Description Campaign Focus Security, >[email protected] Marketing Lead Criteria Event attendees and email clicks Follow-up Method Call down on email clicks (24-48 hours) Email follow-up w/ infographic to attendees Lead Tracking Pitch demo and push for appointment Call notes logged in CRM Lead Follow Up Plan
Tactic Description Cost Event Booth, passes & attendant list $2,500 LinkedIn LinkedIn Ads $1,000 IMS360 Group Brochure $1,500 Total Cost $5,000 Self Funded $2,000 Funding Request $3,000 Campaign Budget
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