MARKETING PLAN

ABOUT US

Lydia Kou & John St. Clair III Lydia and I began our Real Estate careers in the Bay Area in the 1990’s. We’ve spent over two decades helping our clients with their Real Estate needs. Throughout the years technology has made Real Estate more efficient, and has also made the process cold and impersonal. Our success has been in combining our experience, with the old school concept of personal service, with newly evolved technology running in the background. Our goal is to operate at the highest levels of effectiveness and efficiency. We’re a team of professionals who strive to create a smooth and stress-less experience for you. Throughout the years our Client’s Success has generated numerous referrals with multiple transactions among them. Our Mission is simply to “Use our Knowledge and Experience to create the Best Experience and Outcome for our Clients”.

PREMARKETING: 1. COMPLETE DISCLOSURES By completing the disclosures in advance, Buyers will have the necessary information to make a well informed decision when writing an offer on your home. This also helps Buyers make AS-IS, non-contingent offers.

2. PREFORM INSPECTIONS Doing inspections in advance avoids surprises in the property’s condition. Without inspections, Buyers offer prices are normally lower, due to the uncertainty of the property’s condition.

3. OPEN ESCROW WITH THE TITLE COMPANY This establishes a place where all documentation required to close escrow can be collected and verified. Examples of the types of documents sent to the Title Company are the Purchase Contract, Buyer’s Earnest Money deposit, Buyer’s loan funds, Seller’s mortgage payoff demand, Buyer’s proof of insurance, vendor invoices, etc.

4. ORDER PRELIMINARY TITLE REPORT This report helps identify the property being sold, the owners, easements, encumbrances against the property. It provides time to clear up any issues on title and avoid surprises.

5. ORDER ENVIRONMENTAL HAZARD REPORT This is a statutory required document which is supplied to the Buyers.

6. CREATE DISCLOSURE BINDER FOR THE PROPERTY Having a disclosure binder at the property allows the Buyers to have information about the property at their fingertips. Buyers normally make the decision to purchase a property while they’re inside the property. This binder will help them become comfortable with the property’s condition, thus stimulating a higher offer.

PREMARKETING: 7. PROPERTY PREPARATION Enhance the property to create a Showcase Quality Property:

A. DECLUTTERING THE PROPERTY When a property is burden by clutter, Buyers believe the house has been poorly maintained. This results in lower priced offers to be submitted.

B. INTERIOR/EXTERIOR PAINTING A new coat of paint gives a property a fresh look. It is the most affordable way to revitalize a property. The appropriate color combinations stimulates Buyer's desire for the property which translates into higher offer prices.

C. WEEKLY YARD MAINTENANCE Curve appeal is critical when selling a property. The saying “You never get a second chance to make a First Impression,” could never be truer than when marketing a home for sale. Great curb appeal entices Buyers to go inside and see what the rest of the house looks like. Our landscaper will maintain the yard for up to 2 months or close of escrow, (whichever comes first)

D. REPAIRS Repairs are sometime necessary to enhance the value of the property in the Buyers eyes. Today's Buyers want a “Turn Key” home where they can move in on Saturday and entertain on Sunday. Making the appropriate repairs will stimulate multiple and higher offers.

E. PROFESSIONALLY CLEAN THE INTERIOR There is a difference between cleaning a property to live verses selling it. Our Professional Cleaners will perform a thorough cleaning of the property.

F. PROVIDE INTERIOR FLOWERS Flowers make a house feel like a home. Buyers will make an offer on a property which makes them feel like it's their home.

PREMARKETING: 8. STAGING Staging helps present a property as a Showcase Property. It also helps potential Buyers place their furniture in the home and mentally move in. Potential Buyers will make an offer on your property once they can visualize themselves living in the home.

9. PHOTOGRAPHER AND VIDEOGRAPHER Professional photographer and videographer will photograph and video the property. These photos and videos will be used in Single Property Web Page, Domestic and International Websites, Multiple Listing Service, Property Brochures and with Social Media Marketing.

