALL ABOUT THAT BASE

MAKEUP PREP SQUAD An everyday makeup primer that moisturizes, and reduces the appearance of pores. It has 3 versions: Blurmatte Primer, Jelly Primer, and Life-proof Primer

BLURMATTE PRIMER BLURRING & MATTIFYING

prep your skin with the blurmatte pore-filling primer which helps create a soft-focus blurring effect giving you a smooth base.

CONTAINS: RECOMMENDED FOR:

G Glycerin

Oily

Niacinamide

Squalane

Vitamin E

Combination

JELLY PRIMER

HYDRATING & MOISTURIZING prep your skin with the jelly primer to keep your makeup in place and help the skin to look supple & plump.

CONTAINS:

G Glycerin

Niacinamide

Squalane

Vitamin E

RECOMMENDED FOR:

Normal

Combination

Dry

LIFE-PROOF PRIMER GRIPPING & LONG LASTING

prep your skin with the life-proof primer, which is a gel-based primer that can help hold your makeup base while keeping the skin hydrated

CONTAINS: RECOMMENDED FOR:

Normal

Combination

Dry

*Unfiltered and unretouched photos

Saccharide Isomerate

G

A

Glycerin

Acrylates

Japanese Camellia Flower Extract

*Unfiltered and unretouched photo

ALL ABOUT THAT BASE

MAKEUP PREP SQUAD

P499 Net Wt. 30ml / 1 fl. oz

each

www.grwmcosmetics.com.ph

RADIAN ALL ABOUT

LUMINOUS FO

Available in

F001 Snow

F002 Blue Skye

F003 Sunset Orange

F004 Sunrise Yellow

F005 Matcha

FC02 Creme

FN04 Pearl

FW06 Sand

FO08 Peanut

LC10 Oat

LN12 Buff

LW14 Linen

LO16 Cameo

LMC18 Bisque

RADIANT SKIN LUMINOUS FOUNDATION

SHADE SHIFTER

The radiant skin luminous foundation is a medium

Formulated with the same buildable, blendable, and

long-wearing liquid foundation. Its unique formula gives

foundation, use the shade fixer to adjust your

coverage, lightweight, buildable, blendable, &

you the coverage of a foundation, the lightweight

comfort of a skin tint, and consistency & texture that blends like a dream—giving you a skinlike finish.

CONTAINS:

G Glycerin

Niacinamide Centella Asiatica Extract

H Hyaluronic Arnica Montana Acid Flower Extract

Acrylates Copolymer

long-wearing formula of the radiant skin luminous foundation shade, color correct, and create new

shades. Finding your perfect shade is now possible!

P599 Net Wt. 32ml / 1.08 fl. oz

each

www.grwmcosmetics.com.ph

LMN20 LMW Pebble Cash

NT SKIN THAT BASE

OUNDATION

n 31 Shades

W22 hmere

LMO24 Birch

MC26 Vanilla

MN28 Almond

MW30 MO32 Walnut Macadamia

MWG34 Golden Beige

TC36 Cashew

TN38 Nutmeg

TW40 Caramel

TO42 Café

DC44 DN46 Pecan Mahogany

DW48 Espresso

DO50 Cocoa

HOW TO IDENTIFY YOUR SHADE 1. Determine your skintone, which is the actual color of your skin. (Fair, Light, Medium, Tan, or Deep) 2. Determine your undertone. Undertone is the unique color underneath the surface of the skin. (Cool, Neutral, Warm and Olive) 3. Use the letters on the Radiant Skin: Luminous Foundation as guide to choose your shade. For Skintone: F - Fair, L- Light, M - Medium, T- Tan & D - Deep For Undertone: C- Cool, N- Neutral, W - Warm & O - Olive Example: If you have Fair skintone and Cool undertone, your shade is FC02 Creme.

Other models from the mini shoot will be added along with Manasik

DC52 Caviar

BARE

WITH FOUNDATION

FOUNDATION LAYERING

bare

1 layer of Radiant Skin

2 layers of Radiant Skin

3 layers of Radiant Skin

THE ANATOMY OF THE

RADIANT SKIN LUMINOUS FOUNDATION

UV GLOSS CAP secure and

easy-to-clean cap

PUMP

Classic pump to

dispense the product

FROSTED GLASS BOTTLE for a luxurious-looking yet sturdy packaging

ALL ABOUT THAT BASE

THE BRUSH COLLECTION The All About That Base makeup brush set is used for applying makeup. The set consists of 3 essential brushes that are easy to use on a daily basis.

MASTER BLENDING BRUSH A versatile, multifunctional makeup brush that seamlessly applies and blends cream and liquid products with a slanted, angled design that fits the contours of the face for precise application.

RECOMMENDED FOR:

THE PERFECT BRUSH FOR:

MATERIAL: Nylon Hair (Synthetic)

CONCEAL & CORRECT A soft, flexible, multifunctional brush designed to apply and blend cream products evenly. Its angled shape perfectly fits the undereye and small areas where you want to conceal and spot correct.

RECOMMENDED FOR:

THE PERFECT BRUSH FOR:

MATERIAL: Nylon Hair (Synthetic)

MEGA SETTER A multipurpose brush perfect for applying powder products and setting your makeup. The rounded brush head and soft bristles can help apply and build color to the cheeks when used as a blush, bronzer, and highlighter brush.

RECOMMENDED FOR:

MATERIAL: Nylon Hair (Synthetic)

THE PERFECT BRUSH FOR:

RA AL

M

Av

ai

UL

la

bl

A

L

TI

e

O

DI

U

32

buildable,

SE

Sh

blendable, &

ad

long-wearing

T

TH

AN

-U

in

creamy,

AB

AT

B

BA

es

SE

multi-use makeup base

AS

E

CE

that can be used as a

foundation, concealer, contour,

bronzer, highlighter, color corrector, and eyelid primer.

CONTAINS:

NT

P349 INTRODUCTORY PRICE ONLY (REGULAR SRP P399)

H

G Glycerin

TI

Grapeseed Oil

Sodium Hyaluronate

Vitamin E

Net Wt. 32ml / 1.08 fl. oz

each

www.grwmcosmetics.com.ph

AVAILABLE SHADES:

R01 Milk

R02 Light Peach R03 Cool Peach

R04 Medium Peach

R05 Deep Peach

R06 Green

R07 Green Beige

R101C Ivory

R103N Pearl

R105W Cotton

R107O Oat

R209C Bisque

R213W Cedar

R215O Sand

R317C Vanilla

R319N Pebble

R321W Creme

R323O Butterscotch R4245C Sepia

R427N Custard

R429W Sienna

R431O Tiramisu

R533N Almond

R535W Sable

R537W Cashmere R539O Walnut

R541G Pecan

R643N Honey

R645W Toffee

R647C Truffle

R649C Espresso

R211N Porcelain

The All About That Base Powder Rush Line LOOSE & BAKING

TRANSLUCENT PRESSED

A loose baking & setting powder that has a velvet texture, skin blurring effect and contains ingredients that can help with oil control. The grwm cosmetics loose baking & setting powder does not give a white cast. It can be used alone, for baking the undereye and face, or as a setting powder over foundation.

A pressed translucent setting powder that mattifies and sets your makeup base perfect for touch-ups and your on-the-go makeup needs without white cast.

CONTAINS:

CONTAINS:

Corn Starch

Kaolin

Nylon-12

This product also contain ingredients that can help with oil control.

Corn Starch

VELVET SETTING A long-wearing setting powder that has a velvet texture, skin blurring effect, and contains ingredients that can help with oil control. The GRWM cosmetics velvet setting powder blends seamlessly to the skin with light to medium buildable coverage. It can be used alone or as a setting powder over foundation.

CONTAINS:

Kaolin

Nylon-12

Squalane

Kaolin

Calamine

THE DIFFERENCE

POWDER RUSH

LOOSE BAKING & SETTING POWDER Loose powders are more finely milled so they contain less oils, and are typically used on oily skin types to control the oil your face develops throughout the day. Typically used in the “baking” method of setting your foundation.

AVAILABLE SHADES:

SKIN TYPES:

P549

Milky White Cream Puff Bright n’ pink

Net Wt. 20g / 0.70 oz

Oily

Combination

www.grwmcosmetics.com.ph

Lemonade Magic Ginger Cold Brew

POWDER RUSH

PRESSED TRANSLUCENT POWDER Pressed powders can be formed into foundations and used as a base for your entire makeup routine, or added to liquid foundation to build up coverage. Because pressed powders contain more oils and can seem "cakey" when used on particularly oily skin types, most dry skin types prefer to use pressed powder over loose powder.

SKIN TYPES:

P549

AVAILABLE SHADES:

Net Wt. 10g / 0.35 oz

Icing Sugar Normal

Dry

Cupcake

Banana Bread

www.grwmcosmetics.com.ph

POWDER RUSH

VELVET SETTING POWDER Velvet setting powder can help add color, glow, or pore-blurring effect on the skin. Also used as the final step in your makeup routine to provide an airbrushed finish.

SKIN TYPES:

Normal

P549 Net Wt. 10g / 0.35 oz

Dry

Oily

Combination

AVAILABLE SHADES:

NEW!

NEW!

Pearl

Oat

Nutmeg

Maple

NEW!