10. VIRTUAL / VIDEO / 3D VIDEO TOUR / DRONE We'll create a virtual / video / 3D video tour through the property / Drone aerial footage, (if allowed by FAA), which will be distributes across multiple websites syndications (Domestic and International); Single Property Web Page and Social Media. This will help Buyers get a sense for the property including the floor plan.

11. MARKETING COMMUNICATION PROFESSIONAL After viewing your home, our Marketing Communication Professional will generate Ad copy for the brochures, websites and Social Media Marketing Campaigns.

12. FLOORPLAN DESIGNER After viewing your home, our Floorplan Designer will replicate your floorplan for use on brochures; websites and Social Media Marketing Campaigns.

13. BROCHURE DESIGNER All brochures will contain descriptive text highlighting the features of the property, professional photography and school information.

MARKETING:

1. PRE-MARKET YOUR PROPERTY We will pre-market your property, (prior to placing it on the MLS), to 180,000 Keller Williams Agents in over 900 offices, and through our local Real Estate Agent networking groups.

2. INPUT INTO THE MULTIPLE LISTING SERVICES (MLS) We will input your property into the MLS along with 25+ digitally uploaded high resolution pictures. The MLS is accessible by 16,000 agents in 5 counties plus the Real Estate Associations in San Francisco, the East Bay, Central Valley, and Southern California.

3. VIRTUAL / VIDEO / 3D VIDEO TOUR DRONE: A virtual / video / 3D video walkthrough tour / Drone Aerial footage helps Buyer get a better sense for the property, inside and out.

4. DOMESTIC & INTERNATIONAL WEBSITE SYNDICATION In a global economy, your marketing must reach a global audience. Your property will be linked the top Real Estate websites, such as: (www.mlslistings.com, www.realtor.com, www.redfin.com, www.trulia.com, www.zillow.com, www.kellerwilliams.com, www.JohnandLydiaHomes.com). We also target market International Websites frequented by International Buyers.

MARKETING:

5. SOCIAL MEDIA MARKETING We use our strategic alliance with Facebook and Google to ensure we maximize the exposure of your home to the largest number of Buyers possible. No other Real Estate Brokerage has this partnership.

6. PHYSICAL / VIRTUAL BROKER’S TOUR Physical Broker Tours are designed to expose your property to all the local Realtors on one day. Virtual Broker’s Tours are a way to excite the Agents and Buyers alike about your house. This helps encourage Buyers to seriously consider your home.

7. OPEN HOUSE - PHYSICAL AND VIRTUAL Open Houses are the first true exposure of your property to the general home buying consumer. Presentation is everything. In this technological era we live in, most Buyers want to walk through the home before they buy. This is where presentation can either create a desire to buy or not buy from the Buyers.

NEGOTIATIONS 1.1. PRE-MARKETING PRE-MARKETINGPROCESS PROCESS a. Trades people, Contractors, Painters, Inspectors, Handyman, We work with multiple Real Estate Professionals who'll provide Title you the highest Representatives, Florist, Stagers… quality service, (i.e.: Trades people, Contractors, Painters, Inspectors, Handyman, Title Representatives, Photographers, Florist, Stagers…)

2. MARKETING PROCESS 2. MARKETING PROCESS

a. Photographers, Videographers, Website Syndicators, Brochure Designers…

We work with our network of proven professionals to create a collaborate system 3.streamline OFFERthePRESENTATION PROCESS to process and making it as stressless as possible for you. a. Agents – Research the professional status of the Agent. It’s important to know 3. OFFER PRESENTATION PROCESS

what type of agent we’re dealing with on the other side of the negotiating table. a. research thethe professional status of the plus Agent. It’s important to b. Agents: Buyers –We'll We will confirm Buyer’s down payment, know typea of agent we’re dealing on the other side of the negotiating i. Ifwhat getting loan: We’ll confirm thewith Buyer’s pre-approved table. ii. If paying all CASH: We’ll confirm the Buyers have the liquid funds to b. Buyers: We'll confirm the Buyer’s downthe payment, plusstated in the contract. purchase your home and close within timeframe i. If getting a loan: We’ll confirm the Buyer’s pre-approved ii. If paying all CASH: We’ll confirm the Buyers have the liquid funds to 4. purchase ESCROW PROCESS your home and close within the timeframe stated in the contract. a. Appraisers – We’ll work with the Appraisers to help determine value of your

4. ESCROW property once we’rePROCESS in contract.

b. Title Representatives – We’ll assist the Title and Escrow professionals in a. Appraisers: We’ll work with the Appraisers to help determine value of your securing a clean and clear title. property once we’re in contract. b. Title Representatives: We’ll assist the Title and Escrow professionals in 5. CLOSING PROCESS securing a clean and clear title. a. At Closing we’re available to answer any questions, resolve any unexpected issues.

5. CLOSING PROCESS

At Closing we’re available to answer any questions and help resolve any 6. AFTER CLOSING SERVICE unexpected issues. a. If AFTER anything arises after close of escrow which pertains to the real estate 6. CLOSING SERVICE

transaction, we’re available to help. If afterProviders close of escrow, pertaining to the real estate transaction, b. anything Network arises of Service we’re available help. We a Network of Service Professionals weour make i. We have ato Network of have Service Professionals we make available to available our clients upon request. clientstoupon request.

ADDITIONAL SERVICES: 1. MANAGE THE ENTIRE MARKETING PROCESS Our team will assist with managing the Marketing process. We'll make it convenient for you. We'll meet Inspectors, Painters, Landscape designers, Repairmen, Stagers, Agents, Potential Buyers, Appraisers, plus any other tradesperson required to complete the process. Our goal is to make the process less stressful as possible for you.

2. SCHEDULE ALL THE ACTIVITIES We will provide you with a calendar of all the events and activities during the Pre-Marketing, Marketing and Escrow period. You’ll know what’s happening, when and by whom.

3. EXPLAIN THE PROCESS: We will sit down with you and explain what to expect in each step of the process. Such as:

A. PRE-MARKETING AND MARKETING Getting the property ready; why pre-inspections are beneficial; the purpose of doing full disclosure documents upfront, etc.

B. PRICING STRATEGIES What is the best way to price your property and why?

C. ONCE ON THE MARKET What to expect for showing; with offers; the effect of time on market?

D. BROKER’S TOUR Agent feedback and what does it mean?

E. OPEN HOUSE - PHYSICAL AND VIRTUALLY What it means for potential Buyers to virtually and physically walk through the home.

ADDITIONAL SERVICES: F. OFFERS How to set them up; What to expect and how to act when receiving offers; How to respond to the offers.

G. ACCEPTANCE OF AN OFFER What happens next?

H. ESCROW PROCESS Expectations; What might the Title Company need from you?

I. SIGN OFF Timing; HUD Statements; Title documents

J. CLOSE OF ESCROW When do you get your check? How are the proceeds distributed to you?

K. AFTER CLOSE OF ESCROW What happens if... ?

ADDITIONAL SERVICES: 4. CONSTANT CLIENT CONTACT We will remain in contact with you every step of the way, through: A. Broker Tour and Open House Reports B. Weekly Status Updates by phone, email or text (your choice)

5. ONE POINT OF CONTACT You’ll have the contact information for one person who will be your primary point of contact throughout the process. They will reply to your inquiry by the end of that business day or by noon of the following day.

YOUR POINT OF CONTACT PERSON: Lydia Kou - Cell: (650) 308-9893 - Email: [email protected]

6. ACCESS TO ME You’ll have all my contact information. You can call, text or email me. I will either pick up the phone or respond to you by 6pm that night or noon the next day.

MY CONTACT INFORMATION John St. Clair III - Cell: (650) 740-8363 - Email: [email protected]

CONTACT US

Lydia Kou John St. Clair III DRE#: 01183450

(650) 740-8363 [email protected] www.TheStClairTeam.com

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