Buttermilk

Shell

www.grwmcosmetics.com.ph

Cinnamon Mocha

Buff

Linen

Biscuit

ALL ABOUT THAT FACE

QUAD GOALS

THE ULTIMATE BUILD-YOUR-OWN PALETTE

Comes in 32 different formulas & finishes

It comes with 20 additional shades of blushes and highlighters, is now available in single pans, and has a separate travel case for simple palette customisation. An improvement in the packaging from the previous Quad Goals Ultimate Face Palette, with still the same formula and quality you loved.

PER PAN

P299 Net Wt. 4g / 0.14 oz

each

BUY ANY FOUR PANS FREE QUAD GOALS CASE!

QUAD GOALS CASE

P749 each

www.grwmcosmetics.com.ph

BLUSH AVAILABLE SHADES:

NEW!

Zoey NEW!

NEW!

NEW!

Red Carpet Fan Fiction NEW!

Hey Peach

Huntress

No Shame

Pablo’s Latte

NEW!

Cool Girl

BRONZER NEW!

Mantra

Sand Dollar

NEW!

Beach Bum

Tan Lines Coco Crush

Nami

CONTOUR AVAILABLE SHADES:

Checkmate Don Ton

AVAILABLE SHADES:

NEW!

HIGHLIGHTERS HIGHLIGHTER TOPPERS:

NEW!

Clapback Snatched

Winter

NEW!

Skye

NEW!

Trailblazer Supernova

PRESSED HIGHLIGHTERS:

NEW!

NEW!

Lilac Haze Major Glow

Sakura

NEW!

Candlelit

High Beam

BAKED HIGHLIGHTERS:

NEW!

Hanan

NEW!

Tala

NEW!

NEW!

Mayari

NEW!

Lit AF

11:11

*Unretouched photo with Radiance Tint & Radiant skin.

All About That Radiant & Matte Finish!

ALL ABOUT THAT BASE

LIFE-PROOF FIXING SPRAY RADIANT

A radiant finish fixing spray that can help your makeup stay in place. The grwm life-proof Fixing spray also contain ingredients that can help hydrate & moisturize the skin.

CONTAINS:

G Glycerin

Centella Asiatica Extract

Aloe Vera Extract

COMPARISON

MATTE VARIANT

RADIANT VARIANT *Unretouched photo with Radiance Tint & Radiant skin.

P849 Net Wt. 100ml / 3.88 fl. oz

P399 Net Wt. 30ml / 1 fl. oz

www.grwmcosmetics.com.ph

ALL ABOUT THAT BASE

SHADE FINDERS ARE NOW AVAILABLE!

P99

Net Wt. 00ml / 0.00 fl. oz

each

www.grwmcosmetics.com.ph

Discover your best shade with our Shade Finder! We've created a collection of shades to make finding your perfect match simple and easy.

ALL ABOUT THAT BASE

RADIANCE TINT MULTI-USE CONCEALER

Available in 32 shades that ranges from the color correctors to your skintone shade and are divided into five sets of shade finder with six shades each.

AVAILABLE SETS: • Fair to Light R101C Ivory

R103N Pearl

R105W Cotton

R107O Oat

R209C Bisque

R211N Porcelain

Light to Light Medium

R213W Cedar

R215O Sand

R317C Vanilla

R319N Pebble

R321W Creme

R323O Butterscotch

Medium to Tan

R4245C Sepia

R427N Custard R429W Sienna R431O Tiramisu R533N Almond

R535W Sable

R537W Cashmere

R539O Walnut

R541G Pecan

R643N Honey

R645W Toffee

R647C Truffle

R649C Espresso

R02 Light Peach

R03 Cool Peach

R04 Medium Peach

R06 Green

R07 Green Beige

Medium Tan to Deep

ALL ABOUT THAT BASE

RADIANT SKIN

Deep Shade & Correctors

LUMINOUS FOUNDATION

Available in 31 shades that ranges from the shade shifters to your skintone shade and are divided into six sets of shade finder with six shades each.

AVAILABLE SETS: • Fair to Light

Light to Light Medium

Medium to Tan

Medium Tan to Deep

• Deep

Deep Shade & Shifters

FC02 Creme

FN04 Pearl

FW06 Sand

FO08 Peanut

LC10 Oat

LN12 Buff

LW14 Linen

LO16 Cameo

LMC18 Bisque

LMN20 Pebble

LMW22 Cashmere

LMO24 Birch

MC26 Vanilla

MN28 Almond

MW30 Walnut

MO32 Macadamia

MWG34 Golden Beige

TC36 Cashew

MO32 Macadamia

MWG34 Golden Beige

TC36 Cashew

TN38 Nutmeg

TW40 Caramel

TO42 Café

TO42 Café

DC44 Pecan

DN46 Mahogany

DW48 Espresso

DO50 Cocoa

DC052 Caviar

DC052 Caviar

F001 Snow

F002 Blue Skye

F003 Sunset Orange

F004 Sunrise Yellow

F005 Matcha